Anchor by Panasonic

What Anchor by Panasonic does

Panasonic Life Solutions India Pvt. Ltd., operating commercially as Anchor by Panasonic, is an India-domiciled electrical solutions manufacturer and distributor headquartered in Mumbai. Founded in 1963 as Anchor Electricals and majority-owned by Panasonic Corporation of Japan since 2007, the company produces and sells electrical construction materials, LED lighting, switchgear, wires and cables, ceiling and ventilation fans, water heaters, solar PV systems, EV chargers, modular kitchens, and IoT-enabled smart home products under co-branded Anchor and Panasonic portfolios. Manufacturing is concentrated across six Industry 4.0 facilities in India (including Valsad since 1971 and Haridwar since 2016), with stated monthly capacity of approximately 25 million switches and 99% of offerings produced locally.

The company's product architecture spans modular switches and sockets (multiple sub-brands such as Roma, Penta, Ziva, Thea, Vision), switchgear protection devices (MCB, RCCB, MCCB, distribution boards), building wires, fire-retardant EBXL wire, and BLDC motor-based fans with claimed 65% energy savings versus conventional fans. Its smart-home stack centers on the Miraie and Infurax IoT platforms, smart switches such as Roma Urban Smart Touch Switches and Thea IQ, mobile apps for smart-home control (MirAIe), EV charging (Wizz Smart), energy management (Anchor Smart Saver), and retailer loyalty (Anchor Samridhi). LED lighting products carry surge protection, IP65/IK07 ratings, and rated lifespans of 25,000–30,000+ hours, while solar offerings include PV modules, inverters, kits, and EPC services for residential and commercial segments.

Commercially, the company operates a hybrid go-to-market model: an authorized dealer network across 56+ sales offices handles SMB and individual residential demand; a direct-to-consumer website with quotation-based pricing, phone, and WhatsApp support captures consumer leads; and an enterprise field-sales team pursues large real estate developers (including the Hero Realty partnership for Gurugram luxury housing) and commercial/industrial projects. Pricing is quote-based rather than publicly listed, and revenue is generated predominantly through hardware sales across the seven product categories listed above. The company is led by Managing Director Yoshiyuki Kato, who assumed the role in July 2022 after heading Panasonic Life Solutions Turkey.

Name

Anchor by Panasonic

Legal name

Panasonic Life Solutions India Pvt. Ltd.

Website

https://lsin.panasonic.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Anchor by Panasonic (Panasonic Life Solutions India) manufactures and distributes electrical construction materials, lighting, switchgear, fans, water heaters, solar, EV chargers, and IoT smart-home products in India through a 56+ office dealer network under the Anchor and Panasonic brands.

Ownership category

akta.pro rank

Product category

Electrical Construction Materials

NAICS

Electrical Equipment Manufacturing (33531), Switchgear and Switchboard Apparatus Manufacturing (335313), Small Electrical Appliance Manufacturing (335210), Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Switchgear & Switchboard Apparatus (3613), Electric Lighting & Wiring Equipment (3640), Electric Housewares & Fans (3634), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)

akta.pro secondary industries

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• Electrical construction materials
• Modular switches sockets
• Switchgear protection devices
• LED lighting solutions
• Smart home automation

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electrical Construction Materials Sales: Revenue primarily from manufacturing and selling electrical construction materials including switches, sockets, wires, cables, PVC conduits, switchgear, and accessories through dealer networks and retail channels.
2. LED Lighting Products: Sales of LED lighting solutions including bulbs, battens, panel lights, downlights, spotlights, decorative lights, and outdoor lights under both Anchor and Panasonic brands.
3. Smart Home Solutions: IoT-enabled smart home products including smart switches, home automation systems, and connected devices under brands like Roma Urban, Thea IQ, and Miraie.
4. Consumer Durables: Sales of ceiling fans, ventilation fans, table fans, pedestal fans, water heaters, and air circulation products for residential and commercial applications.
5. Solar Products and Solutions: Residential and commercial solar PV modules, inverters, cables, and EPC services for solar installations.
6. EV Charging Solutions: Electric vehicle chargers including AC and DC chargers, EV outlets, and smart charging solutions.
7. Modular Kitchen and Home Advancement: Panasonic modular kitchen solutions and home advancement products for modern living spaces.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Anchor by Panasonic manufactures and sells a wide range of electrical construction materials and consumer electrical products for residential and commercial applications in India. The portfolio includes modular switches and sockets, building wires and cables, switchgear (MCB, RCCB, MCCB, distribution boards), LED lighting, ceiling and ventilation fans, water heaters, solar PV modules and inverters, EV chargers, and smart home IoT platforms (Miraie, Infurax, Roma Urban Smart Switches). Products are sold primarily through an authorized dealer network and direct enterprise sales to real estate developers and commercial builders.

