Gedeelde Weelde

What Gedeelde Weelde does

Gedeelde Weelde (legal name: Coöperatie Gedeelde Weelde B.A.) is a Dutch consumer cooperative operating a biological grocery store and integrated café at Petrus Regoutplein 2 in the Sphinxkwartier district of Maastricht, Netherlands. Founded around 2015–2016 through a community initiative (first public meeting May 26, 2016), the cooperative opened its physical store on February 18, 2019 after raising ~€175,000–€200,000 in startup capital through a combination of member loans paying 4% interest in vouchers, member contributions, strippenkaart pre-paid shopping cards (€100 for 10 strips of €10), and a LEADER Limburg EU rural development grant. It sells certified-organic and regional products — fresh produce, dairy, bread, cheese, beverages, and specialty items — sourced from local and Euregio producers in the Netherlands, Belgium (Aachen/Eupen area), and Germany, alongside a 'Niet Bio Maar Toch' curated range of trusted non-certified regional products.

The cooperative operates under a two-tier membership structure: 'belanghebbende leden' (stakeholder members including consumers, producers, and suppliers) who pay a €100 entry fee and receive voting rights at general meetings, and 'ondernemersleden' (entrepreneur members) who are compensated from cooperative results for running store operations. A five-member board — two co-chairs (Chantal Febvre and Luuk Rövekamp), a secretary (Madieke Schoots), treasurer (Marloe Meijers), and a general board member (Robin van Hontem) — governs the entity, supported by working groups (werkgroepen) and trust persons (vertrouwenspersonen). The technology footprint is minimal: there is no mobile application, no public API, no proprietary software platform, and no AI/ML capability — the operation runs on physical retail, an integrated café (open Mon–Sat 9:00–17:00 with to-go service 15:00–17:00), periodic winkelcafé pre-order events, and a Connection Coin community currency system. Marketing is conducted via organic Facebook/Instagram, a website with news and recipes, an email newsletter, community events (producer visits, film screenings, BioPioniers profiles), and earned media coverage in regional outlets including De Limburger and RTV Maastricht.

Name

Gedeelde Weelde

Legal name

Coöperatie Gedeelde Weelde B.A.

Website

https://gedeeldeweelde.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Gedeelde Weelde is a member-owned Dutch cooperative operating a single organic grocery store and café in Maastricht, serving conscious local consumers and short-chain regional producers across the Netherlands, Belgium, and Germany Euregio.

Ownership category

akta.pro rank

Product category

Organic Grocery Retail

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industry

Community-Owned / Nonprofit Grocery Stores (CRAHALAB)

Keywords

• Organic grocery retail
• Cooperative food store
• Local producer network
• Biological products retail
• Community-driven retail

Headquarters

HQ city

Maastricht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail Product Sales: Sale of biological, regional, and local food products to consumers. Revenue from both members and non-members purchasing groceries and café items.
2. Membership Fees: Base membership entry fee of €100 per member. Members receive voting rights and contribute to cooperative governance.
3. Strippenkaart Pre-payment: Pre-paid shopping cards sold for €100 (10 strips of €10 each), allowing advance payment for future groceries.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Gedeelde Weelde is a member-owned cooperative operating an organic (biological and biodynamic) grocery store integrated with a café in Maastricht, Netherlands. It sources products from regional producers across the Netherlands, Belgium, and Germany, and sells them directly to consumer-members and walk-in customers. The cooperative model gives members voting rights, working group participation, and influence over store direction, while also offering pre-order events, a community currency (Connection Coin), and space rental.

Product overview

Gedeelde Weelde is a cooperatively organized organic grocery store with an integrated café, located in Maastricht, Netherlands. The core offering consists of a biological (certified organic) and regional products store — including fresh produce, dairy, bread, cheese, wine, and specialty items — alongside a daily café serving breakfast and lunch. The cooperative model connects regional producers directly with consumer-members, who share governance responsibilities and financial risks. Key product lines include the main grocery store, the Gedeelde Weelde Café (operating 9:00–17:00 with a self-service buffet), regional/local producer selections (including the 'Uit de regio' label), the 'Niet bio maar toch' curated non-certified range, and membership services. The cooperative also offers space-sharing for community events and a loyalty/currency system called the Connection Coin.

