What TapMad Tv does

TapMad Tv (operating as tapmad) is an over-the-top (OTT) streaming platform founded in 2011, incorporated in Singapore as tapmad Holdings PTE LTD and operated in Pakistan through Pi Pakistan Pvt. Ltd. from its Karachi base. The platform reports over 5 million monthly users and serves primarily South Asian consumers in Pakistan and Bangladesh with live sports, on-demand entertainment, and live television channels. Its core product surface comprises live sports streaming (cricket, football, hockey, tennis), an entertainment catalog of 300+ Hindi/Urdu dubbed movies plus Pakistani dramas and originals, and live TV channels including Samaa News and Al Jazeera; adjunct modules include tapminis (short-form video), Tapshop (vouchers, Free Fire top-ups, gift cards), Tapmad Live Scores, Tapmad Blog, and Tapmad Originals/Tapmad Fest for original and short-film productions.

The business operates a hybrid monetization model combining subscription video-on-demand (SVOD) via tapmad Plus with advertising supported by cookie/web beacon-based targeted ad delivery. Distribution combines direct-to-consumer channels (tapmad.com, iOS and Android applications) with telecom-partner white-label distribution through Grameenphone and Robi Axiata Limited in Bangladesh and through Pakistani telecom providers domestically, alongside platform availability on Microsoft Xbox 360, Nintendo Wii, and Roku. The company has secured exclusive SVOD and VOD rights for Pakistan Super League (PSL) Season 11 and exclusive digital and television broadcast rights for the FIH Hockey World Cup 2026 in Pakistan, positioning these event-rights deals as anchors for subscriber acquisition. Proprietary technology infrastructure is not publicly disclosed.

Name

TapMad Tv

Legal name

tapmad Holdings PTE LTD

Website

https://tapmad.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

TapMad Tv is a Pakistani OTT streaming platform serving 5M+ monthly users with live sports (PSL, FIH Hockey, football), 300+ Hindi/Urdu movies, and live TV, distributed via direct-to-consumer apps and telecom partnerships with Grameenphone and Robi Axiata in Bangladesh.

Ownership category

akta.pro rank

Product category

OTT Streaming Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Sports Streaming Platforms (MPACAAAE)

akta.pro secondary industry

Sports OTT & League Pass Streaming Channels (MPABAHAJ)

Keywords

• OTT streaming
• Live sports streaming
• Video on demand
• Subscription video
• Digital entertainment

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain, Infrastructure, Others

Revenue model

1. Subscription VOD: Tapmad offers subscription-based video-on-demand services, including exclusive SVOD rights for Pakistan Super League (PSL) Season 11, as well as exclusive global VOD rights for PSL clips and highlights. Subscribers pay for access to premium live sports and entertainment content.
2. Advertising: Tapmad carries third-party advertisements on its platform. The company uses cookies, web beacons, and targeted advertising technologies to deliver personalized ads based on user activity and interests.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Tapmad is a Pakistan-focused over-the-top (OTT) streaming platform offering live sports (cricket, football, hockey, tennis), on-demand Hindi/Urdu dubbed movies and Pakistani dramas, live TV news channels, and short-form video content. The service is delivered via web, iOS/Android apps, gaming consoles (Xbox, Wii), and streaming devices (Roku), with exclusive SVOD rights for the Pakistan Super League and the FIH Hockey World Cup 2026. Revenue is generated through subscription fees (Tapmad Plus) and advertising.

Product overview

TapMad Tv is an OTT streaming platform that operates as a unified service offering live sports streaming, on-demand entertainment, and live TV channels. The core product portfolio consists of live sports streaming (Tapmad Live Sports Streaming) covering cricket, football, hockey, and tennis; on-demand movies and shows (Tapmad Entertainment) with over 300 titles; and live TV channels (Tapmad Live TV). These are enhanced by add-on modules including tapminis for short-form content, Tapshop for e-commerce, Tapmad Blog for sports news, and Tapmad Originals/Tapmad Fest for original productions. The platform is accessible via iOS and Android mobile applications, with content also available on streaming devices.

Differentiator

Problem solved

Functional benefit

Brands

• Tapshop: Vouchers, Free Fire Top Up, and Gift Cards section on the platform
• tapminis
• tapmad Plus

Products and services

• Tapmad Live Sports Streaming
• Tapmad Entertainment (Movies & Shows)
• Tapmad Live TV
• Tapmad Plus Subscription
• Tapmad Originals Original content productions including Cornered Tigers: The 1992 Story and Baarwan Khiladi, exclusive to the Tapmad platform.
• Tapshop E-commerce offering on the Tapmad platform providing vouchers, Free Fire top-up services, and gift cards to platform users.
• PSL Season 11 Exclusive SVOD and VOD Rights Exclusive Subscription Video-on-Demand (SVOD) rights in Pakistan for Pakistan Super League Season 11 plus exclusive global VOD rights for clips and highlights.
• FIH Hockey World Cup 2026 Exclusive Broadcast Rights Exclusive digital and television broadcast rights for the FIH Hockey World Cup 2026 across Pakistan, covering digital streaming and linear television broadcast of the tournament.

