Yalp

What Yalp does

Yalp Interactive, founded in 2007 and headquartered in Goor, Netherlands, designs and manufactures interactive outdoor play and sports equipment for public spaces. The product portfolio combines physical playground structures with embedded sensors, LED displays, cameras, and cloud-connected software: the Sona dance-and-play arch (camera + motion detection), Memo play pillars (seven 360-degree LED touch screens), Sutu interactive ball wall, Toro sports arena, Fono outdoor DJ booth, and Solar energy post. Customers span municipalities and city parks, schools and universities, family entertainment venues and resorts, healthcare and senior-care facilities, and retail locations, with named buyers including Center Parcs, Fort Fun Abenteuerland, IKEA Zwolle, City of The Hague, and Krajicek Foundation.

Following its 2020 acquisition by Finland-based Lappset Group (founded 1970, ~420 employees), Yalp operates as a brand inside a larger playground-equipment group. As of 2021 the company reported ~930 installations across 38 countries via 46 distributors, and has since crossed the 1,000-product milestone. Go-to-market is primarily channel-driven through regional distributors supplemented by direct enterprise field sales to governments and large organizations, with demand-generation supported by roadshows (e.g., 2022 US tour), content marketing via Yalp Academy, and social channels. In 2024 the company rebranded to operate under the Lappset name and launched two new products — the indoor-inclusive Lappset Luna and the curriculum-integrated Lappset Outdoor Classroom.

Revenue is generated predominantly through one-time hardware sales of premium outdoor-rated equipment, augmented by optional subscription-style service packages (Carefree Pack for extended warranty and maintenance), freemium software platforms (My Yalp for operator management, Yalp+ for end-user engagement, Yalp Dashboard for public analytics), and professional design/installation services. Pricing is quote-based and not publicly disclosed; warranty is 10 years on structural parts and 2 years (extendable to 5 years via Carefree Pack) on electronics, with marine-grade upgrades for harsh climates.

Name

Yalp

Legal name

Yalp Interactive

Website

https://yalp.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Yalp Interactive designs cloud-connected outdoor play and sports equipment used by municipalities, schools, healthcare facilities, resorts, and retail venues across 38 countries. Operating as a brand under Finland's Lappset Group following its 2020 acquisition.

Ownership category

akta.pro rank

Product category

Interactive Outdoor Playground Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

akta.pro secondary industries

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG), DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)

Keywords

• Interactive playground equipment
• Outdoor play systems
• Public play installations
• Interactive sports hardware
• Digital play equipment

Headquarters

HQ city

Goor

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Interactive Play Equipment Sales: Sale of hardware interactive play equipment including Sona, Memo, Sutu, Fono, and Toro. One-time purchase with optional service packages. Equipment is weatherproof and designed for outdoor public use.
2. Service Packages: Optional service packages including Carefree Pack with extended 5-year warranty on electronics, maintenance, and support services.
3. Software Platform Services: My Yalp platform for managing products, installing games, and tracking statistics. Standard Service Pack included with product, with additional user management capabilities.
4. Design and Installation Services: Custom design services for playground installations and professional installation support through channel partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Yalp designs, manufactures, and sells interactive outdoor play and sports equipment—Sona, Memo, Sutu, Toro, Fono, and Solar—that integrate physical play structures with motion sensors, LED touch screens, audio systems, and cloud-connected software. Equipment is sold primarily to municipalities, schools, healthcare and senior-care facilities, resorts, and family entertainment venues through direct enterprise sales and a global distributor network of 46 partners across 38 countries.

Product overview

Yalp Interactive offers a portfolio of six core interactive play and sports products (Sona, Memo, Sutu, Toro, Fono, and Solar) that combine physical playground equipment with digital technology. The products are supported by a software ecosystem including My Yalp for remote management, Yalp+ app for user engagement, and a Dashboard for data visualization. In 2024, Yalp transitioned to operate under the Lappset Group brand. New products include Lappset Luna (sound-based inclusive playset) and Lappset Outdoor Classroom (educational integration). All products are internet-connected and can be updated remotely with new games and features.

