What Tamasha does

Tamasha is a mobile-first over-the-top (OTT) streaming platform operated by Beyond Digital (Private) Limited and headquartered in Islamabad, Pakistan. The service streams live television, live sports (notably cricket tournaments such as PSL, international matches, MAX60 Caribbean T10, and Legends Cricket League), video-on-demand movies and Pakistani dramas, news, podcasts, and short-form Reels content. Distribution is exclusively geo-fenced to Pakistan, with access via Android and iOS apps, a web portal, and the Huawei AppGallery, plus integration with the JazzWorld App. The technology stack comprises a live TV streaming infrastructure and a VOD platform delivering 100+ channels and on-demand catalogs, with no disclosed AI or machine-learning layers.

The business model combines an ad-supported free tier with subscription-based premium access (SVOD). Pricing is set in low Pakistani Rupee denominations (Rs. 8.37/day to Rs. 360/month) with daily, 3-day, weekly, and monthly recursive packages. Billing is routed through mobile balance, JazzCash, easypaisa, and credit/debit cards, with JazzCash employing an auto-retry mechanism at fallback price points (Rs. 360, Rs. 250, Rs. 120, Rs. 80). Customer acquisition and marketing are tightly coupled with Jazz, Pakistan's largest telecom operator, while the Tamasha Connect program drives engagement-based rewards through a partnership with eConceptions. The customer base consists primarily of Pakistani mobile consumers and cricket and sports enthusiasts, served through a horizontal segmentation strategy.

Name

Tamasha

Legal name

Beyond Digital (Private) Limited

Website

https://tamashaweb.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Tamasha is a Pakistan-only, mobile-first OTT streaming platform operated by Beyond Digital (Private) Limited, offering live TV, cricket, VOD movies and dramas, and short-form video to Pakistani consumers via subscription and ad-supported tiers integrated with Jazz and JazzCash.

Ownership category

akta.pro rank

Product category

OTT Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516), Television Broadcasting Stations (51612)

SIC

Cable & Other Pay Television Services (4841), Services-Advertising (7310)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG), Billing, Payments & Subscription Management (MPAHAJAC), Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)

Keywords

• Mobile OTT streaming
• Live cricket streaming
• Video on demand
• Live TV channels
• Pakistani entertainment

Headquarters

HQ city

Islamabad

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Revenue (SVOD): Recursive subscription fees charged daily, weekly, and monthly. Users subscribe to access premium content including live match streams, VOD content, live channels, music, movies, and news.
2. Advertising Revenue: Free access tier supported by advertisements and commercials during content playback.
3. Tamasha Connect Promotional Campaigns: Engagement-based promotions where subscribers become eligible for rewards and prizes based on watch time, driving subscription adoption and retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Tamasha is a mobile-first OTT streaming platform serving Pakistani consumers with live TV channels (100+), video-on-demand movies and dramas, live cricket and sports coverage, short-form Reels, and news content. It is operated by Beyond Digital (Private) Limited and monetizes through subscription plans (daily, weekly, monthly) plus an ad-supported free tier.

Product overview

Tamasha is a unified OTT streaming platform operated by Beyond Digital (Private) Limited, offering a comprehensive entertainment ecosystem accessible via mobile app (Android/iOS/Huawei), web browser, and live TV streaming. The platform combines live television (100+ channels including news, sports, and regional content) with video-on-demand services (Pakistani dramas, English/Pakistani movies, original productions) and short-form video content (Reels/Shots). The portfolio includes Tamasha Pro (premium subscription tier with exclusive content), Tamasha Sports (cricket streaming and highlights), Tamasha News (news bulletins and documentaries), and Tamasha Connect (engagement/campaign program). Content is monetized through subscription plans (Daily, 3-Day, Weekly, Monthly) with payment integration via JazzCash, easypaisa, and card payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Tamasha App Primary mobile OTT streaming application for Android and iOS providing live TV, sports, movies, TV shows, news, and short-form video content to Pakistani consumers.
• Tamasha Web Web-based OTT platform accessible via browser, offering the same streaming content as the mobile app including live TV channels, VOD, and sports.
• Tamasha Live TV Live streaming of 100+ TV channels including news, sports, entertainment, religious, and regional content from Pakistan and international sources.
• Tamasha TV Shows Video-on-demand catalog of Pakistani and international TV dramas and series including original productions.
• Tamasha Movies Movie streaming service offering Pakistani and English language films on a video-on-demand basis.
• Tamasha Shots (Reels) Short-form video content platform featuring sports highlights clips, user-generated content, and social video sharing with engagement features.
• Tamasha Sports Sports streaming content including live cricket (PSL, International matches), cricket highlights, MAX60 Caribbean T10, Legends Cricket League, and other tournaments.
• Tamasha News News content channel providing news bulletins, documentaries, and current affairs programming.
• Tamasha Pro Premium subscription tier offering exclusive content access including premium shows, ad-free viewing, and special programming with PRO badge designation.
• Tamasha Connect Customer engagement and loyalty program offering promotional activities, contests, and subscription-based incentive campaigns with prize rewards based on watch time.

