MORE Theater Producties

What MORE Theater Producties does

MORE Theater Producties is a Dutch independent theater production company founded in 2015 and headquartered in Amsterdam, Netherlands. The company produces and co-produces original multidisciplinary theater productions for a broad Dutch audience, spanning cabaret, musical comedy, tragicomedy, family theater, solo revues, and dramatic plays. Its active portfolio ranges from musicals such as 'Stoornis of my Life' (an Alex Klaasen musical comedy about autism premiered November 2025 at DeLaMar Amsterdam) and family adaptations like 'De Gorgels' (December 2024), to cabaret productions including Rundfunk's 'Wagyu' (February 2027 premiere) and BRO'S 'Bromens' (February 2026 premiere), and tragicomedies including 'Wat moeten we met Maartje?' (September 2025). The company works with a recurring creative roster that includes directors Peter van de Witte, Mark Rietman, and Pieter Kramer, alongside established and emerging Dutch talent such as Alex Klaasen, Rundfunk, Isabelle Kafando, Huub Stapel, Anne Wil Blankers, and n00b.

MORE operates as a low-headcount (1-10 employees) producer under the trade names 'MORE Theater' and 'MORE,' with Matthijs Bongertman identified as an associated producer. Revenue is generated primarily through ticket sales distributed across touring productions at Dutch theater venues, with Senf Theaterpartners handling national tour scheduling and venues such as DeLaMar Amsterdam, Koninklijke Schouwburg Den Haag, Oude Luxor Theater Rotterdam, and Theater Rotterdam serving as primary hosts. Tickets are sold via individual venue box offices and the centralized ntk.nl platform, with the company targeting a horizontal segment of general Dutch theater-goers.

The company carries meaningful cultural credibility, with productions receiving multiple industry awards: Rundfunk's 'Schau' won the Poelifinario 2024 Entertainment prize, BRO'S won both jury and audience prizes at Cameretten 2023, n00b won Neerlands Hoop 2023, Alex Klaasen and Peter van de Witte won Annie M.G. Schmidtprijs 2023, and n00b also won Top Naeff Prize and Amsterdams Kleinkunst Festival awards in 2021. Productions such as Alex Klaasen's Ponies series (227,000+ visitors cumulatively), Huub Stapel's 'Mannen komen van Mars, vrouwen van Venus' sequel (50,000+ visitors, Platina Ticket Award), and Galerie The Waverly (25,000+ tickets, Gouden Ticket Award) demonstrate strong audience traction and successful tour economics.

Name

MORE Theater Producties

Legal name

MORE Theater Producties

Website

https://moretheater.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MORE Theater Producties is an Amsterdam-based independent Dutch theater producer founded in 2015, creating original multidisciplinary productions including musicals, cabaret, tragicomedy, and family theater, distributed nationwide through major Dutch venues for the general Dutch theater-going public.

Ownership category

akta.pro rank

Product category

Live Theater & Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (711190), Theater Companies and Dinner Theaters (711110)

akta.pro primary industry

Touring Theatre Productions (MPAGABAC)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

Keywords

• Theater productions
• Live performances
• Cabaret shows
• Musical theater
• Performing arts

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Theater ticket sales: Revenue generated from ticket sales for theater productions. The company produces shows that tour through Dutch theaters, with tickets sold individually per performance through theater box offices and ticket platforms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MORE Theater Producties is a Dutch theater production company that produces and co-produces original multidisciplinary theater productions—including musicals, cabaret, tragicomedies, drama, and family theater—for a broad Dutch-speaking audience. The company creates new works and adaptations, works with established and emerging Dutch theater talent, and tours productions across theaters throughout the Netherlands.

Product overview

MORE Theater Producties is a Dutch theater production company that creates multidisciplinary theater productions for broad audiences. Their portfolio includes musical comedies (Stoornis of my Life), cabaret shows (Rundfunk's Wagyu, Schau; n00b; BRO'S Bromens; Alex Klaasen's No Ponies), dramatic theater (Liefdesbrieven, Galerie The Waverly, Fokker Blankers Tol), tragicomedies (Wat moeten we met Maartje?), comedy (Huub Stapel's Mannen komen van Mars reprise), family theater (De Gorgels), and solo performances (ROF DAAIMUND, Portret). The company produces both original Dutch work and adaptations of international material, working with established and emerging Dutch theater talent. Productions range from small-scale cabaret to large-scale musicals with live orchestras, and are toured across Dutch theaters through partnership with Senf Theater.

