Goldie May

What Goldie May does

Goldie May builds a browser-extension-based genealogy research workspace distributed through the Chrome, Microsoft Edge, and Firefox extension stores. The product captures genealogy websites users visit, organizes research into projects with research logs, and exposes a set of proprietary tools for timeline visualization (Subway Map), visual sorting of complex family relationships (Canvas), collection discovery across major genealogy platforms (Catalog of Catalogs), and newspaper coverage lookup. Data is stored in the cloud and accessible across devices.

The AI Research Assistant is the premium differentiator. It is fine-tuned for genealogical workflows and runs on third-party frontier models (Anthropic Claude, Google Gemini, or OpenAI GPT) accessed through enterprise cloud providers with zero data retention. The assistant can read authenticated user trees from FamilySearch (and read-only Ancestry trees), execute searches across FamilySearch, Ancestry, MyHeritage, and newspaper archives, evaluate and rank results, generate citations, and transcribe handwritten archival documents. Authentication is handled via FamilySearch OAuth.

The business model is freemium plus subscription. A free plan offers core organization, research logging, and limited analytics. Paid tiers are Goldie May Plus at $15/month or $150/year (400 AI credits/month) and Goldie May Pro at $24/month or $240/year (800 AI credits/month, automatic citations, DNA page blurring for educators); a discounted student plan at $20 every four months (approximately $5/month equivalent) exists for enrolled students. The company is bootstrapped, founder-operated, with 1-10 employees, and has been named one of Family Tree Magazine's '101 Best Websites' in 2024, 2025, and 2026. The customer base consists of hobbyist and professional genealogists globally, with operations spanning 30+ countries across North America, Europe, Asia-Pacific, and South America.

Name

Goldie May

Legal name

Goldie May

Website

https://goldiemay.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Goldie May is a browser-extension genealogy research workspace that automates research logging, visualizes ancestor timelines, and provides an AI assistant for search, citation, and transcription across FamilySearch, Ancestry, and newspaper archives, serving individual and professional genealogists globally on a freemium subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription - Goldie May Plus: Monthly or annual subscription providing 400 AI credits per month, unlimited Subway Map timeline analyses, unlimited window snapshots, census jumping, visual Canvas tool, and email support. Priced at $15/month or $150/year (15% discount vs monthly).
2. Subscription - Goldie May Pro: Monthly or annual subscription for genealogy professionals providing 800 AI credits per month, all Plus features, automatic citations on supported sites, and blurring of DNA pages for genetic genealogy educators. Priced at $24/month or $240/year.
3. Subscription - Student Pricing: Discounted student subscription for $20 every 4 months ($5/month equivalent) with 400 AI credits per month, automatically renews while enrolled student status is maintained.
4. Freemium - Free Plan: Free tier with no credit card required. Includes Projects & Tasks organization, automatic research log, screenshots, limited Subway Map (5 ancestors/month), 1 window snapshot set, and FamilySearch Tree volunteering. Generates conversion funnel for paid upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Goldie May is a browser extension (Chrome, Edge, Firefox) that helps genealogists organize research through an automatic research log, AI-powered research assistant, and proprietary visualization tools such as the Subway Map timeline and Canvas sorting tool. The product integrates natively with FamilySearch and Ancestry, runs searches across multiple genealogy platforms, and operates on a freemium model with Plus ($15/month) and Pro ($24/month) subscription tiers.

Product overview

Goldie May is genealogy research software delivered as a browser extension (Chrome, Edge, Firefox) with cloud-stored data. The product operates as a freemium model with three subscription tiers: Free plan (limited features), Plus ($15/month), and Pro ($24/month). The core platform includes a Research Log for tracking research activity, Subway Map for visual timeline analysis, and Catalog of Catalogs for finding collections. A premium AI Research Assistant (powered by Anthropic Claude, Google Gemini, or OpenAI GPT models) analyzes ancestors, searches across multiple genealogy platforms, evaluates results, and generates citations. Additional tools include the Canvas visual sorting tool, automatic page logging, and screenshots. Goldie May integrates natively with FamilySearch and Ancestry, with limited feature access for other genealogy platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Goldie May Browser Extension

Quantifiable outcome

• Users can research more efficiently by organizing projects, tasks, and research logs instead of relying on sticky notes and browser tabs.
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FamilySearchcoreTechnology or IntegrationDeep integration with FamilySearch for OAuth authentication and authenticated API access. The AI assistant can access genealogical data from FamilySearch on the user's behalf. FamilySearch Tree integration for reading ancestor data and FamilySearch Volunteering for contributing to the tree. Required for full feature access including AI research assistant.
• AncestrycoreTechnology or IntegrationAncestry tree integration for reading ancestor data. The Subway Map and several other features work with Ancestry trees. Automatic citations are created for Ancestry records.
• BYU Record Linking LabminorStrategic or Co-development PartnerAggregate data about Goldie May Volunteering work is shared with BYU Record Linking Lab. Used for genealogical record linking research projects. Only aggregate, non-identifying data is shared.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MyHeritage: Major genealogy platform with family trees, record search and DNA testing, strong in Europe and Israel. Goldie May's AI assistant searches MyHeritage catalogs and includes MyHeritage links in locality research.
• Ancestry: Largest commercial genealogy platform globally, offering family trees, record search, and DNA testing. Goldie May integrates directly with Ancestry and is positioned as a complementary workflow layer on top of Ancestry's data.
• FamilySearch: Free, non-commercial genealogy platform operated by The Church of Jesus Christ of Latter-day Saints. Goldie May's core integrations are built on FamilySearch OAuth and authenticated API access.

Direct peers

• Newspapers.com: Large historical newspaper archive owned by Ancestry. Goldie May integrates directly with Newspapers.com for AI-driven newspaper search and exposes it via the Newspaper Coverage Tool.
• Legacy Family Tree: Established desktop genealogy software with research logs, source templates and a companion webinar series. Highly comparable to Goldie May on the research-log and methodology side, which Legacy Family Tree Webinars also promotes.
• Findmypast: Genealogy record and tree platform particularly strong in UK and Irish records. Goldie May's locality research and AI search both surface Findmypast catalog results.
• RootsMagic: Long-standing desktop genealogy software for building family trees, attaching records and producing reports. Comparable as a research organization and tree-building tool, but desktop-first rather than browser-based.
• GenealogyBank: Historical newspaper archive focused on genealogy research. Goldie May's AI assistant runs searches across GenealogyBank and links to it from newspaper coverage hints.
• WikiTree: Collaborative, community-edited genealogy tree with free public access. Comparable as a destination for genealogists and a source of research coordination, but focused on shared tree building rather than personal research workflow.

Emerging players

• Gramps: Open-source genealogy software for building and researching family trees. Comparable as a research tool for enthusiast genealogists, though desktop-based and community-maintained rather than AI-augmented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goldiemayapp
• YouTubeyoutube.com/@GoldieMay
• Facebookfacebook.com/goldiemayapp
• Instagraminstagram.com/goldiemayapp
• LinkedInlinkedin.com/company/goldiemay

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldie May