Urtime Timing Systems
Urtime Timing Systems designs and sells UHF RFID timing hardware (u800 mats, Micro, Nano scanner, Loopcase active system) and consumable tags to professional timing companies serving marathons, triathlons, trail runs, and bike races across 30 countries.
- Company typePrivate
- Founded2011
- HeadquartersHoenheim, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Urtime Timing Systems does
Urtime Timing Systems, operating through its legal entity RF Conception SARL, is a French designer and manufacturer of UHF RFID timing equipment for mass-participation sports events. Founded in 2011 in Hoenheim near Strasbourg, the company sells directly to professional timing companies (timers) worldwide through its own e-commerce shop and a distributor network spanning 6 countries, reaching users in 30 countries across 5 continents.
Its product line centers on four hardware systems: the u800 ultra-thin RFID timing mat (<2cm, 5kg, 10-hour battery, 4G or satellite data transmission), the Micro standalone sub-1kg split-point system, the Nano handheld scanner for remote aid stations, and the Loopcase active solution built around Japan's Jchip technology for high-speed events such as elite triathlons and cross-country skiing. The hardware is complemented by the Timing Hub online platform, which provides remote configuration, race-day telemetry monitoring (battery, cell signal, reads), and API connectivity to scoring partners RunSignup, Wiclax, and Livetrail. RFID tags and chips are sold as consumables at €0.25–€0.95 per unit depending on type and volume.
URTIME generates revenue primarily through hardware sales of timing systems and consumable RFID tags, plus maintenance services and custom tag printing. Pricing on tags is volume-tiered while equipment is quote-based. The company adds differentiation through free services (customer support, maintenance, firmware updates) and sustainability partnerships (e-waste recycling with clikeco, French chip suppliers), and its equipment is used at marquee events including UTMB, Western States Endurance Run, and Marathon des Sables.
Urtime Timing Systems firmographics
Firmographics- Name
- Urtime Timing Systems
- Legal name
- RF Conception
- Website
- https://urtime.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urtime Timing Systems designs and sells UHF RFID timing hardware (u800 mats, Micro, Nano scanner, Loopcase active system) and consumable tags to professional timing companies serving marathons, triathlons, trail runs, and bike races across 30 countries.
- Ownership category
- akta.pro rank
Urtime Timing Systems industry classification
Industry- Product category
- Sports Timing Equipment
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)
- akta.pro secondary industry
- Timing, Synchronization & Precision Clocking (PTP, Genlock) (MPAHAKAL)
Keywords
Where Urtime Timing Systems is headquartered
LocationHeadquarters
- HQ city
- Hoenheim
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Urtime Timing Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Timing Equipment Sales: Sale of RFID timing systems (u800, Micro, Nano, Loopcase) to professional timing companies. Equipment includes timing mats, scanners, and accessories.
- RFID Tags/Chips Sales: Sale of RFID tags and chips including trail tags, bike seat post tags, pack trail options, single bib tags, and Upaper. Volume-based pricing with discounts for larger orders.
- Equipment Maintenance Services: Maintenance services where customers send equipment back for routine maintenance, repairs, and inspections to ensure longevity and optimal performance.
- Custom Tag Printing: Express printing and shipping of customized tags with logos, personalized text, and event numbering for race bibs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single bib tag (new standard) - €0.54-0.59 per unit |
| Unit Pricing | Pay-as-you-go | Upaper tag - €0.45-0.49 per unit |
| Unit Pricing | Pay-as-you-go | Pack trail 1 - €0.85 per unit |
| Unit Pricing | Pay-as-you-go | Pack trail 2 - €0.95 per unit |
| Unit Pricing | Pay-as-you-go | Bike seat post tag - €0.89 per unit |
| Unit Pricing | Pay-as-you-go | Single label - €0.25 per unit |
| Other | Multi-year contract | Micro timing system - Quote-based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Urtime Timing Systems product offering
Product offeringCore offering
URTIME designs, manufactures, and sells UHF RFID timing equipment and RFID tags/chips to professional timing companies (chronométreurs) for mass sports events including marathons, triathlons, ultra-trails, road races, and bike races. The company also provides an online Timing Hub platform for remote equipment monitoring and API connectivity with scoring partners, plus maintenance services and custom tag printing. Products are distributed globally through an online shop, distributor network, and direct sales.
