What Hollander does

Hollander Barendrecht B.V. is a Dutch dedicated logistics service provider for fresh and semi-fresh food products, founded in 1929 by Siem den Hollander in Rotterdam and operating as a wholly-owned subsidiary of The Greenery B.V. since 1997. From its single Vers Distributie Centrum (VDC) at the Dutch Fresh Port in Barendrecht - opened in 2008 in partnership with The Greenery and PLUS retail - the company provides integrated chain management (integrale ketenregie) covering intake, quality control, cold storage, store-level order picking, transportation, financial settlement with suppliers, and forecasting/replenishment/backhauling. It is the exclusive full-service logistics partner for PLUS supermarkets, delivering fresh and semi-fresh products (AGF, dairy, deli meats, fish, poultry, meat, flowers) to more than 440 stores nationwide, with multi-deliveries-per-day to some locations. The service mix is monetized via managed-services contracts; customers are enterprise retail chains (PLUS, Edeka), with food e-commerce and HORECA served via the 2018-launched Fresh Fulfilment subsidiary and related brand.

The platform is anchored by a proprietary business intelligence layer combining ERP and WMS data, a custom QC One quality inspection application, and a digital quality management system with 40+ digitized web forms supporting BRC (since 1999), IFS Logistics, and Lean and Green certifications. The company employs approximately 240 permanent staff plus a substantial flexible workforce. Operational footprint is primarily the Netherlands, with international scope added via sea container transshipment services for Edeka in Germany. Recent strategic moves include 2019 international expansion (Edeka), 2021 bundling of Greenery logistics operations into The Greenery Logistics (TGL), 2022 absorption of fresh logistics for the merged PLUS-Coop store base of 400+ stores, and 2025 consolidation of DC Deventer fresh activities into Barendrecht to serve over 440 stores.

Name

Hollander

Legal name

Hollander Barendrecht B.V.

Website

https://hollander.nl

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

251–500 employees

Short description

Hollander Barendrecht B.V. is a Dutch dedicated fresh and semi-fresh food logistics provider, operating as a wholly-owned subsidiary of The Greenery B.V. and serving as the exclusive full-service logistics partner for PLUS supermarkets (440+ stores) from a single distribution center, with additional international e-commerce and HORECA exposure via its Fresh Fulfilment subsidiary.

Ownership category

akta.pro rank

Product category

Cold Chain Logistics

NAICS

Refrigerated Warehousing and Storage (49312)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Food & Beverage Cold Storage (Fresh/Chilled) (TLALABAA)

akta.pro secondary industries

Public Refrigerated Warehousing (Multi-Client) (AFAOAFAA), Cold Chain Fulfillment & Pick-Pack (E-grocery/D2C) (TLALABAL)

Keywords

• Cold chain logistics
• Fresh food distribution
• Supply chain management
• Warehousing services
• Fresh produce logistics

Headquarters

HQ city

Barendrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Logistics and Distribution Services: Hollander generates revenue as a full-service logistics provider for fresh and semi-fresh products (AGF, dairy, deli meats, fish, poultry, meat, flowers). Services include warehousing, cold storage, order picking at store level, and transportation to supermarket chains. The company is compensated by its primary client PLUS retail under a long-term service provider contract.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hollander Barendrecht provides full-service cold-chain logistics for fresh and semi-fresh food products (produce, dairy, deli meats, fish, poultry, meat, flowers) via a single Vers Distributie Centrum in Barendrecht. Services include conditioned warehousing, store-level order picking, quality control, forecasting, replenishment, backhauling, and temperature-controlled transport to more than 440 PLUS supermarkets across the Netherlands, with international transshipment for Edeka and e-commerce fulfilment through its Fresh Fulfilment subsidiary.

Product overview

Hollander Barendrecht is a logistics service provider specializing in fresh food distribution. The company operates a unified logistics service offering centered around verslogistiek (fresh logistics) with conditioned transport and warehousing for PLUS supermarkets across the Netherlands. The portfolio also includes Fresh Fulfilment (a 2018 e-commerce subsidiary), crossdock services, and supply chain management including forecasting, replenishment, and backhauling. Hollander functions as the exclusive logistics partner for PLUS, handling over 440 stores from a single distribution center in Barendrecht.

Differentiator

Problem solved

Functional benefit

Brands

• Fresh Fulfilment: A start-up of Hollander Barendrecht focused on e-commerce and innovation in fresh logistics, offering complete fresh fulfilment services to (vers) retail, horeca, and online customers.

Products and services

• Verslogistiek (Fresh Logistics) Core logistics service for distribution of fresh and semi-fresh products (AGF, dairy, deli meats, fish, poultry, meat, flowers) to retail chains, including conditioned warehousing, cold storage, store-level order picking, and temperature-controlled transport to supermarkets.
• Crossdock Services Transshipment and cross-docking services for partial and full loads from manufacturers and transshipment centers, including sea container flows for international partners such as Edeka.
• Supply Chain Management (Forecasting, Replenishment, Backhauling) Integral chain management services including demand forecasting, automatic replenishment, and backhauling programs designed to optimize logistics efficiency, reduce CO2 emissions, and improve load factors for retail partners.
• Fresh Fulfilment Complete fresh fulfilment service for online food retailers and e-commerce operators, covering storage, inventory management, distribution, quality control, and last-mile transport, designed for strongly varying assortments and growth spurts of start-up and scale-up customers.