Product overview

Anchor by Panasonic offers a comprehensive portfolio of electrical construction materials (ECM), lighting, switchgear, fans, water heaters, solar solutions, EV chargers, and smart home products. The portfolio spans two main brands: Anchor (targeting mid-market residential) and Panasonic (positioned as premium). Core product categories include modular switches and sockets (Roma, Penta, Ziva, Thea, Vision series), electrical wires and cables, switchgear protection devices (MCB, RCCB, MCCB, distribution boards), LED lighting solutions, ceiling and ventilation fans, water heaters, solar PV systems, and EV charging solutions. Smart home offerings include IoT platforms (Miraie, Infurax), connected switches (Roma Urban Smart Switches, Thea IQ), and mobile apps for product control and retailer loyalty programs. Industrial products include conductor bar systems. The company operates 6 factories in India with Industry 4.0 capabilities, manufacturing approximately 25 million switches per month.

Differentiator

Problem solved

Functional benefit

Brands

• Wizz Smart: EV charger smart application for controlling and monitoring electric vehicle charging
• MirAIe
• Anchor Smart Saver
• Anchor Samridhi

Products and services

• Modular Switches and Sockets A portfolio of modular switches and sockets sold under both Anchor by Panasonic and Panasonic brands (Roma, Tiona, Regent, Rider, Ziva, Penta, Obel, Thea, Vision, Europa, Akina) for residential and commercial wiring installations.
• Wires, Cables and Insulation Tapes Building wires, industrial and irrigation cables, communication cables, EBXL fire retardant wires, and PVC insulation tape for residential, commercial and industrial electrical installations.
• Switchgear and Protection Devices MCB (Miniature Circuit Breaker), RCCB (Residual Current Circuit Breaker), MCCB (Molded Case Circuit Breaker), Isolators, Distribution Boards and UNO/UNO Plus switchgear for circuit protection in residential, commercial and industrial applications.
• PVC Conduits and Accessories PVC piping systems and conduit accessories used for routing and protecting electrical wiring in residential and commercial buildings.
• LED Lighting Solutions Comprehensive LED lighting range including bulbs, battens, panel lights, down lights, spot lights, decorative lights, outdoor lights, and flood lights under Anchor and Panasonic brands, with surge protection, wide voltage range operation, and 25,000-50,000 hour lifespans.
• Fans and Ventilation Ceiling fans, table fans, pedestal fans, wall fans, multipurpose fans, ventilation fans, and ceiling/wall mount ventilation products under Anchor by Panasonic and Panasonic brands, including BLDC motor fans with up to 65% energy savings.
• Water Heaters Storage and instant water heaters under Duro Smart, Duro Prime (Panasonic) and Solvina, Squario, Calisto, Rivia Plus, Trisa, Delsy, Rivia, Viola, Venice, Nopeus, Lugano (Anchor by Panasonic) brands.
• Smart Home IoT Platform (Miraie / Infurax) Miraie and Infurax IoT platforms enabling control of smart switches, appliances, and energy management through mobile apps and voice assistants for residential connected home use.
• Smart Touch Switches IoT-enabled touch-based smart switches including Roma Urban Smart Switches and Thea IQ modular switches for connected home control.
• Commercial Building Management System Integrated building automation and control solutions for commercial establishments including Lighting Management System, Building Management System, and Fire Detection and Alarm System.
• Residential Solar Solutions Residential solar kits, PV modules, inverters, and DC cables for rooftop residential solar power generation.
• Commercial Solar Solutions Commercial solar PV modules, inverters, DC cables, streetlights, EPC services, and Operation and Maintenance services for commercial solar installations.
• EV Chargers and Accessories Electric vehicle charging solutions including EV Outlet Wizz, WIZZSmart EV Outlet (smart EV outlet), EV Charger AC EVC and EV Charger DC EVC for residential and commercial EV charging.
• Modular Kitchen Solutions Complete modular kitchen solutions under the Panasonic brand for modern residential living spaces.
• Industrial Conductor Bar Systems Industrial conductor bars, insulated trolley systems, trolley ducts (FFS), and factory line systems for power transmission in factories and industrial facilities.
• Wizz Smart EV Charging App Mobile application for controlling and monitoring WIZZSmart EV chargers, available on Android and iOS app stores.
• MirAIe Smart Home App Smart home control application for Panasonic smart home devices including connected switches and appliances, available on Android and iOS.
• Anchor Smart Saver App Energy savings and management mobile application for Anchor products, available on Android and iOS.
• Anchor Samridhi Retailer Loyalty App Loyalty program application for Anchor retailers and channel partners, available on Android and iOS.

