Yorkshore Sales & Marketing

What Yorkshore Sales & Marketing does

Yorkshore Sales & Marketing is a privately held commercial flooring distributor founded in 2002, headquartered in Sanford, Florida. The company distributes resilient, rubber, vinyl, carpet, hardwood, sheet vinyl, sports, and solid vinyl flooring products sourced from more than 15 manufacturer brands, including American Biltrite (Texas Granite, AB Pure, Mirra), Dinoflex (recycled rubber), Graboplast (European sports vinyl), Lucida Surfaces (MaxCore, GlueCore LVP/LVT), Fletco Carpets, Fuse Flooring, and proprietary House brands Floorida and Floortress. It also distributes complementary categories including wall protection (AM Clad), floor preparation systems (Base King, Sika, Schonox), healthcare storage solutions (Vidir), and exterior surfacing (Playcore, Dinoflex outdoor tiles).

The company's commercial model is specification-led: dedicated territory account executives guide architects, facility managers, general contractors, and flooring contractors from product specification through installation, with defined county-level coverage in North, Central, West, and South Florida, and additional coverage in Alabama, Georgia, South Carolina, and a New England footprint spanning Maine, New Hampshire, Vermont, Eastern Massachusetts, Rhode Island, and Connecticut. Healthcare is the primary end vertical (with documented installations at Florida Hospital Winter Park, Lakeland Regional Health, Arnold Palmer Medical Center, and Winnie Palmer Hospital), supplemented by education, corporate, general commercial, and fitness/sports segments. Notable technical positioning includes Silver Knight self-disinfecting vinyl surfaces (ISO 21702 certified), Dinoflex's moisture-cured recycled rubber manufacturing, and Lucida Surfaces' thicker-wear-layer LVT products. Pricing is quote-based and not publicly disclosed.

Yorkshore generates revenue through distribution margins on commercial flooring and ancillary product sales, with no disclosed subscription, licensing, or recurring service component. The go-to-market relies entirely on a direct field sales model (no e-commerce checkout, no digital self-serve channel), supported by inbound email ([email protected], [email protected]) and a content-heavy website hosting case studies and technical documentation. Customers are enterprise institutional buyers (hospitals, schools, fitness operators, multi-family developers, corporations), with project-level contracts rather than ongoing service agreements.

Name

Yorkshore Sales & Marketing

Legal name

Yorkshore Sales & Marketing

Website

https://yorkshore.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Yorkshore Sales & Marketing is a privately held commercial flooring distributor founded in 2002, headquartered in Sanford, Florida, that distributes resilient, vinyl, rubber, carpet, hardwood, and sports flooring from 15+ manufacturer brands to architects, facility managers, general contractors, and flooring contractors across 10 US states with healthcare as its primary vertical.

Ownership category

akta.pro rank

Product category

Commercial Flooring Distribution

NAICS

Home Furnishing Merchant Wholesalers (423220), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

Keywords

• Commercial flooring distribution
• Luxury vinyl tile flooring
• Recycled rubber flooring
• Sports flooring systems
• Healthcare flooring solutions

Headquarters

HQ city

Longwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Flooring Product Distribution: Yorkshore generates revenue through distribution of commercial flooring products to architects, facility managers, general contractors, and flooring contractors. Products include LVT, rubber, vinyl, carpet, hardwood, and sports flooring. The company provides specification support, samples, and installation guidance as part of the sales process.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Yorkshore Sales & Marketing is a commercial flooring distributor that supplies architects, facility managers, general contractors, and flooring contractors with resilient, sustainable, and performance-driven flooring products sourced from leading global manufacturers. The offering spans LVT/LVP, recycled rubber, sheet and solid vinyl, commercial carpet, hardwood, sports flooring systems, wall protection, floor preparation, and healthcare storage solutions, supported by dedicated account executives who guide customers from specification through installation.

