Pierre Amadieu

What Pierre Amadieu does

Pierre Amadieu is a family-owned winery founded in 1929 in Gigondas, in France's Rhône Valley, now in its third generation of family management. The estate produces wines across 12 Rhône Valley appellations, with Gigondas as its principal appellation, including a portfolio spanning three estate brands (Le Pas de l'Aigle as the premium cuvée, Domaine Grand Romane, and Romane Machotte) offered in red, white, and rosé expressions, plus appellation wines from Châteauneuf-du-Pape, Vacqueyras, Cairanne, and others, and a Vieux Marc de Gigondas spirit. The winemaking approach combines traditional methods — hand-harvesting, parcel-by-parcel maturity studies, varied vessel aging (500L and 228L barrels, amphorae, stainless steel tanks, and foudres) — with high-altitude hillside vineyards at 300m on Cretaceous limestone and marl soils. The 2021 INAO regulatory decision, effective from the 2023 vintage, allowed white wines to be classified under the Gigondas Cru, and the estate has launched white cuvées that have earned Wine Spectator 92/100, James Suckling 92/100, and a Concours Général Agricole de Paris Gold Medal.

Revenue is generated through three streams: direct-to-consumer wine sales via an on-site cellar door open seven days a week and the boutique.pierre-amadieu.com e-commerce store; oenotourism and hospitality operations (the Villa Sainte Anne five-room guest house, gîte rental, pool, sauna, tasting workshops, and seminar facilities) operated through subsidiary SARL Les Celliers Amadieu; and trade sales through participation in Vignerons Indépendants fairs across six French cities, plus international distribution via importers. Customer segments include wine enthusiasts and connoisseurs, restaurants and hospitality venues, specialty wine retailers and wholesalers, and guest house visitors. The estate operates as a private SAS with €560,000 share capital, no external institutional investors, and 1-10 employees, with family members active across multiple operating entities including SAS Famille Amadieu, SCEA de Gigondas, and SCEA Hautes Cances.

Name

Pierre Amadieu

Legal name

Pierre Amadieu SAS

Website

https://pierre-amadieu.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

1–10 employees

Short description

Pierre Amadieu is a third-generation family winery founded in 1929 in Gigondas, France, producing wines across 12 Rhône Valley appellations and operating direct-to-consumer channels including a cellar door, e-commerce boutique, and the Villa Sainte Anne guest house.

Ownership category

akta.pro rank

Product category

Winery and Rhône Valley Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Rhône Valley wines
• Gigondas appellation
• Estate winery
• Wine tourism
• Guest house accommodation

Headquarters

HQ city

Gigondas

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales (Direct-to-Consumer): Primary revenue stream from direct wine sales through the estate's cellar door (caveau de vente) open 7 days a week, and the e-commerce boutique (boutique.pierre-amadieu.com). Customers include individual consumers, restaurants, wine shops, wholesalers, and importers.
2. Oenotourism and Guest House: Revenue from Villa Sainte Anne guest house with five rooms, gîte rental (full property privatization), and paid oenotourism activities including tasting workshops, chai visits, and guided vineyard walks. The estate also offers workspaces for remote work and seminars.
3. Wine Fairs and Trade Shows: Participation in Vignerons Indépendants fairs in major French cities (Lyon, Reims, Lille, Paris, Strasbourg, Bordeaux) to reach trade customers and wine enthusiasts. Invitations sent to customers through the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pierre Amadieu is a family winery that produces and sells estate-grown wines from twelve Rhône Valley appellations (Gigondas as the flagship, plus Châteauneuf-du-Pape, Vacqueyras, Cairanne, Côtes du Rhône, Vinsobres, Saint-Joseph, Tavel, Ventoux, Vin de Pays, Muscat Beaumes-de-Venise) and aged Vieux Marc de Gigondas spirits. The estate markets these wines directly to consumers through its on-site caveau de vente, an e-commerce boutique, and wine fairs, and complements production with oenotourism experiences and the Villa Sainte Anne guest house.

Product overview

Pierre Amadieu is a family-owned winery founded in 1929, now in its third generation, producing wines from the Gigondas AOC and other Rhône Valley appellations. The portfolio includes three estate wine lines (Le Pas de l'Aigle as the premium cuvée, Domaine Grand Romane, and Romane Machotte) offered in red, white, and rosé expressions, plus a broader range of appellation wines (Châteauneuf-du-Pape, Vacqueyras, Cairanne, Côtes du Rhône, and others). The estate also produces Vieux Marc de Gigondas spirits. Hospitality operations include the Villa Sainte Anne guesthouse with five rooms and a gîte, plus oenotourism activities such as tasting workshops, cellar visits, and vineyard walks. The winery operates two legal entities: Pierre Amadieu SAS (wine production) and SARL Les Celliers Amadieu (oenotourism).

Differentiator

Problem solved

Functional benefit

Brands

• Domaine Grand Romane: High-elevation terroir cuvée produced from the Grand Romane estate within Gigondas appellation, available in red, white, and rosé.
• Romane Machotte
• Le Pas de l'Aigle
• Villa Sainte Anne

Products and services

• Le Pas de l'Aigle Premium Gigondas red wine from the estate's highest terroir, identified as the flagship red cuvée of the Pierre Amadieu range.
• Domaine Grand Romane Estate Gigondas wine from the Grand Romane hillside terroir, available in red, white, and rosé expressions.
• Romane Machotte Gigondas wine from the La Machotte terroir, produced in red, white, and rosé; the rosé is made from Grenache, Syrah, Mourvèdre, and Cinsault with aging in 1-2 year old barrels.
• Gigondas AOC wines Wines from the Gigondas appellation produced by Pierre Amadieu, available in red, white, and rosé expressions.
• Châteauneuf-du-Pape Wines from the Châteauneuf-du-Pape appellation produced by Pierre Amadieu.
• Vacqueyras Wines from the Vacqueyras appellation, including the La Grangelière cuvée, produced by Pierre Amadieu.
• Cairanne Wines from the Cairanne appellation, including the Les Hautes Rives cuvée, produced by Pierre Amadieu.
• Côtes du Rhône Wines from the Côtes du Rhône appellation, including the Grande Réserve cuvée, produced by Pierre Amadieu.
• Other Rhône Valley appellation wines (Vinsobres, Saint-Joseph, Tavel, Ventoux, Vin de Pays, Muscat Beaumes-de-Venise) Wines from additional Rhône Valley appellations offered by Pierre Amadieu, including Vinsobres, Saint-Joseph, Tavel, Ventoux, Vin de Pays, and Muscat Beaumes-de-Venise.
• Vieux Marc de Gigondas Aged marc (pomace brandy) from Gigondas produced by Pierre Amadieu.
• Villa Sainte Anne guest house Guest house at Gigondas with five rooms, gîte rental (full property privatization), swimming pool, sauna, and telework/seminar facilities, located at the foot of the Dentelles de Montmirail.
• Wine tasting and oenotourism activities Tasting workshops, cellar visits, chai tours, and guided vineyard walks with wine tastings offered to visitors at the Gigondas estate.
• Online wine boutique Online store at boutique.pierre-amadieu.com for direct wine purchases by consumers.
• Caveau de Vente (cellar door) On-site tasting room and sales outlet open 7 days a week with extended summer hours, located at 201 Route des Princes d'Orange, Gigondas, for direct wine tastings and purchases.

Quantifiable outcome

• Romane Machotte Rosé 2024 received 90/100 Wine Advocate and 91/100 James Suckling
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Vignerons IndépendantsminorStrategic or Co-development PartnerPierre Amadieu is a member of the Vignerons Indépendants (Independent Winegrowers) association, participating in their trade fairs across France (Lyon, Reims, Lille, Paris, Strasbourg, Bordeaux). This affiliation signals commitment to independent winemaking and provides access to their event network and marketing support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Domaine de la Janasse: Family-owned Châteauneuf-du-Pape producer with overlapping Rhône appellations, similar tradition of parcellaire selection and reputation for aging-worthy reds.
• Domaine du Pegau: Boutique family-run Châteauneuf-du-Pape and Gigondas producer with a similar parcellaire cuvée approach (e.g., Cuvée da Capo), traditional winemaking, and high critic scores.
• Maison Delas Frères: Established Rhône Valley négociant-producer with multi-appellation portfolio spanning Côte-Rôtie, Hermitage, Crozes-Hermitage, Gigondas, and Châteauneuf-du-Pape, with international distribution and DTC channels.
• E. Guigal: Major family-owned Rhône winery founded 1946, with a comparable multi-appellation portfolio (Côte-Rôtie, Hermitage, Gigondas, Châteauneuf-du-Pape) and direct e-commerce/cellar door distribution.
• Château La Nerthe: Historic family-run Châteauneuf-du-Pape producer with comparable multi-century heritage, biodynamic practices, oenotourism guest experiences, and direct cellar door sales.
• M. Chapoutier: Leading Rhône Valley producer (founded 1808) with comparable multi-appellation Rhone range, biodynamic viticulture, oenotourism experiences (wine museum), and DTC cellar door sales.
• Château de Beaucastel: Iconic family-owned Rhône Valley producer with deep presence in Gigondas and Châteauneuf-du-Pape, similar multi-generation heritage, parcellaire winemaking approach, and direct-to-consumer cellar door strategy.
• Maison Christophe Pichon: Family winery in the northern Rhône (Côte-Rôtie, Condrieu, Saint-Joseph) with comparable multi-appellation model, traditional winemaking, and DTC cellar door.
• Domaine Saint-Damien / La Roche Buissière: Boutique family producer in Gigondas and Côtes du Rhône Villages, with comparable parcellaire cuvée approach and small-scale DTC operations.

Emerging players

• Maison Les Alexandrins: Smaller Rhône négociant focused on Crozes-Hermitage and northern Rhône with DTC and cellar door; comparable boutique family-scale producer in the Rhône Valley with oenotourism orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrBhG6i2S7WZ9aUTsaFINow
• Facebookfacebook.com/amadieu.pierre
• Instagraminstagram.com/pierreamadieu
• Xx.com/PierreAmadieu
• LinkedInlinkedin.com/company/pierre-amadieu

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pierre Amadieu