Quantifiable outcome

• LED lighting reduces electricity consumption by up to 80% compared to traditional bulbs
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Hero RealtycoreStrategic or Co-development Partner · 6 February 2026Hero Realty partnered with Panasonic Electric Works India to deliver smart, future-ready luxury homes at The Palatial project in Gurugram. The partnership integrates Panasonic's smart home solutions including Roma Urban smart switches and IoT-enabled home automation systems into luxury residential units.
• BISLD (BISLD Foundation)minorStrategic or Co-development PartnerPartnership with BISLD for Holistic Village Development and Adarsh Gram Projects at Jawhar, Kaparada, and Haridwar. The CSR initiative focuses on food security, income generation, solar electrification, and community development reaching 26,486 people and 4,910 families.
• Panasonic Corporation, JapancoreStrategic or Co-development PartnerIn 2007, Panasonic, Japan acquired 80% stake in Anchor Electricals, creating Panasonic Life Solutions India. The integration combines Panasonic's cutting-edge Japanese technology with Anchor's extensive Indian market reach and customer support network.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hager Group: European family-owned electrical solutions company with presence in India. Direct competitor in modular switches, wiring accessories, and distribution board categories.
• Legrand India: Global wiring devices and electrical solutions leader with strong India presence. Directly competes in modular switches, sockets, MCBs, RCCBs, and distribution boards with comparable premium positioning.
• Havells India: Largest Indian electrical equipment company with directly overlapping product portfolio in switches, wiring devices, switchgear, fans, lighting, water heaters, and solar. Most direct head-to-head competitor in the Indian ECM market.
• Orient Electric: CK Birla Group company manufacturing fans, lighting, and home appliances. Particularly direct competitor in ceiling fans, BLDC fans, and LED lighting categories.
• Polycab India: Largest Indian wires and cables manufacturer with growing presence in switches, lighting, fans, and switchgear. Direct competitor across multiple categories including the Hero Realty-style developer channel.
• Crompton Greaves Consumer Electricals: Indian consumer durables player focused on fans, lighting, water heaters, and small appliances. Direct competitor in ceiling fans, BLDC fans, and residential lighting categories.
• Bajaj Electricals: Diversified Indian electrical and consumer durables company with strong presence in fans, lighting, and appliances. Direct competitor in consumer electrical categories and EPC projects.
• Schneider Electric India: Global energy management and automation major with significant India operations. Competes directly in switchgear, circuit protection, and increasingly in smart home and building management systems.

Broad incumbents

• ABB India: Global electrification and automation major with significant India presence. Competes in switchgear, motor control, and industrial electrical products, though more focused on industrial than residential.
• Siemens India: Diversified industrial and electrical conglomerate with switchgear, building technologies, and smart infrastructure offerings. Overlaps in switchgear and commercial building solutions but operates at broader industrial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AnchorPanasonic
• YouTubeyoutube.com/@AnchorPanasonic
• Facebookfacebook.com/AnchorPanasonic
• LinkedInlinkedin.com/company/anchor-panasonic
• Instagraminstagram.com/anchorpanasonic

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anchor by Panasonic