neverland

What neverland does

neverland (legal entity: neverland Creative Limited) is an independent brand strategy and creative communications agency headquartered at 135 Curtain Road, Shoreditch, London. Founded in 2019 by Jon Forsyth (ex-co-founder of adam&eveDDB) and Simon Massey (ex-founder of The Gild), the agency employs approximately 60 people and serves major UK consumer-facing brands across real estate, beverages, charity, gaming, telecommunications, leisure and FMCG. Its core offering is end-to-end campaign development spanning brand strategy, creative advertising across TV, digital, social, outdoor, print and radio, plus brand design and product innovation support, delivered through project-based and retainer engagements.

The agency operates on a professional services revenue model with non-publicly disclosed, quote-based pricing typical of B2B creative work. Distribution is direct-to-brand via relationship-led sales, with Wavemaker as a media planning/buying partner for campaigns such as Rightmove 'Glow'. The technology stack is conventional for a creative agency, with AI integrated selectively into production workflows (e.g., the Rightmove 'Glow' campaign and an award-winning AI-generated outdoor campaign for Age UK). Complementary programs include the Flying Academy (a 12-week paid internship pipeline that won Marketing Week's 2025 Talent Trailblazer Award) and the Imagine Neverland franchise platform enabling external talent to launch Neverland-branded agency branches.

Neverland has accumulated industry recognition including Cannes Lions, D&AD Pencils, and Campaign Production Team of the Year, supporting a sales-led GTM motion built on reputation, awards and relationships. Leadership is founder-influenced and management-controlled (CEO Josh Harris; CCO/Founder Jon Forsyth; Founder Simon Massey; CSO Laura Kinzett, promoted Feb 2026; Head of Strategy Bill Murphy, appointed Apr 2026; Chief Creative Production Officer Amy Coomber; Chief Client Officer Claudia Wallace), with no disclosed venture, private equity or parent-company ownership.

Name

neverland

Legal name

neverland Creative Limited

Website

https://imagineneverland.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

neverland is an independent London-based creative agency founded in 2019 that delivers brand strategy and multi-channel advertising campaigns (TV, digital, social, outdoor) to major UK consumer brands such as Rightmove, Kopparberg, Age UK, and Campari.

Ownership category

akta.pro rank

Headquarters

HQ city

Shoreditch

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Creative Agency Services: Neverland generates revenue through professional services fees for brand strategy, creative advertising campaigns, and design services. The agency works with major UK brands on project-based campaigns and ongoing retainer relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

neverland is an independent brand strategy and creative communications agency that develops advertising campaigns for major UK consumer-facing brands across TV, digital, social, outdoor, print, and radio channels. The agency combines strategic positioning work with multi-channel creative execution, design, and product innovation support, operating from Shoreditch, London under the legal entity neverland Creative Limited.

Product overview

Neverland is an award-winning independent creative agency providing brand strategy and creative communications services. The core offering is the creative agency services covering campaign development across multiple channels (TV, digital, social, outdoor, print, radio). The Flying Academy is a 12-week paid internship program for under-represented talent in advertising. Imagine Neverland is a creative franchise platform allowing talent to launch their own Neverland agency branches. The company operates as neverland Creative Limited, registered in England and Wales.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Creative Communications Services Integrated brand strategy development and multi-channel creative campaign services for major UK consumer-facing brands, covering TV, digital, social, outdoor, print, and radio advertising, alongside brand design and product innovation support.
• Imagine Neverland Franchise Network Creative franchise platform enabling leading talent to launch and operate their own Neverland agency branches, forming a global network of independent creative agencies under the Neverland brand.

Quantifiable outcome

• Award-winning campaigns driving significant donation growth for Age UK
• +1 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• WavemakercoreChannel Partner/ Reseller/ DistributorNeverland collaborates with Wavemaker for media planning and buying on campaigns. Wavemaker handled media planning and buying for the Rightmove 'Glow' campaign.
• Advertising Association Front FootminorStrategic or Co-development PartnerNeverland is a member of the Advertising Association's Front Foot initiative, collaborating with top UK agencies to promote the advertising sector.
• Ad Net ZerominorStrategic or Co-development PartnerNeverland is committed to achieving net zero emissions by 2050, actively reducing environmental impact as part of the industry-wide Ad Net Zero initiative.
• UK Advertising Exports Group (UKAEG)minorStrategic or Co-development PartnerNeverland is a supporter of the Advertising Association's UKAEG initiative, championing growth of UK advertising exports internationally.
• 10000 Black InternsminorStrategic or Co-development PartnerLongstanding supporter of the 10000 Black Interns foundation, promoting diversity and inclusion within the advertising industry.
• London Screen AcademyminorStrategic or Co-development PartnerPartner of London Screen Academy, delivering industry projects to educate students about advertising career opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The&Partnership: Large London-headquartered creative and media agency group working with major UK and international brands. Comparable integrated brand and campaign work at a larger scale.
• AMV BBDO: Major London creative agency within the Omnicom/BBDO network, working with large UK and global brands on integrated campaigns. Comparable enterprise client roster and multi-channel campaign scope, with greater scale and resources.
• Bartle Bogle Hegarty (BBH): Iconic London creative agency (now within Publicis/Leo Thomas alliance), working with major global brands on brand-led campaigns. Comparable in scale, prestige and enterprise client profile, with network backing.
• adam&eveDDB: Larger UK creative agency within the Omnicom/DDB network, founded by Jon Forsyth (now Neverland co-founder). Comparable creative positioning and enterprise client base, with broader scale and network resources.
• Wieden+Kennedy London: London office of the globally renowned independent creative network, serving major brands on brand-led, award-winning campaigns. Comparable creative ambition and award-winning reputation.

Direct peers

• Anomaly: Independently-held creative agency with a London office, blending brand strategy, advertising and product innovation for major consumer brands. Closely comparable model combining strategy, creative and product work for enterprise clients.
• Lucky Generals: Independent London creative agency of comparable size, working with consumer and charity brands on creative campaigns. Closely comparable independent model and mid-sized agency positioning.
• Mother: Independent London creative agency of similar size and positioning, working with major consumer brands on brand strategy and creative campaigns. Closely comparable independent-shop profile targeting enterprise UK clients.
• Uncommon Creative Studio: London-based independent creative agency founded by ex-Mother and ex-Droga5 talent, focused on brand-building campaigns for major brands. Directly comparable in scale, independence and client mix to Neverland.

Emerging players

• 72andSunny: Global independent creative agency with a London presence, working with major consumer brands on brand strategy and campaigns. Comparable independent creative model with international reach, slightly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/neverland-creative-ltd
• Instagraminstagram.com/neverland_ldn
• Xx.com/Neverland_LDN

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about neverland