Quantifiable outcome

• Tapmad reached Pakistani fans with live coverage of PSL 2026, an expanded eight-team tournament with 44 total matches including playoffs, held from March 26 to May 3, 2026 at Gaddafi Stadium in Lahore.
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• FIH (International Hockey Federation)coreStrategic or Co-development Partner · 2 April 2026Tapmad secured exclusive digital and television broadcast rights for the FIH Hockey World Cup 2026 in Pakistan. The deal covers both digital streaming and linear television broadcast of the tournament, staged in Belgium and the Netherlands from August 15 to 30, 2026. This marks Pakistan's national hockey team's return to the flagship event after an eight-year absence. The deal was part of FIH's broader commercial strategy implemented alongside agency partner Sportfive.
• FIH (International Hockey Federation)coreStrategic or Co-development Partner · 2 April 2026Tapmad acquired exclusive digital and television broadcast rights for the FIH Hockey World Cup 2026, reinforcing its sports content portfolio and aiming to revive Pakistan's historic love for hockey.
• PCB (Pakistan Cricket Board)coreStrategic or Co-development Partner · 24 March 2026PCB confirmed tapmad as an official digital streaming partner for the 11th edition of the Pakistan Super League (PSL 11), running from March 26 to May 3, 2026. Tapmad is one of three confirmed digital platforms alongside Tamasha and Myco. Tapmad also secured exclusive SVOD rights in Pakistan and exclusive global VOD rights for PSL highlights and clips for Season 11.
• Robi Axiata LimitedcoreChannel Partner/ Reseller/ Distributor · 4 November 2025Tapmad entered Bangladesh through a partnership with Robi Axiata Limited, a leading Bangladeshi telecom operator. The collaboration allows Robi customers access to tapmad's content including live sports and entertainment, utilizing Robi's network infrastructure and tapmad's streaming technology.
• GrameenphonecoreChannel Partner/ Reseller/ Distributor · 12 October 2025Tapmad expanded its regional footprint into Bangladesh through a strategic partnership with Grameenphone, Bangladesh's leading telecommunications operator. The partnership grants Grameenphone subscribers access to tapmad's streaming content, including live sports and entertainment.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ARY ZAP: Pakistani OTT platform operated by ARY Digital Network, offering Pakistani dramas, live TV and entertainment VOD to Pakistani consumers. Directly comparable as a homegrown, ad-supported and subscription streaming alternative competing for the same Pakistani household wallet.
• Myco: Pakistan-based streaming and content platform confirmed alongside TapMad and Tamasha as a PCB digital streaming partner for PSL Season 11. Direct head-to-head competitor in the Pakistani live-sports OTT segment with overlapping cricket, drama and entertainment rights.
• Tamasha: Jazz/Mobilink-backed Pakistani OTT streaming platform directly competing with TapMad in Pakistan, and a co-distributor of PSL digital rights alongside TapMad for Season 11. Same geography, same content focus (live sports + entertainment) and same direct-to-consumer + telco-bundled distribution model.
• Shahid (MBC Group): Pan-Arab/MENA streaming service from MBC Group with significant Pakistani drama and Urdu content distribution. Comparable as an SVOD/AVOD platform targeting Urdu-speaking audiences with original productions and premium entertainment — a direct competitor for Pakistani entertainment viewership.

Broad incumbents

• ZEE5: Zee Entertainment's global streaming platform offering Indian and South Asian content including dramas, movies and live TV across multiple markets including South Asia. Comparable as a broader-portfolio AVOD/SVOD platform with South Asian content and original productions competing for similar regional attention.
• SonyLIV: Sony Pictures Networks India's streaming service carrying premium cricket (including historic ICC rights), football, and Hindi entertainment. Comparable as a premium sports + entertainment OTT that competes with TapMad indirectly via cross-border content availability and shared cricket fan audience in South Asia.
• Disney+ Hotstar: Global streaming giant with significant South Asian sports and entertainment distribution (historically carrying IPL and ICC cricket). Comparable as the dominant large-cap streaming incumbent whose regional sports rights bids set the pricing benchmark TapMad must compete against for marquee content.
• Iflix: Emerging-markets streaming service (historically Malaysian-headquartered, backed by Tencent/Huwei) that operated across South and Southeast Asia with similar SVOD and telco-bundling distribution tactics. Comparable as a regional incumbent that pioneered telco-bundled OTT in emerging markets.

Emerging players

• JadooTV: South Asian diaspora-focused streaming service offering Pakistani and Indian TV channels, movies and dramas to overseas audiences. Comparable in content mix (Pakistani dramas, live TV, entertainment) but specialized on the diaspora use case rather than TapMad's Pakistan-domestic focus.

Regional players

• Geo TV / Jang Group Digital: Pakistan's largest media conglomerate operating Geo TV, Jang newspaper and digital properties with streaming and on-demand video capabilities. Comparable as a Pakistan-focused legacy broadcaster extending into digital streaming and competing for the same Pakistani sports and entertainment audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TapMad Tv