Värmdö Yoga Center

What Värmdö Yoga Center does

Värmdö Yogacenter AB operates a single-location yoga and holistic wellness studio in Gustavsbergs Hamn, a historic harbor district in Värmdö municipality roughly 20 minutes by bus from central Stockholm. Founded in 2012 by Helene Fernström, a Kundalini yoga teacher and yoga/gong therapist, the studio occupies the 19th-century 'Gula Byggningen' (Yellow Building) with waterfront views and comprises two yoga rooms (Stora Salen ~80 sqm and Lilla Salen ~30 sqm) with combined capacity of approximately 35-40 students, plus reception, kitchen, and changing facilities. The business is bootstrapped and privately held, with no disclosed external funding or parent company.

The studio's service portfolio spans 15+ yoga modalities (Kundalini, Hatha, Vinyasa, Yin, Mediyoga, Ashtanga, Prenatal, Senior, Restorative, etc.), one-on-one offerings (PT Yoga, Yogaterapi, Gong Healing sound therapy), structured courses (Gravidyoga, Mamma+Baby), community events (Frukostyoga, AW: PULS, Bolly Bhangra), an annual international retreat (Sri Lanka, November 2026), corporate wellness contracts (Yoga på Jobbet), a 50-hour Yin Yoga Teacher Training (March 2027), and subsidized FaR (Fysisk Aktivitet på Recept) sessions for healthcare-referred patients. The only technology layer disclosed is the third-party Getmana booking app; no proprietary platform, AI, or data infrastructure is in use.

The revenue model is predominantly direct-to-consumer and transactional, with no membership or joining fees. Customers purchase drop-in passes (250 SEK), multi-class cards, semester/annual cards, or pay per session for PT (990 SEK), Yogaterapi (950-1,250 SEK), and Gong Healing (700-950 SEK). Workshops, courses, retreats, teacher training, and corporate contracts operate on a per-engagement basis. Venue rental of the two studios to external organizers (1,750-3,500 SEK/day) provides incremental capacity utilization. Customer segments include general wellness consumers, pregnant/postnatal women, seniors, yoga beginners, individuals with specific health conditions, and a smaller B2B corporate segment. Marketing relies on the website, Getmana app, email newsletter, free outdoor community events, and venue partnerships with local restaurants.

Name

Värmdö Yoga Center

Legal name

Värmdö Yogacenter AB

Website

https://varmdoyogacenter.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Värmdö Yoga Center is a single-location yoga and holistic wellness studio in Gustavsberg, Sweden, offering group classes, personal training, therapeutic yoga, sound healing, retreats, corporate programs, and teacher training for individual consumers and local businesses.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Corporate/Workplace Yoga & Pilates (HSADACAJ), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Aerial Yoga & Specialty Yoga Modalities (HSADACAH)

Keywords

• Yoga classes
• Wellness studio
• Holistic health
• Corporate yoga
• Yoga retreats

Headquarters

HQ city

Gustavsberg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Class card sales (drop-in and multi-class packages): Customers purchase class cards (drop-in, 5-pack, 10-pack, semester cards, annual cards, monthly cards) to attend scheduled group yoga classes. Revenue recognized per class attendance.
2. PT Yoga sessions: One-on-one or duo personal yoga training sessions at premium pricing. Sold as single sessions or packages of 5 or 10.
3. Yogaterapi sessions: Individualized therapeutic yoga consultations and treatment sessions. First session priced higher (90 min) than follow-up sessions (60 min).
4. Gong Healing sessions: Sound healing therapy sessions using gongs and instruments. First session 60 min at 950 kr, follow-up 45 min at 700 kr.
5. Courses and workshops: Multi-session courses (e.g., 6-session pregnancy yoga, baby yoga) and workshops with fixed pricing. Includes special events like After Work PULS.
6. Retreats: International retreat packages including accommodation, meals, and yoga instruction (e.g., Sri Lanka retreat at 14,500 kr). Premium pricing with early bird discounts.
7. Yoga på Jobbet (Corporate yoga): B2B corporate wellness packages for companies, organizations and associations, including ongoing classes, health days, and workshops.
8. Facility rental: Rental of studio spaces (Stora Salen 80 sqm, Lilla Salen 30 sqm) and kitchen for events, workshops, courses, conferences, and private sessions. Hourly, half-day, and full-day rates.
9. Yinyoga teacher training: 50-hour Yinyoga teacher training program offered as two 25-hour modules. Full program 11,500 kr, single module 6,000 kr, plus 2,000 kr registration fee.
10. FaR (Prescribed Physical Activity) cards: Reduced-price 10-class cards for individuals with doctor's prescription for physical activity (Fysisk Aktivitet på Recept). 950 kr vs regular 2,100 kr.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Värmdö Yoga Center operates a physical yoga and wellness studio in Gustavsbergs Hamn, Sweden, delivering scheduled group yoga classes (Kundalini, Hatha, Yin, Vinyasa, Mediyoga, Senior, Restorative), personal training (PT Yoga), therapeutic yoga (Yogaterapi), Gong Healing, multi-session courses (e.g., pregnancy and mother-and-baby yoga), teacher training, corporate workplace yoga, international retreats, and studio venue rental.

