Goal Foundation
Goal Foundation (Gift of a Life Foundation) is a 2023 nonprofit that builds LiveMind, an AI-augmented mental wellness app with assessments, symptom monitoring, goal tracking, and the Zen chatbot, serving individuals with mental health challenges, survivors, and veterans via a beta capped at 100 users.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Goal Foundation does
Goal Foundation, legally Gift of a Life Foundation, is a 2023-founded nonprofit operating out of Austin, Texas that builds mental wellness tools for individuals facing mental health challenges, mental illness survivors, and veterans. Its core product, LiveMind, is a self-empowerment app that combines a nine-domain behavioral assessment (depression, anxiety, anger, mania, sleep, repetitive thoughts and behaviors, memory, substance use, life satisfaction), continuous symptom and mood monitoring, a goal-prioritization framework, and a community layer connecting users with survivors and peers. The app is currently in beta, limited to the first 100 participants who sign up via Typeform.
The platform's underlying technology pairs psychology-based assessment and tracking with an AI-powered chatbot called Zen that delivers conversational guidance on negative thoughts, procrastination, and addiction management, drawing on generative AI, a recommendation engine, and knowledge retrieval across crisis, veteran, and grief resources. Goal Foundation extends its reach beyond the app through three media properties — the Zen Unfiltered podcast, the Raise the Volume blog, and the Survivor Stories collection — to drive awareness and community engagement.
The business model is nascent: no public pricing or subscription has been disclosed, and monetization during the beta phase runs through donations via the Zeffy platform. Distribution is product-led and direct-to-consumer via self-serve web sign-up, with marketing relying on survivor-led content, stigma-awareness campaigns, and a short anonymous feedback survey that offers a discount coupon on completion. No enterprise customers, partnerships, funding rounds, patents, or leadership hires are disclosed in the available data.
Goal Foundation firmographics
Firmographics- Name
- Goal Foundation
- Legal name
- Gift of a Life Foundation
- Website
- https://goalfoundation.us
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goal Foundation (Gift of a Life Foundation) is a 2023 nonprofit that builds LiveMind, an AI-augmented mental wellness app with assessments, symptom monitoring, goal tracking, and the Zen chatbot, serving individuals with mental health challenges, survivors, and veterans via a beta capped at 100 users.
- Ownership category
- akta.pro rank
Goal Foundation industry classification
Industry- Product category
- Mental Health Software
- NAICS
- Other Individual and Family Services (624190), Voluntary Health Organizations (813212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Prepackaged Software (7372), Services-Social Services (8300)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Mindfulness, Stress Management & Resilience Training (EDAMAIAD), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
Keywords
Goal Foundation business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- App Access (Beta Phase): Currently operating in beta phase with limited access (first 100 participants). Revenue model not yet publicly disclosed. Donation pathway available through Zeffy platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Goal Foundation product offering
Product offeringCore offering
Goal Foundation operates LiveMind, a self-empowerment mental wellness app that guides users through mental well-being journeys using a framework built by mental illness survivors and grounded in psychology research. The app delivers quick behavioral assessments across nine areas, personalized recommendations, goal prioritization and tracking, symptom monitoring, peer and survivor community connection, and conversational AI guidance through a bot called Zen that addresses negative thoughts, procrastination, and addiction. The organization supplements the app with awareness media (Zen Unfiltered podcast, Raise the Volume blog, Survivor Stories collection) and accepts donations through Zeffy to fund its nonprofit mission.
Product overview
Goal Foundation offers LiveMind as its primary wellness platform, a unified app that combines mental health assessments, goal tracking, and an AI-powered coaching experience. The platform integrates a supportive community feature and a conversational AI chatbot called Zen to guide users through recovery and habit development. Beyond the core app, the organization produces media content including the Zen Unfiltered podcast, the Raise the Volume blog, and the Survivor Stories collection, creating a multi-channel approach to mental health awareness and support.