Quantifiable outcome

• CO2 emissions halved over recent years, with a target of carbon neutrality
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor, major and core.

• DC Deventer (Supply Chain Consolidation)minorStrategic or Co-development Partner · 1 January 2025As a result of a comprehensive study showing PLUS had overcapacity in its logistics fresh network, fresh activities were transferred from DC Deventer to Hollander's DC in Barendrecht. This consolidation expanded Hollander's service scope to over 440 PLUS stores.
• Coop (Netherlands)majorStrategic or Co-development Partner · 1 January 2022Following the fusion of PLUS and Coop in 2022, Hollander took on logistics responsibility for a significantly larger volume of fresh and semi-fresh products for more than 400 stores (later 440+). This was a major volume expansion resulting from the merger of two supermarket chains.
• EdekamajorStrategic or Co-development Partner · 1 January 2019A major German retailer that partnered with Hollander Barendrecht in 2019 for sea container transshipment and distribution. Fruit sea containers arrive in Dutch and Belgian ports, are transshipped at the VDC in Barendrecht, and distributed to various DCs in Germany. This represents Hollander's first significant international client.
• Fresh FulfilmentcoreStrategic or Co-development Partner · 1 January 2018Fresh Fulfilment is a self-standing subsidiary (startup) launched by Hollander Barendrecht in 2018 to focus on e-commerce and food logistics innovation. It was established within 6 weeks and serves as a platform for rapid innovation and experimentation while Hollander Barendrecht continues its core PLUS logistics operations. The two entities actively exchange knowledge and experiences as inputs for continuous improvement processes. Hollander also supports Fresh Fulfilment with a new building, process setup, and specialized hires.
• PLUS RetailcoreStrategic or Co-development Partner · 1 January 2008Hollander has served as the exclusive full-service logistics provider for PLUS supermarkets since 2003, handling all fresh and semi-fresh distribution (AGF, dairy, deli, fish, poultry, meat, flowers). In 2008, Hollander, together with The Greenery and PLUS retail, opened the modern Vers Distributie Centrum (VDC) at Freshport Rijnmond. In 2022, following the PLUS-Coop merger, Hollander expanded to serve a significantly larger volume for 400+ stores, growing to 440+ stores by 2025 after additional supply chain optimization. This is a deeply integrated, multi-decade partnership where Hollander manages the entire fresh supply chain from intake to store delivery.
• The Greenery B.V.coreStrategic or Co-development Partner · 1 January 1997Hollander Barendrecht B.V. is a wholly-owned subsidiary of The Greenery B.V. since 1997. In 2021, the logistics activities of The Greenery (including Hollander) were bundled into The Greenery Logistics (TGL) cluster to strengthen and optimize the organization. The Greenery umbrella includes multiple subsidiaries: Naturelle, Dijco, Hagé International, J.H. Wagenaar, E. van den Berg, Hoogsteder Groenten en Fruit, Blue Sky Cargo, Coforta, and Dalice.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Bakker Logistiek: Dutch fresh and chilled food logistics provider serving supermarket chains with multi-temperature distribution. Direct competitor in the same Dutch fresh retail logistics market.
• Van Gelder Groep: Dutch foodservice and fresh produce logistics company providing national distribution to hospitality and retail accounts. Comparable cool-chain fresh logistics model serving Dutch customers.
• Simon Loos: Large Dutch transport and logistics provider with significant fresh, chilled, and frozen food distribution capabilities. Overlaps with Hollander on supermarket and food-service cold-chain contracts in the Netherlands.
• Hessing: Dutch fresh-cut fruit and vegetable processor with integrated logistics and distribution. Comparable in fresh produce supply chain integration and supermarket channel focus.

Emerging players

• CoolFresh: Smaller Dutch fresh produce logistics specialist focused on e-grocery and short-chain distribution. An emerging competitor with partial overlap on Hollander's e-commerce growth strategy.

Broad incumbents

• Lineage Logistics: World's largest temperature-controlled warehousing REIT with significant European footprint. Provides the same refrigerated storage/fresh logistics services at a much larger scale.
• NewCold: European automated cold storage operator with large-scale deep-frozen facilities. Competes in the broader temperature-controlled warehousing market in Europe.
• Kuehne+Nagel: Global logistics giant with substantial temperature-controlled logistics and cold-chain warehousing capabilities across Europe. Competes with Hollander for fresh food distribution contracts at multinational retailer level.
• DHL Group (Supply Chain): Global logistics incumbent with extensive cold-chain and food logistics capabilities in the Netherlands and across Europe. A larger, broader competitor in temperature-controlled contract logistics.
• Americold Logistics: Global temperature-controlled warehousing and logistics operator with multiple European facilities. Provides refrigerated warehousing adjacent to Hollander's core service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-greenery-hollander-barendrecht
• Instagraminstagram.com/hollander_barendrecht
• Xx.com/HollanderBarend

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollander