The Communal Group
The Communal Group is a privately-held, Atlanta-based multifamily services and marketing agency providing staffing, community engagement, marketing execution, and professional development to apartment property owners, managers, and aspiring industry professionals across the southeastern United States.
- Company typePrivate
- Founded2016
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Communal Group does
The Communal Group is a privately-held, Atlanta-based multifamily services and marketing agency founded in 2016, with 1-10 employees, that operates across the southeastern United States. The company serves two principal customer segments: multifamily property owners and managers seeking marketing talent, social media and reputation management, mystery shops, team building, and resident event programming, and aspiring multifamily professionals seeking workshops, resume services, and certification training.
The firm's portfolio is organized around four core sub-brands — APT LUXE (apartment search concierge), NTM Project (pre-construction lease-up research and strategy execution), Dwell (luxury living experience delivery), and TCG Experience Booking (resident events) — alongside a broader services menu that includes marketing agents, social media development, career fairs, reputation management, consumer experience development, community mystery shops, team building, and resident events. Underlying delivery is human-capital intensive rather than technology-platform driven; no proprietary software, APIs, or technology stack are disclosed, and a Squarespace-hosted e-commerce storefront sells professional-development products including workshops at $10-$15, resume services at $99, and free tip sheets.
Revenue is generated through two streams: customizable, quote-based professional services engagements with multifamily operators, and one-time-purchase digital products via the storefront. The go-to-market is sales-led, relying on direct email and phone outreach, website inquiries, and industry event positioning. Named enterprise customers include Cortland Old Fourth Ward, Overline Residences, and Banks @ Bridgewater. The company discloses no revenue, no external funding, and no AI/ML capabilities; Tiffany Days serves as founder and CEO.
The Communal Group firmographics
Firmographics- Name
- The Communal Group
- Legal name
- The Communal Group
- Website
- https://thecommunalgroup.net
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Communal Group is a privately-held, Atlanta-based multifamily services and marketing agency providing staffing, community engagement, marketing execution, and professional development to apartment property owners, managers, and aspiring industry professionals across the southeastern United States.
- Ownership category
- akta.pro rank
The Communal Group industry classification
Industry- Product category
- Multifamily Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Condominium Association Management (BPAJAHAA)
- akta.pro secondary industry
- Co-Living Property Management (BPAJAFAJ)
Keywords
Where The Communal Group is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Communal Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Development Products: The company sells digital and educational products through their online shop including career development courses, resume services, and professional training materials for property management professionals. These are one-time purchase products sold via their e-commerce storefront.
- Staffing and Recruitment Services: Provides multifamily staffing solutions including marketing agents, career fair participation, and talent acquisition services to property management companies seeking qualified professionals.
- Marketing and Consulting Services: Offers a suite of marketing services including social media development and management, reputation management, consumer experience development, community mystery shops, team building workshops, and resident events. Services are described as customizable to meet customer needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Free tip sheet for leasing best practices |
| One time/ perpetual license | Pay-as-you-go | Introduction to Property Management workshop |
| One time/ perpetual license | Pay-as-you-go | Sales and Leasing professional rally |
| One time/ perpetual license | Pay-as-you-go | Professional resume development service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Communal Group product offering
Product offeringCore offering
The Communal Group provides multifamily staffing and marketing services for the apartment housing industry, offering marketing agents, social media management, reputation management, consumer experience development, community mystery shops, team building, and resident events. The firm also publishes professional development resources including books, courses, and digital products designed to train multifamily industry professionals.
Product overview
The Communal Group is a high caliber, multifamily services and marketing agency offering a comprehensive portfolio of services and products. The core offering consists of service brands including APT LUXE (apartment search concierge), NTM Project (lease-up research), Dwell (luxury living experience), and TCG Experience Booking (resident events). The company also provides staffing and marketing services including marketing agents, social media development, career fairs, reputation management, consumer experience development, community mystery shops, team building, and resident events. Additionally, the company operates a professional cultivation shop offering educational products including The Art of Being Nice in Leasing (free tip sheet), Resume Reconditioning ($99), iWannaLease Introduction to Property Management ($10), and TCG Sales & Leasing Rally ($15). The portfolio spans the multifamily industry lifecycle from talent recruitment and training to marketing, leasing support, and resident experience management.
