AT Next

What AT Next does

AT Next is a Dutch theater agency headquartered in Delft, Netherlands, that operates as a business-to-business intermediary between theatrical producers, artists, and Dutch venues. The firm delivers tour planning, financial administration, and marketing services to a roster of fixed production partners that includes Van Hoorne Entertainment, REP Entertainment, ISH Dance Collective, De Theater BV, The Dutch Eagles, The Dutch Drag Dynasty, Edwin Evers Band, Ambassadors of Entertainment, and VanVelzen, alongside a long tail of one-off productions spanning family entertainment, music tribute acts, dance, and drag. AT Next's commercial footprint is exclusively Netherlands-based, with operations delivered from inside the historic Legermuseum building, where it is co-located with Senf Theaterpartners and Nationale Theaterkassa, forming an integrated producer-services-ticketing cluster.

The company was formed in 2014 through the merger of AT Theater and Next Theater, consolidating two established Dutch agencies into a single platform. Its core service offering centers on organizing and scheduling national theater tours for producers and artists, handling financial administration and ticketing flows, and running marketing campaigns for individual productions. The technology stack is light: the agency operates the Mindfields platform (app.mindfields-platform.nl) for booking and production operations, but does not disclose proprietary technology, custom software development, or AI/ML capabilities. Theatrical IP remains with the underlying producers and artists; AT Next monetizes the relationships and operational coordination rather than owning content.

AT Next's business model is commission- and fee-based. Revenue is generated through service fees and commissions tied to theatrical productions and tour planning engagements with producers and artists across the Netherlands. The company does not appear to hold outside investment, has not raised disclosed funding rounds, and operates as a private firm with a small headcount of 1-10 employees. Its competitive position rests on its distribution network of venue and producer relationships and its brand recognition as one of the more established Dutch theater agencies, rather than on technology differentiation or capital scale.

Name

AT Next

Legal name

AT Next

Website

https://atnext.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

AT Next is a Dutch theater agency based in Delft that provides tour planning, financial administration, and marketing services to theatrical producers and artists across the Netherlands, working with multiple fixed production partners.

Ownership category

akta.pro rank

Product category

Theater Booking & Touring Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Performing Arts Companies (7111), Other Performing Arts Companies (711190), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Talent Agency & Representation Services (HSACAHAK), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Theater booking agency
• Tour planning services
• Live production management
• Theater financial administration
• Entertainment marketing publicity

Headquarters

HQ city

Delft

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Theater Agency Services: AT Next generates revenue by providing tour planning, financial administration, and marketing & publicity services to producers and artists. They act as an impresario handling the operational aspects of theater tours in exchange for fees or commissions from productions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AT Next is a Dutch theater agency (impresario) that presents, books, and tours theater, musical, music, dance, and family productions for artists, producers, and venues throughout the Netherlands. The agency provides three core services to its fixed producers: tour planning and sales, financial administration for productions, and marketing & publicity support. AT Next's portfolio spans tribute concerts (Beatles, ABBA, Queen, Fleetwood Mac), family shows (Peppa Pig Live!, Fien & Teun), musical theater, dance, and personal development productions, distributed across Dutch theater venues.

Product overview

AT Next is a Dutch theater agency that provides comprehensive tour planning, financial administration, and marketing services for theater producers and artists. The company manages a diverse portfolio of productions including music and Beatles tributes (Music & Wonders of The Beatles, De Gele Duikmachine), family shows (Peppa Pig Live!, Fien & Teun series, Woezel & Pip, Aladdin, Jul & Julia, Juf Braaksel), drag shows (Bald Fierce & Fabulous), tribute concerts (ABBA, Queen, Tina Turner, Tom Jones, Pink Floyd, Fleetwood Mac, Creedence Clearwater Revival, Golden Earring, Eagles, David Bowie, John Denver, The Carpenters, Doe Maar, TOTO, Live Aid, Cuby + Blizzards), musical theater (Piaf, We Zijn Toch Familie), dance performances (DJANGAN!, Rhythm & Flow), gospel (ZO! Gospel Choir), and personal development shows (Michael Pilarczyk). Fixed producers include Van Hoorne Entertainment, REP Entertainment, ISH Dance Collective, De Theater BV, The Dutch Eagles, and The Dutch Drag Dynasty. The company originated from a 2014 merger of AT Theater and Next Theater.

