Schoemans Technologies
Schoemans Technologies is a privately held Namibian technology distributor and integrator, founded in 1960, that provides total workspace solutions—office technology, IT hardware and software, security and surveillance, and digital transformation services—to Namibian enterprises and mid-market businesses through branches in Windhoek, Oshakati, and Walvis Bay.
- Company typePrivate
- Founded1960
- HeadquartersWindhoek, Namibia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Schoemans Technologies does
Schoemans Technologies is a privately held Namibian technology distributor and integrator founded in 1960, operating from a head office in Windhoek with branches in Oshakati and Walvis Bay. The company sells itself as a "Total Workspace Solutions" provider and organizes its offering into three business lines: Office Solutions (printers, laminators, binders, document-handling equipment and a subscription-based printer rental service), Technologies (IT hardware, software, and security and surveillance systems including CCTV), and Digital Solutions (business transformation advisory spanning RPA, IoT, and cybersecurity). Its core technology stack is a curated portfolio of third-party OEM platforms rather than proprietary IP, anchored by long-standing distribution agreements with global brands such as HP, Cisco, Lenovo, Canon, Sharp, MTC, and Hai Robotics, with newer AI-adjacent integrations through Oosto for AI-driven CCTV and Hai Robotics for the HaiPick System 3 warehouse automation platform.
The business model is a hybrid of transactional hardware and software sales, recurring printer-rental subscriptions, and project-based security and surveillance installations, all delivered through an enquiry-based, direct enterprise field sales motion. Pricing is quote-based with no public list, and the company monetizes primarily via one-time hardware/license sales supplemented by a modest recurring rental stream with bundled maintenance. Customer segmentation is hybrid: Namibian enterprises and mid-market businesses form the primary commercial base, while a secondary vertical in rural education is served via the Sun Print initiative in partnership with the Ministry of Education, and innovation outreach runs through NUST via the ImpactLab program in partnership with MTC.
Geographically the company is exclusively domestic, with no disclosed cross-border activity, and its brand is reinforced by 20+ years of diamond sponsorship of the ICT Summit and active participation in Namibia's Fourth Industrial Revolution policy discourse. Revenue, headcount, and ownership structure are not publicly disclosed, and the company remains a privately operated, founder-era Namibian institution rather than a venture- or PE-backed growth vehicle.
Schoemans Technologies firmographics
Firmographics- Name
- Schoemans Technologies
- Legal name
- Schoemans
- Website
- https://schoemans.com.na
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Schoemans Technologies is a privately held Namibian technology distributor and integrator, founded in 1960, that provides total workspace solutions—office technology, IT hardware and software, security and surveillance, and digital transformation services—to Namibian enterprises and mid-market businesses through branches in Windhoek, Oshakati, and Walvis Bay.
- Ownership category
- akta.pro rank
Schoemans Technologies industry classification
Industry- Product category
- Office Technology and IT Solutions Distribution
- NAICS
- Office Machinery and Equipment Rental and Leasing (532420), Office Machinery and Equipment Rental and Leasing (53242), Computer Systems Design and Related Services (54151)
- SIC
- Computer & Office Equipment (3570), Services-Computer Rental & Leasing (7377), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM)
- akta.pro secondary industries
- End-User Computing Outsourcing (EUC / Desktop Services) (BPAEAMAE), Remote Access, Virtual Workspaces & Digital HQ (BPAMAMAL)
Keywords
Where Schoemans Technologies is headquartered
LocationHeadquarters
- HQ city
- Windhoek
- HQ country
- Namibia
- HQ region
- Africa
Offices3 records
Markets served
Schoemans Technologies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- IT Hardware Sales: Sale of IT hardware including laptops, desktops, servers, networking equipment, CCTV cameras, computers, and related office equipment
- IT Software Sales: Distribution of software solutions including productivity tools, collaboration software, accounting systems, and specialized industry applications
- Printer Rental: Printer hire services offering short-term and long-term rental options for businesses. Includes maintenance and repairs within rental agreements
- Security & Surveillance Solutions: Access control systems, video surveillance, CCTV cameras, and data protection solutions with installation and support
- Office Solutions: Printing solutions, document handling, and office supplies including laminators, binders, and office products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Printer rental services with cost-efficient solutions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Schoemans Technologies product offering
Product offeringCore offering
Schoemans Technologies provides total workspace solutions to businesses across Namibia through three business lines: Office Solutions (printers, laminators, binders, and printer rental services), Digital Solutions (business transformation, RPA, IoT, and warehouse automation), and Technologies (IT hardware, IT software, and security/surveillance systems including AI-driven CCTV). The company distributes third-party branded technology products from partners such as Canon, HP, Cisco, Lenovo, Sharp, Dell, and Microsoft, alongside its own integrated service offerings and subscription-based printer rentals.
