What Esautomotion SPA does

Esautomotion S.p.A. is an Italian designer, manufacturer and seller of integrated CNC control systems for machine tools, headquartered in Carpi (Modena) and listed on AIM Italia since 2018. The company's core offering is a single proprietary CNC platform built around two hardware families — the VIS-600 series (eight models spanning 3 to 128 axes) and the full-digital Ethercat-based VIS-800 series — supported by an in-house stack of brushless motors (including Sangalli Servomotori production integrated in 2023), digital EBS/EBSH drives, fiber-optic and Ethercat expansion boards (BRD family), the Esa 5AH bi-rotary cutting head, and proprietary software (EsaCAM CAD/CAM, Esa Smart Tracer monitoring app, Smart Bending Assistant smartwatch with voice commands, and the EsaFour4/Esa4to5 Industry 4.0/5.0 suites). Turn-key application software is bundled by default with the hardware, eliminating the need for third-party development.

The company sells primarily to OEMs of machine tools — press brake/bending builders (its largest and longest-tenured segment), laser and plasma cutting machine builders, and makers of marble, wood, glass and general-purpose machines — with downstream exposure to Tier-1 end users such as CRRC, Tesla (via Golden Arrow waterjet suppliers), BMW-China (via Yawei Wuxi) and the world's #1 press-brake producer Yawei Wuxi. Revenue is generated mainly through quote-based hardware sales with bundled software, supplemented by 24/7 technical assistance services delivered through a global network of seven wholly-owned subsidiaries (Italy, Spain, Turkey, India, China, USA, Brazil) and authorized distributors in Benelux, Germany, Argentina, Korea and additional Indian regions. Esautomotion reported €34.091M in 2022 (+19.2% YoY) and €36.7M in 2023 (+4.6% YoY), with FY2024 impacted by post-shortage destocking and FY2025 reported as a return to growth.

Geographic and product expansion has been steady and deliberate: Brazil (2015), China (2016), Spain (2018), Germany and USA (2019), Turkey (2022), a renewed wholly-owned US entity (2023), and Esa India (March 2026); on the product side, the VIS-800 launched in 2020, the ViS-890W top-of-range in October 2024, the ViS-830/840/850 Monoboard models in October 2025, and the EsaCAM native CAD/CAM in November 2025. The May 2025 Industry 5.0 DSNH certification — first in the CNC sector — combined with the Esa4to5 suite is a regulatory moat aimed at Italian OEM customers applying for Industry 5.0 incentives.

Name

Esautomotion SPA

Legal name

Esautomotion S.p.A.

Website

https://esautomotion.com

Company type

Public

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

Esautomotion S.p.A. is an Italian manufacturer of integrated CNC control systems (VIS-600 and VIS-800 series) and matched motors, drives, cutting heads and proprietary software, sold globally to machine-tool OEMs in bending, laser/plasma cutting, marble, wood and general-purpose applications, with end-user exposure to CRRC, Tesla and BMW-China.

Ownership category

akta.pro rank

Product category

Industrial CNC Machine Tool Controls

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Machine Tools, Metal Cutting Types (3541), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

akta.pro secondary industry

Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH)

Keywords

• CNC controllers
• Machine tool automation
• Industrial motion control
• Sheet metal fabrication
• Computer numerical control

Headquarters

HQ city

Carpi

HQ country

Italy

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sale of CNC controllers and components: Primary revenue: sale of integrated CNC systems (VIS-600, VIS-800 including ViS-890W, Monoboard ViS-830/840/850), brushless motors, EBS drives, expansion boards, and Esa 5AH cutting heads. Turn-key application software is included by default with the hardware, eliminating the customer's need to license third-party software.
2. Software products (EsaCAM, Esa Smart Tracer, PCSS-ESA): Proprietary software products bundled or sold around the CNC hardware: EsaCAM (CAD/CAM for laser cutting, launched Nov 2025), Esa Smart Tracer (production monitoring mobile app), Smart Bending Assistant (SBA smartwatch accessory), and PCSS-ESA safety PLC for press brakes co-developed with Lazer Safe.
3. Technical assistance and after-sales services: 24/7, 7-days-a-week technical assistance delivered through a network of subsidiaries and dealers, providing commissioning, training, and support; positioned as a value-added service that supports premium pricing and customer retention.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Esautomotion develops, produces and sells integrated CNC systems for industrial machine tools, built around two proprietary hardware families (ViS-600 and ViS-800) bundled with turn-key application software for metalforming (press brake bending), metalcutting (laser/plasma), marble, wood, glass and general-purpose applications. The full kinematic chain is offered in-house: CNC controllers, brushless servo motors (via the 2023 Sangalli Servomotori acquisition), EBS/EBSH digital drives, modular expansion boards, and the Esa 5AH bi-rotary cutting head, complemented by proprietary software products (EsaCAM CAD/CAM, Esa Smart Tracer app, Smart Bending Assistant smartwatch) and Industry 4.0/5.0 suites.

