What Well Labs+ does

Well Labs+ is a US-based medspa acquisition and partnership platform founded in 2022 and headquartered in Clarkton. The company acquires majority stakes in independent medical aesthetics practices and partners with their founders, offering practice owners a liquidity event while preserving the local brand, clinical team, and operational autonomy. As of 2026, Well Labs+ operates a portfolio of 20+ acquired medspa brands across 30 US cities spanning the Southeast, Southwest, Midwest, Northeast, and West regions, with services ranging from injectables to IPL therapy.

The company's core product is the "Well Labs+ Medspa Partners Platform" combined with a proprietary operating framework called the "Well + Approach," which is structured around four pillars: Stability (equitable compensation), Growth (ongoing training and development), Benefits (comprehensive benefits packages), and Leadership (performance-based incentives). The platform is supported by centralized functions including marketing (SEO, ads, email, social media, promotional campaigns), talent acquisition, finance, and integrations management. Core technology was not disclosed in source materials, and there are no AI or ML capabilities identified.

Well Labs+ operates a B2B sales-led go-to-market model, with a dedicated business development team identifying and closing partnership deals with medspa owners at various lifecycle stages, from retirement planning to growth acceleration. Revenue is generated through operational consolidation of acquired practices, scaled procurement, and centralized marketing optimization. The company serves two primary seller segments: medspa owners seeking liquidity or retirement events, and growth-oriented practitioners seeking operational support while continuing to practice. The company received an undisclosed investment from Camino Partners (founded by KIND Snacks creator Daniel Lubetzky) in March 2025, holds an AmSpa Platinum Vendor Affiliate designation, and is led by CEO and founder Reetu Gupta, formerly CMO of Ideal Image and dentalcorp.

Name

Well Labs+

Legal name

Well Labs+

Website

https://wellabsplus.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Well Labs+ is a US medspa roll-up platform founded in 2022 that acquires and partners with independent medical aesthetics practices, operating 20+ acquired brands across 30 US cities under founder-CEO Reetu Gupta.

Ownership category

akta.pro rank

Product category

Medical Aesthetics Services

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)

akta.pro secondary industry

Healthcare & Life Sciences Leadership Search (BPACAAAE)

Keywords

• Medspa acquisition platform
• Aesthetics practice partnerships
• Medspa consolidation services
• Medical spa operations
• Cosmetic treatment services

Headquarters

HQ city

Clarkton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Medspa Practice Acquisition: Well Labs+ acquires majority stakes in medspa practices, providing practice owners with liquidity and ongoing partnership support. The company generates revenue through operational consolidation, scaled buying power, and marketing optimization across its portfolio of acquired practices.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Well Labs+ acquires majority stakes in and partners with independent medspa practices across the United States. Through its Well Labs+ Medspa Partners Platform and the Well + Approach framework, the company provides partner practices with operational expertise, scaled buying power, talent acquisition and training, comprehensive marketing support (SEO, ads, email, social media, promotional campaigns), and access to new services. The portfolio of acquired and rebranded practices delivers medical spa services including injectables and IPL therapy for skin and cosmetic treatments.

Product overview

Well Labs+ is a medspa partnership platform that acquires and partners with independent medspa practices across the United States. The core offering is the Well Labs+ Platform and the Well + Approach framework, which provides partner medspas with operational expertise, scaled buying power, talent acquisition and training, marketing support (SEO, ads, email, social media, promotional campaigns), and access to new services. The portfolio includes 20+ acquired medspa brands operating in multiple states, with practices in 30 cities. Partner medspas retain their local identity while gaining access to centralized resources and support, and founders can choose to retire, partially exit, or continue practicing with operational backing.