Product overview
Schoemans Technologies is a Namibian technology company founded in 1960, offering Total Workspace Solutions through three main business lines: Office Solutions (printers, laminators, binders, printer rentals), Digital Solutions (business transformation services), and Technologies (IT hardware, software, and security/surveillance). The company provides a comprehensive portfolio including laptops, desktop computers, CCTV security systems, and operating systems, along with rental options for professional printing equipment. The product ecosystem focuses on enabling technology that improves lives for Namibian businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Office Solutions Tailored office solutions offering seamless printing, efficient document handling, laminators, binders, and superior quality output for Namibian businesses.
- Digital Solutions Digital transformation services combining industry knowledge with technological expertise to transform business operations, including warehouse automation (HaiPick System 3), Robotic Process Automation, and IoT solutions.
- Technologies Technology solutions encompassing IT hardware (laptops, desktops, servers), IT software (productivity, collaboration, accounting), and security/surveillance systems including AI-driven CCTV to empower businesses.
- Printer Rental Service Cost-efficient, flexible printer rental service providing businesses with access to advanced printing technology on monthly subscription terms, including maintenance, repairs, and scalability options.
- Laptops High-performance laptops providing computing capabilities for business needs, supplied through Schoemans' technology partner network.
- HP Core I5 Full Set Computer HP desktop computer featuring sleek design, powerful performance, and reliable durability for business computing, supplied by Schoemans as part of its IT hardware portfolio.
- CCTV Cameras Security surveillance cameras for monitoring and protecting premises, including AI-driven CCTV capability through the partnership with Oosto.
- Windows 11 OS Microsoft Windows 11 operating system distributed by Schoemans for business computer deployments.
- Microsoft Office Professional Plus 2021 Microsoft Office productivity software suite distributed by Schoemans for business users.
- Pouch Laminator Laminating machine for document protection and preservation, offered as part of Schoemans' office solutions portfolio.
- Coil Binding and Wire Binding Supplies Binding supplies for document binding and presentation, offered as part of Schoemans' office solutions portfolio.
- Canon imagePROGRAF TC-21/TC-21M Rental Canon imagePROGRAF TC-21/TC-21M large format printer available through Schoemans' rental service for businesses needing professional wide-format printing.
- Canon imagePROGRAF TM-350 Rental Canon imagePROGRAF TM-350 large format printer available through Schoemans' rental service for businesses needing professional wide-format printing.
- Mimaki CJV200-160 Rental Mimaki CJV200-160 wide-format printer available through Schoemans' rental service for businesses needing professional print-and-cut solutions.
Companies that use Schoemans Technologies
Customer profileSegments2 records
Ideal customer profiles2 records
Schoemans Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Schoemans Technologies partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- CanoncoreCanon is a valued technology partner of Schoemans, providing printing solutions including imagePROGRAF series printers available for rental (TC-21M, TM-350) and wide-format printing equipment (CJV200 Series)
- HPcoreHP is a valued partner providing IT hardware including computers, laptops, and printing solutions
- CiscocoreCisco partnership for networking and technology infrastructure solutions
- LenovocoreLenovo partnership providing computing hardware solutions
- SharpcoreSharp partnership for office solutions including printing and imaging equipment
- MTC (Mobile Telecommunications Ltd)coreMTC is a strategic partner collaborating with Schoemans on the ImpactLab innovation challenge under Corporate Social Investment initiatives. Also involved in community safety surveillance camera initiative.
