Alphense Boys

What Alphense Boys does

Alphense Boys is a Dutch amateur football club founded in 1930 and based at Sportlaan 2, 2406 LD in Alphen aan den Rijn, Netherlands. The club organizes football participation across the full demographic spectrum, fielding more than 30 teams including youth squads from JO7 through JO21, multiple senior men's sides (Zondag 1 historically competing at Hoofdklasse level, plus Saturday teams 2-5 and a 35+ veterans side), the Alphense Girls/VR1 women's team, and a G-football team for players with disabilities. Service offerings encompass weekly training, KNVB league competition, tournaments (including the Cor Wolswijk Groene Hart Toernooi), Talentendag, Sportweekend, school outreach, and a Sportcafé community hub.

The operating model is community- and volunteer-driven: a board and committee structure governs the association, supported by unpaid contributors across coaching, refereeing, kitchen/bar, and administration. Revenue is generated through annual membership subscriptions, the Club van Honderd donor program (50 EUR per season), corporate sponsorships (notably a three-year ING contract at 3,500 EUR/year supporting women's football, plus Bakker Sport as a historic main sponsor and Zorg en Zekerheid as a regional health-insurer partner), merchandise sales via the Alphense Boys Voetbalshop (WooCommerce-based e-commerce built by Milcraft.nl, selling Errea and Craft apparel and accessories priced EUR 4-90), and uniform rental (e.g., 30 EUR/season for the women's team clothing package). Customer acquisition relies on word-of-mouth, member referrals, free trial training, and the Feyenoord Soccer Schools camp partnership.

Technology infrastructure is standard amateur-sports tooling: Sportlink Services handles member administration, scheduling, and match organization; the public site runs on WordPress; and the webshop is a WooCommerce storefront. The organization has no disclosed app, no API, and no AI/ML components. Strategic positioning is rooted in local community service rather than competitive ambition, with partnerships aligned to KNVB's national women's football growth targets and Dutch smoke-free sports-club policy.

Name

Alphense Boys

Legal name

Alphense Boys

Website

https://alphenseboys.nl

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Alphense Boys is a Dutch amateur football club founded in 1930 in Alphen aan den Rijn, operating youth, senior, women's, and disability football teams and funded by memberships, sponsorships, donations, and merchandise sales.

Ownership category

akta.pro rank

Product category

Amateur Football Club

NAICS

Sports and Recreation Instruction (611620), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Amateur football club
• Youth football training
• Football club membership
• Sports club merchandise
• Community football programs

Headquarters

HQ city

Alphen Aan Den Rijn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Annual membership fees charged to players for participation in club activities, training, and competitions.
2. Club van Honderd (Club of One Hundred): Annual donations of 50 euros per season from members and supporters who want to financially support the club. Funds are used for various club improvements and projects.
3. Clothing rental - Girls team: Rental of match shirts, shorts, presentation package, and bag for the Girls team at 30 euros per season.
4. Merchandise and webshop sales: Sale of club merchandise including training clothing, jackets, bags, caps, scarves, and fan items through the Alphense Boys Voetbalshop e-commerce platform.
5. Sponsorship revenue: Corporate sponsorship agreements including the three-year ING sponsorship contract worth 3,500 euros per year for the Alphense Girls, and Bakker Sport as main sponsor. Also includes ball sponsors and various sponsor packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Alphense Boys is an independent Dutch amateur football club founded in 1930 in Alphen aan den Rijn, Netherlands. It fields teams across youth, senior, women's, and G-team (adaptive/special needs) categories, delivering weekly training, competitive league matches, and community events. In addition to its core sporting activity, the club operates a merchandise webshop ("Voetbalshop"), runs a tiered supporter membership program known as Club van Honderd, and hosts specialty training such as Feyenoord Soccer Camps.

