Wein Wolf

What Wein Wolf does

Wein Wolf GmbH is a German B2B wholesale distributor and exclusive importer of premium international wines, champagnes, and spirits, founded in 1981 and headquartered in Bonn with an additional office in Hamburg. The company operates a 5,000+ SKU catalog spanning 200+ producers across 40+ countries, anchored by long-standing exclusive partnerships with marquee houses such as Champagne Taittinger, Bollinger, Ferrari (Trento), Antinori, Penfolds, Vega Sicilia, Louis Jadot, and Gérard Bertrand. Its technology stack consists of a B2B-only e-commerce storefront (gated by §14 BGB entrepreneur verification, with pricing hidden behind login) and a companion mobile app, supplemented by a field sales force of approximately 170 representatives.

The business serves 12,000 professional accounts across three core segments: top restaurateurs and hospitality operators, specialty wine retailers, and food retail chains, all within Germany. Go-to-market is a hybrid of direct enterprise field sales and login-gated digital ordering, with a multi-brand portfolio (Wein Wolf, Weinland Ariane Abayan, Deutschwein Classics, Grand Cru Select, Selection, Volume Spirits) enabling segment-specialized assortments. Revenue is generated via wholesale transaction margins on catalogue sales, with freight-free delivery above a minimum order threshold as a key commercial lever; pricing is not publicly disclosed and is negotiated for registered B2B customers.

Since 1999, Wein Wolf has operated as a wholly-owned subsidiary of the Hawesko Group (Frankfurt Stock Exchange: HAW), a publicly listed German wine and spirits trading group. The company is currently extending into the non-alcoholic segment through collaborations such as KOLONNE NULL and L'Ora Giusta, and continues to host exclusive producer allocation events (e.g., Vega Sicilia Arrivage 2026), reflecting a portfolio-deepening rather than geographic-expansion strategy.

Name

Wein Wolf

Legal name

Wein Wolf GmbH

Website

https://weinwolf.de

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Wein Wolf GmbH is a Bonn-based B2B wholesale importer and distributor of premium wines, champagnes, and spirits, serving 12,000 professional accounts (restaurants, specialty retailers, and food retail) in Germany via a 170-rep field sales force, a login-gated e-commerce platform, and a mobile app. A Hawesko Group subsidiary since 1999.

Ownership category

akta.pro rank

Product category

Wine & Spirits Wholesale Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Wine wholesale distribution
• Spirits wholesale Germany
• B2B beverage distribution
• Premium wine importer
• Champagne spirits wholesale

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Wine and Spirits Distribution: B2B wholesale distribution of premium wines, champagnes, and spirits to professional buyers including restaurateurs, specialty retailers, and food retailers. Online shop for registered business customers with pricing displayed after login. Orders are processed through the company's e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wein Wolf GmbH is a German B2B wholesale importer and distributor of premium international wines, champagnes, and spirits. The company serves 12,000 professional buyers — including top restaurateurs, specialty wine retailers, and food retailers — through a B2B online shop (restricted to registered entrepreneurs under §14 BGB), a dedicated mobile app, and a field sales team of approximately 170 representatives. Its portfolio spans 5,000+ products from 200+ producers across 40+ countries, complemented by private-label brands Sélection, Grand Cru Select, and Volume Spirits.

Product overview

Wein Wolf operates as a B2B wholesale platform and importer specializing in premium international wines, champagnes, and spirits. The offering is structured as a multi-brand portfolio combining their own private label brands (Sélection, Grand Cru Select, Volume Spirits) alongside products from over 200 producer partners across 40+ countries. The core platform is their online shop (accessible exclusively to business customers), complemented by a mobile app. Product categories span red, white, rosé, and sparkling wines, spirits (gin, whisky, rum, cognac, liqueurs), and a growing non-alcoholic alternatives segment including the KOLONNE NULL brand collaboration. The portfolio emphasizes major wine regions including Bordeaux, Burgundy, Champagne, Tuscany, Piedmont, Rioja, and Mosel, serving 12,000+ professional customers in hospitality and retail.

Differentiator

Problem solved

Functional benefit

Brands

• Wein Wolf: Primary wholesale brand for wines, Champagne and spirits
• Weinland Ariane Abayan
• Deutschwein Classics
• Grand Cru Select
• Selection
• Volume Spirits

Products and services

• Wein Wolf Online Shop B2B-only e-commerce platform restricted to registered entrepreneurs (§14 BGB), offering over 5,000 wines, champagnes, and spirits from 200+ producers across 40+ countries, with login-gated tiered pricing.
• Wein Wolf App Mobile application for registered B2B customers to browse Wein Wolf's product portfolio, discover new arrivals, and place orders from anywhere.
• Sélection (Private Label) Own-brand curated wine collection offering exclusive quality wines such as La Tapería del Mar Tempranillo, sold via the B2B online shop to registered professional buyers.
• Grand Cru Select (Private Label) Premium private-label brand offering a curated selection of wines and spirits from select producers worldwide, distributed to B2B customers through Wein Wolf's online shop and field sales.
• Volume Spirits (Private Label) Private-label spirits brand offering gin and other spirit categories, sold exclusively through Wein Wolf's B2B distribution channel to registered professional buyers.
• Weinland Ariane Abayan (Sub-Brand) Sub-brand of Wein Wolf Group used for distribution of wines and spirits to B2B customers across Germany.
• Deutschwein Classics (Sub-Brand) Sub-brand of Wein Wolf Group focused on curating and distributing German wine collections to B2B customers.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and major.

• Hawesko GroupcoreOthers · 1 January 1999Since 1999, Wein Wolf has been part of the Hawesko Group, one of Germany's leading wine and spirits trading companies. This parent company relationship provides strategic backing and access to expanded distribution networks.
• Champagne TaittingercoreStrategic or Co-development Partner · 1 January 1981Long-standing portfolio partnership with Champagne Taittinger, one of France's most prestigious champagne houses. Wein Wolf serves as exclusive distributor for the producer's premium champagnes.
• FerraricoreStrategic or Co-development Partner · 1 January 1981Partnership with Ferrari (Italian sparkling wine producer from Trentino). Ferrari is one of Italy's most celebrated sparkling wine producers.
• AntinoricoreStrategic or Co-development Partner · 1 January 1981Long-standing partnership with Marchesi Antinori, one of Italy's oldest and most prestigious wine families, dating back centuries. Portfolio includes Villa Antinori, Tignanello, and other premium Italian wines.
• Miguel TorrescoreStrategic or Co-development Partner · 1 January 1981Partnership with Miguel Torres, one of Spain's most respected wine producers, known for pioneering winemaking in Priorat and other Spanish regions.
• PenfoldscoreStrategic or Co-development Partner · 1 January 1981Portfolio partnership with Penfolds, Australia's most iconic wine producer, famous for Grange and premium Australian wines.
• Vega SiciliacoreStrategic or Co-development Partner · 1 January 1981Partnership with Vega Sicilia, Spain's most legendary wine estate producing the famous Unico and other premium Spanish wines.
• Baron de LeymajorStrategic or Co-development Partner · 1 January 1981Partnership with Bodegas Baron de Ley, a prominent Rioja producer known for modern-style Riojas including Reserva and Gran Reserva wines.
• DreissigackermajorStrategic or Co-development Partner · 1 January 1981Partnership with Dreissigacker, a German winery known for premium Riesling and other German white wines from the Rheinhessen region.
• Jacopo PolimajorStrategic or Co-development Partner · 1 January 1981Partnership with Jacopo Poli, a renowned Italian distiller specializing in premium grappa and spirits.
• Louis JadotmajorStrategic or Co-development Partner · 1 January 1981Partnership with Maison Louis Jadot, one of Burgundy's most respected wine houses, offering a comprehensive range of Burgundy wines from regional to Grand Cru.
• BollingercoreStrategic or Co-development Partner · 1 January 1981Partnership with Champagne Bollinger, one of the few remaining family-owned Champagne houses, known for its premium cuvées including Special Cuvée and La Grande Année.
• Gérard BertrandmajorStrategic or Co-development Partner · 1 January 1981Partnership with Gérard Bertrand, one of France's most prominent wine producers from Languedoc-Roussillon, known for biodynamic wines and diverse portfolio including top estate wines.
• Kloster EberbachmajorStrategic or Co-development Partner · 1 January 1981Partnership with Kloster Eberbach, Germany's oldest monastic winery, producing premium Riesling and other German wines from the Rheingau region.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mack & Schühle: German wine and spirits importer-distributor serving retail, food service, and on-premise channels. Comparable in scale, B2B model, and portfolio breadth to Wein Wolf, including private-label offerings.
• Valckenberg (Wein-Vertrieb Valckenberg): German wine importer and distributor with deep roots in German and international wine portfolios. Closely comparable to Wein Wolf's B2B wholesale model, particularly to specialty retail and gastronomy.
• Peter Racke (Racke Gruppe): German family-owned wine and spirits producer-distributor with a long history in the German market. Comparable in B2B distribution of wines and spirits to HoReCa and retail, with both proprietary and agency brands.
• Reidemeister & Ulrichs: Major German wine importer and wholesaler focused on premium international producers. Closely comparable to Wein Wolf in target customers (specialty retail and gastronomy) and in exclusive agency model with wine houses.
• Eggers & Franke: One of Germany's leading wine and spirits wholesalers and importers. Directly comparable to Wein Wolf as a B2B premium wine/spirits distributor serving German HoReCa and retail, with a similarly broad international portfolio.

Broad incumbents

• Henkell Freixenet: Large German-headquartered sparkling wine and spirits group with both owned brands (Henkell, Freixenet, Mionetto) and distribution arms. Broader portfolio and larger scale than Wein Wolf, with overlapping on-premise and retail distribution capabilities.
• Hawesko Holding (HAW): Frankfurt-listed parent company of Wein Wolf and a leading German wine and spirits group spanning wholesale, e-commerce, and retail. Overlaps with Wein Wolf in premium wine distribution at the group level, though Wein Wolf is its B2B wholesale arm.
• Rotkäppchen-Mumm Sektkellereien: Germany's leading sparkling wine producer with significant distribution reach into German food retail and on-premise. A larger, primarily production-anchored incumbent whose distribution activities overlap with Wein Wolf's premium and category coverage.

Others

• Jacques' Wein-Depot: German wine retail franchise chain also part of Hawesko Group. Not a direct B2B peer but a sister brand within the parent group sharing supplier relationships and providing a complementary retail distribution channel for wines Wein Wolf imports.

Regional players

• Schlumberger Vertriebsgesellschaft: Austrian wine and spirits producer/distributor with historical German market presence. Comparable as a premium wine/spirits wholesaler but primarily Austria-focused, making it more of a regional adjacent than direct German competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WeinWolfGmbH
• Instagraminstagram.com/weinwolf.de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wein Wolf