Ashley Services Group

Name

Ashley Services Group

Legal name

Ashley Services Group Limited

Website

https://ashleyservicesgroup.com.au

Company type

Public

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Workforce Solutions / Labour Hire

NAICS

Temporary Help Services (56132), Employment Placement Agencies (561311), Educational Support Services (611710)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Job Placement, Matching & Career Navigation Services (EDAAAOAL)

Keywords

• Labour hire services
• Workforce recruitment solutions
• Vocational training providers
• Industrial staffing agency
• Apprenticeship traineeship programs

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Labour Hire Services: Labour hire services providing qualified, skilled and safe workers to clients across supply chain, warehousing, logistics, transport, e-commerce, manufacturing, defence, horticulture, and other industries. Revenue generated through placement fees and on-hire margins.
2. Recruitment Services: White collar and professional recruitment services specialising in warehousing, logistics, construction, administration, customer service, finance, HR and sales roles. Revenue generated through successful placement fees.
3. Training Services: Nationally accredited qualifications and training delivered through registered training organisations (RTOs) covering rail, civil construction, childcare, personal care, disability, telecommunications, and supply chain operations. Revenue from course fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ashley Services Group provides integrated labour hire, recruitment and training services through 12 subsidiary businesses operating across three divisions. The company supplies qualified, skilled and safe on-hire workers, white-collar and skilled-trades permanent placements, and nationally accredited vocational training and apprenticeships to blue-chip enterprises, government departments (including Defence), NFPs and SMEs across Australia.

Product overview

Ashley Services Group is an integrated Labour Hire, Recruitment and Training organisation with 12 businesses operating across three divisions. The company operates a platform-plus-modules architecture combining proprietary labour hire technology (paperless application, applicant tracking, online rostering, time/attendance management, client portal) with multiple specialized sub-brands. Labour Hire division includes Action Workforce (supply chain/warehousing), Action Healthcare, Concept Retail Solutions, Concept Recruitment Specialists, Action Horticulture, and acquired brands Owen Pacific Workforce and CCL Labour. Technical Services division covers rail labour (Track Safety Australia, TICRail), traffic management (VIC Traffic and Labour Solutions, Dardi Munwurro), skilled trades (Concept Engineering, Yalagan Infrastructure), and mining services (East West Pilbara Services, Linc Personnel). Training division operates six Registered Training Organisations (Ashley Institute of Training, Australian Institute of Vocational Development, National Institute of Training, Tracmin, Integracom, TIC – The Instruction Company, and Concept GTO) providing nationally accredited qualifications across rail, civil construction, telecommunications, childcare, healthcare and business sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Labour Hire Services Supply of qualified, skilled and safe on-hire workers to clients across supply chain, warehousing, logistics, transport, e-commerce, manufacturing, defence, horticulture and other industries under a labour hire model, generating revenue through placement fees and on-hire margins.
• Recruitment Services White-collar and skilled-trades permanent recruitment services specialising in warehousing, logistics, construction, administration, customer service, finance, HR and sales roles, with revenue earned through successful placement fees.
• Training Services Nationally accredited vocational qualifications and training delivered through multiple Registered Training Organisations (Ashley Institute of Training, Australian Institute of Vocational Development, National Institute of Training, Tracmin, Integracom and TICRail), with revenue from course fees.
• Ashley Services Group Labour Hire Technology Platform Bespoke proprietary workforce management technology underpinning ASG's labour hire operations, integrating paperless application processing, applicant tracking, online rostering, time and attendance management, and a client portal providing real-time KPI reporting.
• Action Workforce National supplier of labour across supply chain, warehousing and logistics with 24/7 operations, providing forklift operators, pick packers and process workers.
• Action Healthcare Healthcare-focused recruitment, labour hire and training service supplying aged care staff, disability workers, support workers, registered nurses and personal care assistants.
• Concept Retail Solutions Provider of retail installation, merchandising, project and layout services, supplying staff, merchandisers and shopfitters to retail clients.
• Concept Recruitment Specialists Multi-specialist white-collar recruitment service covering administration, customer service, finance, payroll, sales, account management, HR, recruitment, and white-collar transport and logistics roles.
• Action Horticulture Labour hire service for Australian fruit and vegetable growers, supplying pickers, harvesters, packers and operational staff for annual and seasonal projects.
• Owen Pacific Workforce (OPW) Approved employer under the Australian Government Seasonal Worker Program and Pacific Labour Scheme supplying seasonal workers from Tonga and Vanuatu for the Australian horticultural industry.
• CCL Labour Skilled trades labour hire business based in Victoria supplying trades across the building, civil and construction industries.
• VIC Traffic and Labour Solutions Traffic management and traffic control solutions provider operating across Victoria alongside CCL Labour.
• Track Safety Australia (TSA) Provider of holistic rail labour solutions, supplying qualified Protection Officers, Track Workers, Hand Signallers and other rail-specific roles.
• Concept Engineering Recruitment and labour hire business specialising in skilled trades with a track record since 1977, serving Defence, Civil, Construction, Mining, Manufacturing and Industrial sectors.
• East West Pilbara Services (EWP Services) Majority Indigenous-owned venture supporting the Australian mining industry with sustainable employment and career development opportunities for Indigenous workers.
• Linc Personnel West Australian technical services provider offering mechanical maintenance, electrical maintenance, corrosion remediation, engineering and project management for the oil, gas and mining industries.
• Yalagan Infrastructure Supplier of contingent labour to Australia's construction sector, providing workforces to major projects across construction, rail, driving and plant operations, and manufacturing.
• Dardi Munwurro Provider of traffic management services and a pathway to training and employment for local Indigenous communities.
• Ashley Institute of Training Registered Training Organisation in QLD (campuses in Salisbury, Ipswich, Logan and North Lakes) offering nationally recognised training in Business, Early Childhood Education and Care, Aged Care, Disability, Data and Voice, and Telecommunications.
• Australian Institute of Vocational Development (AIVD) Boutique RTO in VIC (campuses in Gladstone Park, Sunshine and Clayton) delivering nationally recognised programs in Early Childhood Education and Care, Aged Care, Disability, Civil Construction, Data and Voice, and Telecommunications.
• National Institute of Training (NIOT) RTO in WA (campuses in Maddington and Gosnells) offering nationally recognised training in Early Childhood Education and Care, Individual Support and Supply Chain Operations.
• Tracmin Nationally recognised training provider in Western Australia focusing on Civil Construction, Disability, Ageing Support and Community Services.
• Integracom Telecommunications training provider operating since 2005 with facilities replicating workplace environments, delivering training in Data and Voice, and Telecommunications.
• TIC – The Instruction Company (TICRail) Rail industry training provider operating since 2005, delivering training solutions to track owners, rail operators, contractors and service providers across Australia in Rail Operations and Rail Infrastructure up to Certificate IV level.
• Concept GTO Group Training Organisation providing apprenticeships and traineeships, enabling new workforce entrants or experienced workers to learn valuable skills through structured programmes.

