What The Harvest Group does

The Harvest Group is a US-based integrated commerce agency that provides full-service retail and digital commerce solutions to consumer packaged goods (CPG) brands. Founded in 2006 and headquartered in Rogers, Arkansas, the company operates across all six major US retail channels — Amazon, Costco, Kroger, Sam's Club, Target, and Walmart — delivering account management, retail media, digital commerce, shopper marketing, supply chain management, and consulting services (Innovation Studio and Selling Stories) to mid-market and enterprise brands at every growth stage.

The firm's core technology is Lantern, a proprietary content creation and data platform that manages the full content lifecycle from keyword research through Walmart API-based upload, and integrates item-level replenishment monitoring, supply plan accuracy tracking, omnichannel analytics, and content health scoring. Lantern is paired with retailer-platform integrations (Kenshoo, Stackline, Instacart Preferred API, Amazon Marketing Cloud) and a partnership stack including Premier Partner status with The Trade Desk, Amazon Ads Advanced Partner, TikTok Shop Partner, and Criteo Agency Partner. The company also operates acquired subsidiaries — Cartograph (Amazon), Bold Strategies (media/shopper marketing), Next Step Club Solutions (Costco), Three Sixty Sales (Target), and TreeHouse Sales & Solutions — that provide channel-specific expertise.

Revenue is generated through professional-services agency fees and custom service contracts; pricing is not publicly disclosed. The company employs 251-500 people and has grown headcount nearly 4x over five years while adding capabilities through five acquisitions between 2021 and 2026. In March 2026 Harvest Group received its first institutional capital — a growth investment from Mountaingate Capital — to fund further investment in technology, data infrastructure, and retailer depth while preserving independent operations under founder and CEO Ross Cully.

Name

The Harvest Group

Legal name

Harvest Group

Website

https://harvestgroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

The Harvest Group is a US integrated commerce agency serving CPG brands across Amazon, Costco, Kroger, Sam's Club, Target, and Walmart with account management, retail media, digital commerce, shopper marketing, supply chain, and consulting services powered by its proprietary Lantern platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Commerce Agency Services: Full-service commerce solutions for CPG brands including account management, digital commerce, retail media, shopper marketing, supply chain management, and consulting services. Revenue is generated through agency fees and service contracts with consumer brands seeking retail distribution and growth services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Harvest Group is an integrated commerce agency that delivers full-service retail sales, digital commerce, retail media, supply chain management, shopper marketing, and consulting solutions to CPG brands across major US retailers including Amazon, Costco, Kroger, Sam's Club, Target, and Walmart. Services are powered by Lantern, a proprietary content creation and management platform, and delivered through dedicated client teams with low client loads. The firm also operates specialized channel service lines (e.g., Cartograph for Amazon, BOLD! Digital Services, Next Step Club Solutions for Costco) and offers project-based consulting through Innovation Studio and Selling Stories.

Product overview

Harvest Group is an integrated commerce agency providing full-service commerce solutions for CPG brands of all life stages. The company operates as a unified platform combining Lantern (proprietary content creation and technology ecosystem) with multiple service modules spanning account management, digital commerce (BOLD! Digital Services), retail media, shopper marketing, social media advertising, TikTok Shop, DTC websites, Google Paid Search, supply chain management, and consulting (Innovation Studio and Selling Stories). Services are delivered across major retail channels including Amazon, Costco, Kroger, Sam's Club, Target, and Walmart. The company has grown through acquisitions including Cartograph (Amazon agency), Bold Strategies (media/shopper marketing), Next Step Club Solutions (Costco), and Three Sixty Sales (Target).

Differentiator

Problem solved

Functional benefit

Brands

• BOLD! Digital Services: Digital commerce services offered by Harvest Group, including Amazon advertising and e-commerce solutions.
• Harvest Group Consulting

Products and services

• Lantern

Quantifiable outcome

• DUDE Wipes achieved 53% sales increase and 209% new-to-brand acquisition with Harvest Group's Amazon Marketing Cloud implementation
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Next Step Club SolutionscoreOthers · 3 June 2025Acquired Next Step Club Solutions to expand Costco capabilities, enhancing the company's service offerings at the warehouse club retailer.
• Bold Strategies, Inc.coreOthers · 12 November 2024Acquired Bold Strategies, Inc. to expand media and shopper marketing capabilities. The acquisition brought additional expertise in these areas to the integrated commerce offering.
• KenshoocoreGTM or Marketing PartnerPreferred Marketing Partner providing full-service managed advertising services for Walmart Sponsored Ads. Harvest Group serves as the preferred partner bringing Walmart expertise to Kenshoo's advertising technology platform. Enables brands to achieve 5x ROAS or higher through advanced bid optimization, bulk edits, and omnichannel insights.
• TikTok ShopcoreGTM or Marketing PartnerNamed TikTok Shop Partner as part of expanded TikTok capabilities for brands looking to sell on the platform.
• The Trade DeskcoreGTM or Marketing PartnerPremier Partner status for The Trade Desk's advertising platform, enabling expanded retail media capabilities.
• CriteocoreGTM or Marketing PartnerOfficial Agency Partner for Criteo's retail media and advertising solutions.
• CartographcoreOthersAcquired Cartograph, a full-service Amazon agency, bringing together complementary models: Harvest Group's full-service integrated approach for brands across growth stages and Cartograph's proven ability to help emerging brands scale efficiently on Amazon.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cramer: Independent brand-building agency with B2B and consumer practices, including commerce and retail activation capabilities. Larger and broader portfolio than Harvest Group but overlapping CPG client base.
• Dept: Global digital agency with commerce, retail media, and technology practices. Larger and more international than Harvest Group but overlapping in integrated commerce services.
• Barkley: Independent full-service agency with commerce, media, and brand strategy practices serving CPG and retail clients; broader creative scope than Harvest Group.

Direct peers

• Wpromote: Digital marketing agency with a dedicated retail media practice and Amazon/Walmart expertise serving CPG and DTC brands.
• The Integer Group: Retail marketing agency within Omnicom Group focused on shopper marketing, retail activation, and commerce strategy for CPG brands at major US retailers.
• Acosta: Sales and marketing agency serving CPG brands with retail execution, category management, and digital commerce services. Closely aligned with Harvest Group's integrated commerce positioning.
• Flywheel Digital: Digital commerce agency specializing in Amazon, Walmart, and omnichannel performance marketing for CPG brands. Directly overlaps with Harvest Group's BOLD! Digital Services and retail media offerings.
• Advantage Solutions: Largest US CPG broker and retail sales agency providing sales, marketing, and merchandising services to CPG brands across major retailers. Most directly comparable to Harvest Group in business model and customer base.
• Tinuiti: Independent digital commerce and marketing agency with strong retail media and Amazon capabilities serving mid-market and enterprise CPG clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@harvest_group
• Facebookfacebook.com/harvestgroupnwa
• LinkedInlinkedin.com/company/the-harvest-group
• Instagraminstagram.com/the_harvest_group
• Xx.com/harvestgroupnwa

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Harvest Group