Product overview

Alphense Boys is a Dutch amateur football club in Alphen aan den Rijn with a primary focus on football teams across all age groups (youth from JO7 to JO21, seniors, veterans 35+, G-football, and women's/girls teams). The club operates a merchandise e-commerce platform (Alphense Boys Voetbalshop) selling branded Errea and Craft sports apparel including match wear, training clothing, bags, and fan merchandise. Additional offerings include uniform rental services for the women's team and membership programs like the 'Club van Honderd' for supporter contributions.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Team Membership (Youth, Senior, Women's, G-team)
• Alphense Boys Voetbalshop (Club Webshop)
• Club van Honderd (Club of Hundred) Supporter Membership
• Feyenoord Soccer Camps

Quantifiable outcome

• 3,500 euros annual sponsorship secured for girls football development
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• INGcoreGTM or Marketing Partner · 23 June 2020Three-year sponsorship contract with ING worth 3,500 euros per year to support the development of girls and women's football at Alphense Boys. Announced during national online ceremony attended by Sarina Wiegman (Oranje Leeuwinnen bondscoach) and Steven Sedee (ING manager sportsponsoring). Selected from nearly 200 clubs with only 60 selected for the program aligned with KNVB's goal to grow women football to 200,000 members.
• KNVBcoreStrategic or Co-development Partner · 23 June 2020Partnership with Royal Dutch Football Association through the joint KNVB-ING initiative to grow women's football from 25% to 200,000 female members and increase female coaching staff by 25% at amateur clubs over five years.
• Zorg en ZekerheidminorGTM or Marketing PartnerRegional health insurer partnership providing exclusive club actions for members. Zorg en Zekerheid aims to make the region the healthiest in the Netherlands, supporting smoke-free sports clubs, healthier canteen offerings, and generating additional income for the club.
• Feyenoord Soccer SchoolsminorGTM or Marketing PartnerCollaboration with Feyenoord Soccer Schools to offer summer football camps in the region. Open to boys and girls ages 6-16, camps provide professional coaching, training attire, lunch, and snacks. Serves as youth recruitment channel for the club.
• Sportlink ServicescoreTechnology or IntegrationClub management system provider for member administration, scheduling, and match organization. Used for general meetings, member communications, and administrative operations.
• Bakker SportminorGTM or Marketing PartnerFormer main sponsor owned by Frank Bakker and his brothers Paul and Fred. Company name appeared on first team shirts for years as main sponsor.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KNVB (Koninklijke Nederlandse Voetbalbond): Royal Dutch Football Association — the governing body under which Alphense Boys competes and through which the KNVB/ING women's football partnership operates. Broad incumbent relevant for understanding the regulatory and sponsorship framework Alphense Boys operates within.

Direct peers

• HBC (Heemsteedse Boys Combinatie): Amateur football club in Heemstede operating a comparable youth-to-senior team pyramid under a members' association structure — useful peer for benchmarking amateur-club economics and volunteer-driven operations.
• Rijnsburgse Boys: Long-standing Dutch amateur football club in Rijnsburg operating youth through senior teams under a similar members'-association model. Comparable in operating structure, KNVB participation, and community-driven funding approach.
• FC Lisse: Dutch amateur football club in Lisse with multi-age youth academy, senior squads, and merchandise operations — closely comparable in size, regional scope, and revenue mix to Alphense Boys.
• Quick Boys (Katwijk): Established Dutch amateur football club from Katwijk with comparable community-based, membership-funded structure, multi-tier youth and senior teams, and regional KNVB competition participation. Direct comparable for scale, model, and Dutch amateur-club economics.
• ASWH (Strijen): Amateur football club in Strijen (South Holland region) with broad age-group coverage and similar reliance on membership fees, sponsorships, and community fundraising — a regional peer with overlapping catchment characteristics.

Others

• Errea: Italian sportswear manufacturer supplying Alphense Boys' match and training apparel through the club webshop. Supply-chain/ecosystem participant relevant as the merchandise brand partner underpinning the club's e-commerce revenue line.
• Feyenoord Soccer Schools: Professional-club youth-development outreach arm that partners with Alphense Boys to run summer camps. Ecosystem partner rather than competitor — comparable in that both operate football-development programmes, but with very different business models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AlphBoys
• Facebookfacebook.com/AlphenseBoys
• Instagraminstagram.com/alphenseboys1930

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alphense Boys