Trust Business Brokers

What Trust Business Brokers does

Trust Business Brokers (DBA: TrusT Business Brokers & Advisors) is a Scottsdale, Arizona-based business brokerage firm founded in 2015 that facilitates the buying and selling of small-to-medium businesses across Arizona. The firm serves a defined niche of business owners and buyers operating businesses with revenue between $200,000 and $10 million, spanning verticals such as automotive, food service, retail, personal services, manufacturing, and franchised operations. Its core offering combines four functional capabilities: confidential business valuations (delivered as a free 100% confidential evaluation), confidential marketing programs that protect the identity of the selling business, buyer qualification, and end-to-end transaction support through closing. The firm also provides no-cost buyer representation and a "Business Buying Coach" advisory layer for prospective acquirers.

The firm's underlying technology is a traditional brokerage marketing stack rather than a software platform: a WordPress-based website with service-area landing pages for 35+ Arizona cities (Phoenix, Tucson, Scottsdale, Gilbert, Mesa, Chandler, and additional communities), Facebook and LinkedIn social presences, and contact-form plus phone-based lead capture. There is no public API, no integrations, no proprietary valuation or matching engine, and no AI/ML capabilities. Go-to-market is sales-led, anchored by direct phone outreach, free consultations, and local SEO. The revenue model is transaction-fee brokerage commissions earned on successfully closed deals; pricing is not publicly disclosed and commissions are negotiated per transaction. Distribution operates inside sales for buyers and a direct field/enterprise sales motion for sellers, all domestic within Arizona.

The firm is led by Founder and Lead Broker Chris Prasifka, whose prior roles include President of $1.1 billion Kahala Franchise Corp and COO of Focus Brands, supported by Partner Vinny Goodrich with $100M+ in closed transactions across real estate, mortgage, and M&A. The company operates as a West USA Realty Business Broker Division affiliate, holds 2023 TOP 1% and Million-Dollar Producer recognitions, and is a member of the Arizona Business Broker Association. Trust Business Brokers is privately held, founder-owned, has 1-10 employees, has not raised institutional capital, and has no disclosed M&A, restructuring, or leadership change history beyond the addition of Goodrich as Partner.

Name

Trust Business Brokers

Legal name

TrusT Business Brokers & Advisors

Website

https://trustbusinessbrokers.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Trust Business Brokers is a Scottsdale, Arizona-based business brokerage firm that facilitates buying and selling of small-to-medium businesses with $200k-$10M in revenue across 35+ Arizona cities, offering valuation, confidential marketing, buyer representation, and transaction support.

Ownership category

akta.pro rank

Product category

Business Brokerage Services

akta.pro primary industry

Main Street Business Brokerage (SMB/Owner-Operated) (FSAEAIAA)

akta.pro secondary industries

Lower Middle-Market Business Brokerage (FSAEAIAB), Sell-Side Business Brokerage (FSAEAIAC)

Keywords

• Business brokerage services
• Business valuation
• Buyer representation
• Mergers and acquisitions
• Confidential marketing

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Business Brokerage Commissions: Traditional business brokerage firm earning commissions on successful business sale transactions. Fees are likely percentage-based on transaction value, typical for the industry. No specific commission rates disclosed publicly.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Trust Business Brokers is a business brokerage firm that facilitates the confidential buying and selling of small to medium businesses in Arizona with revenue between $200k and $10M. The firm provides valuation, confidential marketing, buyer qualification, preparation of transaction documents, and full closing support for sellers, and offers no-cost buyer representation and acquisition coaching for buyers. All engagements begin with a free 100% confidential business evaluation delivered over the phone.

Product overview

Trust Business Brokers offers a unified business brokerage platform centered on connecting business sellers with qualified buyers across Arizona. The core offering combines business valuation, confidential marketing, buyer qualification, and transaction support services. Additional services include no-cost buyer representation and business buying coaching. The company specializes in small to medium businesses with revenue ranging from $200k to $10M, covering diverse industry sectors including automotive, food service, retail, salons, and professional services. All services are delivered through direct broker interaction via phone, email, and in-person consultations rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Brokerage Services Full-service business brokerage connecting business sellers with qualified buyers in Arizona, including confidential marketing, buyer qualification, valuation, and transaction support for businesses with revenue from $200k to $10M.
• Business Valuation & Evaluation 100% confidential business evaluation service to determine go-to-market pricing for business owners considering a sale.
• Buyer Representation Services No-cost representation for prospective buyers to identify and acquire suitable businesses anywhere in Arizona, including coaching on financing, NDA signing, and deal closing.
• Confidential Marketing Services Discreet marketing strategies that protect business identity while reaching potential buyers, preserving confidentiality for employees and customers during the sale process.

Quantifiable outcome

• Confidential sale completed in under 30 days
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• West USA RealtycoreChannel Partner/ Reseller/ DistributorTrust Business Brokers operates as an affiliate of West USA Realty, receiving recognition including TOP 1% Award and Million-Dollar Producer Award. This affiliation provides brand credibility and access to broader real estate network for business brokerage services.
• Arizona Business Broker AssociationcoreStrategic or Co-development PartnerProfessional association membership providing networking, industry standards, and credibility in the Arizona business brokerage industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• First Choice Business Brokers: California-headquartered business brokerage with a Southwest presence, focused on SMB sales in the $200k-$10M revenue band. Closely aligned target market, deal size, and buyer/seller support services.
• Transworld Business Advisors: Franchised business brokerage franchise with offices nationally including in Arizona. Targets the same SMB M&A market with a similar commission-based model and free evaluation lead funnel, making it a direct competitor in the same geography.
• Sunbelt Business Brokers: One of the largest SMB brokerage networks in North America, with offices across multiple states including Arizona. Directly comparable to Trust Business Brokers in target deal size, commission model, and SMB buyer/seller segments.
• VR Business Brokers: Established SMB brokerage firm with offices across multiple U.S. states. Directly comparable in focus on main street and lower middle-market transactions, commission-based revenue model, and full-service buyer/seller representation.
• Murphy Business Brokers: National business brokerage franchise specializing in lower middle-market and main street businesses, similar in deal size and customer base to Trust Business Brokers. Operates through franchise offices and competes on similar SMB seller acquisition funnels.

Others

• West USA Realty: Real estate brokerage network and parent affiliate ecosystem for Trust Business Brokers. Closely related as the channel partner that provides brand recognition, awards, and access to a broader real estate buyer/seller pool that can be cross-sold into business brokerage services.

Emerging players

• BusinessesForSale.com: Global online SMB marketplace that lists businesses for sale across geographies and industries. Adjacent competitor that compresses traditional broker value by giving buyers and sellers direct visibility into listings.
• Acquire.com: Online marketplace and broker platform focused on smaller online and SaaS-enabled businesses. Partial overlap with the lower end of Trust Business Brokers' deal-size band, particularly for digital-first SMBs.
• BizBuySell: Largest online marketplace for buying and selling SMBs in the U.S. Not a brokerage itself, but competes indirectly by enabling direct buyer-seller matching, valuation tools, and listing exposure that can disintermediate traditional brokers.

Broad incumbents

• Houlihan Lokey: Global investment bank with a dedicated middle-market M&A practice. Not a direct competitor at Trust's deal sizes, but represents the broader incumbent M&A advisory market that some Trust clients could escalate to as their businesses grow.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/trustbusinessbrokers
• LinkedInlinkedin.com/company/trust-business-brokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trust Business Brokers