Kraftsman
Kraftsman is a North Carolina-based manufacturer-direct trailer company producing American-made heavy equipment, paver, gooseneck, flatbed, utility, and drone trailers for construction, paving, agriculture, public works, and recreational customers through two factory stores and nationwide delivery.
- Company typePrivate
- Founded2000
- HeadquartersAlbemarle, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kraftsman does
Kraftsman, Inc. is a privately held American trailer manufacturer founded in August 2000 and headquartered in Ramseur, North Carolina. The company designs and builds heavy equipment, paver, lowboy, gooseneck, flatbed, tilt, fender equipment, dump, drone, landscape/utility, and car-hauler trailers across 11 product categories and hundreds of model variants. Manufacturing is concentrated in two North Carolina facilities — the original 6,500 sq² Ramseur plant (expanded in 2014) and a 133,500 sq² Albemarle plant opened in 2015 — for a combined footprint exceeding 156,000 sq². Technical differentiators include proprietary hydraulic dovetail systems (12' tail with self-locking mechanism), pierced-frame gooseneck construction that reduces side-to-side flex and lowers deck height, and use of premium sourced components (Dexter axles, Optronics lighting, Kenda tires, Bulldog jacks, Bargmen harnesses).
The company operates a manufacturer-direct go-to-market model, selling through two company-owned factory stores in Ramseur and Albemarle rather than a traditional dealer network, with nationwide delivery executed via a partnership with Steel Eagle Logistics. Strategic dealer relationships exist in Quebec/Ontario (Insta-Mix Inc) and Phoenix, AZ (High Desert Trailers). Customer segments span construction, paving/asphalt, farming/agriculture, public works/municipalities, landscaping, agricultural drone operators, and recreational car haulers, with named enterprise testimonials from paving contractors (Mr. Pave, Southern Sun Paving) and an equestrian arena contractor (Discount Dirtworks). Revenue is generated primarily through one-time hardware sales priced from approximately $2,299 for entry-level utility trailers to $75K+ for heavy-duty paver specials, supplemented by financing referral arrangements with First Citizens Equipment Finance (commercial), Rock Solid Funding (personal), and C3 Leasing (rent-to-own). No external funding rounds, M&A activity, or revenue disclosures are present in available sources.
Kraftsman firmographics
Firmographics- Name
- Kraftsman
- Legal name
- Kraftsman, Inc.
- Website
- https://kraftsmantrailers.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kraftsman is a North Carolina-based manufacturer-direct trailer company producing American-made heavy equipment, paver, gooseneck, flatbed, utility, and drone trailers for construction, paving, agriculture, public works, and recreational customers through two factory stores and nationwide delivery.
- Ownership category
- akta.pro rank
Kraftsman industry classification
Industry- Product category
- Heavy Equipment Trailers
- NAICS
- Truck Trailer Manufacturing (336212)
- SIC
- Truck Trailers (3715)
- akta.pro primary industry
- Semi-Trailer Manufacturing (Dry Van/Reefer/Tanker/Lowboy) (IMACAGAB)
- akta.pro secondary industry
- Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler) (IMACAGAA)
Keywords
Where Kraftsman is headquartered
LocationHeadquarters
- HQ city
- Albemarle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kraftsman business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Trailer Sales: One-time purchase of trailers sold directly to customers through factory stores. Full manufacturer-direct model with no dealer markup. Trailers are sold built-to-order or from existing stock.
- Financing Partnerships: Kraftsman partners with First Citizens Equipment Finance (commercial), Rock Solid Funding (personal), and C3 Leasing (rent-to-own) to provide financing options. They earn referral benefits through these partnerships for trailer purchases $2,500 and above.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | LS-6 Single Axle Utility Trailer - Entry level utility trailer |
| Unit Pricing | Pay-as-you-go | LS-6 HS Single Axle Utility Trailer - High side utility trailer |
| Unit Pricing | Pay-as-you-go | L3-6S Tandem Axle Utility Trailer - Low side tandem utility |
| Unit Pricing | Pay-as-you-go | L3-6S HS Tandem Axle Utility Trailer - High side tandem utility |
| Unit Pricing | Pay-as-you-go | C5-X 10K Single Car Hauler |
| Unit Pricing | Pay-as-you-go | DD Drone Trailer - Dual drone configuration |
| Unit Pricing | Pay-as-you-go | CD Drone Trailer - Compact single drone configuration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Kraftsman product offering
Product offeringCore offering
Kraftsman manufactures and sells American-made trailers directly to customers through company-owned factory stores in North Carolina. Its portfolio spans eleven trailer categories including paver specials, heavy equipment, lowboys, goosenecks, flatbeds, tilt trailers, fender equipment, dump trailers, agricultural drone trailers, landscape and utility trailers, and car haulers. Trailers are built-to-order or sourced from ready inventory and delivered nationwide.
Product overview
Kraftsman is a manufacturer-direct trailer company offering a comprehensive portfolio of American-made trailers through multiple product lines and sub-brands. The core offering spans eleven trailer categories: Paver Special Trailers for paving professionals, Heavy Equipment Trailers with air brake systems, Lowboy Equipment Trailers, Gooseneck Trailers (available in five series: G1 economy, GS commercial-grade, GL low-profile, G4 extreme-duty, and GX hydraulic dovetail), Flatbeds (F1 economy, FS single-wheel, FL dual-wheel low-profile series), Tilt Trailers including partial-tilt and full-tilt deckover models, Fender Equipment Trailers, Dump Trailers (resold through Lamar and Hawke partnerships), Drone Trailers (CD compact and DD dual-drone configurations), Landscape & Utility Trailers, and Car Haulers. Kraftsman operates two manufacturing facilities in North Carolina (Ramseur and Albemarle) and sells directly to customers without dealer markups, with nationwide delivery available.
