UNIQSO

What UNIQSO does

UNIQSO is a Malaysia-based direct-to-consumer e-commerce retailer specializing in colored and cosmetic contact lenses, cosplay and everyday wigs, false eyelashes, and related beauty accessories. The company sells through a Shopify-based platform at uniqso.com, with localized storefronts for the UK, Canada, and the EU, and ships globally to individual consumers. The core catalog comprises over 1,600 colored contact lens SKUs spanning brands such as Sweety (its own private label with 771+ products), Kazzue, Coscon, Colorvue, Urban Layer, and Dueba, organized by color, disposable period, effect, and use case including cosplay, anime, Halloween, and SFX. The assortment extends to clear prescription lenses (including toric and blue-light blocking), cosplay wigs, lace front wigs, lolita wigs, magnetic and standard false eyelashes, lens cleaners, lens solutions, eye drops, UV-reactive makeup, and digital gift cards.

Underlying technology is a standard Shopify storefront with a product catalog management system, an in-house prescription verification workflow, and a multi-regional domain architecture; the company holds no patents and discloses no proprietary technology beyond the catalog and brand assets. Revenue is generated through one-time transactional purchases at unit prices ranging from roughly $4 for daily disposables to $55 for premium wigs and sclera lenses, with no subscription or recurring billing model identified. The company is privately held, has 1-10 employees, has not raised outside funding, and is headquartered in Seri Kembangan, Malaysia, with no disclosed parent company or institutional investors. Marketing is executed across Facebook, Instagram, TikTok, YouTube, Pinterest, and Twitter, supplemented by iOS and Android shopping apps, an email newsletter, and an affiliate program. All contact lens products are stated to carry ISO 13485 and CE certifications.

Name

UNIQSO

Legal name

UNIQSO

Website

https://uniqso.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

UNIQSO is a Malaysia-based direct-to-consumer e-commerce retailer selling 1,600+ colored contact lenses, cosplay and lace front wigs, false eyelashes, and beauty accessories to individual cosplay, Halloween, and beauty consumers across the US, UK, Canada, and EU.

Ownership category

akta.pro rank

Product category

Cosmetic Contact Lenses & Beauty Accessories E-commerce

NAICS

Optical Goods Retailers (45613), Optical Goods Retailers (456130), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Ophthalmic Goods (3851), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC), Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI)

Keywords

• Colored contact lenses
• Cosplay wigs
• Cosmetic contact lenses
• Fake eyelashes
• Cosplay accessories

Headquarters

HQ city

Seri Kembangan

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer sales of colored contact lenses, wigs, fake eyelashes, and cosmetics. Products sold as one-time purchases with pricing ranging from approximately $4 to $55 USD per item. No subscription model is evident in the source data.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

UNIQSO sells colored and cosmetic contact lenses, daily and cosplay wigs, fake eyelashes, and contact lens accessories through its own e-commerce storefronts. The company aggregates over 1,600 colored contact lens SKUs across multiple brands (Sweety, Kazzue, Colorvue, Urban Layer, etc.) and serves both prescription vision-correction buyers and non-prescription cosmetic/cosplay/SFX buyers. Products are priced per unit with promotional discounts and shipped globally via regional US, UK, Canada, and EU websites.

