Terra Vina Wines

What Terra Vina Wines does

Terra Vina Wines is a family-owned Oregon winery producing and selling wine exclusively through direct-to-consumer channels. Founded by winemaker Karl Dinger with the first release of the 2004 vintage, the company farms nearly 17 acres of Pinot Noir, Chardonnay, and Cabernet Franc at its Estate Vineyard on Parrett Mountain in Wilsonville, and sources additional ultra-premium grapes from Eastern Washington and Oregon. Dinger's winemaking philosophy emphasizes purity of flavor, full body, and balance, with a deliberate positioning around "big bold reds" that differentiates the portfolio inside a Willamette Valley dominated by lighter Pinot Noir.

The company sells wine through two tasting rooms — a year-round location on Third Street in downtown McMinnville and a seasonal vineyard tasting room in Wilsonville open every second and fourth weekend from June through October — plus an OrderPort-powered online shop at terravinawines.orderport.net. The wine club is structured into a Pick Up Club (2, 4, and 6 bottle tiers with three annual allocations) and a Ship Club (6 and 12 bottle tiers with two annual shipments) carrying 10–25% standard discounts, complimentary tastings, and exclusive library access. Pricing includes $25 tasting flights, $120–$145 ticketed vineyard dinners prepared by chef Drew Stark from an onsite food truck, and a Summer Sips weekly evening series from July through August.

Revenue is generated exclusively through tasting-room sales, online shop transactions, wine club subscriptions, and ticketed events and dinners; no wholesale or retail distribution is used. Customers are wine enthusiasts visiting tasting rooms and a recurring wine-club subscriber base, with secondary demand from private event hosts. Distribution leverages regional cooperative marketing through the McMinnville 3rd Street Club Share (14 establishments) and the Big Bold Red Wine Tour (20 wineries), and extends off-premise via Portland Spirit sunset cruises, Lake Grove Wine Walk, Sherwood Wine Festival, and Field & Vine estate dinners. Operations are run by a small family team: Karl Dinger as winemaker, his daughter Roxanne overseeing operations and events, Drew Stark running the food program, and matriarch Carole tending the estate grounds.

Name

Terra Vina Wines

Legal name

Terra Vina Wines

Website

https://terravinawines.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Terra Vina Wines is a family-owned Oregon winery producing estate-grown and sourced wines, sold exclusively direct-to-consumer through two tasting rooms, an online shop, a tiered wine club, and ticketed food-and-wine events.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Wineries (31213), Grape Vineyards (111332), Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)

Keywords

• Estate winery
• Wine club membership
• Wine tasting room
• Willamette Valley wines
• Direct-to-consumer wine

Headquarters

HQ city

Mcminnville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Wine Sales (Tasting Rooms): Wines sold directly to consumers at two tasting room locations (McMinnville and Wilsonville estate vineyard). Tastings priced at $25 per flight, complimentary for wine club members. Wines available by the glass or bottle during visits.
2. Wine Club Membership: Subscription-style membership with Pick Up Club (2, 4, or 6 bottle tiers receiving 3 allocations per year: Spring, Summer, Fall) and Ship Club (6 or 12 bottle tiers receiving 2 allocations per year: Spring and Fall). Tiers offer 10-25% standard discounts on wine purchases, complimentary tastings, event discounts, and first access to library wines.
3. Online Wine Shop: Wines sold through the online shop at terravinawines.orderport.net, including current releases and wine club allocations. Not available in retail stores.
4. Ticketed Events and Dinners: Revenue from ticketed events including vineyard dinners ($120-$145 per person), Fall Farm Dinner, and Summer Sips outdoor events. Club members receive discounted event pricing.
5. Direct Shipping: Wines shipped directly to consumers, particularly for wine club Ship Club members who receive two allocations per year.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Terra Vina Wines is a family-owned Oregon winery that produces and sells wines — specializing in big bold red wines — through an exclusively direct-to-consumer model. Revenue is generated across two tasting room locations (McMinnville and Wilsonville estate vineyard), a tiered Pick Up and Ship Wine Club, an online shop, and ticketed tasting and dining experiences.