Quantifiable outcome

• LTIFR of 0.48 per million hours worked - industry-leading safety performance maintained for seventh consecutive year
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Supply NationcoreStrategic or Co-development Partner · 1 March 2022ASG leverages membership of Supply Nation to diversify expenditure and support Indigenous-owned businesses as part of their Reconciliation Action Plan and social procurement activities.
• TICRail Rail Industry PartnerscoreStrategic or Co-development Partner · 1 January 2021TICRail (acquired by ASG in 2020) has established significant relationships with major rail companies in Western Australia including Downer, BHP, FMG and Mid-West Port Authority for rail operations, safeworking, rail infrastructure and network control services.
• Backpacks for Kids SAminorStrategic or Co-development PartnerPartnership with Backpacks for Kids SA to provide essential supplies for children displaced from regular care in South Australia. ASG leverages its client base to support this cause.
• Southern Districts Rugby UnionminorGTM or Marketing PartnerSports sponsorship partnership supporting athletes in pursuit of excellence, demonstrating community engagement and brand visibility.
• Western Sydney Two Blues Junior ProgramminorGTM or Marketing PartnerSports sponsorship partnership with the Western Sydney Two Blues Junior rugby program, supporting youth development in Western Sydney.
• Koorie Heritage TrustcoreStrategic or Co-development PartnerTim Stares from Koorie Heritage Trust presented to ASG staff on Reconciliation and ways to further understanding and support reconciliation during National Reconciliation Week celebrations.
• Imalu ServicescoreImplementation/ SI/ Consulting PartnerImalu Services provides bespoke consultancy services on social procurement activities including advice on Reconciliation Action Plan, engaging Indigenous employees, and identifying opportunities for ASG to grow business while supporting Indigenous businesses and communities.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Programmed: Programmed is one of Australia's largest labour hire, staffing and maintenance services providers, operating across similar blue-collar and skilled trades segments (mining, infrastructure, logistics). It is the closest direct competitor to ASG's Action Workforce and CCL Labour operations and is a frequent head-to-head bidder for enterprise labour contracts.
• WorkPac: WorkPac is a major privately held Australian labour hire and recruitment firm specialising in mining, construction, healthcare and industrial sectors. It directly competes with ASG's labour hire and Owen Pacific-style seasonal workforce operations and serves many of the same enterprise customers.
• SRG Global: SRG Global is an ASX-listed specialist services provider serving mining, infrastructure and industrial clients with workforce and technical services. It overlaps with ASG's rail, mining and infrastructure contract portfolios and competes for similar specialised labour engagements.
• Chandler Macleod: Chandler Macleod is a leading Australian recruitment and labour hire provider across commercial, industrial, government and mining verticals. It directly competes with ASG's recruitment (Concept) and labour hire divisions and shares the same enterprise sales motion into blue-chip clients.
• PeopleIN: PeopleIN is an ASX-listed Australian recruitment, labour hire and healthcare staffing group, making it a directly comparable listed peer. Its mix of on-hire labour, permanent placement and healthcare staffing mirrors ASG's three-division structure and provides a useful valuation benchmark.

Broad incumbents

• Randstad Australia: Randstad is a global staffing and workforce solutions leader with operations across Australia. It provides both temporary labour hire and permanent recruitment across multiple sectors, overlapping with ASG's services, but operates at much greater scale and with broader geographic reach.
• ManpowerGroup Australia: ManpowerGroup is one of the world's largest staffing companies with Australian operations providing temporary, permanent and recruitment process outsourcing services. It competes with ASG in general labour hire and white-collar recruitment but is a much larger, multi-region incumbent.
• Adecco Australia: Adecco is a global staffing leader with Australian operations covering temporary staffing, permanent placement and workforce solutions. It competes broadly with ASG across industrial, office and professional staffing categories but at materially larger scale and with international reach.
• Hays Australia: Hays is a global recruitment firm with a substantial Australian operation specialising in white-collar, professional and technical placements. It overlaps with ASG's Concept Recruitment Specialists and white-collar division but is broader and more white-collar-focused than ASG's industrial base.

Regional players

• AWF Group: AWF Group is a New Zealand-based labour hire and recruitment services firm with similar operating model (temporary staffing, trades, industrial). It does not compete with ASG in Australia but is a comparable template for the labour hire economic model in a neighbouring market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashley Services Group