Product overview

Esautomotion SPA offers a single integrated CNC platform built around two main hardware families — the ViS-600 series (8 models spanning 3 to 128 axes, full touch) and the ViS-800 series (full digital, Ethercat, WiFi, GlassOnly screens, including the top-of-range ViS-890W). Around these core CNCs, Esautomotion provides a complete turn-key portfolio of matched hardware components: Brushless Motors (EH / E / ED families, integrated with the 2023 acquisition of Sangalli Servomotori), EBS / EBSH Drives, CNC Expansion Boards (BRD series on fiber-optic I/O Link or Ethercat), and Esa 5AH bi-rotary Cutting Heads for laser and plasma. The offering is completed by software products (EsaCAM CAD/CAM for laser cutting, Esa Smart Tracer smartphone app for 24/7 production monitoring, the EsaFour4 Industry 4.0 suite and the Esa 4to5 Industry 5.0 suite), the Smart Bending Assistant (SBA) voice-command smartwatch for press brake CNCs, and Angle Measurement Systems that integrate with the ViS-800W series. The ViS-800 CNCs are natively Industry 4.0 / 5.0 ready and are designed to control machines across all application areas (metalforming, metalcutting, marble working, wood, glass, transfer, general purpose) with a single hardware/software architecture.

Differentiator

Problem solved

Functional benefit

Brands

• ESA Smart Tracer: Companion smartphone application for monitoring CNC production progress 24/7.
• EsaCAM
• Smart Bending Assistant (SBA)
• EsaFour4
• Esa4to5

Products and services

• CNC ViS-600 Series Family of 8 CNC models (VIS-625, VIS-630, VIS-640, VIS-640W, VIS-650, VIS-650W, VIS-660W, VIS-675W) for industrial machine tools; controls machines from 3 to 128 axes and manages complex geometries for OEM machine builders in metalforming, metalcutting, marble, wood, glass and general-purpose applications.
• CNC ViS-800 Series Top-of-range Esautomotion CNC series with 100% digital Ethercat communication, 100% WiFi connectivity, 100% Full Touch GlassOnly screens and a single-rack configuration. Includes the ViS-830/840/850 Monoboard models (up to 12 axes, deliveries opened 15 October 2025), ViS-860W, ViS-875W and ViS-890W (32" Megawide Full HD multitouch GlassOnly screen, Windows-based PC; sheet-metal cutting from October 2024, with a press-brake version released March 2026).
• Brushless Servo Motors (EH, E, ED families, including Sangalli Servomotori) High-precision brushless servo motors that drive CNC axes, including the EH (high-power), E and ED families. Production was vertically integrated in 2023 via the acquisition of Sangalli Servomotori, an Italian electric-motor manufacturer with about 3,000 m² of capacity and 49 employees. Sold to OEM machine-tool builders as part of Esautomotion's full kinematic chain.
• EBS / EBSH Digital Servo Drives Digital servo drives that power and control all the motors of a CNC machine. The new EBSH line (with Ethercat connection) extends the power range, uses new processors and adds additional safety certifications for standard applications.
• Esautomotion CNC Expansion Boards (BRD family) Modular expansion boards for VIS-600 and VIS-800 CNCs. Use fiber-optic (I/O Link) or Ethercat as the main connection bus. Five families: general-purpose (I/O Link), plasma cutting (I/O Link), general-purpose (Ethercat), Rack Mounted (all applications, only on CNC Rack S500) and Rack Mounted (laser cutting, only on CNC Rack S500).
• Esa 5AH Bi-Rotary Laser & Plasma Cutting Head Bi-rotary laser/plasma cutting heads built in collaboration with the largest international manufacturers of sheet-metal laser and plasma cutting machines. High-precision bearings, backlash <1.5 Arcmin gearboxes, direct-mount digital Dmotion motors (no belts/pulleys), weight ~12.5 kg, compact design, RTCP (head-tilting-on-cutting-point) managed by Esautomotion CNC algorithms.
• Esa Smart Tracer Mobile Application Smartphone application that lets the operator monitor CNC production progress 24/7, including machine status and cycle reporting. Part of Esautomotion's Industry 4.0 software suite.
• Smart Bending Assistant (SBA) Smartwatch Smartwatch, co-developed with REM software house, that controls a press-brake Esautomotion CNC through voice commands and arm-gesture navigation. Three versions: Standard, Advanced Cube (with built-in digital gyroscope that measures the bend angle of the workpiece and auto-corrects the CNC program) and PRO (combines Standard and Advanced Cube).
• Angle Measurement Systems for Press Brake CNCs Angle measurement systems (e.g., Wenglor WeCat3D) compatible with Esautomotion CNCs, used in press-brake bending to obtain perfect bends without wasting time or material. Distributed by Esautomotion as part of its bending CNC portfolio.
• EsaCAM CAD/CAM Software Native CAD/CAM software for laser cutting, fully integrated with Esautomotion ViS-860W, 875W and 890W CNCs. Supports 3- and 5-axis flat laser cutting with 2D CAD, automatic nesting, lead-in/lead-out, micro/nano joints, fly-cut, common line cutting, scrap/kerf/bevel management, DXF import, integrated simulator and a unified CAD/CAM + CNC interface.

