trias

What trias does

trias GmbH is a Cologne-based, full-service B2B audiovisual communications agency founded in 1993, operating exclusively in the corporate and institutional video production market under the legal designation "Agentur für Bewegtbild-Kommunikation." The company serves German enterprises and public institutions across automotive (Mazda), technology/imaging (Canon), logistics (Deutsche Post/DHL), media measurement (Screenforce, AGF), insurance (HDI), finance (OVB, Deutsche Börse), energy (be.storaged/EWE), and federal/state government bodies (Bundesagentur für Arbeit, DLR, GIZ, BIBB, Verkehrsministerium NRW). Service offerings span image and brand films, product films, explainer videos, employer-branding and testimonial videos, social media clips, podcasts, livestreams, event design and production, VR/360° experiences, immersive installations, and AI-generated content, delivered through a single in-house pipeline spanning concept, creation, production, and post-production.

The company's technical backbone is an integrated in-house post-production suite covering editing, music editing, sound design, color grading, 2D and 3D animation, and subtitling, complemented by specialized production capabilities including a virtual production LED cave in Erftstadt, 3D camera tracking for hybrid real/virtual environments, forced perspective filmmaking, FPV drone, and 8K capture. A curated generative AI workflow integrates third-party tools (Freepik AI Suite, Heygen, ChatGPT, Topaz, iZotope RX, DaVinci Resolve) for ideation, asset generation, AI-driven localization with lip-sync dubbing, AI avatars/digital twins as virtual presenters, and audio cleanup, all positioned as a transparent human-in-the-loop production methodology. Operations are run by two Managing Directors — Albert Lenthe (Commercial/Finance) and Andreas Arntz (Technical/Creation) — with a staff headcount band of 11–50.

trias operates as a privately held GmbH with no external institutional investors, parent company, or disclosed subsidiaries. Revenue is generated through project-based professional services priced individually per engagement, with multi-year framework contracts in select accounts (e.g., BIBB) and 20+ year retention in flagship relationships such as Screenforce. The go-to-market is direct enterprise sales supported by a content-marketing-driven website portfolio, organic social media (LinkedIn, Instagram, Facebook), SEO-optimized "Impulse" thought-leadership pages, and active participation in industry events — particularly the Screenforce Days, Festival, Expertenforum, and Academy formats since 2004 — which double as both service delivery and client acquisition channels.

Name

trias

Legal name

trias GmbH – Agentur für Bewegtbild-Kommunikation

Website

https://trias.net

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

trias GmbH is a Cologne-based B2B audiovisual communications agency founded in 1993, offering full-service video production, virtual production, AI-powered localization, and live event services to German enterprises and public institutions across automotive, technology, media, government, and industrial sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Video Production Services: trias generates revenue through project-based professional services in video production and corporate audiovisual communication. Services include image/product films, live streams, social media clips, how-to videos, podcasts, event audiovisual design, and immersive media production. Projects are priced individually based on scope, complexity, and production requirements.
2. Consulting and Strategic Advisory: The company also earns revenue through strategic consulting for audiovisual corporate communication, advising clients on how best to deploy moving-image content across channels including websites, social media, events, and installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

trias is a B2B full-service agency for moving-image (Bewegtbild) communication, producing image and brand films, product films, explainer and how-to videos, employer-branding and testimonial content, social media clips, TV/cinema/online spots, livestreams, podcasts, event design and direction, and immersive VR/360° experiences for enterprises and public institutions. Services span the entire pipeline in-house — strategic consulting, concept, production, and post-production (editing, sound design, color grading, 2D/3D animation) — augmented by virtual production (LED cave), 3D camera tracking, forced perspective, and AI-powered tools (Freepik, Heygen, ChatGPT, Topaz) for generative content and lip-sync localization.

Product overview

trias is an agency for moving image communication (Agentur für Bewegtbild-Kommunikation) based in Cologne, Germany, with over 30 years of experience since 1993. The company offers a comprehensive portfolio of video production and audiovisual communication services rather than a single unified software product. Core services include: Image/Brand Films, Product Films, Explainer Videos, Social Media Content, Events & Livestreams, and VR/360° Experiences. The portfolio extends to specialized offerings like AI-generated content using tools like Freepik AI Suite and Heygen for avatars, virtual production in LED caves, immersive installations, and AI-powered video localization with lip-sync translations. Services are delivered through an in-house team combining concept, creation, production, and post-production (including editing, color grading, 2D/3D animation, sound design, and subtitling). The company focuses exclusively on B2B corporate communications, working with clients in sales, media, insurance, industry, medical, IT, engineering, high-tech, research, and public institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Image & Brand Films
• Product Films
• How-to & Explainer Videos
• Recruiting & Employer-Branding Videos
• Testimonial & Case Study Videos
• TV, Cinema & Online Spots Professional advertising spots produced for broadcast television, cinema, and digital online platforms, used for B2B brand campaigns and product launches.
• Livestreams Live streaming services for corporate events, conferences, product launches, and interactive online broadcasts, enabling B2B audience reach beyond physical venues.
• Live Event Production Full-service event production including concept, staging, lighting design, media design, and show direction for festivals, conferences, kickoffs, and product presentations such as Screenforce Days, Screenforce Festival, and Canon Kick-Off.
• Event Design & Direction Complete event production services including creative concept development, on-site direction, and technical coordination for corporate events, festivals, and live formats.
• Social Media Clips & Vertical Videos Platform-optimized short-form video content for social media including Reels, Stories, and vertical video formats for Instagram, TikTok, LinkedIn, and other channels.
• Podcasts Audio and video podcast production including internal communication podcast series with professional sound design and production, such as Canon's 'Prozesse & More' series.
• VR & 360° Experiences Immersive virtual reality and 360-degree video productions enabling viewers to explore environments interactively, particularly for virtual tours, facility walkthroughs, and large-scale installations.
• Virtual Production LED cave and virtual studio production in Erftstadt enabling real-time in-camera visualization of products and environments without physical set construction, used for reveal films and product showcases.
• Immersive Large-Scale Installations Large LED walls, projections, and panoramic displays creating spatial audiovisual experiences using forced perspective techniques for three-dimensional depth effects, e.g., Canon Experience Center intro film.
• AI Translations / Lip-Sync Localization AI-powered video localization service translating spoken content into multiple languages with authentic lip-sync adaptation using the speaker's original voice and appearance, enabling rapid international adaptation without re-shoots.
• AI Generated Content AI-powered content creation using generative tools including Freepik AI Suite, ChatGPT for concept development, Heygen for AI avatars, Topaz for upscaling, and iZotope RX for audio processing, applied in a human-in-the-loop workflow.
• Digital Twins & Avatars AI-generated digital avatars and virtual presenters using the Heygen platform for virtual moderation, training videos, interactive brand experiences, and real-time communication.
• Subtitles & Language Versions Multi-language video production including subtitles, dubbing, and AI-powered lip-sync translations for international markets, supporting global campaign rollouts.
• 3D Assets Three-dimensional animated content including product visualizations, CAD-based animations, and realistic 3D material rendering for trade fair films, product films, and image films.
• Audio Branding Sound design and audio branding services including music composition, sound effects, and sonic identity development for B2B brands.
• Strategic Consulting and Advisory Strategic consulting for audiovisual corporate communication, advising B2B clients on how best to deploy moving-image content across websites, social media, events, and installations.