Product overview

Terra Vina Wines is a family-owned Oregon winery operating as a direct-to-consumer wine business with a single unified offering model. The company combines wine production, tasting experiences, and membership programs. Core products include their estate-grown and sourced wines sold through two tasting locations (McMinnville and Wilsonville), a Pick Up Wine Club with three tiers (2, 4, or 6 bottles per allocation), and a Ship Wine Club for out-of-area members. Add-on services include private event hosting and seasonal programming like Summer Sips evenings. All sales occur exclusively through company-owned channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Terra Vina Wine Portfolio Estate-grown and multi-region-sourced wines including big bold reds, crisp whites, and distinctive blends, sold exclusively through Terra Vina's two tasting rooms, online shop, and wine club. Wines are not available in retail stores.
• McMinnville Tasting Room Experience Premier tasting room at 585 NE Third Street, McMinnville, Oregon, offering $25 wine flights with indoor and outdoor seating, wine by the glass or bottle, and complimentary tastings for wine club members. Open Thursday through Sunday.
• Wilsonville Estate Vineyard Tasting Experience Seasonal tasting experience at the 17-acre estate vineyard at 33750 SW Ladd Hill Road, Wilsonville, offering $25 wine flights, open-air indoor tasting room, expansive patio, and onsite food truck.
• Pick Up Wine Club Membership Three-tier subscription membership (2, 4, or 6 bottles per allocation) with three seasonal allocations per year (Spring, Summer, Fall) picked up at Terra Vina locations. Members receive 10-20% discounts, complimentary tastings, and exclusive access to library wines and new releases.
• Ship Wine Club Membership Two-tier subscription membership (6 or 12 bottles) with two annual allocations shipped in Spring and Fall targeting out-of-area wine enthusiasts. Includes 25% standard wine discount and member benefits.
• Ticketed Vineyard Dinners and Dining Events Multi-course plated dinners paired with Terra Vina wines, prepared by Chef Drew Stark, including Dinner at the Vineyard ($120-$145 per person), Fall Farm Dinner at Our Sweet Retreat ($145 per person), and Summer Sips outdoor evenings. Club members receive discounted pricing.
• Private Event Hosting Event hosting services for intimate gatherings, celebrations, corporate events, and special occasions at the Wilsonville estate vineyard, with wine and food pairings available.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Lake Oswego Chamber of CommerceminorGTM or Marketing Partner · 9 May 2026Terra Vina participates in the Lake Grove Oregon Wine Walk hosted by the Lake Oswego Chamber of Commerce, an event featuring Oregon wines in Lake Grove Village Center restaurants and shops. The event attracts up to 400 participants across 30 pouring locations.
• Portland SpiritminorGTM or Marketing Partner · 16 April 2026Terra Vina participates aboard the Portland Spirit for the Wine on Water sunset wine tasting cruise on the Willamette River. The event showcases Terra Vina alongside other local wineries, with tickets including a two-hour cruise, 14 wine tasting tickets, and a souvenir wine glass.
• Rotary Club of Sherwood / Sherwood Wine FestivalminorGTM or Marketing Partner · 8 November 2025Terra Vina participates in the Sherwood Wine Festival, a fundraiser for the Rotary Club of Sherwood featuring 20+ local wineries and artisans. The festival includes wine tastings, gourmet food trucks, and live music.
• Field & Vine EventsminorStrategic or Co-development Partner · 2 August 2025Terra Vina hosts Dinner in the Field events, a seven-course family-style dinner series organized by Field & Vine Events, held at the estate vineyard. The event features wines paired with dishes prepared by Field & Vine chefs using locally sourced ingredients.