Differentiator

Problem solved

Functional benefit

Products and services

• Stoornis of my Life Musical comedy about autism, written by and starring Alex Klaasen. A story about Jasper whose life follows a predictable musical structure until disruption forces a new script. Features live music and choreography; targeted at broad Dutch theater audiences.
• Wagyu Surreal absurdist cabaret show by theater duo Rundfunk (Yannick van de Velde and Tom van Kalmthout). A whirlwind of wordplay, characters, and unpredictable humor. Targeted at Dutch cabaret audiences.
• ROF DAAIMUND First solo theater show by Isabelle Kafando, introducing her alter ego ROF DAAIMUND. A multi-layered identity crisis presented as a freakshow of relatable misfits and absurd characters. Targeted at Dutch cabaret audiences.
• Bromens

Quantifiable outcome

• Multiple award-winning productions including Poelifinario and Neerlands Hoop
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• Senf TheatercoreChannel Partner/ Reseller/ DistributorSenf Theater handles toureplanning and scheduling for MORE Theater productions. They coordinate theater venue bookings and logistics across Dutch theaters for productions like Bromens.
• DeLaMar TheatercoreChannel Partner/ Reseller/ DistributorDeLaMar Theater in Amsterdam is a primary venue for MORE productions, hosting premieres and extended runs of shows like Stoornis of my Life and No Ponies.
• Koninklijke Schouwburg Den HaagmajorChannel Partner/ Reseller/ DistributorKoninklijke Schouwburg hosted premieres of Galerie The Waverly and Art, major productions in the MORE portfolio.
• Oude Luxor Theater RotterdammajorChannel Partner/ Reseller/ DistributorOude Luxor Theater in Rotterdam hosts premieres including Rundfunk's Wagyu premiere scheduled for February 2027.
• Peter van de WittecoreStrategic or Co-development PartnerDirector and creative collaborator Peter van de Witte has a recurring partnership with MORE, directing multiple productions including Alex Klaasen's shows, Rundfunk, Isabelle Kafando's ROF DAAIMUND, and Stoornis of my Life.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BonteHond: Independent Dutch theater producer focused on original productions for young and family audiences. Comparable to a portion of MORE's portfolio (e.g., De Gorgels) but at a smaller scale and narrower audience focus.

Broad incumbents

• Het Nationale Theater: Major subsidized Dutch producing theater company based in The Hague and Rotterdam, presenting drama, cabaret and family productions across multiple owned venues. Comparable as a Dutch producer of original live theater for broad audiences.
• Internationaal Theater Amsterdam (ITA): Flagship Dutch theater company producing and presenting drama and large-scale productions across a wide portfolio. Comparable to MORE as a producer of original Dutch-language theater, but operating at a much larger scale with an owned venue (Stadsschouwburg).

Direct peers

• Stage Entertainment: Largest dedicated Dutch musical and large-scale theater production company, producing major international and Dutch musicals in the same Dutch theater circuit where MORE tours. Closest direct comparable on production scale, touring model and venue relationships.
• NTGent: Belgian city-theater company producing and touring original multidisciplinary theater with a similar mix of drama, cabaret and contemporary adaptations — comparable to MORE in producing original work for broad Dutch-speaking audiences with nationwide touring.
• Toneelgroep Oostpool: Dutch producing theater company based in Arnhem that creates and tours original productions nationwide. Comparable to MORE as an independent Dutch producer focused on original multidisciplinary work for broad audiences.
• Albert Verlinde Entertainment: Long-standing Dutch independent producer of musicals and concert/theater shows, comparable to MORE in producing home-grown Dutch theater with celebrity talent and operating in the same venue ecosystem.

Others

• Senf Theaterpartners: Netherlands' leading independent touring and distribution partner for theater productions. Senf handles MORE's tour scheduling and venue bookings, making it both a downstream partner and a structurally comparable distribution-layer peer in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/moretheater
• LinkedInlinkedin.com/company/more-theater-producties

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MORE Theater Producties