- Ministry of Education (Namibia)coreCollaboration on Sun Print initiative providing solar-powered digital facilities to rural schools, bridging the digital divide in education
- NUST (Namibia University of Science and Technology)coreCollaborates with Schoemans on ImpactLab, an annual innovation challenge under CSI initiatives, challenging students to address socio-economic issues through technology
- OostocoreOosto partnership for AI-driven CCTV technology showcase, demonstrating how traditional security cameras can be enhanced with artificial intelligence for actionable insights
- ICT Summit NamibiacoreSchoemans has been diamond sponsor of the ICT Summit for over 20 years, supporting the premier ICT industry event in Namibia
- 4th Industrial Revolution ConferencecoreSchoemans proudly sponsors the 4th Industrial Revolution Conference, advocating for technological advancement integration with Namibia's development goals
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Schoemans Technologies competitors and assessment
Company assessmentDirect peers
- First Distribution: Pan-African IT value-added distributor across enterprise software, hardware, and security. Comparable multi-vendor partner model and enterprise customer focus.
- Mustek Limited: Listed South African IT distributor with a wide portfolio of hardware and software solutions for business and consumer markets. Comparable in scale and product breadth, operating in adjacent Southern African geographies.
- Rectron: South African IT and office automation distributor with a long history servicing enterprise and SMB customers. Strong overlap with the office solutions and IT distribution segments of Schoemans.
- Pinnacle Holdings: South African IT distributor offering enterprise technology solutions across hardware, software, and cloud. Similar multi-brand partner structure and B2B enterprise motion.
- Axiz: Pan-African IT distributor focused on enterprise hardware, software, and security. Closely comparable in partner ecosystem and multi-country Southern African footprint.
- Datatec: JSE-listed international ICT group with distribution and integration businesses across Africa. Direct overlap with both the distribution and digital solutions segments of Schoemans.
- Tarsus Technologies: South African IT value-added distributor of enterprise hardware, software, and digital solutions. Most directly comparable peer due to overlapping product portfolio (HP, Cisco, Lenovo) and B2B enterprise sales motion.
Broad incumbents
- HP Inc. Global OEM of PCs, printers, and related peripherals. Schoemans is an HP partner, but HP's direct enterprise sales and Device-as-a-Service offerings represent both a partner and a competitive threat.
- Canon (Africa): Global OEM of imaging and printing products. Like HP, Canon is both a partner and a broad incumbent whose direct sales, cloud MPS, and rental programs overlap with Schoemans' office solutions business.
- Westcon-Comstor (Africa): Global value-added distributor with a meaningful African presence. Larger competitor with broader geographic reach and overlapping vendor partnerships (Cisco, HPE), though serving primarily large enterprise and operator accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Schoemans Technologies social profiles
Digital presenceSchoemans Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schoemans Technologies leadership team
Management profileNumber of profiles
Schoemans Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schoemans Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schoemans Technologies
What does Schoemans Technologies do?
Schoemans Technologies provides total workspace solutions to businesses across Namibia through three business lines: Office Solutions (printers, laminators, binders, and printer rental services), Digital Solutions (business transformation, RPA, IoT, and warehouse automation), and Technologies (IT hardware, IT software, and security/surveillance systems including AI-driven CCTV). The company distributes third-party branded technology products from partners such as Canon, HP, Cisco, Lenovo, Sharp, Dell, and Microsoft, alongside its own integrated service offerings and subscription-based printer rentals.
Is Schoemans Technologies a public or private company?
Schoemans Technologies is a private company. It is classified as unknown and is currently operating.
When was Schoemans Technologies founded?
Schoemans Technologies was founded in 1960. It employs 101 to 250 people.
Where is Schoemans Technologies based?
Schoemans Technologies is headquartered in Windhoek, Namibia, in the Africa region.
How does Schoemans Technologies make money?
Five revenue lines are on record. IT Hardware Sales are the primary driver. The others are IT Software Sales, printer Rental, security & Surveillance Solutions and office Solutions.
Who are Schoemans Technologies's main competitors?
Direct peers on record are First Distribution, Mustek Limited, Rectron, Pinnacle Holdings, Axiz, Datatec and Tarsus Technologies. Broad incumbents are HP Inc., Canon (Africa) and Westcon-Comstor (Africa).
Does Schoemans Technologies have an API?
No public API is recorded for Schoemans Technologies.
What industry is Schoemans Technologies in?
Schoemans Technologies's product category is Office Technology and IT Solutions Distribution. Its primary akta.pro industry code is BPAEAIAM, Print & Peripheral Services (Managed Print, scanners, peripherals), with a secondary code of BPAEAMAE, End-User Computing Outsourcing (EUC / Desktop Services). Its NAICS code is 532420 and its SIC code is 3570.