Quantifiable outcome

• 100+ live TV channels available to subscribers
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Beyond Digital (Private) LimitedcoreOthers · 1 September 2025Beyond Digital (Private) Limited (BDPL) is the operating company that owns and manages the Tamasha Platform. BDPL is responsible for all aspects of the service including content licensing, subscription management, customer support, and promotional campaigns. BDPL operates from Pakistan and is registered under Pakistani laws.
• JazzflagshipStrategic or Co-development Partner · 14 April 2025Jazz is Pakistan's leading telecom operator providing the ecosystem for Tamasha's operations. Jazz provides customer acquisition through its mobile app (JazzWorld App), payment infrastructure (JazzCash), and marketing channels. Tamasha is promoted as a Jazz mobile application. JazzCash serves as the primary billing mechanism for Tamasha subscriptions in Pakistan.
• JazzCashcoreChannel Partner/ Reseller/ DistributorJazzCash is the mobile wallet and digital payment service of Jazz that enables Tamasha subscription billing. Provides multiple payment tiers including Rs. 360 monthly, Rs. 250 fallback, Rs. 120 weekly, and Rs. 80 fallback. Allows subscribers to charge subscriptions directly to their mobile balance with automatic renewal handling.
• eConceptions (Private) LimitedminorGTM or Marketing PartnerVendor partner responsible for providing voucher rewards under Tamasha Connect promotional campaigns. Vouchers from selected brands are awarded to subscribers based on watch time during promotional periods.
• easypaisaminorChannel Partner/ Reseller/ DistributorAlternative mobile payment service available for Tamasha subscription payments alongside JazzCash, providing additional payment options for subscribers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• iflix: Emerging-market SVOD platform (originally focused on Southeast Asia) with mobile-first positioning and low ARPU pricing. Comparable go-to-market and content mix for price-sensitive regional consumers.

Broad incumbents

• ZEE5: Large South Asian OTT streaming platform offering a mix of TV shows, movies, and originals in regional languages including Urdu. Competes for Pakistan and diaspora viewership with a much larger content budget.
• YouTube: Dominant free video platform in Pakistan. Functions as the primary alternative for free AVOD content (including cricket highlights and Pakistani dramas uploaded by broadcasters) and sets the consumer expectation baseline for mobile video.
• JioCinema (Viacom18): India's major ad-supported streaming platform with live cricket (IPL) rights, VOD, and premium content. Comparable business model (mobile-first AVOD + premium) and content category (cricket + originals), though operating in India.
• Shahid (MBC Group): MENA's leading Arabic streaming platform with AVOD/SVOD monetization and live TV. Comparable hybrid monetization model and free + premium tier structure serving a similar emerging-market mobile audience.

Direct peers

• ARY ZAP: Pakistan-based AVOD streaming app from the ARY Digital Network offering Pakistani dramas, films, and live TV on mobile. Direct competitor for Pakistani mobile consumers with the same AVOD + SVOD/catch-up model.
• See Prime: Pakistani subscription streaming service focused on local dramas, films, and entertainment. Direct peer targeting the same Pakistani-speaking consumer base with similar VOD content.
• Tapmad: Pakistani OTT platform offering live TV, movies, dramas, and sports including cricket. Competes head-to-head with Tamasha for the same mobile-first Pakistani audience with a similar content mix.

Regional players

• Cinepax: Pakistan's largest cinema chain, which has expanded into digital/streaming content distribution. Operates in the same Pakistani entertainment ecosystem and competes for consumer entertainment spend.

Others

• Jazz (for ecosystem context): Pakistan's largest mobile operator and Tamasha's primary distribution/payments partner. Not a peer but a key ecosystem counterparty — its telecom-bundled digital services set the reference for Tamasha's GTM and billing model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tamashadigital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tamasha