Differentiator

Problem solved

Functional benefit

Products and services

• Theater Tour Planning & Booking Services Agency service for producers and artists covering the scheduling, sales, and coordination of theater tours across venues throughout the Netherlands, including tour date planning and venue booking.
• Financial Administration for Productions Administrative and financial handling services for theater productions, including box office settlement and financial management for producers using AT Next's agency representation.
• Marketing & Publicity for Productions Marketing and publicity services for booked productions, supporting promotional campaigns to drive ticket sales across Dutch theater venues.
• Music & Wonders of The Beatles A theater concert featuring rock pianist Roel van Velzen, jazz/soul pianist Ruben Hein, and classical pianist Daria van den Bercken performing Beatles music with a live band.
• Thank God I'm A Country Boy! - A Tribute to John Denver A tribute show by Jimmy Duchateau celebrating John Denver's music, performing hits like 'Perhaps Love', 'Calypso' and 'Country Roads'.
• De Gele Duikmachine A family-friendly Beatles music show for children led by Jelle Amersfoort, featuring Beatles songs in Dutch translation with a live band.
• Peppa Pig Live! - Samen op Stap An interactive family theater show featuring Peppa Pig from the popular TV series on Nickelodeon and Netflix, produced by BazarMedia.
• Bald, Fierce & Fabulous (The Dutch Drag Dynasty) A drag show production by The Dutch Drag Dynasty featuring three queens (ChelseaBoy, The Countess, and Miss Stephany) with four dancers, costumes, and choreography.
• Girls on Fire 3 A ladiesnight show featuring Hilke, Jeannine and Nicole performing swing music, humor and sing-along songs about women's experiences.
• Pietenkidz – Het mysterie van het pratende pakje! An interactive Sinterklaas family show where children help solve the mystery of a talking package, featuring songs and dance.
• Fien & Teun De Musical - Circus op de Boerderij A musical theater production based on the popular characters Fien and Teun from TV series and Adventure Farm Molenwaard, about preparing a surprise circus party. Produced by Van Hoorne Studios.
• A Tribute to John Denver - Rocky Mountain High Jimmy Duchateau's new show following 'Thank God I'm a Country Boy', taking audiences on a journey through John Denver's life and music.
• Percossa - Bommetje! A spectacular percussion show by four men pursuing the ultimate rhythm act, exploring ambition, friendship and life's big decisions.
• Piaf A Dutch musical about the life and death of Edith Piaf, featuring Suzan Seegers in her award-winning role. Produced by De Theater BV.
• Titus & Fien De Revue A return show by the green comedy duo Titus & Fien after years in Austria, featuring new sketches, jokes and the Oliebollenband.
• Fien en Teun - Het Geheim van Sinterklaas A Sinterklaas show featuring Fien and Teun discovering a secret about Sinterklaas, with songs and dance. Produced by Van Hoorne Studios.
• Coming on Strong - Onze Earring A tribute show by Coming on Strong honoring Golden Earring as Dutch cultural heritage, performing classics like 'Just A Little Bit Of Peace In My Heart' and 'Radar Love'.
• Rob Mostert Hammond Group - Heroes of Soul & Blues A soul and blues show by Rob Mostert Hammond Group performing greatest hits from Ray Charles, Stevie Wonder, Otis Redding, B.B. King and others.
• We zijn toch familie A musical comedy by Maarten Hopman featuring Paul de Leeuw and Annick Boer about a family weekend on the Veluwe. Produced by Senf Producties.
• Woezel & Pip - Feest in de Tovertuin The 10th anniversary show for the beloved dog characters Woezel and Pip, celebrating with a special guest Sita. Produced by Van Hoorne Studios.
• Fien & Teun - Het Wonderlijke Winterfeest A winter-themed show where Fien and Teun prepare for a North Pole party with nephew Sem, featuring songs and dance. Produced by Van Hoorne Studios.
• Crazy Little Things - We are the Champions A Queen tribute show performing greatest hits and deep cuts from Queen's live performances, described as getting closest to Queen's sound in the Netherlands.
• Rosanne Alderliefste - SOLO A solo show featuring classical and modern French chanson repertoire mixed with Rosanne's own songs, accompanied by pianist Rob Stoop.
• Lang Leve Annie M.G. A tribute to Dutch singer-songwriter Annie M.G. Schmidt, featuring her classic songs about cats, children, stubborn women and life.
• DJANGAN! A dance production by choreographer Cheroney Pelupessy about war trauma's invisible presence in a family, using urban contemporary dance. Produced by ISH Dance Collective.
