Winter Island Yacht Yard

What Winter Island Yacht Yard does

Winter Island Yacht Yard is an owner-operated, full-service boat yard and authorized Ranger Tugs dealership located at 3A Winter Island Road in Salem, Massachusetts. The yard was originally established in 1926 and has been owned and operated by Peter and Diane Haywood since 1978; the company added Ranger Tugs new-boat sales in 2008, becoming an award-winning dealer for the brand, and is the only boat line it has ever retailed. Core operations span four revenue streams: new and used Ranger Tugs sales (R-23 through R-43, factory-direct pricing, in-stock and custom orders from $195K to $440K), full-service boat repair and yard work (fiberglass, gelcoat, rigging, painting, brightwork, mechanical/electrical, electronics installation, 25-ton to 35-ton crane hauling and launching), authorized parts sales for Yanmar marine engines and Kohler generators, and seasonal dry storage with both inside and outside capacity.

The supporting business model rests on long-tenured OEM authorizations — Yanmar Gold Dealer since approximately 1993, Kohler marine generator dealer since approximately 2004, and Garmin marine electronics — combined with a year-round crew and a network of specialized New England craftsmen. The customer base is individual recreational powerboat owners across Massachusetts, New Hampshire, Vermont, and Rhode Island, served through direct yard sales, a five-boat-show regional circuit (Boston, Hartford, Essex CT, Newport, Norwalk), and annual owner rendezvous events. Winter Island Yacht Yard, Inc. is privately held under continuous family ownership with no disclosed external funding, subsidiaries, or M&A activity.

Name

Winter Island Yacht Yard

Legal name

Winter Island Yacht Yard, Inc.

Website

https://wiyy.net

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Winter Island Yacht Yard is an owner-operated, full-service boat yard and authorized Ranger Tugs dealership in Salem, MA, serving recreational powerboat owners across New England with boat sales, marine engine/generator service, parts, and dry storage.

Ownership category

akta.pro rank

Product category

Boat Yard Services

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611), Marinas (71393)

SIC

Ship & Boat Building & Repairing (3730), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Dry Docking & Dockyard Operations (Graving/Floating Docks, Docking Services) (TLAHAMAA)

akta.pro secondary industry

Heavy Lifting & Material Handling Infrastructure (Goliath Cranes, Jib Cranes, Hoists) (IMAJALAD)

Keywords

• Boat yard services
• Marine engine sales
• Yacht repair services
• Boat storage services
• Marine electronics installation

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Boat Sales: Sales of new and used Ranger Tugs boats, including custom orders, with factory-direct pricing as an award-winning dealership. Also stocks boats on-site for immediate availability.
2. Service and Repair: Full-service boat yard providing engine service, fiberglass repairs, rigging, electronics installation, painting, and general boat maintenance. Services include Yanmar engine sales/installation/service, Kohler generator service, and marine electronics.
3. Parts Sales: Sales of Yanmar marine engine parts and Kohler generator parts as authorized dealers. Maintains extensive inventory with many parts in stock.
4. Storage Services: Dry storage services for boats, both inside and outside. Offers spring and winter work order services for storage customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Winter Island Yacht Yard is an owner-operated, full-service boat yard and authorized Ranger Tugs dealership in Salem, MA. Core offerings include new, in-stock, used, and custom Ranger Tugs sales at factory-direct pricing; Yanmar and Kohler marine engine and generator sales, certified service, and stocking parts; full boat repair capabilities (fiberglass, gelcoat, painting, rigging, electrical, mechanical); marine electronics sales and installation (Garmin); and dry storage with hauling and launching via a 35-ton hydraulic crane.

