Senf

Name

Senf

Legal name

Senf Theater B.V.

Website

https://senf.nl

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Entertainment and Theater Production Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Music Festival Organizers & Promoters (MPAGAAAB)

Keywords

• Theater production services
• Live entertainment impresario
• Theater booking agency
• Concert production
• Ticketing services

Headquarters

HQ city

Delft

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Theater Production & Impresario Services: Senf acts as a theater partner, impresario and producer, organizing and producing over 5000 concerts, theater performances and shows annually. They develop their own theater productions and provide production advice to various talents.
2. Ticket Sales (Nationale Theaterkassa): De Nationale Theaterkassa is a nationwide box office for ordering tickets for concerts, theater, shows and events, enabling ticket purchases outside regular theater opening hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Senf is a Dutch theater impresario, partner, and producer that organizes and produces more than 5,000 concerts, theater performances, and shows annually across the Netherlands and Belgium. It represents more than 50 theater producers, companies, and artists, developing its own in-house productions through Senf Producties and operating a nationwide ticket box office (De Nationale Theaterkassa) for concerts, theater, shows, and events.

Product overview

Senf is a leading Dutch live-entertainment company operating as a theater partner, impresario, and producer for over 45 years. The company organizes and produces more than 5,000 concerts, theater performances and shows annually in the Netherlands and Belgium, ranging from small venues like Kleine Komedie to large venues like Ahoy. Senf's portfolio is built around its core divisions: Senf Producties (in-house production arm), strategic partnerships with MORE Theater Producties, AT Next (theater agency), and De Nationale Theaterkassa (national ticketing). The company also operates a Theaterportal and uses the Mindfields platform for internal operations. Senf collaborates with over 50 theater producers, companies and artists to deliver a diverse offering spanning cabaret, dance, children's theater, musicals, concerts, and variety shows.

Differentiator

Problem solved

Functional benefit

Products and services

• Senf Producties Senf's in-house theater production division that develops and produces a wide range of theater performances, from children's theater to musicals and concerts, both independently and in collaboration with other producers.
• MORE Theater Producties A contemporary repertoire theater production company created through collaboration between Senf Theaterpartners and Kemna Theater, standing as a fixture in the Dutch theater landscape.
• AT Next A theater agency created by merging AT Theater and Next Theater, guiding, advising and inspiring producers and artists in their development towards successful theater tours.
• De Nationale Theaterkassa An official and nationwide box office for ordering tickets for concerts, theater, shows and events, established in 1991, making it possible to buy tickets outside regular theater opening hours.

Quantifiable outcome

• 5000+ performances and shows annually
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• MORE Theater ProductiescoreStrategic or Co-development Partner · 1 January 2016MORE Theater Producties was created from a collaboration between Senf Theaterpartners and Kemna Theater. It represents a contemporary repertoire and has become a fixture in the Dutch theatre landscape.
• AT NextcoreStrategic or Co-development Partner · 1 January 2014AT Next guides, advises and inspires producers and artists in their development towards a successful theatre tour. Created by a merger of AT Theater and Next Theater.
• De Nationale TheaterkassacoreChannel Partner/ Reseller/ DistributorAn official and nationwide box office for ordering tickets for concerts, theatre, shows and events, making it possible to buy tickets outside regular theater opening hours. Established in 1991.
• The United Ukrainian Ballet CompanyminorStrategic or Co-development PartnerSenf provides production support to The United Ukrainian Ballet Company, helping foreign productions to tour in the Netherlands.
• Albert Verlinde and Jaco KaasschietercoreStrategic or Co-development PartnerIn 2023, Senf joined forces with Albert Verlinde and Jaco Kaasschieter to bring successful musicals such as Grease (2023), Jesus Christ Superstar (2024) and Elisabeth (2025) to the theaters.
• Stichting SIP and The Fame GamecoreStrategic or Co-development PartnerSenf Producties collaborates with these producers for the development of theater productions.
• Over 50 Theater Producers and ArtistscoreChannel Partner/ Reseller/ DistributorSenf collaborates with more than fifty theatre producers, companies and artists including Van der Laan & Woe, Trend Media (Juf Roos, Ernst, Bobbie & de rest), Toneelgroep Maastricht, Black Sheep Can Fly, and Huub Stapel.
• Vereniging van Vrije Theater Producenten (VVTP)minorOthersSenf is a member of the VVTP, the Association of Independent Theater Producers.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Live Nation Entertainment: Global live entertainment leader operating across concerts, theatrical productions and ticketing. Comparable in impresario/promoter business model and venue relationships, but vastly larger scale and broader geographic footprint.
• Friendly Fire: Dutch concert and live-entertainment promoter focused on music tours and festivals. Comparable live-event distribution model in the Dutch market but primarily music rather than theatrical repertoire.
• MOJO Group: Largest Dutch concert and live-music promoter. Comparable live-entertainment distribution footprint in NL/BE but broader in music genres, and operates at larger scale with international artist rosters.

Direct peers

• Stage Entertainment: Largest dedicated musical producer in the Netherlands and Germany, operating as a direct competitor to Senf in premium musical production and touring. Comparable in scale, headcount and theatrical focus, but larger and more internationally diversified.
• Kemna Theater: Dutch theater producer and JV partner with Senf in MORE Theater Producties. Directly comparable producer of contemporary Dutch theater repertoire with overlapping artist and venue network.
• Albert Verlinde Entertainment: Dutch theater impresario and musical producer founded by Albert Verlinde, who is now a strategic partner of Senf. Highly comparable in impresario role, talent representation and large-musical production focus in the Dutch market.
• V&V Entertainment: Dutch musical production company producing major musicals in the Netherlands. Comparable in production model, scale of individual shows and target audience, competing for premium musical slots and venue bookings.
• Bos Theaterproducties: Dutch theater production company producing cabaret, musicals and family shows. Comparable in production scale, genre mix and reliance on the Dutch theater venue circuit.
• De Jong Produkties: Dutch theater and musical production company with similar impresario-style distribution across Dutch venues. Directly comparable in target market, genre mix and touring model.
• Van Hoorne Entertainment: Dutch family entertainment and musical producer (including Pinocchio, Disney in Concert-style productions). Comparable in family/children's musical pipeline and Dutch venue distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/senfamsterdam
• Facebookfacebook.com/senf.theater
• Instagraminstagram.com/senf_backstage
• LinkedInlinkedin.com/company/senf-theaterpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senf