• Juf Braaksel De Musical A musical based on Carry Slee's popular books, where children from group 7 discover something is wrong with strict school principal Juf Braaksel.
• The Fortunate Sons - Creedence Gold A CCR tribute show performing classics like 'Proud Mary', 'Bad Moon Rising', 'Suzie Q' and 'Have You Ever Seen The Rain'. Produced by The Fortunate Sons.
• The Legends ft. Michael Varekamp - Miles Davis A tribute to jazz legend Miles Davis on his 100th birthday, featuring internationally acclaimed trumpeter Michael Varekamp performing classics like 'So What' and 'Tutu'.
• Het Meezingspektakel An interactive sing-along show by trio de Wannebiezz featuring over 50 songs from 50 years of music history, with lyrics displayed on screen.
• A*Fever - The Ultimate ABBA Tribute An ABBA tribute show performing the greatest hits plus forgotten gems from ABBA's repertoire, known from The Tribute: Battle of the Bands.
• Aladdin A fairy tale musical by Van Hoorne Studios about Aladdin, a brave young man with a big heart who finds a magic lamp. Features magical music, costumes and choreography.
• Jul & Julia - Chaos in het pretpark! The first theater show featuring favorite characters from Kinderpretpark Julianatoren, including Jul, Julia, Meneer Kaasgaaf and Mevrouw Suikerspin.
• Sherlock Holmes A detective thriller about the world's most famous detective solving a new murder mystery with Dr. Watson. Produced by REP Entertainment.
• Grollo: Tribute to Cuby + Blizzards A tribute to Dutch blues band Cuby + Blizzards, performing their legendary 1966 debut album 'Desolation' plus hits like 'Window Of My Eyes'.
• ZO! Gospel Choir A gospel music tribute titled 'Songs of Slavery and Freedom' honoring the resilience of enslaved ancestors through spirituals and modern gospel.
• Huisgenoten A romantic comedy about two exes and their teenagers forced to live together again due to housing shortage. Produced by REP Entertainment.
• Evergreen Top 1000 Live! - Golden Songs A theater concert featuring the greatest evergreen songs from pop history, performed by singers Simon Stein and Kelly Veeman with a live band.
• The Music of Live Aid A tribute to the 1985 Live Aid concert featuring songs from Queen, David Bowie, Sting, U2, Simple Minds, Elton John and more, with special guest Bert Heerink.
• Van harte gecondoleerd A theater show by Ameline Ansu and Wendy Hoogendijk about dealing with grief, featuring recognizable and absurd stories about death and mourning.
• Michael Pilarczyk - Master Your Mindset An inspiring theater show about mindset and life mastery by author and speaker Michael Pilarczyk, based on his bestseller 'Master Your Mindset'.
• Michael Pilarczyk - Masterminds An inspirational theater show about personal mastery and life wisdom, based on Michael Pilarczyk's bestsellers including 'Master Your Mindset' and 'Design Your Own Life'.
• Opvoeden, hoe dan...!? A humorous and inspiring theater show about parenting by Marieke van Ginneken and Ilse van den Heuvel, featuring Nonviolent Communication principles.
• Tribute to TOTO A TOTO tribute show performing hits like 'Africa', 'Rosanna' and 'Hold The Line', recognized by TOTO's own Steve Lukather.
• This is TINA! - A Tribute to Tina Turner A Tina Turner tribute show featuring Maureen Alberg as Tina, with two backing vocalists and six musicians performing the greatest hits.
• The Dutch Eagles - Life in the Fast Lane A tribute to The Eagles performing country rock music from the 1970s, with great guitar solos and pure vocal harmonies.
• The Cosmic Carnival - 50 Years of Rumours A Fleetwood Mac tribute celebrating 50 years of the legendary 'Rumours' album, which became the best-selling rock album of 2024 on TikTok.
• The Cosmic Carnival - The Very Best of Fleetwood Mac A Fleetwood Mac tribute performing greatest hits like 'Oh Well', 'Don't Stop', 'The Chain', 'Little Lies' and 'Go Your Own Way'.
• Starman - The Dutch David Bowie Tribute A David Bowie tribute show performing classics like 'Rebel Rebel', 'Life on Mars?', 'Heroes' and 'Let's Dance', featuring singer Rias Baarda.
• Queen Must Go On - All About the Hits A Queen tribute show by the winner of The Tribute: Battle of the Bands, performing hits from 'Bohemian Rhapsody' to 'Don't Stop Me Now'.
• Pink Project The Band - The Story of Floyd Later Works A Pink Floyd tribute focusing on the later works, with DJ Erik de Zwart presenting the story of five decades of Pink Floyd music.
• Mr. Jones & Just In Case - From Here To Las Vegas A Tom Jones tribute show performing 36 worldwide top 40 hits, taking audiences to Las Vegas venues where Jones recorded his legendary live albums.
• Judith Koch & Band - A Karen Carpenter Tribute A tribute to Karen Carpenter and The Carpenters featuring Judith Koch performing hits like 'Close to You', 'We've Only Just Begun' and 'Top of the World'.