Differentiator

Problem solved

Functional benefit

Products and services

• Medspa Acquisition & Partnership Platform A roll-up platform that acquires majority stakes in independent medspa and aesthetics practices, providing practice owners with liquidity events or partnership support while preserving local brand identity and clinical autonomy. Target customers are independent medspa owners seeking succession planning, retirement, or growth-oriented operational backing.
• The Well + Approach A partner program framework built on four pillars—Stability (equitable compensation), Growth (ongoing training and development), Benefits (comprehensive benefits package), and Leadership (performance-based incentive plans)—delivered to staff at partner medspa practices.
• Medical Spa Treatments Aesthetic and cosmetic services delivered at Well Labs+ partner practices, including injectables (such as neurotoxins and dermal fillers) and IPL (intense pulsed light) therapy for skin and cosmetic treatments, serving individual consumers seeking cosmetic skin and aesthetic care.

Quantifiable outcome

• Practices gain access to 401(k), paid time off, schedule flexibility, and comprehensive benefits for staff

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Empower AestheticsminorOthers · 15 May 2026One of several PE-backed medspa platforms identified as potentially undergoing recapitalization, which could trigger renewed acquisition activity in the sector.
• Alpha AestheticsminorOthers · 15 May 2026PE-backed medspa platform identified as potentially undergoing recapitalization in 2026-2027.
• Advanced MedAesthetic PartnersminorOthers · 15 May 2026PE-backed medspa platform identified as potentially undergoing recapitalization in 2026-2027.
• Viper PartnerscoreStrategic or Co-development Partner · 1 March 2026Viper Partners advised Skin Boutique in its strategic partnership with Well Labs+. This advisory relationship helped facilitate the acquisition/partnership with Skin Boutique, a medspa in Detroit, MI.
• American Med Spa Association (AmSpa)coreGTM or Marketing Partner · 30 September 2024Well Labs+ became a Platinum Vendor Affiliate of AmSpa, the leading industry association for medical spas. This partnership provides marketing exposure, industry credibility, and access to the medspa owner community through AmSpa events and programs.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• LaserAway: One of the largest US aesthetics chains, specializing in laser hair removal and skin treatments across many states. Comparable as an established, scaled medspa chain that overlaps with Well Labs+ practices on consumer-facing aesthetic services.
• Ideal Image: The largest independently owned medspa in the US and the former employer of Well Labs+ CEO Reetu Gupta (as CMO). Comparable as the dominant scaled incumbent in the same aesthetics services category that Well Labs+ is building toward.
• Milan Laser: Aesthetic services company operating 250+ US locations, primarily in laser hair removal. Comparable as a scaled, multi-site aesthetics services platform with similar consumer demographics and clinic economics to Well Labs+ practices.

Others

• Viper Partners: M&A advisory firm that advised Skin Boutique on its 2026 strategic partnership with Well Labs+. Comparable as a transaction advisor active in the same medspa M&A ecosystem, illustrating the broader deal infrastructure around Well Labs+ roll-ups.
• Cosmetic Affiliates: M&A advisory firm specializing in dental and aesthetics practice transactions. Comparable as a transaction-focused participant in the same medspa and aesthetics practice M&A market that Well Labs+ operates in.

Direct peers

• Skin Spirit: Multi-location US aesthetics medspa chain offering injectables, laser treatments, and skincare. Comparable to Well Labs+ as a clinical medspa brand operating in the same consumer aesthetics services category at a similar geography and price point.
• Alpha Aesthetics Partners: PE-backed medspa consolidation platform. Named in the same 2026-2027 industry outlook as Well Labs+ and the other roll-up peers, operating with a near-identical acquisition-and-partnership thesis in US medical aesthetics.
• OVME: Medical aesthetics brand operating a network of medspa locations offering injectables, body contouring, and skincare. Comparable to Well Labs+ as a chain operating medspa services with a national footprint and similar service menu.
• Advanced MedAesthetic Partners: PE-backed platform acquiring medical aesthetics practices. Identified in industry reporting alongside Well Labs+ as a comparable medspa consolidation platform potentially undergoing recapitalization in 2026-2027.
• Empower Aesthetics: PE-backed medspa roll-up platform acquiring aesthetics practices across the US. Explicitly named alongside Well Labs+ in industry coverage as a competing PE-backed platform, making it the most directly comparable peer in business model and target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wellabsplus
• LinkedInlinkedin.com/company/well-labs-plus

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Well Labs+