Product overview

UNIQSO is an e-commerce retailer specializing in colored and cosmetic contact lenses, wigs, and beauty accessories for cosplay and everyday use. The core product offering centers on over 1,600 colored contact lens variants from multiple brands (Sweety, Kazzue, Colorvue, Urban Layer, Coscon, and many others), categorized by color (blue, brown, green, grey, pink, violet, red, black, white, orange, yellow), disposable period (daily, monthly, 3-month, 6-month, 12-month), and effect type (natural look, big eyes, anime, cosplay, Halloween, SFX). The platform also offers clear prescription contacts, blue light blocking lenses, and specialty products including sclera and mini sclera contacts for dramatic transformations. Supporting products include cosplay wigs (anime-inspired, daily wear, lace front, lolita styles), fake eyelashes (standard and magnetic), contact lens accessories (cleaners, cases, solutions), eye drops, makeup brushes, and UV-reactive makeup. The company operates regional sites for UK, Canada, and EU markets, and holds ISO & CE certifications for the contact lenses sold on the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Colored Contact Lenses Cosmetic and prescription contact lenses available in over 1,600 styles across brands including Sweety, Kazzue, Colorvue, Urban Layer, Coscon, Dueba, Freshkon, Freshlook, I.Fairy, II99, IM Olola, Kawayii, Miacare, Neo Vision, Phantasee, SEED, Twilight, and Western Eye. Available in colors (blue, brown, green, grey, pink, violet, red, black, white, orange, yellow, multi), disposable periods (daily to 12-month), and effect types (natural look, big eyes, anime, cosplay, SFX, UV glow, cat eye, galaxy, rings, mesh, weighted).
• Clear Contact Lenses Transparent contact lenses for vision correction including options for astigmatism (toric), hyperopia, and blue light blocking. Features brands such as Acuvue, Air Optix, Bausch & Lomb, Biofinity, Biomedics, BlueSafe, Clariti, Dailies, Hi-Toric, Max Hydrosoft, and Miacare. Available in daily, weekly, bi-weekly, and monthly disposable periods.
• Sclera and Mini Sclera Contact Lenses Full coverage contact lenses covering the entire eye surface (sclera) and partial coverage versions (mini sclera) for dramatic horror and special effects transformations including zombie, vampire, demon, monster, and clown looks. Priced approximately $30-$40 USD per lens for full sclera and $10-$13 USD for mini sclera.
• Sweety Brand Contact Lenses UNIQSO's own branded contact lens line featuring anime-inspired designs, candy colors, and popular cosplay styles. The largest brand portfolio on the platform with 771+ products including anime, cloud rim, tear, candy, queen, hidrocor, magic pop, and new cat/demon series.
• Anime Contact Lenses Contact lenses designed with anime-inspired patterns, large diameters, and vibrant colors inspired by Japanese animation characters and aesthetics, for cosplay of anime characters.
• Halloween Contact Lenses Special effects contact lenses for Halloween including zombie, vampire, demon, monster, clown, black, red, white, and mesh style designs in horror-themed aesthetic.
• SFX (Crazy) Contact Lenses Special effects and costume contact lenses featuring unusual patterns, mesh designs, blackout styles, and dramatic effects for cosplay and theatrical use.
• Cosplay Wigs Anime and character-inspired wigs designed for cosplay, available in various colors (black, blonde, blue, brown, green, pink, purple, red, white, mixed, gold, grey, orange) and lengths (long, medium, short, long and curly, long and straight, short and curly, short and straight). Includes styles with buns, ponytails, twintails, pigtails, and layered cuts.
• Lace Front Wigs Wigs with lace front construction for a natural hairline appearance, available in multiple colors (black, blonde, blue, brown, green, pink, purple, red, grey, multi, orange) and styles including bob, body wave, curly, deep wave, ombre, and straight in long, medium, and short lengths.
• Lolita Wigs Wigs styled for the lolita fashion aesthetic, typically featuring soft curls, natural colors, and delicate styling appropriate for gothic and sweet lolita looks.
• Daily Wigs Wigs designed for everyday wear and daily styling, offering natural-looking hair alternatives in various colors and lengths.
• Fake Eyelashes (Standard and Magnetic) Decorative false eyelashes for makeup enhancement, including standard glue-on styles and magnetic options that adhere without glue, offering reusable and easy-to-apply alternatives for eye enhancement.
• Contact Lens Accessories and Lens Care Products Accessories for contact lens hygiene and care, including lens cases, cute contact lens cases, travel cases, ultrasonic cleaners (Eraclean, 3N), cleaning machines, multi-purpose solutions, and replacement tanks for maintaining lens hygiene.
• Eye Drops Eyedrops for contact lens wearers to maintain eye hydration and comfort during lens wear.
• Makeup Brushes Brushes for applying makeup, including brushes designed for use with contact lenses and cosmetic application.
• UV Reactive Makeup Ultraviolet-reactive makeup products that glow under black light, designed to complement costume and cosplay looks.
• Wig Accessories Accessories for wig styling and maintenance including wig caps, pins, combs, and styling tools.
• Cosplay Accessories General cosplay accessories beyond wigs and contacts, supporting complete costume transformations.
• Digital Gift Cards Digital gift cards available for purchase, allowing customers to give the gift of contact lenses, wigs, or cosmetics.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• 1-800 Contacts: Largest US online contact lens retailer with extensive brand assortment and subscription model. Comparable as a scaled DTC optical goods retailer, though focused on vision correction rather than cosplay.
• FreshKon: Asia-based contact lens brand (carried on UNIQSO's platform) with its own direct e-commerce presence. Comparable as a brand-side peer operating in the same colored lens category from a manufacturer perspective.
• Amazon (Beauty & Health): Largest global e-commerce marketplace carrying colored contacts, wigs, false lashes, and contact lens accessories. Comparable as a dominant broad-spectrum channel against which niche specialists like UNIQSO compete for traffic and price.
• Lens.com: Established online retailer of contact lenses (prescription and cosmetic) with broader product breadth and US-centric operations. Comparable as a larger incumbent in the online contact lens retail category.
• Sephora: Global beauty retailer carrying false lashes, makeup, and some colored contact lens-adjacent beauty products. Comparable as a broad incumbent that overlaps with UNIQSO's beauty accessory categories (lashes, UV makeup).

Direct peers

• COLORCL: Specialty e-commerce platform for colored and special-effects contact lenses targeting cosplayers and beauty consumers globally. Directly comparable in catalog, audience, and cross-border fulfillment model.
• Geo Medical: Manufacturer and online seller of colored contact lenses popular in the Asian and cosplay markets. Comparable as a vertically integrated contact lens brand selling directly through its own e-commerce channel.
• HoneyColor: DTC colored contact lens retailer offering a wide variety of cosmetic and prescription lenses with global shipping. Competes head-to-head with UNIQSO in the same niche, target segments, and price ranges.
• PinkyParadise: Specialist e-commerce retailer of colored and cosmetic contact lenses with a strong focus on Asian beauty and cosplay customers. Directly comparable in product category, target audience, and DTC channel to UNIQSO.
• TTDEYE: Online retailer of colored contact lenses, sclera lenses, and cosmetic eye products serving global cosplay and beauty consumers. Closely matches UNIQSO's assortment breadth and international shipping model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/askUNIQSO
• YouTubeyoutube.com/channel/UCnMADAEyh2NSLCOU-A7D7JQ
• Facebookfacebook.com/uniqso
• Instagraminstagram.com/uniqso
• TikToktiktok.com/@uniqso
• Pinterestpinterest.com/uniqsoadmin
• LinkedInlinkedin.com/company/uniqso

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNIQSO