Vilma

What Vilma does

Vilma Electric is a Lithuanian manufacturer and retailer of electrical installation products, operating as a wholesale and retail division of AB "Vilma" established in 2003. The company designs and produces switches, socket outlets, data and telecom connectors, audio jacks, light dimmers, and thermostats organized across seven product series (QUADRUM QR 1000, EXPRESS XP 500, LUXE LX 200, SPECTRUM SP 300, STANDARD ST 150, STYLE SL 250, and STYLE PLUS SL+250) plus mounting accessories. Production runs at approximately 3.6 million units per year with average unit manufacturing time under six seconds; products carry CE marking and are manufactured under an ISO 9001:2015 quality management system certified by Lloyd's Register. The parent AB "Vilma" entity is registered in Vilnius at Žirmūnų g. 68, with company code 120094086 and VAT code LT200940811.

The company serves two primary customer segments: professional electrical installation contractors and residential consumers/interior designers in Lithuania. Products are differentiated by aesthetic style ranging from modern minimalist (QUADRUM) through unique rectangular forms (EXPRESS) to classic (LUXE) and functional entry-level (STANDARD, STYLE), with material options including plastic, glass, natural wood, and steel, and color palettes spanning white, ivory, metal, anthracite, and champagne. Functional modules span one- to three-key switches, changeover and cross-over switches, bell and blinds switches, grounded and shuttered outlets, IP44-rated variants, USB and HDMI outlets, RJ45 CAT5E/CAT6E data outlets, TV/SAT antenna outlets, audio jacks, incandescent/halogen and LED dimmers, and room and floor thermostats.

Revenue is generated through direct one-time product sales via the company's proprietary e-commerce platform at vilmaelectric.lt and through B2B wholesale via parent AB "Vilma." Unit prices range from approximately €0.20 for entry-level single frames to €87.34 for premium room thermostats, with payment processing through Lithuanian banks (SEB, Swedbank, Citadele, Luminor, Šiaulių bankas), PayPal, and Visa/MasterCard. The company provides a 24-month legal warranty and a 14-day return policy for undamaged, unused products, and operates exclusively in the Lithuanian/Baltic market with a workforce of 501–1,000 employees.

Name

Vilma

Legal name

AB "Vilma"

Website

https://vilmaelectric.lt

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vilma Electric, a division of Lithuanian AB "Vilma," manufactures and sells electrical installation products including switches, sockets, data/telecom connectors, and thermostats across seven design series, serving professional contractors and residential consumers via its own e-commerce platform in Lithuania.

Ownership category

akta.pro rank

Product category

Electrical Installation Products

NAICS

Wiring Device Manufacturing (33593)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• Electrical installation products
• Switches and sockets
• Wiring accessories manufacturing
• Building electrical components
• Electrical installation wholesale

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Product sales: Vilma Electric generates revenue through the direct sale of electrical installation products including switches, socket outlets, data/telecom connectors, audio connectors, light dimmers, and thermostats. Products are sold through their e-commerce platform with pricing ranging from approximately €1 to €87 per unit depending on product type and series. The company also maintains a B2B wholesale channel as part of AB 'Vilma'. Revenue is primarily one-time product purchase transactions rather than recurring subscription-based revenue.

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Vilma Electric manufactures and sells electrical installation products — switches, socket outlets, USB/HDMI/RJ45/antenna/audio connectors, light dimmers, and room and floor thermostats — for residential and commercial buildings in Lithuania. The company offers seven distinct design series (QUADRUM QR 1000, EXPRESS XP 500, LUXE LX 200, SPECTRUM SP 300, STANDARD ST 150, STYLE SL 250, STYLE PLUS SL+250) plus installation accessories, produced at over 3.6 million units per year and sold primarily through its own e-commerce platform vilmaelectric.lt with payment processing via Lithuanian banks, PayPal, and Visa/MasterCard.

Product overview

Vilma Electric is a Lithuanian electrical installation products company offering nine product lines of switches, outlets, and related electrical components. The core portfolio includes seven distinct product series (QUADRUM QR 1000, EXPRESS XP 500, LUXE LX 200, SPECTRUM SP 300, STANDARD ST 150, STYLE SL 250, and STYLE PLUS SL+250) that vary in design aesthetic from modern minimalist to classic. Each series offers compatible modules including switches (1-3 key variants), outlets (with grounding, USB, HDMI, computer RJ45, antenna, audio), light dimmers, thermostats, blinds controls, and decorative frames. The products are designed for both residential and commercial electrical installations, meeting European standards. The company manufactures approximately 3.6 million units annually with over 25 years of experience in the electrical installation market.

Differentiator

Problem solved

Functional benefit

Brands

• QUADRUM QR 1000: Modern design series with square form and minimalist design, ultra-thin frames. Features IP44, backlighting, indicator light, dimmers, thermostats, USB, HDMI, and computer sockets.
• EXPRESS XP 500
• LUXE LX 200
• SPECTRUM SP 300
• STANDARD ST 150
• STYLE SL 250
• STYLE PLUS SL+250

Products and services

• QUADRUM QR 1000 series Modern square-form design series of electrical installation products with ultra-thin frames for residential and commercial interiors. Includes 1–3 key switches with optional backlighting and indicator lights, IP44-rated variants, light dimmers, room thermostats, grounded socket outlets with shutters, USB (single and dual 3.4A), HDMI, RJ45 computer, antenna, and audio outlets. Targeted at premium modern residential interiors and professional installation projects.
• EXPRESS XP 500 series Premium rectangular-form design series with flush-fitted design elements. Includes 1–3 key switches, push-button switches, dimmers, thermostats, IP44 variants, USB/HDMI/RJ45/antenna/audio outlets, and frames in standard, vertical, glass, wood, and material variants up to 5-place frames. Targeted at design-led residential interiors where the unique rectangular shape differentiates the installation.
• LUXE LX 200 series Classic and elegant design series with square form and rounded corners. Includes 1–3 key switches, push-button switches, dimmers (incandescent/halogen and LED), thermostats, IP44-rated products, socket outlets with shutters, RJ45 computer outlets, antenna and audio outlets, and 1–5 place frames. Targeted at classic interiors and contemporary interiors with gentle classic elements.
• SPECTRUM SP 300 series Mid-range design series with subtly harmonized stylized intermediate frames. Includes 1–2 key switches, dimmers, IP44-rated products, socket outlets (with and without shutters), RJ45 computer outlets, antenna and audio outlets, and 1–5 place frames. Targeted at consumers who like to accentuate details and seek diverse forms; certain SKUs are sold at 40-45% discount.
• STANDARD ST 150 series Entry-level functional series with clear square form and wide color selection. Includes 1–2 key switches with frames and backlighting, socket outlets, light dimmers, and 1–5 place frames. Targeted at everyday residential and commercial installations requiring ergonomics, functionality, and value pricing.
• STYLE SL 250 series Practical and simple design series with subtle, easily-matching styling. Includes compatible switch and socket products plus 1–5 place frames. Targeted at residential and commercial installations seeking understated design and basic light and electrical control functionality.
• STYLE PLUS SL+250 series Surface-mounting electrical installation series designed for spaces where flush mounting is not possible. Compact design fits various interiors and provides quick and simple light and electrical control. Targeted at retrofits, exposed conduit installations, and utility spaces where surface mounting is required.
• Installation Accessories (Priedai montavimui) Standalone installation accessory line comprising surface mounting boxes and intermediate frames used to mount and configure switches and outlets from Vilma Electric's product series. Targeted at professional installers and self-directed residential buyers completing electrical installations in Lithuania.

Quantifiable outcome

• 3.6 million units manufactured per year
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature9 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Siemens: Global industrial conglomerate with a Building Products division offering switches, sockets, and dimmers under the Delta, i-system, and Gamma lines. Overlaps with Vilma on core product categories while operating across a much broader portfolio.
• Schneider Electric: Multinational electrical equipment group with wiring-device brands (Merten, Unica, Sedna) overlapping directly with Vilma's switches and outlets range. Broader portfolio spans power distribution, but the wiring-device division is a direct comparable.
• ABB: Swiss-Swedish electrical equipment giant whose Busch-Jaeger line offers premium switches, sockets, and dimmers in European markets. Comparable on product category while operating as a much broader industrial conglomerate.

Direct peers

• Gira: German manufacturer of switches, socket outlets, dimmers, and smart home systems. Directly comparable on premium design positioning, multi-series catalog, and integration of modern connectivity (USB, KNX) into traditional wiring-device formats.
• Jung: German premium manufacturer of switches, sockets, dimmers, and building automation systems. Direct peer with comparable design-driven, multi-series product philosophy aimed at architects, designers, and installers.
• BTicino: Italian wiring-device brand (subsidiary of Legrand) offering Living, Light, and Matix series. Closely comparable product structure (multiple series spanning budget to premium) and Italian/EU distribution model analogous to Vilma's Lithuanian operation.
• Hager Group: German family-owned manufacturer of electrical installation systems including switches, sockets, and building distribution. Direct peer serving similar residential and commercial installer channels across Europe.
• Legrand: Global leader in electrical and digital building infrastructure, with a deep portfolio of wiring devices (switches, sockets, dimmers) under brands such as Legrand, BTicino, and Celiane. Directly comparable as a manufacturer and wholesaler of the same core product categories as Vilma.
• Vimar: Italian manufacturer of switches, sockets, and home automation under the Vimar and Eikon by Vimar lines. Comparable mid-premium positioning with strong aesthetic differentiation and a multi-series portfolio similar to Vilma's.
• Simon Electric: Spanish-origin manufacturer of electrical wiring devices and home automation. Comparable mid-market positioning with multi-series catalogs and similar reliance on installer and distribution channels across European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ab-vilma

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vilma