• Doe Maar Net Alsof A tribute to Dutch pop band Doe Maar from the 1980s, performing hits like 'Belle Hélène', 'Smoorverliefd' and 'Is Dit Alles'.
• Ed Struijlaart - Gitaarmannen 4: Continuum A show celebrating 20 years of John Mayer's 'Continuum' album, exploring the story behind the soul and blues masterpiece.
• Desray - New Energy An inspiring theater concert about resilience, music and new dreams, featuring Desray's personal journey through her career from 2 Brothers On The 4th Floor.
• Cesar Zuiderwijk - Cesar: Het verhaal van een drummer A spoken word and drum performance featuring Golden Earring drummer Cesar Zuiderwijk and music journalist Jean-Paul Heck discussing his biography.
• Amsterdam Klezmer Band - Klezmer, muziek in Diaspora A Klezmer music show featuring traditional Jewish music from the diaspora, blended with Balkan, Gypsy and Middle Eastern musical influences.
• Rhythm & Flow A hip-hop and parkour dance show featuring 12 dancers, parkour athletes, a pole artist and musicians, winner of the Zwaan award for Most Impressive Dance Production 2024. Produced by ISH Dance Collective.
• De Verbouwing A thriller by bestselling author Saskia Noort starring Isa Hoes and Edwin Jonker about a plastic surgeon whose life falls apart during a house renovation. Produced by Senf Producties.
• Dial M for Murder A new staging of Hitchcock's iconic thriller Dial M for Murder, featuring Caroline de Bruijn and Erik de Vogel in leading roles, produced by REP Entertainment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Van Hoorne EntertainmentcoreChannel Partner/ Reseller/ DistributorVan Hoorne Entertainment is a fixed producer of AT Next, providing family-oriented theater productions including Fien & Teun musicals, Aladdin, Peppa Pig Live!, and Woezel & Pip shows.
• REP EntertainmentcoreChannel Partner/ Reseller/ DistributorREP Entertainment is a fixed producer of AT Next, bringing productions like Girls on Fire, Huisgenoten, and Juf Braaksel to the AT Next portfolio.
• ISH Dance CollectivecoreChannel Partner/ Reseller/ DistributorISH Dance Collective is a fixed producer of AT Next, contributing dance productions including Rhythm & Flow and DJANGAN!.
• De Theater BVcoreChannel Partner/ Reseller/ DistributorDe Theater BV is a fixed producer associated with AT Next, producing shows such as the Piaf musical.
• The Dutch EaglescoreChannel Partner/ Reseller/ DistributorThe Dutch Eagles is a fixed producer of AT Next, performing Eagles tribute shows in Dutch theaters.
• The Dutch Drag DynastycoreChannel Partner/ Reseller/ DistributorThe Dutch Drag Dynasty is a fixed producer of AT Next, bringing drag shows like Bald, Fierce & Fabulous to theaters.
• Edwin Evers BandcoreChannel Partner/ Reseller/ DistributorEdwin Evers Band is a fixed producer of AT Next.
• Ambassadors of EntertainmentcoreChannel Partner/ Reseller/ DistributorAmbassadors of Entertainment is a fixed producer of AT Next.
• VanVelzencoreChannel Partner/ Reseller/ DistributorVanVelzen is a fixed producer of AT Next, contributing to music productions like Music & Wonders of The Beatles.
• Senf TheaterpartnersminorOthersSenf Theaterpartners is co-located with AT Next in the historic Legermuseum building in Delft. They collaborate on theater productions such as De Verbouwing.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• CAA (Creative Artists Agency): Global talent and literary agency that books tours, performers, and productions across entertainment verticals. While focused on higher-tier talent, it is a structural peer in the talent-agency/impresario model AT Next operates locally.
• Stage Entertainment Nederland: The largest Dutch musical production company and a broad incumbent in the live theater space. While vertically integrated into production, it competes with AT Next's roster of large Dutch musicals (e.g., Piaf) for theater audiences and producer relationships.
• Live Nation Netherlands: Global live entertainment promoter with a Dutch presence across concert venues and tours. Competes broadly for Dutch live-entertainment audiences and promoter relationships that overlap with AT Next's tribute and music-touring work.
• Mojo Concerts: Major Dutch concert promoter handling tours and festivals for international and Dutch artists. A scaled incumbent in adjacent live-entertainment territory where AT Next also books tribute and music productions into Dutch theaters.
• Joop van den Ende Foundation: Major Dutch theatrical producer whose musicals (such as those produced via Stage Entertainment) compete for the same Dutch theater venues and audiences that AT Next books into. A scaled incumbent in adjacent performing-arts territory.

Direct peers

• Van Hoorne Entertainment / Van Hoorne Studios: A core "fixed producer" partner of AT Next that produces family theater productions (Fien & Teun, Aladdin, Woezel & Pip). As a vertically integrated producer that could in theory tour directly, it is both AT Next's closest partner and a structurally comparable competing production agency.
• Senf Theaterpartners: Co-located Dutch theater agency/impresario based in the same Legermuseum building in Delft. Operates as a directly comparable booking and producing peer handling tours of musicals and theater productions across the Netherlands (e.g., De Verbouwing, We zijn toch familie).
• BazarMedia: Producer of family theater shows including Peppa Pig Live (booked by AT Next). Functions both as a content supplier and as a small Dutch theater producer/promoter with comparable touring operations and audience targets.
• REP Entertainment: Another core fixed-producer partner of AT Next, producing Dutch musicals and family shows (Girls on Fire, Huisgenoten, Juf Braaksel, Sherlock Holmes, Dial M for Murder). Functions both as supplier to AT Next and as a structural peer producing comparable touring theater content.

Others

• Nationale Theaterkassa: The central Dutch ticketing service for theater, co-located with AT Next. It is an adjacent infrastructure partner/enabler rather than a competitor, providing the distribution rail through which AT Next-booked productions reach ticket buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/atnexttheater
• Instagraminstagram.com/at_next
• LinkedInlinkedin.com/company/at-next

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AT Next