Quantifiable outcome

• trias has maintained a 30+ year track record with multiple clients for decades, with some clients retaining services for over 20 years (e.g., Screenforce since 2004).
• +3 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EndemolShine GermanycoreStrategic or Co-development Partner · 13 June 2024trias co-produced the Screenforce Festival 2024 with EndemolShine Germany, which produced the show. trias was responsible for consulting, concept, project management, and event documentation. The festival attracted hundreds of attendees with a colorful circus tent, food trucks, live music, and talks in Düsseldorf.
• studio klv GmbH & Co. KGminorStrategic or Co-development Partner · 1 January 2016trias collaborated with studio klv on video exhibits for the FUTUREA Science Center exhibition at Stickstoffwerke Piesteritz. trias handled the film production while studio klv contributed to the broader exhibition design.
• RuhrstilminorStrategic or Co-development Partnertrias collaborated with agency Ruhrstil on the FUHR 'Die Welt der Lösungsvielfalt' multilingual trade fair film, combining FUHR's door locking systems expertise with trias's animation and post-production capabilities.
• RheindenkencoreStrategic or Co-development Partnertrias works with Rheindenken as lead agency for Bundesagentur für Arbeit projects, producing moving image media including international spots, explainer films, and image films. trias also collaborated with Rheindenken on the LEADER Rheinland-Pfalz project, producing six emotional cases and one main film.
• BuddybrandminorChannel Partner/ Reseller/ Distributortrias produced a series of spots on occupational disability for HDI through social media and influencer agency Buddybrand, which acted as the lead agency directing the creative brief to trias.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Endemol Shine Germany: Major German TV/film production house and existing trias partner (co-produced Screenforce Festival 2024). Overlaps with trias on live event production and TV-format show concepting but operates at substantially larger scale with broader broadcast/IP delivery.
• Publicis Germany: German arm of the global Publicis network with full-service creative, content, and corporate communications offerings. Competes with trias for enterprise brand and employer-branding mandates, but at substantially larger scale and integrated media planning.
• Scholz & Friends: Hamburg-rooted creative agency group producing advertising films, brand content, employer-branding, and corporate communications for major German and European enterprises. Strong overlap with trias on the strategy-plus-film integration model, though typically serving larger account scopes.
• Strichpunkt Design: Stuttgart-based brand and corporate design agency producing brand films, motion design, and corporate communications for major German and European enterprises. Comparable specialism in B2B 'complex-to-clear' brand storytelling for technical/industrial clients.
• Hogarth Worldwide: WPP-owned global production network producing brand films, post-production, and content adaptation at scale. Comparable to trias in end-to-end production-plus-localization services, but competes for global enterprise mandates and brings larger geographic footprint and tooling investment.
• Serviceplan Group: Europe's largest owner-managed agency group with full-service content, film, and corporate communications capabilities across DACH. Overlaps with trias in B2B brand and corporate storytelling but operates at significantly greater scale, brand budget scope, and with integrated media/tech buying.
• Jung von Matt: One of Germany's largest independent creative agency networks, producing brand films, corporate communications, events, and digital content for enterprise and consumer clients. Larger and broader than trias, with overlapping capabilities in image films, employer branding, and content production for major DACH brands.

Direct peers

• Neverland Film: German boutique production studio offering image films, explainer videos, and 3D animation for enterprise and agency clients. Directly comparable in service scope (films + post + animation) and mid-market DACH positioning.
• Polyimages Filmproduktion: Cologne-based boutique film production house serving DACH enterprise clients with image films, product films, and corporate communications. Closest comparable by city, size, and B2B film-only positioning to trias.

Emerging players

• Heygen: AI video and avatar platform also actively used by trias for AI dubbing and avatar localization. Represents the emerging tooling category that could either complement an AI-forward agency or commoditize certain production tasks over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TriasGmbh
• LinkedInde.linkedin.com/company/trias-gmbh-audiovisuelle-unternehmenskommunikation-
• Instagraminstagram.com/trias_gmbh
• Xx.com/TriasGmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about trias