Product overview

Värmdö Yogacenter operates as a yoga and wellness studio offering a comprehensive portfolio of services since 2012. The core offering consists of various yoga class formats (Kundalini, Hatha, Yin, Vinyasa, Mediyoga, and more) and PT Yoga personal training. The studio provides therapeutic services including Yogaterapi and Gong Healing for individualized healing. Course offerings include Gravidyoga and Mamma+Baby yoga programs, with events like AW: PULS and Frukostyoga. The center organizes international retreats (Sri Lanka), offers corporate yoga (Yoga på Jobbet), and accepts FaR prescriptions. Venue rental (Hyr Lokal) services allow external parties to book the studio spaces. The various yoga passes and class types serve as the primary access mechanism to the studio's offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes (Group)

Quantifiable outcome

• Research shows yoga effective against stress, chronic pain, migraine, anxiety, depression, heart problems
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Spice of Ceylon HotelminorStrategic or Co-development PartnerFamily-owned boutique hotel 'Spice of Ceylon' in Iranwila, Sri Lanka, co-owned by Swedish couple Elisabeth & Max Schmidt. Serves as venue for annual yoga retreats. Elisabeth is also a trained yoga teacher assisting with classes. Long-standing partnership since retreats began. Sister company relationship with shared ownership.
• The Old Smokehouse (Lännersta)minorGTM or Marketing PartnerRestaurant venue partner for Frukostyoga events. Värmdö Yogacenter holds yoga classes at the venue followed by breakfast buffet. Partnership provides unique event offering and exposure for both parties.
• The Old Smokehouse BrygganminorGTM or Marketing PartnerWaterfront venue hosting AW events like Bolly Bhangra and After Beach. Partnership enables community events in unique harbor setting.
• Akademiskt Primärvårdscentrum / Hälso- och SjukvårdsförvaltningenminorOthersGovernment health authority responsible for recruiting and quality-assuring activity providers for FaR (Fysisk Aktivitet på Recept / Prescribed Physical Activity). Värmdö Yogacenter is certified to receive FaR participants. Compliance and certification partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Yogobe: Swedish online yoga platform offering subscription-based streamed classes with Swedish-language instruction. Comparable as a Sweden-based yoga content provider with overlapping customer base (Swedish-speaking practitioners), but operating purely digitally rather than via a physical studio.
• Pamela Reif / Yoga with Adriene (digital yoga creators): High-reach digital yoga and wellness creators offering free/low-cost streamed yoga content globally. Comparable as alternative delivery channels for the same yoga instruction product, eroding willingness to pay for in-person group classes for casual practitioners.

Broad incumbents

• SATS Group: Nordic fitness chain operating gyms across Sweden and the Nordics, offering group classes including yoga as part of a broader fitness portfolio. Competes for the same Stockholm-area corporate wellness and consumer class-card budgets, but as part of a much larger fitness product rather than yoga specialization.
• Friskis & Svettis Stockholm: Sweden's largest non-profit fitness organization, providing low-cost group exercise including yoga across the Stockholm region. Comparable as a Swedish group-fitness competitor with strong corporate and consumer reach, though offering yoga as part of a broader fitness portfolio rather than as a specialty.
• Nordic Wellness: Swedish gym chain with studios across Sweden including the Stockholm region, bundling group classes such as yoga with gym access. Comparable as a Swedish fitness competitor for both consumer class-card and corporate wellness spend, though broader in scope than a dedicated yoga studio.

Direct peers

• CorePower Yoga: US-based yoga studio chain offering multiple yoga styles, teacher training, and digital content. Comparable as a multi-style boutique yoga operator with retail class cards/passes and corporate partnerships, though at significantly larger scale than the anchor.
• Yogayama: Swedish yoga studio chain offering a multi-style class schedule (Hatha, Vinyasa, Yin, Kundalini, etc.), online classes, and teacher training in Stockholm. Closest direct peer by virtue of being a multi-style Stockholm-area yoga studio with both in-person and education offerings.
• Yin Yogaskolan: Swedish school focused on Yin Yoga teacher training programs. Directly comparable as a Swedish Yin Yoga teacher training provider competing with the studio's Yinyoga Utbildning 2027 product for the same cohort of aspiring yoga teachers.
• Balance Studio Stockholm: Boutique yoga studio in central Stockholm offering multiple yoga styles and teacher training. Comparable as a Stockholm boutique yoga studio competing for the same urban yoga practitioner, with overlapping corporate and consumer offerings.

Regional players

• Sturebadet Yoga & Wellness: Premium Stockholm spa and wellness facility with integrated yoga classes. Comparable as a high-end Stockholm yoga provider targeting a similar wellness-oriented demographic, but operating as part of a broader spa/wellness venue rather than a dedicated yoga studio.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Värmdö Yoga Center