Differentiator

Problem solved

Functional benefit

Brands

• Yalp Sona: Interactive dance and play arch - an audio-based game arch that encourages children to dance and have fun outdoors
• Yalp Memo
• Yalp Sutu
• Yalp Toro
• Yalp Fono
• Yalp Solar
• Yalp Luna
• Lappset Outdoor Classroom
• Yalp Dashboard
• My Yalp
• Yalp+

Products and services

• Yalp Sona Interactive dance and play arch using audio-guided games and camera-based motion detection to encourage children and adults to dance, move, and play together. Suitable for all ages and abilities including wheelchair users; designed for outdoor public spaces.
• Yalp Memo Interactive play pillars featuring 7 columns equipped with 360-degree LED touch screens that display arcade-style visual effects. Supports educational, musical, and physical games for children in schools and public playgrounds.
• Yalp Sutu Interactive ball wall powered with 16 panels activated when hit by a ball. Stimulates children to be active and engages them in sports and games for outdoor public spaces.
• Yalp Toro Interactive sports arena where traditional goals have been replaced with colorful interactive panels, creating a multi-functional sports field for various games. Designed for public sports spaces and schools.
• Yalp Fono Outdoor DJ-booth that allows users to play music, create mixes, and enjoy audio-based interactive experiences via Bluetooth or mobile app in public spaces such as universities, museums, and amusement parks.
• Yalp Solar Solar-powered post that harnesses solar energy to power other Yalp Interactive products, enabling sustainable and off-grid installations at locations without mains electricity.
• Lappset Luna Inclusive playset that uses movement detection sensors from above and sound-based immersive gaming to engage ten or more players simultaneously. Designed for indoor spaces, supporting inclusive play for large groups in minimal square footage.
• Lappset Outdoor Classroom Educational outdoor learning environment designed to help educators integrate Lappset Memo into lessons, including 200+ pages of lesson plans, instructions, worksheets, and inspiration describing the educational value of every game.
• My Yalp Platform Online cloud management platform for Yalp Interactive playsets that enables remote control of settings, game installation, usage statistics tracking, multi-user access management, and online service support.
• Yalp+ App Free web/mobile app for end users that allows them to find nearby Yalp Interactive products, learn game rules, compete on high scores, start games remotely within 100 meters, and join community activities.
• Yalp Dashboard Free online public dashboard showing real-time impact, value, and play data from Yalp Interactive products worldwide, including currently active games and popularity metrics.

Quantifiable outcome

• Over 80% increase in playground usage after 'Playground in One Day' installation (Mulier Institute research)
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature10 records

