What Corazon Latino does

Corazón Latino is a Washington D.C.-based national non-profit organization founded in 2017 that develops social, environmental, and conservation initiatives designed to foster natural resource stewardship, with a primary focus on engaging Latinx and other underserved communities across the United States and Puerto Rico. The organization operates as a federation of community-based programs rather than a unified technology product, including Urban and Community Forestry, Art and Nature productions (opera, classical music, and theater staged at national parks), the Woodsy Owl Conservation Corps youth initiative managed jointly with USDA Forest Service, the Raíces en Movimiento dementia-inclusive program, Sports and Nature partnerships, Pollinator Conservation, Citizen Science, and regional programs such as redescubre el Yunque in Puerto Rico and Corazones de Arizona.

The organization's business model is donation- and grant-based. It accepts traditional monetary donations via its Squarespace-hosted website and cryptocurrency donations (Bitcoin, Ethereum, and 40+ digital assets) through The Giving Block. It also receives grant funding from federal and state sources, notably a 2024 Inflation Reduction Act award for the Urban and Community Forestry Program channeled through the Arizona Department of Forestry and Fire Management. The technology stack is intentionally light and comprises standard digital marketing and analytics tools (Google Analytics, Mixpanel, Facebook Pixel), citizen science applications (iNaturalist, MyTree), and donation infrastructure; there is no proprietary software platform, no AI/ML system, and no commercial product line.

Corazón Latino's go-to-market is community-led and event-driven, reaching constituents across six U.S. states plus Puerto Rico and Washington D.C. Strategic partnerships with the National Park Service, USDA Forest Service, professional sports franchises (St. Louis Cardinals, Orlegi Sports), cultural institutions (Trees New York, opera tenor Rolando Villazón), academic partners, and dozens of local non-profits form the primary distribution backbone. Notable quantified outcomes include formal adoption of a conservation education curriculum by the Puerto Rico Department of Education reaching more than 20,000 students, and a forthcoming short film premiere aligned with the United Nations' International Day of Forests in March 2026.

Name

Corazon Latino

Legal name

Corazon Latino Inc.

Website

https://corazonlatino.us

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Corazón Latino is a Washington D.C.-based national non-profit running community-led conservation programs — urban forestry, youth education, dementia-inclusive wellness, and arts — that engage Latinx and underserved communities across six U.S. states and Puerto Rico, funded by donations and federal grants.

Ownership category

akta.pro rank

Product category

Environmental Conservation Non-Profit Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Cultural Centers & Community Cultural Organizations (BPAGAHAD)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Environmental conservation programs
• Community forestry initiatives
• Urban tree planting
• Natural resource stewardship
• Conservation education programs

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Cryptocurrency Donations: Accepts cryptocurrency donations including Bitcoin, Ethereum, and over 40 other digital assets. Cryptocurrency donations are non-taxable events with no capital gains tax owed on appreciated amounts.
2. Traditional Donations: Accepts traditional monetary donations through the organization's website. Collects personal information including name, email address, telephone number, payment information, and billing address from donors.
3. Grants and Government Partnerships: Partners with government entities including USDA Forest Service, National Park Service, and state forestry departments. Recipient of Inflation Reduction Act funding for Urban and Community Forestry Program.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Corazón Latino is a national non-profit organization that runs community-driven conservation, environmental education, and natural resource stewardship programs across six U.S. states and Puerto Rico. It delivers programs in urban and community forestry, citizen science, pollinator conservation, youth leadership, dementia-inclusive wellness, and cultural-arts productions at national parks. The organization is funded through donations, grants, and cryptocurrency contributions and does not sell products or services.