• McMinnville Third Street Establishments (14 tasting rooms and restaurants)coreGTM or Marketing PartnerTerra Vina participates in McMinnville's 3rd Street Club Share, a community program during February and March where 14 local establishments (Acorn to Oak, Celestial Hill Vineyard, Chris James Cellars, Garibaldi, J. Wrigley, Jacob Williams, Montinore/The Grove, Pike Road, Pinot Vista, R Stuart & Co, Terra Vina Wines, The Eyrie Vineyards, Troon Vineyard, Pizza Capo, Boutique Retreat, Douglas on Third) offer club members complimentary tastings and discounts. Terra Vina's tasting room is one of the participating venues.
• Big Bold Red Wine Tour Wineries (20 wineries)coreGTM or Marketing PartnerA regional cooperative marketing initiative during October and November where 20 Willamette Valley big bold red wineries share club member privileges and discounted tastings. Terra Vina participates as both host and visitor wineries, with club members receiving passports and member savings.
• Our Sweet RetreatcoreStrategic or Co-development PartnerCo-host of the Fall Farm Dinner at Our Sweet Retreat venue (10925 Southwest Wilsonville Road). Chef Drew and Roxanne Stark prepare and serve a five-course plated dinner paired with Terra Vina wines at the venue.
• Chef Drew Stark (Onsite Food Truck)coreStrategic or Co-development PartnerChef Drew Stark operates the onsite food truck at the Wilsonville estate vineyard, providing food pairings that complement Terra Vina wines. Drew is Roxanne Stark's husband and part of the family operation. Toppings and seasonal ingredients rotate regularly, prepared fresh daily.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Troon Vineyard: A family-owned Oregon winery participating in McMinnville's 3rd Street Club Share alongside Terra Vina, with estate vineyards, a tasting room program, and DTC distribution — directly comparable in scale, geography, and channel strategy.
• Sokol Blosser Winery: One of Willamette Valley's most established family-owned, organically farmed estates with tasting room experiences and DTC sales; comparable as a multi-generation Oregon DTC winery with strong sustainability positioning.
• Penner-Ash Wine Cellars: A boutique Willamette Valley estate winery focused on single-vineyard Pinot Noir and Syrah, with a tasting room and DTC allocation model — comparable in estate scale, premium DTC positioning, and bold-style red winemaking.
• Beaux Frères: A highly regarded Willamette Valley Pinot Noir estate with a tasting room and mailing list/DTC focus; comparable in estate scale, premium positioning, and direct-to-consumer allocation model.
• Adelsheim Vineyard: A Willamette Valley estate winery founded in the 1970s with estate vineyards, tasting room, and DTC distribution; comparable as a long-tenured, premium-positioned Oregon family winery serving similar customer segments.
• Chris James Cellars: A McMinnville-area winery and 3rd Street Club Share partner with tasting room and DTC operations; directly comparable in geography, scale, and DTC channel structure.
• Eyrie Vineyards: A pioneering Willamette Valley family-owned winery and 3rd Street Club Share partner with estate-grown Pinot Noir and other varietals, on-site tasting, and DTC-only distribution — same AVA, similar family-operated ethos.
• Brick House Wines: A small, family-owned Willamette Valley estate practicing biodynamic and organic farming with tasting-room and wine-club DTC distribution; directly comparable as a similarly sized estate-driven family winery.

Broad incumbents

• King Estate Winery: One of the largest estate wineries in Oregon with extensive vineyard holdings, a destination restaurant, and broad DTC plus selective wholesale distribution; a broad incumbent operating in the same state with an overlapping DTC and event-driven hospitality model.
• Willamette Valley Vineyards: A larger, publicly traded Willamette Valley winery with estate vineyards, multiple tasting rooms, wine club, and broader distribution — a broader incumbent in the same AVA with overlapping DTC channels but materially greater scale and brand reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/terravinawines
• Facebookfacebook.com/TerraVinaWines
• LinkedInlinkedin.com/company/terra-vina-wines

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terra Vina Wines