Differentiator

Problem solved

Functional benefit

Products and services

• Coöperatieve Biologische Winkel (Cooperative Organic Grocery Store) A cooperatively owned physical grocery store in Maastricht offering certified biological (organic), biodynamic, and regional food products including fresh produce, dairy, bread, cheese, wine, and specialty items. Open to both members and non-members; members gain voting rights and influence over product selection.
• Gedeelde Weelde Café An in-store café within the cooperative grocery store, serving breakfast, lunch, and beverages via a self-service buffet concept. Open Monday-Saturday 9:00-15:00 with a to-go service available 15:00-17:00, creating a community meeting place alongside the retail space.
• Coöperatief Lidmaatschap (Cooperative Membership) Membership in the cooperative at a €100 one-time entry fee, granting voting rights in general meetings, participation in working groups, influence over store direction and product selection, and share in cooperative financial results.
• Connection Coin A community currency and loyalty system used within the cooperative to reward member engagement, participation in working groups, and contributions to cooperative activities.
• Ruimte Delen (Shared Space Rental) Rental of the café space for community members and groups to host events or gatherings, extending the cooperative's role as a community meeting place beyond retail and foodservice.

Quantifiable outcome

• 80% of €200,000 startup capital raised from community members, demonstrating strong local support

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• LOCOtuinen MaastrichtcoreStrategic or Co-development Partner · 1 January 2014LOCOtuinen is described as a 'halfzusje' (half sister) of Gedeelde Weelde. Some founders of Gedeelde Weelde also established LOCOtuinen in 2014. Both cooperatives share values around local food systems and community organizing.
• PuurvandewallcoreStrategic or Co-development PartnerBiological fruit farmer and artisanal syrup maker based in Eckelrade. Produces apple/pear syrups from high-stem orchards. Member-producer of Gedeelde Weelde since the cooperative's founding. Farm has been operating biologically since 1975.
• MichaelshofcoreStrategic or Co-development PartnerBiological-dynamic farm with cheese dairy in Orsbach near Aachen, Germany. Family business of the Zintzen family. Processes milk from their own cattle into cheese, yogurt, and quark. Products available at Gedeelde Weelde.
• Backstube TöllereiminorStrategic or Co-development PartnerTraditional bakery in Aachen, Germany. Fourth-generation baker Heinrich Töller produces artisanal German breads in wood-fired stone oven from 1926. Supplies breads to Gedeelde Weelde.
• Antroposofisch kinderdagverblijf NoachminorOthersAnthroposophical daycare center that has purchased ingredients from Gedeelde Weelde for years. Published cookbook with recipes using Gedeelde Weelde products.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Albert Heijn: Largest Dutch supermarket chain with an expanding biological and regional assortment. Represents the mainstream competitive threat — AH's organic private-label and local sourcing compete for the same conscious-consumer basket.
• Jumbo: Second-largest Dutch supermarket chain with a growing organic and local product range. Competes on price-sensitive organic categories where Gedeelde Weelde's premium cooperative positioning faces structural disadvantage.

Direct peers

• Odin: Dutch cooperative organic grocery chain operating member-owned stores across the Netherlands. Odin is the closest structural peer — multi-stakeholder cooperative selling biological produce with member governance, but at meaningfully larger national scale.
• Ekoplaza: Largest Dutch dedicated organic supermarket chain. Ekoplaza competes head-on in the biological grocery category but operates as a conventional retail chain rather than a member cooperative, making it a direct competitor without the cooperative differentiation.
• Marqt: Premium Dutch organic and specialty food retailer focused on local, biological, and artisanal products with café-style store experiences. Closely comparable assortment philosophy and store-format design to Gedeelde Weelde.
• De Krat: Dutch organic meal-kit and local-produce subscription service. While primarily subscription-based, it competes for the same conscious-consumer weekly grocery basket with a regional-producer value proposition similar to Gedeelde Weelde's short-chain model.

Regional players

• Landwinkel: Dutch network of farm shops selling directly from regional producers — comparable short-chain philosophy but operating from rural farmsteads rather than urban storefronts, serving an adjacent rather than overlapping customer base.

Others

• LOCOtuinen: Maastricht-based community-supported agriculture initiative founded by overlapping initiators of Gedeelde Weelde ('halfzusje'). A sister organization sharing values around local food systems — comparable as a community food ecosystem player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gedeeldeweelde
• Instagraminstagram.com/gedeeldeweelde
• LinkedInlinkedin.com/company/gedeelde-weelde

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gedeelde Weelde