Product overview
Urtime Timing Systems offers a comprehensive RFID timing solution portfolio for mass sports events including marathons, triathlons, trail running, ultra-trail, and bike races. The core product line includes u800 (timing mats), Micro (standalone lightweight system), Nano (handheld scanner), and Loopcase (active solution for high-speed events). The company provides a complete ecosystem comprising RFID tags in various formats (trail tags, bike seat post tags, single bib tags, Upaper), an online Timing Hub platform for equipment monitoring and API connectivity with scoring partners, an e-commerce shop for ordering chips, and customer support services. All systems use UHF chip technology and are designed for professional timer use across 30 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- u800 RFID Timing Mat Extra-thin and lightweight RFID timing mat system with excellent read rates for road and trail running and bike races. Features less than 2cm thickness, 10-hour internal battery, 5kg weight, flexible design for uneven terrain, and data transmission via 4G or satellite. Designed for rugged conditions including Sahara desert and high-altitude environments.
- Micro Standalone Timing System Standalone timing system weighing less than 1kg that requires no volunteer or extra decoder. Can be fastened to a pole, tree, or laid on the ground. Configured and monitored remotely via online platform with long-lasting replaceable battery and waterproof design.
- Nano Handheld Scanner Handheld scanner described as a still unrivalled invention designed for remote aid stations and split points. Enables volunteers to easily scan runners with only 2 minutes of training required. Features small replaceable internal battery and all-weather operation.
- Loopcase Active Timing Solution Active timing solution for elite triathlons, OCR, high-speed events, skating, and cross-country skiing. Uses thin wire instead of mats with tags weighing only 12g. Based on Japan's Jchip technology integrated with the URTIME system.
- Trail Tag RFID Chip RFID chip designed for trail running events, available with volume-based pricing.
- Bike Seat Post RFID Tag RFID chip designed for bicycle racing, mounted on seat post. Priced at EUR 0.89 per unit (ex VAT).
- Single Bib Tag (new standard) Single-use RFID bib tag in new standard format. Volume pricing: above 50,000 units at EUR 0.54; above 100,000 units at EUR 0.49 per unit.
- Upaper RFID Bib Tag Paper-based RFID bib tag with customizable print options. Volume pricing: beyond 50,000 units at EUR 0.49; beyond 100,000 units at EUR 0.45 per unit.
- Pack Trail 1 RFID Chip Pack Trail running RFID chip pack (vertical format) at EUR 0.85 per unit (ex VAT) with volume pricing available.
- Pack Trail 2 RFID Chip Pack Trail running RFID chip pack (higher quantity) at EUR 0.95 per unit (ex VAT).
- Single Label RFID Accessory Single RFID label accessory for timing systems at EUR 0.25 (ex VAT).
- Timing Hub Online Platform Online timing platform that monitors all timing equipment on race day (battery, cell signal, reads), enables remote configuration before races, and provides API connectivity with RunSignup, Wiclax, Livetrail and other scoring partners.
- Equipment Maintenance Services Maintenance service where customers send equipment back for routine maintenance, repairs, and inspections to ensure longevity and optimal performance.
- Custom Tag Printing Express printing and shipping of customized RFID tags with logos, personalized text, and event numbering for race bibs. Typically ships within 24-48 hours with extensive quality control and fully customizable print options.
Quantifiable outcome
- Used at thousands of events annually across 30 countries
- +2 more outcomes
Companies that use Urtime Timing Systems
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles1 record
Urtime Timing Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Urtime Timing Systems partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- RunSignupcoreAPI integration partner for seamless connectivity between URTIME timing equipment and RunSignup scoring platform, enabling automated race timing data flow.
- WiclaxcoreAPI integration partner for seamless connectivity between URTIME timing equipment and Wiclax scoring platform.
- LivetrailcoreAPI integration partner for seamless connectivity between URTIME timing equipment and Livetrail scoring platform.
- clikecominorFrench waste management specialist since 2009, operating 14 agencies across France. URTIME partners with clikeco for responsible e-waste recycling of timing equipment and chips. Chips are eligible for R4/R5 recycling under EU directive 2008/98/CE.
- French Chip SuppliersminorURTIME works with French chip suppliers to prioritize short supply chains (circuits courts), supporting local manufacturing and reducing transportation environmental impact.
- Jchip (Japan)coreJapanese Jchip technology integrated into URTIME's Loopcase solution for elite triathlons, OCR, and high-speed events. This active timing solution uses thin wire technology instead of traditional mats.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Urtime Timing Systems competitors and assessment
Company assessmentDirect peers
- ChronoTrack: Provides UHF RFID race timing systems and bib tags to timers for marathons, triathlons, and other mass events. Direct competitor with comparable chip/mat architecture and similar professional-timer go-to-market.
- Innovative Timing Systems: US-based provider of race timing systems including RFID mats, bib tags, and race-day software for road races, trail runs, and triathlons. Direct peer competing for the same professional timing companies.
- MYLAPS: Global leader in sports timing with transponder and RFID solutions for running, cycling, motorsports, and skating. Direct competitor to URTIME in the endurance-racing timing market, with overlapping technology stack and customer base of professional timers.
- IPICO Sports: RFID-based sports timing solutions used by endurance events and endurance racing federations globally. Direct peer offering comparable UHF timing hardware and tag consumables to professional timers.
- SPORTident: Active (non-RFID) sports timing systems widely used in orienteering, cross-country skiing, and trail running — categories URTIME explicitly targets. Closely comparable active-timing technology that competes for the same event types.
Broad incumbents
- RunSignup: Dominant US race registration platform that also integrates with on-course timing systems. Listed as a URTIME API partner, but a broader incumbent whose platform could disintermediate dedicated timing hardware providers.
- Race Roster: Race registration and event-management platform with integrated timing partnerships. Adjacent incumbent serving the same race organizers and timers, with potential to bundle or substitute URTIME's hardware layer via software-led workflows.
Emerging players
- Jchip (Japan): Japanese active-timing technology provider whose technology is integrated into URTIME's Loopcase solution. Partner and competitor at once, active in high-speed and OCR event timing — a closely adjacent niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Urtime Timing Systems social profiles
Digital presenceUrtime Timing Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urtime Timing Systems leadership team
Management profileNumber of profiles
Profiles1 record
Urtime Timing Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urtime Timing Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urtime Timing Systems
What does Urtime Timing Systems do?
URTIME designs, manufactures, and sells UHF RFID timing equipment and RFID tags/chips to professional timing companies (chronométreurs) for mass sports events including marathons, triathlons, ultra-trails, road races, and bike races. The company also provides an online Timing Hub platform for remote equipment monitoring and API connectivity with scoring partners, plus maintenance services and custom tag printing. Products are distributed globally through an online shop, distributor network, and direct sales.
Is Urtime Timing Systems a public or private company?
Urtime Timing Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urtime Timing Systems founded?
Urtime Timing Systems was founded in 2011. It employs 11 to 50 people.
Where is Urtime Timing Systems based?
Urtime Timing Systems is headquartered in Hoenheim, France, in the Europe region.
How does Urtime Timing Systems make money?
Four revenue lines are on record. Timing Equipment Sales are the primary driver. The others are RFID Tags/Chips Sales, equipment Maintenance Services and custom Tag Printing.
Who are Urtime Timing Systems's main competitors?
Direct peers on record are ChronoTrack, Innovative Timing Systems, MYLAPS, IPICO Sports and SPORTident. Broad incumbents are RunSignup and Race Roster. Jchip (Japan) is listed as an emerging player.
Does Urtime Timing Systems have an API?
Yes. Seamless API connectivity with RunSignup, Wiclax, Livetrail and other scoring partners. The Timing Hub platform enables remote configuration of timing equipment and monitoring of battery, cell signal, and reads on race day.
What industry is Urtime Timing Systems in?
Urtime Timing Systems's product category is Sports Timing Equipment. Its primary akta.pro industry code is MPAEADAN, Racing Technology & Timing/Tracking Infrastructure, with a secondary code of MPAHAKAL, Timing, Synchronization & Precision Clocking (PTP, Genlock). Its NAICS code is 8112 and its SIC code is 7948.