Differentiator
Problem solved
Functional benefit
Brands
- NTM Project: On the ground lease-up research service providing up to three weeks of neighborhood and city research for incoming new development, including marketing strategy execution during pre-construction phase of multifamily apartment communities.
- Dwell
- APT LUXE
Products and services
- APT LUXE
Companies that use The Communal Group
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
The Communal Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Communal Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Communal Group competitors and assessment
Company assessmentDirect peers
- Criterion.B: A multifamily marketing agency providing branding, digital, social media, and creative services to apartment communities. Closely matches TCG's social media development, consumer experience development, and resident event offerings.
- Threshold Group: Multifamily marketing agency delivering brand strategy, digital marketing, and resident engagement services for property owners. Comparable scope to TCG's marketing and resident events portfolio.
- Multifamily Insiders: Provides marketing, training, and consulting services to the multifamily housing industry, including educational content and professional development. Directly comparable to TCG's combined staffing + education hybrid.
- J Turner Research: Specializes in online reputation management and mystery shopping for the multifamily industry. Directly comparable to TCG's Reputation Management and Community Mystery Shops service lines, serving the same property management buyer.
Others
- The NRP Group: Multifamily developer, owner, and operator that could be both a customer (for lease-up research à la NTM Project) and an adjacent player in the same ecosystem.
Broad incumbents
- Greystar Real Estate Partners: Largest multifamily property manager and operator globally, with in-house marketing and staffing functions. Serves as a potential customer or internal substitute for TCG's services.
- Asset Living: Major third-party multifamily property manager with in-house marketing capabilities. Represents both a buyer of TCG-type services and a competitor building similar capabilities in-house.
- Yardi (RENTCafé): Largest multifamily software vendor offering marketing, leasing, and resident engagement modules. Represents the tech-enabled competitive threat to TCG's human-services model.
- Apartment List: National apartment search platform with concierge and locator services. Overlaps with TCG's APT LUXE apartment search concierge offering, though at significantly larger scale.
Emerging players
- FREDA (Formerly ResMan) Marketing: Provides multifamily marketing and creative services to property managers. Smaller and emerging but competes for the same marketing budget allocation TCG targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Communal Group social profiles
Digital presenceThe Communal Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Communal Group leadership team
Management profileNumber of profiles
Profiles1 record
The Communal Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Communal Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Communal Group
What does The Communal Group do?
The Communal Group provides multifamily staffing and marketing services for the apartment housing industry, offering marketing agents, social media management, reputation management, consumer experience development, community mystery shops, team building, and resident events. The firm also publishes professional development resources including books, courses, and digital products designed to train multifamily industry professionals.
Is The Communal Group a public or private company?
The Communal Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Communal Group founded?
The Communal Group was founded in 2016. It employs 1 to 10 people.
Where is The Communal Group based?
The Communal Group is headquartered in Atlanta, United States, in the North America region.
How does The Communal Group make money?
Three revenue lines are on record. Professional Development Products are the primary driver. The others are staffing and Recruitment Services and marketing and Consulting Services.
Who are The Communal Group's main competitors?
Direct peers on record are Criterion.B, Threshold Group, Multifamily Insiders and J Turner Research. The NRP Group is listed as an others. Broad incumbents are Greystar Real Estate Partners, Asset Living, Yardi (RENTCafé) and Apartment List. FREDA (Formerly ResMan) Marketing is listed as an emerging player.
Does The Communal Group have an API?
No public API is recorded for The Communal Group.
What industry is The Communal Group in?
The Communal Group's product category is Multifamily Marketing Services. Its primary akta.pro industry code is BPAJAHAA, Condominium Association Management, with a secondary code of BPAJAFAJ, Co-Living Property Management. Its NAICS code is 5418 and its SIC code is 7340.