Product overview

Winter Island Yacht Yard is a full-service boat yard and authorized Ranger Tugs dealership, operating as an owner-operated dry storage and repair facility since 1926. The core offering centers on Ranger Tugs new boat sales (R-23 through R-43 models in Sedan and Command Bridge variants), with in-stock inventory and custom ordering available through factory-direct pricing. Supporting the boat sales operation is a comprehensive suite of marine engine and generator products: Kohler Marine Generators and Yanmar Marine Engines (Gold Dealer status), each with corresponding sales, service, and parts divisions. The yard also provides full marine service capabilities including electronics installation and repair, rigging, fiberglass and gelcoat repair, painting and brightwork, mechanical and electrical systems, and dry storage with 25-ton hauling capacity. The company further engages its customer community through boat show participation and owner rendezvous events across the Northeast.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Boat Yard Owner-operated dry storage and full-service repair facility offering a full-time year-round crew, 25-ton hauling capacity via a 35-ton hydraulic crane, inside and outside dry storage, fiberglass and gelcoat repair, painting and brightwork restoration, rigging, electrical, and mechanical repairs for recreational boat owners.
• Ranger Tugs New Boats New Ranger Tugs dealership offering factory-direct pricing and custom ordering for the complete Ranger Tugs model lineup (R-23, R-25, R-27, R-29, R-31, and R-43 in Sedan and Command Bridge variants).
• Ranger Tugs In-Stock Boats Pre-ordered Ranger Tugs kept on-site and available for immediate purchase, including R-23, R-25, R-27, R-29, and R-31 in selected colors and configurations.
• Ranger Tugs Used Boats Previously-owned Ranger Tugs from 2009 R-21EC to 2024 R-29 Command Bridge Luxury Edition, with on-site inventory and custom sourcing on request.
• Yanmar Marine Engines Authorized Yanmar Gold Dealer providing engine sales, repowering services, and installation for boats from runabouts to mega yachts.
• Kohler Marine Generators Authorized Kohler dealer supplying clean, low-noise marine generator power for air conditioning, navigation, and other onboard electrical loads.
• Marine Electronics Sales, Installation, and Service Sales, installation, and repair of marine electronics including autopilots, chart-plotters, depth sounders, fish finders, GPS, inverter and charging systems, video and entertainment systems, and radios, as a Garmin dealer.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Kohler GeneratorcoreChannel Partner/ Reseller/ Distributor · 1 January 2004Winter Island Yacht Yard has been a Kohler Dealer for over 20 years. They are authorized/certified for installation, sales and service of marine generators. They stock a wide range of Kohler parts to meet repair needs.
• Yanmar Marine EnginescoreChannel Partner/ Reseller/ Distributor · 1 January 1993Winter Island Yacht Yard is a full stocking Yanmar Gold Dealer with over 30 years of dealer experience. They are authorized/certified for both large and small engines, sales and service. They stock many common parts with most parts available in a day or two.
• Ranger TugscoreChannel Partner/ Reseller/ DistributorWinter Island Yacht Yard is an award-winning Ranger Tugs dealership offering factory-direct prices. They are a stocking dealer with boats on-site and priority placement for custom orders. This is the only line of boats they have ever sold, driven by their enthusiasm for the product. They have been a Ranger Tugs dealer since 2008.
• Garmin Marine ElectronicsminorChannel Partner/ Reseller/ DistributorWinter Island Yacht Yard sells and installs Garmin marine electronics including chart-plotters, radar, and related marine navigation equipment.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MarineMax: Largest recreational boat retailer in the United States with national footprint. Overlaps with WIYY on new-boat sales and F&I but operates dealer superstores rather than full-service yards.
• Safe Harbor Marinas: Largest U.S. marina and boatyard operator with hundreds of locations. Competes with WIYY in dry storage, service, and seasonal haul-out markets across the Northeast but at vastly greater scale and capital backing.
• Hinckley Yacht Services: Established New England luxury yacht builder and full-service yard operator with deeper financial resources and broader geographic footprint. Overlaps with WIYY in service, storage, and brokerage but operates at a higher price point.

Direct peers

• Burr Brothers Boats: Family-owned, multi-location New England boatyard and marine dealer offering new/used boat sales, service, storage, and parts. Highly comparable in scale, business model mix, and regional customer base to WIYY.
• Brewer Yacht Yard: Network of full-service boatyards across New England offering seasonal storage, hauling, and marine services. Direct peer in the boatyard/storage/repair category with comparable value proposition to recreational boat owners.
• Bosun's Marine: New England-based multi-brand marine dealer and service operation with locations in MA and NH. Direct competitor in recreational powerboat sales, engine/generator service, and seasonal storage.

Others

• Yanmar Marine: OEM marine engine supplier for which WIYY has been a Gold Dealer for 30+ years. Not a competitor but a key partnership that anchors WIYY's repowering, parts, and service revenue.
• Ranger Tugs (parent brand): Manufacturer of the recreational powerboats exclusively sold by WIYY. They are WIYY's principal OEM supplier rather than a competitor, but Ranger Tugs' brand strength directly determines WIYY's sales pipeline.

Regional players

• York Harbor Marine Service: Full-service boatyard and marine service provider in York, Maine. Comparable full-service yard offering, hauling, and storage, serving a different but adjacent geographic market in northern New England.
• Essex Island Marina: Connecticut-based marina that partners with WIYY to host the annual Northeast Ranger Tugs Owners Rendezvous. Operates a marina and limited service capability in an adjacent New England market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100072283557073
• LinkedInlinkedin.com/company/winter-island-yacht-yard

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winter Island Yacht Yard