Softland Sistemas

What Softland Sistemas does

Softland Sistemas is a privately held Brazilian software company founded in 1995 and headquartered in São Paulo, focused exclusively on the iron and steel (Ferro e Aço) sector. The company develops and sells Supply-ERP, a cloud-based ERP system that has evolved through three technology generations (Clipper, Delphi, Java), with the current Java-based platform offered as a fully hosted cloud solution. The product integrates inventory management, production control, purchasing and sales, fiscal emissions (SPED for ICMS/IPI and PIS/COFINS), CRM, financial control, and managerial reporting, with specialized features such as dual-unit-of-measure inventory, automated material weight calculations, and real vs theoretical weight conferences.

The company's customer base is concentrated in Brazil's iron and steel distribution and processing industry, including distributors of sheets, tubes, bars, and related steel materials. Softland reports 300+ companies and 2,523+ users on its platform, with several customers maintaining partnerships spanning 15-27+ years. Customer-reported satisfaction metrics are high (94% system satisfaction, 95.9% support satisfaction, 96% resolution speed, 98% of new customers acquired through referrals).

The business model is subscription-based SaaS with implementation services, sold through a direct, consultative sales motion (phone + scheduled demonstrations) and a heavy reliance on referral-driven acquisition. The company does not disclose pricing publicly and has no disclosed external investors, partnerships, M&A activity, or geographic expansion beyond Brazil. Its competitive position is anchored in 30 years of vertical-specific functional depth rather than technology differentiation, and the product offering contains no disclosed AI/ML capabilities or public APIs.

Name

Softland Sistemas

Legal name

Softland Sistemas

Website

https://softlandsistemas.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Softland Sistemas is a São Paulo-based software company that has developed Supply-ERP, a cloud-based ERP platform exclusively for the Brazilian iron and steel sector, serving 300+ companies with integrated inventory, production, fiscal, and financial management modules.

Ownership category

akta.pro rank

Product category

Vertical ERP Software (Iron and Steel Industry)

NAICS

Computer Systems Design and Related Services (54151)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)

Keywords

• Cloud ERP software
• Iron and steel management
• Fiscal compliance automation
• Inventory management software
• Specialized industry ERP

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Supply-ERP Software Subscription: Cloud-based ERP software subscription model for the iron and steel sector. The company provides specialized management software with implementation support included.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Softland Sistemas develops and sells Supply-ERP, a cloud-based, third-generation (Java) enterprise resource planning software specialized for the Brazilian iron and steel sector. The system delivers integrated management of inventory (with dual-unit of measure and weight-based stock control), purchasing, sales, production, CRM, financial control, and automated Brazilian fiscal emissions (SPED for ICMS/IPI and PIS/COFINS). The offering is sold on a subscription basis with implementation support included, targeted exclusively at iron and steel companies operating in Brazil.

Product overview

Softland Sistemas offers a unified product portfolio centered on the Supply-ERP system—a cloud-based ERP platform specialized for the Brazilian iron and steel sector (Ferro e Aço). The offering consists of the third-generation Supply-ERP (developed in Java) as the core product, supplemented by integrated modules for inventory management, production control, managerial reports, automated weight calculations, fiscal emissions (SPED), stock conferences, CRM, purchases/sales, and financial control. The company has evolved through three software generations (Clipper, Delphi, and Java) over 30 years, serving more than 300 companies. All modules operate within the same integrated cloud platform rather than as standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• Supply-ERP Cloud-based, third-generation (Java) enterprise resource planning software specialized for the Brazilian iron and steel sector. Delivers integrated management of inventory (with dual-unit of measure and weight-based stock control), purchasing, sales, production, CRM, financial control, and automated Brazilian fiscal document emissions (SPED for ICMS/IPI and PIS/COFINS). Sold on a recurring subscription basis with implementation support included, targeted at small, medium, and large iron and steel companies in Brazil.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators7 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Omie: Cloud-native ERP and financial management platform for Brazilian SMBs. While broader in vertical, Omie competes for the same small and mid-sized Brazilian company ERP budget and increasingly offers industry customization.
• Linx: Brazilian ERP and retail management software provider (now part of Stone Co). Linx's ERP and management modules compete for the same mid-market industrial and distribution ERP opportunities in Brazil.
• Consistem: Brazilian ERP and management software provider focused on small and mid-sized businesses across multiple verticals, including industry. Consistem is a comparable competitor for the same ERP buyer profile Softland serves.
• TOTVS: Brazil's largest ERP and management software provider, serving multiple verticals including manufacturing and distribution. TOTVS is a direct competitor for any Brazilian ERP budget, including those of steel-sector SMBs and mid-market companies that Softland targets.
• Conta Azul: Brazilian cloud ERP/financial management SaaS targeting SMBs across verticals. Conta Azul competes with Softland for first-ERP buyers at the smaller end of the steel distributor and small mill segment.
• Benner: Brazilian ERP vendor with strong vertical specializations in healthcare, logistics, and industry. Benner competes with Softland for mid-sized industrial ERP deals and has overlapping fiscal and inventory capabilities.
• Sankhya: Brazilian cloud ERP focused on mid-market and enterprise companies, with industry packs for manufacturing and distribution. Sankhya targets a similar buyer profile to Softland and offers overlapping fiscal, inventory, and production modules.
• Senior Sistemas: Brazilian ERP and HCM platform serving manufacturing, logistics, and services. Senior competes head-to-head with Softland for ERP deals in mid-sized Brazilian industrial companies, including those with similar fiscal and inventory complexity.

Broad incumbents

• SAP: Global ERP leader with a strong Brazilian presence (SAP Brasil) and deep manufacturing/industry solutions. SAP competes with Softland for larger steel-sector ERP deals where buyers prioritize global platform breadth over vertical specialization.
• Oracle NetSuite: Global cloud ERP suite with Brazilian localization and growing mid-market presence. Oracle NetSuite competes with Softland as a broader-suite alternative for cloud ERP in Brazilian industrial companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/pensesoftland
• Facebookfacebook.com/softlandsistemas
• LinkedInlinkedin.com/company/softland-sistemas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softland Sistemas