Product overview

Corazón Latino is a national non-profit organization operating as a collection of community-focused conservation programs rather than a unified software product. The organization runs multiple distinct initiatives including Urban and Community Forestry, Art and Nature productions, the Give A Duck Campaign for off-road enthusiasts, Sports and Nature partnerships, Woodsy Owl Conservation Corps youth programming, and regional programs in Puerto Rico, West Virginia, and Arizona. Additional offerings include citizen science tools, strategic communications services, pollinator conservation, and the Raíces en Movimiento dementia-inclusive program. These programs work together to advance the organization's mission of fostering natural resource stewardship through community engagement, education, and conservation activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban and Community Forestry Program that works with federal, state, and municipal partners to expand tree canopy and stewardship in neighborhoods across the United States and Puerto Rico through volunteer tree care, workforce pathways, and community outreach.
• Art and Nature Program that produces artistic work connecting communities to landscapes and public lands through opera, classical music, and theater productions at national parks and cultural venues.
• Forest Health and Human Health Program addressing the interconnection between forest health and human population health by managing forests and green spaces to improve community health outcomes.
• Raíces en Movimiento (Roots in Motion) Culturally grounded community program for people living with dementia, care partners, and intergenerational participants through music, movement, and nature-based experiences.
• Sports and Nature Program partnering with Orlegi Sports and St. Louis Cardinals to use soccer and baseball as gateways to public lands, conservation, and community stewardship.
• redescubre el Yunque: Puerto Rico First citizen science program in El Yunque National Forest, engaging local communities in forest conservation and data collection, with a conservation education curriculum adopted by the Puerto Rico Department of Education reaching over 20,000 students.
• Woodsy Owl Conservation Corps (WOCC) Youth initiative created with USDA Forest Service to educate and motivate youth to take proactive action for conservation through leadership skills, community outreach, and environmental education.
• Corazones de Virginia del Oeste (West Virginia Hearts) Regional program creating outdoor and conservation activities focused on the West Virginia Eastern Panhandle to enhance engagement and advocacy for rural communities regarding natural resource stewardship.
• Corazones de Arizona Regional program engaging communities in forestry, food security, and public health in Southern Arizona through partnerships with local universities, schools, and non-profit organizations.
• Give A Duck Campaign Conservation movement for Jeep and off-road SUV owners to protect public lands through volunteer work, advocacy, and responsible outdoor activities.
• Strategic Communications for the Common Good Provides discounted or pro bono strategic communications services to small public interest organizations and movements that need to reach, educate, and mobilize diverse communities in the U.S. and around the world.
• Citizen Science Uses citizen science tools and family-oriented activities to engage diverse communities in conservation, forest health, forest management, and natural resource stewardship.
• Pollinator Conservation Creates and supports initiatives that generate awareness and inspire action around pollinator conservation and its relationship to healthy ecosystems and food security.
• Urban Forestry Short Film with Rolando Villazón Award-winning short film connecting communities to urban forests and public lands, produced in collaboration with Trees New York and featuring opera tenor Rolando Villazón.

Quantifiable outcome

• Over 20,000 students reached through conservation education curriculum in Puerto Rico