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• TrigonorcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Norwegian distributor partner for Yalp Interactive products. Sales Director Magne Egerhei helped introduce Yalp products to Hamre Familiecamping, resulting in the sale of all five Yalp Interactive products.
• Midstates RecreationcoreChannel Partner/ Reseller/ DistributorUS distributor partner exhibiting at Ohio Parks and Recreation Association Conference. Introduced Donna Bauman to the Yalp Sona, leading to the Reynoldsburg JFK Park installation.
• Cunningham RecreationcoreChannel Partner/ Reseller/ DistributorPartner for Miracle Park inclusive playground project in Rock Hill, South Carolina. Collaborated on community event during 2022 Yalp Roadshow.
• MRC RecreationcoreChannel Partner/ Reseller/ DistributorPartner providing accessible playground equipment for Toms River Field of Dreams inclusive playground in New Jersey.
• Top Line RecreationcoreChannel Partner/ Reseller/ DistributorUS distributor and presenting sponsor for Basel Ball soccer tournament in Miami, helping raise funds for Sutu installation.
• KraftsmanminorChannel Partner/ Reseller/ DistributorPlayground installation company that installed Yalp Memo and Sutu at Old Fair Park in Fredericksburg, Texas.
• Lark IndustriescoreChannel Partner/ Reseller/ DistributorLappset channel partner in Australia, official partner with National Aging Institute of Australia for the ENJOY project studying senior physical activity.
• Lappset GroupcoreOthersParent company acquisition completed in 2020. Finnish playground equipment manufacturer founded in 1970 with 420 employees. Yalp operates as a brand under Lappset Group while maintaining entrepreneurial culture.
• Krajicek FoundationflagshipStrategic or Co-development PartnerDutch foundation for disadvantaged youth. Joint initiative 'Playground in One Day' transforming underprivileged neighborhoods with interactive playgrounds. Goal of structural exercise opportunities for children.
• Méér Muziek in de Klas FoundationflagshipStrategic or Co-development PartnerDutch foundation for music education. Partnership to create Musical Playgrounds in Rotterdam schools, integrating Yalp Memo with music education curriculum. Social partner of Eurovision Song Festival.
• Goal FoundationflagshipStrategic or Co-development PartnerSpecial Olympics partner organizing Yalp Goalympics - inclusive sports events for people with disabilities. Collaboration combines interactive play equipment with inclusive sports programs.
• Royal Family of the NetherlandsflagshipOthersRoyal endorsements including King Willem-Alexander at Krajicek Foundation 25th anniversary and Queen Máxima opening the first Musical Playground in Rotterdam with Yalp Memo.
• ENJOY Project / National Ageing Research Institute of AustraliacoreStrategic or Co-development PartnerResearch partnership studying impact of physical activity on seniors using Lappset/Yalp equipment. 12-week supervised program followed by 6-month maintenance phase.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• GameTime: Major North American playground equipment manufacturer with a long history serving municipalities and schools. Comparable customer segments and distribution model, though portfolio centers on conventional play structures.
• PlayPower: Global playground equipment group (parent of Little Tikes Commercial, Miracle Recreation) serving schools, parks, and municipalities. Directly competes for the same public-sector procurement budgets that Yalp's products target.
• Kompan: Danish global leader in playground and outdoor fitness equipment serving municipalities, schools, and parks worldwide. Direct competitor with broader traditional equipment catalog but limited interactive/sensor-based product depth compared to Yalp.
• Berliner Seilfabrik: German manufacturer of rope-based playground equipment and climbing installations for public spaces. Competes in the same municipal and school playground market as Yalp across Europe and internationally.
• Playworld Systems: US-based manufacturer of playground and outdoor fitness equipment serving schools, municipalities, and parks. Targets similar public-sector procurement channels as Yalp, though with primarily traditional rather than interactive offerings.

Emerging players

• Biba: Mobile gaming app company that runs active outdoor games for kids in public spaces, overlaying play experiences onto existing playgrounds. Overlaps with Yalp's mission of digitizing outdoor play but via software rather than installed hardware.
• Smartplay International: Provider of interactive play and fitness equipment for public spaces, blending sensors and digital engagement similar to Yalp's Sona/Memo offering, though smaller and with a narrower geographic footprint.
• Movetoplay (Outdooractive): Digital platform connecting outdoor activity, fitness routes, and play spaces; complementary technology layer for public outdoor recreation, though focused on routing/data rather than hardware equipment.

Regional players

• Richter Spielgeräte: Premium German playground equipment manufacturer focused on natural and wooden play structures for public spaces. Competes in the European playground market but more focused on traditional/custom designs than interactive digital products.

Direct peers

• Lappset Group: Parent company of Yalp and direct competitor in playground and outdoor play equipment. Yalp now operates as a brand under Lappset, sharing product lines and distribution while serving overlapping municipal and school customers globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/yalpinteractive
• Facebookfacebook.com/yalpinteractives
• LinkedInlinkedin.com/company/yalpinteractive
• Instagraminstagram.com/yalp_int

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yalp