Product overview

Yorkshore Sales & Marketing is a commercial flooring distribution company serving Florida and New England, offering a comprehensive portfolio of flooring products and solutions through partnerships with multiple manufacturers. The product lineup centers on commercial interior flooring categories including luxury vinyl plank (LVP) and tile (LVT), rubber flooring, carpet, hardwood, sheet vinyl, solid vinyl, sports flooring, and floor preparation products. Major brand partnerships include American Biltrite (Texas Granite, AB Pure), Dinoflex (recycled rubber products), Graboplast (sports and commercial vinyl), Lucida Surfaces (MaxCore, GlueCore LVP/LVT), Fletco Carpets, Fuse Flooring, Floorida, and Floortress. Supporting products include wall protection (AM Clad), floor preparation systems (Base King, Sika, Schonox), healthcare storage (Vidir), and exterior surfacing (Playcore, Dinoflex outdoor tiles). The company positions itself as a single-source convenience provider with dedicated account executives guiding customers from specification through installation, emphasizing sustainable and environmentally friendly product options across its portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• American Biltrite commercial flooring (Texas Granite, AB Pure, Mirra) Distribution of American Biltrite solid vinyl tile (Texas Granite), PVC/Chlorine-free flooring (AB Pure), and luxury vinyl plank/tile (Mirra) for healthcare and commercial interiors requiring no-wax, high-PSI, heavy-traffic performance.
• Dinoflex recycled rubber flooring products Distribution of Dinoflex recycled rubber flooring including Evolution, Nature's Collection, Next Step Walk Soft/High Impact/Extreme, Stride Fitness Tiles, Sport Mat, Armor-X, Vulca-NO! High Density/Skate/Extreme/Barn Mat, Playtiles, NuVista outdoor pavers, and custom rubber flooring for gyms, schools, playgrounds, weight rooms, arenas, and outdoor recreation.
• Graboplast sports and commercial vinyl flooring Distribution of Graboplast sports flooring (Strong Air Elite, Spring Air Elite, Jump Air Elite, Smart-Fit, Combiflex) and commercial vinyl including Silver Knight self-disinfecting lines (Fortis Silver Knight, Silver Knight Diamond Tech, Silver Knight Acoustic 7), Gymfit 50/60/65 with X-PUR surface, VariUse multi-sport, Start kindergarten flooring, Rocket table tennis and badminton, and Grabo Mod-Flex and Grabo Energy fitness and outdoor sports flooring.
• Lucida Surfaces LVP and LVT flooring Distribution of Lucida Surfaces MaxCore (Pro, Ultra, Deco, Terra, Mono) and GlueCore (PRO, Classic, Mosaic, Fab, Pres) luxury vinyl plank and tile product lines for hospitality, healthcare, residential, and corporate applications.
• Fletco Carpets commercial carpeting Distribution of Fletco commercial carpet tiles and broadloom carpet flooring for commercial interiors.
• Fuse Flooring commercial hardwood Distribution of Fuse Flooring hardwood flooring products for commercial applications.
• Floorida rigid engineered luxury vinyl plank Distribution of Floorida (8" x 48", 2.5MM, glue down) and Floorida+ (8" x 48", 5.0MM, glue/loose lay) 22 mil LVP in 12 unique colors with ceramic bead surface finish.
• Floortress waterproof vinyl flooring Distribution of Floortress Plank (7" x 48", 3MM) and Floortress Tile (12" x 24", 3MM) 30 mil LVT/LVP waterproof vinyl flooring with antimicrobial, phthalate and VOC-free, FloorScore certified construction and 20-year commercial / lifetime residential warranty.
• Vidir healthcare storage solutions Distribution of Vidir specialized storage systems designed for medical and healthcare facilities, sold through a dedicated account executive.
• AM Clad wall cladding and protection Distribution of AM Clad wall protection and hygienic wall cladding products for healthcare and commercial interiors.
• Base King (including EnviroSTIX) floor preparation products Distribution of Base King adhesives and EnviroSTIX fast-install adhesive floor preparation products for commercial flooring installation.
• Sika floor preparation products Distribution of Sika floor preparation and adhesive products for commercial flooring installation projects.
• Schonox floor preparation products Distribution of Schonox floor preparation products for commercial flooring installation projects.
• Playcore exterior surfacing solutions Distribution of Playcore exterior flooring and surfacing products for outdoor playgrounds, play areas, and recreational applications.

Quantifiable outcome

• Reduced chemical usage and FTE man-hours for floor maintenance in healthcare settings
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and secondary.

