Senior Health Insurance Group
Senior Health Insurance Group is an independent Medicare insurance brokerage in Cumming, Georgia, licensed in 42 states and founded in 1987 by Bill Vreeland. It earns carrier commissions by shopping Medicare Supplement, Medicare Advantage, and Part D plans on behalf of individual beneficiaries via phone consultations.
- Company typePrivate
- Founded1987
- HeadquartersCumming, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Senior Health Insurance Group does
Senior Health Insurance Group, Inc. is a privately held, founder-owned independent insurance brokerage headquartered in Cumming, Georgia, founded in 1987 by Bill Vreeland, who continues to serve as President. The firm specializes in Medicare-related insurance products — Medicare Supplements (Medigap), Medicare Advantage Plans, and Medicare Part D prescription drug plans — and is licensed to actively offer these products across 42 U.S. states. As an agency of independent brokers rather than a captive agent of any single carrier, the firm represents multiple insurance companies and shops the market on behalf of customers to identify plans matching their individual needs and budgets.
The company's business model is commission-based: it earns transaction fees from insurance carriers for every policy sold through its brokerage. Customer acquisition is sales-led and primarily executed via direct phone consultations with Medicare specialists (reachable at toll-free 888-886-2455 and 678-701-5513), supplemented by educational content marketing on the company website, email inquiries, and an organic social media presence on Facebook, LinkedIn, and Twitter. Service is targeted at two core personas: Medicare beneficiaries approaching age-65 eligibility and existing Medicare enrollees seeking plan reviews. The company offers no-obligation consultations to help clients cut through carrier marketing and identify potential annual savings.
There is no proprietary technology platform or AI/ML capability underpinning operations; the company website is built on Wix and operates as a content/inquiry channel rather than as a transactional platform. The firm has 11-50 employees, no disclosed external funding, no parent company, no subsidiaries, no M&A activity, no patents or trademarks, and no documented partnerships. Its distribution footprint (42-state licensure), founder tenure (38 years), and multi-carrier broker positioning constitute its principal competitive assets.
Senior Health Insurance Group firmographics
Firmographics- Name
- Senior Health Insurance Group
- Legal name
- Senior Health Insurance Group, Inc.
- Website
- https://seniorhealthinsurancegroup.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Senior Health Insurance Group is an independent Medicare insurance brokerage in Cumming, Georgia, licensed in 42 states and founded in 1987 by Bill Vreeland. It earns carrier commissions by shopping Medicare Supplement, Medicare Advantage, and Part D plans on behalf of individual beneficiaries via phone consultations.
- Ownership category
- akta.pro rank
Senior Health Insurance Group industry classification
Industry- Product category
- Medicare Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs)Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC)Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)
Keywords
Where Senior Health Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Cumming
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Senior Health Insurance Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Insurance Commission Revenue: The company earns commissions from insurance companies for policies sold. As an independent broker agency representing multiple quality insurance companies, they receive compensation when customers purchase Medicare Supplement, Medicare Advantage, and Prescription Drug plans through their agency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Medicare Supplement (Medigap) plans - supplemental coverage for Original Medicare costs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Senior Health Insurance Group product offering
Product offeringCore offering
Senior Health Insurance Group is an independent insurance brokerage that helps Medicare-eligible individuals compare and enroll in Medicare Supplement (Medigap), Medicare Advantage, and Medicare Part D prescription drug plans offered by multiple insurance carriers. The firm is licensed in 42 states and operates on a direct phone-consultation sales model, earning commissions from carriers rather than charging consumers directly.
Product overview
Senior Health Insurance Group is an independent Medicare insurance brokerage offering three core insurance products: Medicare Supplements (Medigap), Medicare Advantage Plans, and Medicare Part D Plans. As an agency of independent brokers, they shop across multiple quality insurance companies to help beneficiaries find plans that fit their individual needs and budget. The products are offered as separate, complementary insurance products across 42 states, with Medigap policies supplementing Original Medicare costs and Medicare Advantage/Part D plans providing integrated Medicare benefit alternatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Supplement (Medigap) Plans
Quantifiable outcome
- Potential savings of thousands of dollars per year through informed Medicare planning decisions
Companies that use Senior Health Insurance Group
Customer profileSegments2 records
Ideal customer profiles1 record
Senior Health Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Senior Health Insurance Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Senior Health Insurance Group competitors and assessment
Company assessmentDirect peers
- eHealth: Large online Medicare marketplace offering Medigap, Medicare Advantage, and Part D plans from multiple carriers. Comparable independent broker model, but at much greater scale with proprietary technology.
- SelectQuote: Public, tech-enabled direct-to-consumer insurance agency heavily focused on Medicare Supplement, Medicare Advantage, and life products. Direct competitor for the same Medicare-eligible customer using a phone- and digital-led sales motion.
- GoHealth: Medicare-focused insurance brokerage with proprietary technology and a large carrier-aligned distribution model. Competes directly for the same Medicare Advantage and Supplement shopper using a phone-led, technology-supported sales engine.
- QuoteWizard: Online insurance comparison marketplace that distributes Medicare leads among agents and agencies. Touches the same shopping journey and represents a competing acquisition channel for prospective Medicare customers.
- MedicareFAQ: Independent Medicare insurance agency offering Medigap, Medicare Advantage, and Part D plans nationally with a content-driven lead generation model. Similar product breadth and customer segment.
- Boomer Benefits: Independent Medicare-focused insurance agency specializing in Medicare Supplement, Medicare Advantage, and Part D plans for the 65+ market. Closely comparable niche and product mix, though with a stronger digital content presence.
Broad incumbents
- Assurance: Technology-driven insurance brokerage platform with a Medicare distribution arm. Comparable in serving individual Medicare beneficiaries but operates a much broader multi-line insurance platform backed by institutional capital.
- Policygenius: Online insurance marketplace that, while broader in product line, includes Medicare-related coverage and competes for the same online seniors researching Medicare options.
Emerging players
- HTA (Health Plans of America): Independent Medicare insurance agency distributing Medicare Advantage and Supplement plans through a smaller, more specialized team. Comparable operating model and customer focus at a smaller scale.
Others
- Deft Research: Insurance and Medicare market research and benchmarking firm used by carriers and brokerages. Adjacent to SHIG as an ecosystem participant that shapes broker distribution strategy and best practices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Senior Health Insurance Group social profiles
Digital presenceSenior Health Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senior Health Insurance Group leadership team
Management profileNumber of profiles
Profiles1 record
Senior Health Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senior Health Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senior Health Insurance Group
What does Senior Health Insurance Group do?
Senior Health Insurance Group is an independent insurance brokerage that helps Medicare-eligible individuals compare and enroll in Medicare Supplement (Medigap), Medicare Advantage, and Medicare Part D prescription drug plans offered by multiple insurance carriers. The firm is licensed in 42 states and operates on a direct phone-consultation sales model, earning commissions from carriers rather than charging consumers directly.
Is Senior Health Insurance Group a public or private company?
Senior Health Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Senior Health Insurance Group founded?
Senior Health Insurance Group was founded in 1987. It employs 11 to 50 people.
Where is Senior Health Insurance Group based?
Senior Health Insurance Group is headquartered in Cumming, United States, in the North America region.
How does Senior Health Insurance Group make money?
One revenue line is on record: insurance Commission Revenue.
Who are Senior Health Insurance Group's main competitors?
Direct peers on record are eHealth, SelectQuote, GoHealth, QuoteWizard, MedicareFAQ and Boomer Benefits. Broad incumbents are Assurance and Policygenius. HTA (Health Plans of America) is listed as an emerging player. Deft Research is listed as an others.
Does Senior Health Insurance Group have an API?
No public API is recorded for Senior Health Insurance Group.
What industry is Senior Health Insurance Group in?
Senior Health Insurance Group's product category is Medicare Insurance Brokerage. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of HLADALAI, Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC). Its NAICS code is 52421 and its SIC code is 6411.