Wedsure

What Wedsure does

Wedsure is a US wedding and private-event insurance program administered exclusively by R.V. Nuccio & Associates Insurance Brokers (RVNA), a privately held specialty insurance brokerage headquartered in Toluca Lake, California, and founded in 1995. RVNA claims to have invented the wedding insurance category and has operated for over 30 years, backing all policies through admitted, A+ rated insurance carriers including Allianz. Wedsure's product line centers on two core one-time-premium policies — Wedding Liability Insurance (from $125, covering up to four events and including host liquor liability) and Wedding Cancellation/Postponement Insurance (from $95) — augmented by ten optional add-on modules covering rings/jewelry, photography/video, special attire, loss of deposits, gifts, rented property, weather, change of heart, medical payments, and professional counseling. The company has expanded beyond weddings into Event Planner Insurance (available as one-day, short-term, or annual subscription policies starting at $8.25/month) and Private Event Insurance for non-wedding celebrations such as birthdays, bar mitzvahs, and quinceañeras. The technology stack is a self-serve online policy management platform with instant 24/7 quoting, instant ACORD Certificate of Insurance generation, unlimited additional insureds, and SSL-encrypted data transmission; no mobile app, API, or AI capabilities are disclosed.

The company operates with 11-50 employees across all 50 US states and generates revenue primarily through one-time policy premiums, with a growing subscription component for event planner coverage. Distribution is multi-channel: direct-to-consumer online self-serve (with policies bindable up to the night before the event), phone sales through a 1-800 number with weekday expert staff, an online broker portal for wholesale distribution, and the Preferred Venue Program which embeds Wedsure as the default-recommended insurance provider for participating wedding venues via custom links, flyers, and pre-filled applications. Marketing is driven by SEO-optimized content on wedding mishaps and insurance guides, an educational blog, active social media presence on Facebook/X/LinkedIn/Instagram, email marketing, and earned media coverage in CBS News and Fortune. Wedsure has been recognized as the only Forbes Advisor 5-star rated wedding insurance (ranked #1 for 2024 and 2025), Investopedia Best Overall Wedding Insurance for 2024, and holds a 4.9 Google rating.

The business serves four primary customer segments: couples planning weddings (the largest persona), wedding vendors and event planners, wedding venues (a B2B channel rather than a paying customer), and private event hosts. The customer base is highly fragmented — individual consumers purchasing per-event policies with no disclosed enterprise concentration — and there is no venture capital or growth equity participation disclosed. Endorsements from the National Alliance of Special Event Planners (NASEP) and cross-promotion with affiliated partner sites (DJ Insurance in Minutes, Pro Photo Insurance, Special Event Insurance) extend the brand's reach within the small commercial event-insurance ecosystem.

Name

Wedsure

Legal name

R.V. Nuccio & Associates Insurance Brokers

Website

https://wedsure.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Wedsure, operated by R.V. Nuccio & Associates Insurance Brokers (RVNA), is a US specialty insurance program offering wedding liability and cancellation insurance, event planner coverage, and private event insurance across all 50 states. It serves couples, wedding vendors, and event planners through direct online self-serve sales, a broker portal, and venue-driven referrals.

Ownership category

akta.pro rank

Product category

Wedding & Event Insurance

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Event Cancellation & Contingency (FSAJAGAN)

Keywords

• Wedding insurance
• Event liability coverage
• Cancellation insurance
• Event planner insurance
• Private event insurance

Headquarters

HQ city

Toluca Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wedding Liability Insurance: One-time premium for liability coverage including host liquor liability, property damage, and venue-approved certificates. Coverage from $125 for up to 4 events (rehearsal, rehearsal dinner, ceremony, reception). Optional liability limits up to $5 million.
2. Wedding Cancellation/Postponement Insurance: One-time premium covering wedding postponement or cancellation due to covered events like severe weather, sudden illness, vendor bankruptcy, and even honeymoon costs. Starting at $95.
3. Optional Wedding Coverages: Add-on coverages including rings and jewelry, loss of deposits, special attire, photography/video, rented property, gifts, professional counseling, and weather insurance. Sold as add-ons to base policy.
4. Event Planner Insurance: Annual liability policies for event planners and wedding professionals covering unlimited events, starting at $8.25/month. Also offers one-day event insurance starting at $50.
5. Private Event Insurance: Insurance coverage for private events including birthday parties, anniversary parties, bar mitzvahs, baby/wedding showers, and quinceañeras.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wedsure sells specialty wedding and event insurance policies, including event liability coverage and wedding cancellation/postponement coverage, with add-on coverages for photography, military leave, severe weather, and other event risks. Policies can be quoted, purchased, and managed online, with instant certificate of insurance generation and access via a broker portal for licensed agents.