Quantifiable outcome

• Revenue growth of +19.2% in 2022 (€34.091 mio/€) and +4.6% in 2023 (€36.7 mio/€)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Sangalli ServomotoriflagshipStrategic or Co-development Partner · 1 May 2023Esautomotion acquired Sangalli S.r.l., a historic Italian electric-motor manufacturer (active since 1957), integrating ~49 employees and ~3,000 m² of production capacity into the Group. A new production site is being built in Villasanta (MB) to replace the historic Monza plant (operational target: September 2025). Sangalli has been featured as a joint exhibitor at SPS Nuremberg alongside Esautomotion.
• University of Modena - HiPeRT LabcoreStrategic or Co-development Partner · 1 May 2023Research collaboration with the High-Performance Real-Time Systems Laboratory (HiPeRT Lab), a University of Modena spin-off founded in 2012 and directed by Prof. Marko Bertogna, involving more than 40 young researchers. Focus: development of future industrial automation systems.
• Lazer SafecoreStrategic or Co-development Partner · 1 March 2021Australian world leader in press brake safety. Co-developed PCSS-ESA, an advanced safety PLC for press brakes, to Esautomotion specifications. Esautomotion distributes PCSS-ESA globally to complement its bending CNC portfolio.
• REM software housecoreStrategic or Co-development PartnerCo-developed the Smart Bending Assistant (SBA) smartwatch together with Esautomotion, enabling voice interaction with all Esautomotion CNCs for bending machines.
• Morris Solutions BVcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for the Benelux region. Located in Joure (Friesland), Netherlands; provides local sales and technical support for Esautomotion products.
• FlowincoreChannel Partner/ Reseller/ DistributorTop reseller for Korea. Located in Hwaseong-Si, Gyeonggi-Do; distributes and supports Esautomotion CNCs in the Korean market.
• Control Numerico System (Argentina)coreChannel Partner/ Reseller/ DistributorTop reseller for Argentina. Based in Buenos Aires; provides CNC distribution and local technical assistance.
• Blechfab Machinery and ServicesminorChannel Partner/ Reseller/ DistributorIndian partner handling special projects; based in Jalandhar, Punjab. Listed on the official contacts page alongside the direct Esa India subsidiary.
• Ego NewComminorGTM or Marketing PartnerMarketing and communications agency that collaborated with Esautomotion to relaunch the corporate website (new graphic, copy, usability) launched in November 2020.

Scale indicators9 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• Fagor Automation: Spanish CNC and automation manufacturer (part of Fagor group) with overlapping geographic presence (subsidiary in Cornellà/Barcelona near Esautomotion Iberica). Directly comparable on machine tool CNC and drives.
• NUM (NUM CNC): Swiss specialist in CNC systems for complex multi-axis machines (cutting, grinding, gear cutting, bending). Direct niche competitor to Esautomotion VIS-600's high axis-count positioning (3 to 128 axes).
• Heidenhain: German specialist in high-precision CNC controls for milling, turning, grinding and punching machines. Directly comparable to Esautomotion's premium VIS-600/800 positioning with TNC controls; competes head-to-head in European machine tool OEMs.
• Beckhoff Automation: German PC-based control pioneer and creator of EtherCAT, the fieldbus used by Esautomotion's VIS-800. Beckhoff sells CNC-like motion control on the same EtherCAT architecture to machine tool OEMs, making it a direct technical peer.
• Cybelec: Swiss CNC specialist dedicated to press brake controls. Direct competitor to Esautomotion's bending-focused VIS-600 line and the Smart Bending Assistant product family. Closest head-to-head competitor in Esautomotion's home press brake niche.

Broad incumbents

• Fanuc: World's largest CNC and robot manufacturer. Overlaps directly with Esautomotion in CNC controllers for machine tools (milling, cutting, bending) but at far greater scale and with a broader robotics portfolio. Best comparable for direct competition in the high-end press brake and laser CNC space.
• Siemens (Sinumerik): Sinumerik is the dominant premium CNC line within Siemens Digital Industries. Overlaps with Esautomotion's machine tool control offering but as part of a much broader industrial automation portfolio (PLCs, drives, motion control, software).
• Bosch Rexroth: German drive and motion control supplier with its own MTX/ IndraMotion CNC offering. Overlaps with Esautomotion in CNC for machine tools and in the EtherCAT-based drive market, but as part of a much larger hydraulics, drives and assembly portfolio.
• Mitsubishi Electric (MELSEC/CNC): Sells CNC controls alongside a much wider factory automation portfolio (servo, PLC, EDM). Comparable as a global CNC competitor to Esautomotion, particularly in Asian machine tool OEM channels.

Others

• Lazer Safe: Australian world leader in press brake safety whose PCSS-ESA safety PLC is co-developed and globally distributed by Esautomotion. Direct partner, included as an ecosystem peer to highlight Esautomotion's distribution reach into the press brake safety layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Esautomotion SPA