Differentiator
Problem solved
Functional benefit
Brands
- LiveMind: Self-empowerment app designed to guide users through mental well-being journeys using psychology and AI, featuring assessments, goal tracking, community support, and AI-powered guidance through Zen chatbot.
- Zen Unfiltered: The Podcast
- Raise the Volume: The Blog
- Survivor Stories: The Collection
Products and services
- LiveMind
Companies that use Goal Foundation
Customer profileSegments3 records
Ideal customer profiles3 records
Goal Foundation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Goal Foundation partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Goal Foundation competitors and assessment
Company assessmentEmerging players
- 7 Cups: 7 Cups combines peer-support chat communities with affordable online therapy, directly mirroring LiveMind's mix of AI guidance plus survivor/peer community support.
- MindRight: MindRight delivers mental wellness coaching via text messaging, often through health plan partnerships — an emerging player that overlaps LiveMind's text-driven coaching model and vertical (e.g., veteran) ambitions.
- Earkick: Earkick is an emerging AI-powered mental health companion that tracks mood and offers conversational support — a similarly early-stage, AI-first peer chasing the same consumer chatbot experience.
Broad incumbents
- Calm: Calm is a leading meditation and mental wellness subscription app with broad content, sleep and mood features — a much larger incumbent that competes for the same consumer mental wellness wallet share.
- BetterHelp: BetterHelp operates the largest online therapy and counseling marketplace — a broad incumbent addressing the same end-user demand for accessible mental health support that LiveMind targets.
- Talkspace: Talkspace provides text-based and live therapy sessions via subscription, overlapping LiveMind's goal of accessible, text-driven mental health support and B2B2C distribution.
- Sanvello (Optum): Sanvello, owned by Optum, is a mental wellness app offering coaching, peer support and CBT tools — an incumbent in the same category with payer-channel distribution that LiveMind does not yet have.
- Headspace: Headspace is a major incumbent in the mindfulness and mental wellness app category, offering guided content, coaching and employer benefits that overlap with Goal Foundation's broader wellness ambition.
Direct peers
- Wysa: Wysa combines an AI chatbot with self-guided mental wellness tools and mood tracking, directly overlapping LiveMind's blend of assessments, AI coaching and self-help journeys.
- Woebot Health: Woebot is an AI-chatbot-driven mental wellness platform that delivers CBT-based guidance through conversational text — the closest direct functional peer to LiveMind's Zen chatbot and goal-tracking framework.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Goal Foundation social profiles
Digital presenceGoal Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goal Foundation leadership team
Management profileNumber of profiles
Goal Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goal Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goal Foundation
What does Goal Foundation do?
Goal Foundation operates LiveMind, a self-empowerment mental wellness app that guides users through mental well-being journeys using a framework built by mental illness survivors and grounded in psychology research. The app delivers quick behavioral assessments across nine areas, personalized recommendations, goal prioritization and tracking, symptom monitoring, peer and survivor community connection, and conversational AI guidance through a bot called Zen that addresses negative thoughts, procrastination, and addiction. The organization supplements the app with awareness media (Zen Unfiltered podcast, Raise the Volume blog, Survivor Stories collection) and accepts donations through Zeffy to fund its nonprofit mission.
Is Goal Foundation a public or private company?
Goal Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Goal Foundation founded?
Goal Foundation was founded in -1. It employs 11 to 50 people.
How does Goal Foundation make money?
One revenue line is on record: app Access (Beta Phase).
Who are Goal Foundation's main competitors?
Emerging players on record are 7 Cups, MindRight and Earkick. Broad incumbents are Calm, BetterHelp, Talkspace, Sanvello (Optum) and Headspace. Direct peers are Wysa and Woebot Health.
Does Goal Foundation have an API?
No public API is recorded for Goal Foundation.
What industry is Goal Foundation in?
Goal Foundation's product category is Mental Health Software. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of EDAMAIAD, Mindfulness, Stress Management & Resilience Training. Its NAICS code is 624190 and its SIC code is 7372.