Product overview

Wedsure is a wedding and event insurance program administered by R.V. Nuccio & Associates Insurance Brokers. The core offering is Wedding Liability Insurance (starting at $125) and Wedding Cancellation/Postponement Insurance (starting at $95), which together form the foundational wedding insurance product covering ceremony, rehearsal dinner, reception, and rehearsal events. These core products include free Host Liquor Liability and Instant Certificate of Insurance generation. Wedsure differentiates through nine optional add-on coverages including Rings & Jewelry, Photography & Video, Special Attire, Loss of Deposits, Gifts, Rented Property, Weather Insurance, Change of Heart Coverage, Medical Payments, and Professional Counseling—allowing couples to customize their coverage portfolio. Beyond wedding insurance, the company offers Event Planner Insurance (for wedding professionals as one-day, short-term, or annual policies) and Private Event Insurance (for non-wedding celebrations). All policies are secured by A+ rated carriers and backed by Allianz.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Event Liability Insurance Provides liability coverage for the wedding event, protecting the couple and event against claims arising from guest injury or property damage. Designed for engaged couples whose venues require proof of liability insurance.
• Wedding Cancellation / Postponement Insurance Covers financial losses if a wedding must be cancelled or postponed due to covered reasons such as severe weather, military leave, or other qualifying events. Targeted at engaged couples seeking to protect their event deposit and vendor commitments.
• Wedding Insurance Add-On Coverages Optional supplemental coverages such as photography coverage, military leave coverage, and severe weather coverage that can be added to a Wedsure wedding policy to broaden protection against common wedding risks.
• Private Event Insurance Liability and event coverage for non-wedding private events such as parties, anniversaries, milestone celebrations, bar/bat mitzvahs, and similar private gatherings. Sold to individual event hosts.
• Event Planner / Wedding Professional Insurance Insurance designed for wedding and event professionals (planners, vendors) to cover liability and event-related exposures arising from the events they service.

Quantifiable outcome

• 4.9 out of 5 stars Google rating
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• R.V. Nuccio & Associates Insurance Brokers (RVNA)coreStrategic or Co-development PartnerWedsure is a program created and exclusively administered by R.V. Nuccio & Associates Insurance Brokers (RVNA). RVNA is a leading provider of specialty insurance providing best coverage for most affordable prices for over 25 years. RVNA invented wedding insurance and operates the quote, binding, and policy management platform.
• AllianzcoreTechnology or IntegrationWedsure policies are secured by A+ rated carriers, with Allianz specifically mentioned as the backing insurer. Allianz is described as the second largest insurance carrier globally. RVNA and Wedsure liability policies are backed by A+ rated Allianz.
• Special Event InsuranceminorGTM or Marketing PartnerListed as a Wedsure partner website for short-term event insurance products. Provides coverage for one day or multiple day events.
• DJ Insurance in MinutesminorGTM or Marketing PartnerPartner website offering DJ-specific liability insurance products. Cross-promoted alongside Wedsure wedding insurance.
• Pro Photo InsuranceminorGTM or Marketing PartnerPartner website offering photographer-specific liability insurance products. Cross-promoted alongside Wedsure wedding insurance.
• National Alliance of Special Event Planners, LLC (NASEP)coreStrategic or Co-development PartnerWedsure is officially endorsed by NASEP (nasep.org), a national alliance of special event planners. This endorsement provides credibility within the event planning industry.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• InsureMyEvent: Online event insurance broker offering liability and cancellation coverage for weddings and private events. Comparable to Wedsure in direct-to-consumer online distribution of event liability, but smaller scale and broader event focus.
• The Event Insurance Experts: Specialty broker focused on event and wedding insurance products including liability and cancellation. Comparable niche peer to Wedsure in the U.S. event insurance category with similar one-time premium products.

Broad incumbents

• Travelers: Major U.S. property & casualty insurer offering wedding and special event insurance endorsements. Comparable as a broad incumbent with overlapping wedding/event liability and cancellation coverage, but as part of a much larger portfolio rather than a wedding-specialist.
• Markel: Specialty insurer with event, hospitality, and entertainment liability programs. Comparable to Wedsure in underwriting specialty event liability, but Markel is a diversified specialty carrier rather than a wedding-only brand.
• Philadelphia Insurance Companies (PHLY): Commercial P&C insurer with special event and wedding vendor liability products. Comparable as a broad incumbent providing event/caterer/DJ liability coverage, but as part of a broader commercial lines portfolio rather than a wedding specialist.
• K&K Insurance Group: Large specialty insurance program administrator (a subsidiary of Arthur J. Gallagher) covering sports, leisure, entertainment, and events. Comparable to Wedsure in underwriting specialty event liability programs for niche verticals, but operates at significantly larger scale and broader scope.
• Hiscox: Specialty commercial insurer offering event liability and small-business coverage. Comparable in providing liability insurance to event professionals and venue-adjacent businesses, but as a global specialty carrier rather than a wedding-only brand.

Direct peers

• Event Helper: Specialty broker of event insurance (weddings, parties, corporate events) offering liability and cancellation coverage online. Direct competitor to Wedsure in the U.S. event/wedding insurance category with a similar self-serve, instant-COI value proposition.
• Special Event Insurance (SEI): Specialty event insurance broker (and listed partner site of Wedsure/RVNA) offering short-term event and wedding liability coverage. Direct peer with overlapping product, pricing, and target customer base.
• WedSafe: Wedding insurance specialist offering liability and cancellation/postponement coverage to couples and wedding vendors. Direct head-to-head competitor to Wedsure in the U.S. wedding insurance niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wedsure
• LinkedInlinkedin.com/company/wedsure
• Instagraminstagram.com/wedsure
• Xx.com/wedsure

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wedsure