Regions Insurance

What Regions Insurance does

Regions Insurance, operating commercially as McGriff, is a Memphis-headquartered insurance brokerage founded in 1971 that delivers commercial insurance, risk management, employee benefits, and personal insurance solutions across the United States. Its commercial insurance practice covers small companies, publicly held corporations, and multinational businesses across lines including business auto, bonding and surety, captives, cyber liability, environmental, executive risk, flood, property, transactional risk, and workers' compensation. The firm complements brokerage with formal risk management consulting (analytic solutions, risk control, claims consulting) and a deep employee benefits practice (actuarial and underwriting, benefits administration technology, clinical wellness, pharmacy benefit consulting, retirement consulting), while serving individuals through flood, boat and yacht, private client, and specialty vehicle coverage. Distribution is conducted via licensed insurance professionals and advisors operating regionally, supported by content marketing, national webinars, and active LinkedIn engagement. Regions Insurance functions as a business unit of Marsh & McLennan Agency LLC (operating with California insurance license #0H18131), placing it within the broader Marsh & McLennan Companies ecosystem and exposing it to the parent's carrier relationships, specialty resources, and inorganic growth engine, evidenced by the 2015 acquisition of The A.I. Group. The firm maintains a horizontal segmentation approach spanning commercial clients, personal lines clients, and employer benefits clients, with no disclosed revenue or public financials; its 10,000+ employee base across specialty industry verticals (aviation, construction, energy, government contracting, marine, private equity, real estate and hospitality, senior living, transportation) positions it among the larger U.S. retail insurance agencies.

Name

Regions Insurance

Legal name

Marsh & McLennan Agency LLC

Website

https://regionsinsurance.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Regions Insurance, operating as McGriff, is a Memphis-based insurance brokerage delivering commercial insurance, risk management, employee benefits, and personal insurance to U.S. businesses and individuals as a business unit of Marsh & McLennan Agency LLC.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Large Commercial Package (National Accounts) (FSAJAFAC), Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Commercial insurance brokerage
• Risk management services
• Employee benefits consulting
• Personal insurance solutions
• Insurance advisory services

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

Regions Insurance (doing business as McGriff) is an insurance brokerage firm providing commercial insurance, personal insurance, employee benefits, and risk management services to businesses and individuals. The firm places coverage with insurance carriers and delivers tailored advisory, analytic, and consulting services across 14+ industry verticals including construction, energy, private equity, transportation, marine, and senior living. It operates as a business unit under Marsh & McLennan Agency LLC.

Product overview

McGriff offers a comprehensive insurance and risk management platform with four core product lines: Commercial Insurance, Risk Management, Employee Benefits, and Personal Insurance. Commercial Insurance provides coverage for businesses of all sizes across multiple sectors including auto, bonding, captives, cyber liability, liability, environmental, executive risk, flood, property, and workers' compensation. Risk Management offers tailored risk mitigation strategies with analytic solutions, consulting, and education services. Employee Benefits helps manage costs and drive engagement through actuarial services, benefits administration technology, clinical wellness, compliance, and retirement consulting. Personal Insurance protects family assets including homes, vehicles, boats, and specialty vehicles. The platform operates under Marsh & McLennan Agency LLC.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance (Business Insurance) Coverage for small companies, publicly held corporations, and large multi-national businesses, including Auto, Bonding & Surety, Captives, Cyber Liability, Liability, Environmental, Executive Risk, Flood, Outdoor Insurance, Property, Small Business, Transactional Risk, and Workers' Compensation.
• Risk Management Highly tailored risk mitigation and asset protection strategies including Analytic Solutions, Risk Control Consulting, Claim Consulting Solutions, and Client Education and Resources for business clients.
• Employee Benefits Strategies that help employers manage costs and drive employee engagement, including Actuarial & Underwriting, Benefits Administration Technology, Clinical Wellness, COBRA Administration & Direct Bill, Communications, Compliance, Flexible Benefits Administration, Health Management Services, Human Resources Advisory, Insights & Analytics, Nurse Health Coaching, Pharmacy Benefit Consulting, and Retirement Consulting.
• Personal Insurance Protection for family, home, auto, and other assets for individual consumers, including Flood, Boat & Yacht, Private Client, and Recreational and Specialty Vehicles coverage.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lockton Companies: Largest privately held insurance brokerage in the US, providing commercial risk, employee benefits, and personal lines to mid-market and large enterprise clients; directly comparable in scale and product mix to McGriff.
• Alliant Insurance Services: National specialty-focused insurance brokerage with strong presence in commercial, construction, energy, and public entity verticals; directly comparable specialty practice orientation to McGriff's industry verticals.
• Brown & Brown, Inc. National insurance brokerage with deep specialty, commercial, and employee benefits capabilities and an aggressive acquisition strategy; directly comparable in size, product breadth, and growth orientation.
• Arthur J. Gallagher & Co. Large publicly traded insurance brokerage and risk management firm offering commercial P&C, employee benefits, and personal lines; closest US-headquartered direct competitor to McGriff in mid-market and large commercial brokerage.
• Hub International Limited: Mid-to-large US-focused insurance brokerage providing commercial, personal, and employee benefits placement with strong specialty practice orientation; directly competes with McGriff for mid-market and enterprise accounts.
• Risk Strategies Company: National insurance brokerage with deep specialty practice focus across aviation, marine, healthcare, construction, and other verticals; comparable product breadth and specialty positioning to McGriff.
• USI Insurance Services: Large US insurance brokerage and consulting firm with a comparable product set across commercial lines, employee benefits, personal insurance, and risk management; direct mid-market and enterprise competitor.

Broad incumbents

• Marsh: The global brokerage arm of Marsh McLennan and ultimate parent; competes with McGriff for large enterprise and multinational accounts and shares risk advisory capabilities across commercial lines, employee benefits, and specialty practices.
• Aon plc: Global professional services firm with a large US commercial brokerage and benefits consulting practice; competes for large enterprise and multinational accounts in overlapping specialty practices.
• Marsh McLennan Agency (MMA): Direct parent operating unit and the broader MMA network that McGriff belongs to; offers the same commercial, personal, and benefits brokerage services at scale across the US, providing a structural comparison point for McGriff's positioning within the parent ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mcgriff

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regions Insurance