• American BiltritecoreChannel Partner/ Reseller/ DistributorManufacturer partnership for Texas Granite solid vinyl tile, AB Pure PVC/Chlorine Free flooring, and Mirra luxury vinyl products. American Biltrite products are featured prominently in healthcare case studies.
• DinoflexcoreChannel Partner/ Reseller/ DistributorLeading manufacturer of recycled rubber products with innovative moisture-cured manufacturing process. Products include Evolution, Nature's Collection, Next Step, Vulca-NO!, and specialty flooring for gyms, schools, and playgrounds.
• GraboplastcoreChannel Partner/ Reseller/ DistributorHungarian manufacturer and one of the largest producers of sports floors in Central Eastern Europe with over 100 years in business. Products include Silver Knight self-disinfecting flooring, Fortis Silver Knight, and comprehensive sports flooring systems.
• Lucida SurfacescoreChannel Partner/ Reseller/ DistributorLVP and LVT manufacturer innovating since 2006 with MaxCore and GlueCore product lines. Products feature rigorous testing and quality control for unmatched durability and realistic prints.
• Fletco CarpetssecondaryChannel Partner/ Reseller/ DistributorCarpet manufacturer providing commercial carpeting solutions for various applications.
• FloortresssecondaryChannel Partner/ Reseller/ DistributorWaterproof vinyl flooring brand featuring 30 mil LVT/LVP with antimicrobial, phthalate & VOC free properties. 20 year commercial warranty.
• FlooridasecondaryChannel Partner/ Reseller/ DistributorRigid engineered luxury vinyl brand offering 22 mil LVP in 2.5MM and 5MM thickness options for glue down and loose lay installation.
• Fuse FlooringsecondaryChannel Partner/ Reseller/ DistributorHardwood flooring manufacturer for commercial applications.
• VidirsecondaryChannel Partner/ Reseller/ DistributorHealthcare storage solutions provider. Yorkshore has dedicated account executive Cathy Uresti for Vidir products.
• AM CladsecondaryChannel Partner/ Reseller/ DistributorWall protection and claddng solutions for healthcare and commercial applications including hygienic wall cladding.
• Base King (EnviroSTIX)secondaryChannel Partner/ Reseller/ DistributorFloor preparation products including EnviroSTIX adhesive known for fast installation with immediate use and elimination of moisture remediation needs.
• SikasecondaryChannel Partner/ Reseller/ DistributorFloor preparation products for commercial flooring installation.
• SchonoxsecondaryChannel Partner/ Reseller/ DistributorFloor preparation products for commercial flooring installation.
• PlaycoresecondaryChannel Partner/ Reseller/ DistributorExterior flooring and surfacing solutions for outdoor play areas and playgrounds.
• Full SailsecondaryChannel Partner/ Reseller/ DistributorFlooring brand available through Yorkshore distribution network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FlorStar Sales: Commercial flooring distributor serving contractors, architects, and facility managers across multiple US regions with a similar multi-brand specification-led model. Compares directly to Yorkshore on GTM motion (dedicated reps, B2B distribution) and customer base (healthcare, education, commercial).

Broad incumbents

• Shaw Industries: Vertically integrated carpet, hard surface, and resilient flooring manufacturer with Shaw Contract focused on commercial specification. As a Berkshire Hathaway-owned incumbent with both manufacturing and broad commercial distribution, it represents both a product source and a competitive threat to independent distributors like Yorkshore.
• Mannington Commercial: Commercial-focused division of Mannington Mills manufacturing resilient, rubber, LVT, and carpet products for healthcare, education, and corporate segments. Competes with Yorkshore in the same specifications and overlapping healthcare channels despite being primarily a manufacturer.
• Interface, Inc. Leading commercial modular carpet and resilient manufacturer with a Climate Take Back sustainability mission. Targets the same commercial specification customers (corporate, education, healthcare) as Yorkshore and competes through direct specification sales rather than independent distribution.
• Engineered Floors: US-based carpet and hard surface manufacturer with significant commercial presence. Relevant as both a potential product source and direct competitor in commercial distribution channels Yorkshore targets.
• Mohawk Industries: Largest US flooring manufacturer with commercial-focused brands (Mohawk Group, Patcraft). Operates a broad-line commercial distribution network; competes with Yorkshore at the manufacturer-direct and distributor-overlap level across LVT, carpet, and rubber categories.
• Starnet Worldwide: Cooperative of independent commercial flooring contractors representing a major aggregated commercial flooring channel. Relevant to Yorkshore because member contractors constitute a core customer segment, and Starnet's exclusive brand programs overlap with Yorkshore's manufacturer partnerships.
• Tarkett: Global flooring manufacturer with commercial-focused product lines in LVT, rubber, vinyl, and specialty surfaces. Competes with Yorkshore across healthcare, education, and sports flooring via direct specification sales and broad commercial distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yorkshore

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yorkshore Sales & Marketing