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Trees New YorkcoreStrategic or Co-development PartnerCollaborated on urban and community forestry short film featuring opera tenor Rolando Villazón, filmed in New York City in September 2025. The partnership highlights the role of urban trees in shaping neighborhoods and supporting community well-being.
• USDA Forest ServicecoreStrategic or Co-development PartnerLong-standing partnership for conservation education. Manages Woodsy Owl Conservation Corps (WOCC) youth initiative with USDA Forest Service Conservation Education unit. WOCC educates and motivates youth to take proactive action for conservation.
• US National Park ServicecoreStrategic or Co-development PartnerPartnership for conservation and public lands programming. Corazón Latino produces artistic work at national parks including Rock Creek Park, Joshua Tree National Park, Saguaro National Park, and Carson National Forest.
• I'm Still HerecoreStrategic or Co-development PartnerSupported the creation of Raíces en Movimiento (Roots in Motion), a culturally grounded community program for people living with dementia, combining music, movement, and nature-based experiences.
• Orlegi SportscoreGTM or Marketing PartnerSports and Nature partnership bringing together sports and the outdoors to engage communities in active, healthy lifestyles connected to nature.
• St. Louis CardinalscoreGTM or Marketing PartnerSports and Nature partnership using baseball as a gateway to public lands, conservation, and community stewardship.
• Arizona Department of Forestry and Fire ManagementcoreStrategic or Co-development PartnerPartner for urban and community forestry programs in Arizona. Corazón Latino is a 2024 Inflation Reduction Act grantee for the Urban and Community Forestry Program.
• Project Learning Tree (PLT)coreStrategic or Co-development PartnerPartnership for environmental education activities. Collaborated on educator webinars and integrate PLT environmental education activities into programming.
• Chesapeake ConservancycoreStrategic or Co-development PartnerBilingual Rangers Workshops partnership to provide translation services and develop programming to better engage the Latinx community at Chesapeake Bay area parks.
• I'm Still HerecoreStrategic or Co-development PartnerSupported creation of Raíces en Movimiento dementia care program combining music, movement, and nature-based experiences for underserved communities.
• USDAcoreStrategic or Co-development PartnerPartners with USDA agencies for events including Earth Day celebrations. Works with People's Garden initiative and various USDA wellness programs.
• Nueva VidacoreStrategic or Co-development PartnerNon-profit providing culturally sensitive support services for Latinas with cancer. Partners on community health fairs and Madre Tierra celebrations.
• Arizona State UniversityminorStrategic or Co-development PartnerAcademic partnership for conservation and environmental education initiatives.
• North American Association for Environmental Education (NAAEE)minorStrategic or Co-development PartnerAffiliation with leading environmental education association for professional development and network building.
• Downtown Tucson PartnershipminorStrategic or Co-development PartnerLocal partnership for Madre Tierra events and community engagement in downtown Tucson.
• HSL PropertiesminorStrategic or Co-development PartnerLocal sponsorship and partnership for conservation events in Tucson, Arizona.
• Patapsco Heritage GreenwayminorStrategic or Co-development PartnerFestival del Río Patapsco collaboration for community engagement and conservation education at Patapsco Valley State Park.
• Make the Road NevadaminorStrategic or Co-development PartnerEarth Day event partnership in Las Vegas for tree planting and park cleanup activities.
• Teatro del CorazóncoreStrategic or Co-development PartnerCo-organizer of cultural and conservation events including Earth Day celebrations with international musicians.
• Capital NatureminorStrategic or Co-development PartnerPartner organization for nature-based cultural events in the Washington D.C. area.
• Descubre El BosqueminorStrategic or Co-development PartnerPartner for Earth Day celebrations at Iwo Jima Memorial connecting culture and conservation.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• The Trust for Public Land: National nonprofit focused on land conservation and creating parks/green spaces for underserved communities. Comparable to Corazón Latino in the urban and community forestry space and emphasis on equity-driven conservation outcomes, but at significantly greater scale and with land asset ownership.
• National Parks Conservation Association: Independent nonprofit advocating for and protecting national parks. Comparable through Corazón Latino's documented partnerships with the National Park Service and programming at parks like Rock Creek, Joshua Tree, Saguaro, and Carson National Forest.
• City Parks Foundation: NYC-based nonprofit offering environmental education, urban forestry, and arts-in-parks programming. Comparable in combining cultural/arts programming with community forestry and environmental education in urban contexts.
• American Forests: National conservation organization focused on urban and community forestry, tree planting, and forest policy. Highly comparable to Corazón Latino's Urban and Community Forestry program and is a frequent federal-grant competitor/recipient in the same funding pool.

Direct peers

• Hispanic Access Foundation: Nonprofit connecting Latinos with parks and public lands through conservation, civic engagement, and culturally relevant programming. Directly comparable in Latinx-outdoor-engagement focus, public lands partnerships, and federal agency collaboration patterns.
• GreenLatinos: Latino-led environmental advocacy organization advancing conservation, climate, and environmental justice priorities for Latinx communities in the U.S. Highly comparable mission, demographic focus, and policy/community engagement strategy to Corazón Latino, though more advocacy-leaning vs Corazón Latino's programmatic delivery.
• Groundwork USA: National network of local Trusts delivering community-based environmental improvements, urban greening, and youth environmental education. Comparable in operating multiple local programs across cities with federal conservation-grant involvement and youth stewardship focus.
• Outdoor Afro: Nonprofit that engages Black communities in outdoor recreation, conservation, and stewardship through community-led programming. Comparable in community-led outdoor engagement, volunteer mobilization, and conservation leadership development for underserved populations.
• Conservation Legacy: National nonprofit supporting conservation service programs and workforce development, including youth corps initiatives analogous to Woodsy Owl Conservation Corps. Comparable in deploying federal-grant-funded youth stewardship models.

Regional players

• Casa de Salud / Latinx-focused community health nonprofits: Examples include Latinx-serving nonprofits (e.g., Casa de Salud, Nueva Vida — which already partners with Corazón Latino). Comparable through Corazón Latino's ONE Health approach that bridges environmental stewardship with community health delivery to Latinx populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corazon Latino