Differentiator
Problem solved
Functional benefit
Products and services
- Paver Special Trailers
Quantifiable outcome
- Trailers remain functional and reliable after years of daily use in demanding applications
- +1 more outcomes
Companies that use Kraftsman
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles7 records
Kraftsman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kraftsman partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- DextercoreStrategic partnership with Dexter Axle for axles and related systems including electric brake axles. Dexter axles are used on all trailers, providing customers peace of mind knowing they're hauling with the best axles on the market. Partnership facilitates direct customer support from Dexter when needed.
- Steel Eagle LogisticscorePrimary trailer delivery partner owned by a team experienced in trailer manufacturing and delivery. Assists Kraftsman in timely and effective delivery of trailers to customers anywhere in the United States.
- Insta-Mix IncminorDealer partnership for customers in Quebec and Ontario. Can order and often stock Kraftsman trailers.
- High Desert TrailersminorDealer partnership for customers in the greater Phoenix, AZ area. Can order and often stock Kraftsman trailers.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
Kraftsman competitors and assessment
Company assessmentDirect peers
- PJ Trailers: One of the largest US manufacturers of utility, equipment, dump, and gooseneck trailers. Direct competitor to Kraftsman across multiple product categories including goosenecks, equipment trailers, and flatbeds.
- Diamond C Trailers: Texas-based manufacturer of equipment, flatbed, gooseneck, and dump trailers. Directly comparable to Kraftsman's heavy equipment and flatbed lines, with similar GVWR tiers and target customers.
- Behnke Trailers: Manufacturer of heavy equipment, lowboy, and gooseneck trailers serving construction and agricultural markets. Comparable product mix to Kraftsman's heavy equipment and lowboy lines with similar customer base.
- Load Trail: Manufacturer of equipment, gooseneck, dump, and car hauler trailers with a strong dealer network. Directly overlaps Kraftsman's gooseneck and equipment trailer lines and competes in similar construction/agriculture segments.
- Iron Bull Trailers: Manufacturer of equipment, gooseneck, dump, and tilt trailers sold through dealers. Comparable product mix to Kraftsman with overlap in equipment and gooseneck categories.
- Kaufman Trailers: Manufacturer of equipment, tilt, gooseneck, and car hauler trailers with similar GVWR ranges and construction-industry customer base. Direct competitor especially in tilt and equipment trailers.
Others
- Lamar Trailers: Dump trailer manufacturer whose products Kraftsman resells under the Lamar brand. Adjacent relationship — supplier/partner rather than direct competitor, but operates in the same trailer space.
- Hawke Trailers: Dump trailer manufacturer whose products Kraftsman resells under the Hawke brand. Supplier/partner relationship with comparable product category, providing direct competitive context in the dump segment.
Emerging players
- Sundowner Trailers: Manufacturer of gooseneck and equipment trailers with comparable GVWR tiers and focus on premium build quality. Partial overlap with Kraftsman's higher-end gooseneck and equipment trailer lines.
Broad incumbents
- Big Tex Trailers: Largest US trailer manufacturer offering a broad portfolio of utility, equipment, dump, and car hauler trailers through an extensive national dealer network. Competes with Kraftsman across nearly every category but at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kraftsman social profiles
Digital presenceKraftsman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kraftsman leadership team
Management profileNumber of profiles
Kraftsman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kraftsman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kraftsman
What does Kraftsman do?
Kraftsman manufactures and sells American-made trailers directly to customers through company-owned factory stores in North Carolina. Its portfolio spans eleven trailer categories including paver specials, heavy equipment, lowboys, goosenecks, flatbeds, tilt trailers, fender equipment, dump trailers, agricultural drone trailers, landscape and utility trailers, and car haulers. Trailers are built-to-order or sourced from ready inventory and delivered nationwide.
Is Kraftsman a public or private company?
Kraftsman is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kraftsman founded?
Kraftsman was founded in 2000. It employs 11 to 50 people.
Where is Kraftsman based?
Kraftsman is headquartered in Albemarle, United States, in the North America region.
How does Kraftsman make money?
Two revenue lines are on record. Trailer Sales are the primary driver. The others are financing Partnerships.
Who are Kraftsman's main competitors?
Direct peers on record are PJ Trailers, Diamond C Trailers, Behnke Trailers, Load Trail, Iron Bull Trailers and Kaufman Trailers. Others are Lamar Trailers and Hawke Trailers. Sundowner Trailers is listed as an emerging player. Big Tex Trailers is listed as a broad incumbent.
Does Kraftsman have an API?
No public API is recorded for Kraftsman.
What industry is Kraftsman in?
Kraftsman's product category is Heavy Equipment Trailers. Its primary akta.pro industry code is IMACAGAB, Semi-Trailer Manufacturing (Dry Van/Reefer/Tanker/Lowboy), with a secondary code of IMACAGAA, Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler). Its NAICS code is 336212 and its SIC code is 3715.