Walters Faith

What Walters Faith does

Walters Faith is a privately held, bootstrapped fine jewelry company founded in 2013 by designer Mollie Faith Good and business partner Stephanie Walters Abramow, headquartered in Syosset, New York, with a team of 1–10 employees. The company designs, produces, and sells handcrafted jewelry in 18k gold (rose, yellow, white, and black), platinum, and sterling silver, set with conflict-free natural diamonds and precious gemstones. Its catalog spans 325+ products across 16 named collections at price points ranging from $85 to $100,000+, serving individual luxury consumers and gift buyers.

The business operates a multi-channel go-to-market: direct-to-consumer e-commerce via the flagship site and an online-only sub-brand called WF.COM Exclusives; wholesale through Neiman Marcus, Bloomingdale's, Bergdorf Goodman, and 40+ independent specialty retailers across 18+ U.S. states; trunk shows; and international distribution via Mad Lords in Paris. The brand has cultivated celebrity visibility (Meryl Streep, Jennifer Lopez, Scarlett Johansson, Rihanna) and executed cross-category collaborations including OC x WF with beauty house Chantecaille, alongside a recently launched men's collection that extends its addressable customer base.

Revenue mechanics combine unit sales of premium-priced jewelry across 325+ SKUs, with margin structure characteristic of direct luxury goods (high gross margin offset by wholesale dilution and trunk show logistics). Customer acquisition leans on celebrity endorsement, editorial placement, department-store foot traffic, and wholesale relationships rather than paid performance marketing at scale. The company remains privately held with no disclosed outside funding, keeping capital allocation entirely under founder control.

Name

Walters Faith

Legal name

Walters Faith

Website

https://waltersfaith.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Walters Faith is a 2013-founded fine jewelry brand producing handcrafted 18k gold, platinum, and sterling silver pieces set with conflict-free diamonds and gemstones. Distribution spans DTC e-commerce, Neiman Marcus, Bloomingdale's, Bergdorf Goodman, 40+ specialty retailers in 18+ states, and international partners including Mad Lords Paris.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Fine Jewelry Wholesale & Trading (CRAKAAAL), Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

Keywords

• Fine jewelry
• Handcrafted jewelry
• 18k gold jewelry
• Diamond jewelry
• Luxury jewelry brands

Headquarters

HQ city

Syosset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Product Sales: One-time purchase model for handcrafted fine jewelry pieces ranging from $85 to $100,000+. Products include bracelets, earrings, necklaces, rings, charms, and chains in 18k gold, platinum, and sterling silver with diamonds and gemstones. Revenue is generated through direct consumer purchases via e-commerce and retail partner locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Walters Faith is a fine jewelry house that designs, handcrafts, and sells jewelry pieces in 18k gold, platinum, and sterling silver set with conflict-free diamonds and ethically sourced gemstones. The brand sells its own collections directly to consumers through its website, trunk shows, and through luxury department stores and specialty jewelers including Neiman Marcus, Bergdorf Goodman, and Bloomingdale's.

Product overview

Walters Faith is a fine jewelry brand founded in 2013, offering handcrafted 18k gold and diamond jewelry through a direct-to-consumer e-commerce platform. The product portfolio centers on core categories of Rings, Necklaces, Earrings, Bracelets, and Charms, supplemented by a Men's Collection, Chains & Cords accessories, and exclusive online-only pieces under WF.COM Exclusives. The brand's 16 named collections (Carrington, Classic, Clive, Dora, Garnett, Grant, Huxley, Julian, Keynes, Lytton, Morrell, Ottoline, Quentin, Saxon, Sydney, and Thoby) draw inspiration from the Bloomsbury Set and feature signature design elements including elongated hexagons, wave motifs, spiral forms, and chain link patterns. The OC x WF collaboration with Chantecaille introduces additional pieces featuring colored gemstones. All products are distributed via the brand's Shopify-powered e-commerce website and select retail partners.

Differentiator

Problem solved

Functional benefit

Brands

• Carrington: Collection featuring ID bar charms and diamond pieces
• Classic
• Clive
• Dora
• Garnett
• Grant
• Huxley
• Julian
• Keynes
• Lytton
• Morrell
• Ottoline
• Quentin
• Saxon
• Sydney
• Thoby
• OC x WF

Products and services

• Fine jewelry in 18k gold, platinum, and sterling silver with conflict-free diamonds and ethically sourced gemstones Core handcrafted fine jewelry collections designed and produced by Walters Faith, intended for individual luxury and accessible-luxury consumers purchasing for self or gifting. Pieces are available through the brand's own website, trunk shows, and partner retailers including Neiman Marcus, Bergdorf Goodman, and Bloomingdale's.
• Bloomsbury Set-inspired jewelry collections with signature elongated hexagon motif

Quantifiable outcome

• Featured in major fashion publications including Vogue, Departures, Harpers Bazaar, Town & Country, and Goop

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, flagship, major and minor.

• ChantecaillecoreStrategic or Co-development PartnerCollaboration collection OC x WF featuring Chantecaille's signature pebble lockets reimagined in 18k gold with various gemstones including amethyst, pink sapphire, blue sapphire, green emerald, and champagne diamond. The partnership combines two luxury brands for exclusive capsule collection.
• Bergdorf GoodmanflagshipChannel Partner/ Reseller/ DistributorFeatured on bergdorfgoodman.com as an online stockist, providing access to Bergdorf's affluent luxury customer base.
• Neiman MarcusflagshipChannel Partner/ Reseller/ DistributorDepartment store partner with locations in Beverly Hills and San Francisco, providing premium retail placement and brand visibility.
• Bloomingdale'smajorChannel Partner/ Reseller/ DistributorDepartment store partner with locations in Costa Mesa and Atlanta, offering multi-door presence in key markets.
• Hyde Park JewelersmajorChannel Partner/ Reseller/ DistributorSpecialty jewelry retailer partner with locations in Denver and Newport Beach, known for luxury jewelry offerings.
• Mad LordsminorChannel Partner/ Reseller/ DistributorInternational retail partner located in Paris, France (316 Rue Saint-Honoré), providing European market presence.
• Marissa CollectionsmajorChannel Partner/ Reseller/ DistributorSpecialty retailer in Naples and Palm Beach, Florida with trunk show events for in-person customer engagement.
• Zadok JewelersmajorChannel Partner/ Reseller/ DistributorTexas-based specialty jeweler in Houston with trunk show events for customer engagement.
• Tapper'sminorChannel Partner/ Reseller/ DistributorMichigan-based specialty jewelry retailer with trunk show events.
• BCRF (Breast Cancer Research Foundation)minorOthersPhilanthropic partner receiving donations from Walters Faith as part of corporate social responsibility initiatives.
• No Kid HungryminorOthersPhilanthropic partner receiving donations from Walters Faith as part of corporate social responsibility initiatives.
• Make-A-Wish FoundationminorOthersPhilanthropic partner receiving donations from Walters Faith as part of corporate social responsibility initiatives.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Vanessa Lianne: Vanessa Lianne is a fine jewelry designer brand selling handmade 18k gold and gemstone jewelry DTC with selective stockists. Comparable on small-batch handcrafted fine jewelry, female designer-founder model, and similar entry to mid-luxury price ladder.

Direct peers

• Stone and Strand: Stone and Strand is a NYC-based digitally native fine jewelry retailer covering independent and emerging designer brands. Comparable on indie fine jewelry curation, editorial-driven content marketing, and overlapping designer brand positioning with Walters Faith.
• Catbird: Catbird is a Brooklyn-based fine jewelry brand offering small-batch 14k gold and diamond pieces with a curated, independent retail aesthetic. Highly comparable to Walters Faith on positioning (independent fine jewelry), charm/stacking culture, and curated brand ethos.
• Mejuri: Mejuri is a Canadian-founded DTC fine jewelry brand selling 14k gold, diamond, and gemstone pieces at accessible-luxury price points. Directly comparable to Walters Faith on model (DTC + selective wholesale), category (fine jewelry with stacking/charm ethos), and target customer (modern women buying for themselves).
• Aurate: Aurate is a New York-based DTC fine jewelry brand selling 14k/18k gold and conflict-free diamond jewelry. Comparable on DTC channel model, fine jewelry positioning, female co-founder leadership, and stacking/layering product ethos.
• Vrai: Vrai is a DTC lab-grown diamond fine jewelry brand offering engagement and fine jewelry at premium positioning. Directly comparable to Walters Faith on channel model (DTC + selective wholesale) and target customer (modern luxury buyer); differs on lab-grown vs. natural diamond sourcing.

Broad incumbents

• David Yurman: David Yurman is an established American fine jewelry house sold through its own retail network and major department stores including Neiman Marcus and Bloomingdale's (same wholesale partners as Walters Faith). Comparable on designer-driven fine jewelry positioning and department store distribution strategy.
• Fred Leighton: Fred Leighton is a storied American fine and estate jewelry house famous for vintage-inspired and red-carpet jewelry, where Walters Faith's co-founder Mollie Good previously designed. Comparable on fine jewelry positioning, red-carpet/celebrity placement strategy, and vintage-inspired Bloomsbury-style design vocabulary.
• Kwiat: Kwiat is a heritage American fine jewelry house specializing in diamonds, where Walters Faith's co-founder Mollie Good previously designed. Comparable on fine jewelry craftsmanship standards, diamond specialization, and selective department store distribution.
• Brilliant Earth: Brilliant Earth is a publicly traded DTC and showroom-based fine jewelry brand with a broader product range and stronger financial resources. Comparable on ethical sourcing positioning and DTC + retail showroom model; materially larger scale than Walters Faith.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WaltersFaith
• Instagraminstagram.com/walters_faith
• LinkedInlinkedin.com/company/walters-faith

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walters Faith