Rockstar Group

What Rockstar Group does

Rockstar Group, formally Rockstar Mentoring Group, is a UK-based private investment and business services group founded in 2007 by Jonathan Pfahl. Its core offering is 1-to-1 face-to-face business mentoring for entrepreneurs and SMEs, priced from £95 per hour, with the first consultation offered free. The mentoring practice is supported by a roster of high-profile mentors including Sir Tom Hunter, Gok Wan, and George Berkowski, and the group states it has served 8,500+ businesses since inception.

The group operates through a multi-subsidiary structure that extends beyond advisory services: Rockstar Mentoring (the core advisory arm), Rockstar Hubs International (co-working and community hubs), Rockstar Investing (a crowdfunding platform), and Rockstar Business World (a mobile app with 50,000+ users). The stated geographic footprint spans 9 countries. The underlying technology stack is modest — primarily a mobile app serving as a community and content platform — with no disclosed proprietary AI systems, data infrastructure, or enterprise-grade platform technology.

The business model blends professional services revenue (hourly mentoring fees, with mentors typically paid out of those rates) with subscription/freemium app monetization and ancillary revenue lines including crowdfunding facilitation and events. Customer acquisition is driven by the free consultation funnel, individual mentor brands, and ecosystem relationships. Headcount is small (1-10 employees), and the company has not disclosed external funding rounds, indicating it has been largely self-funded and operates at sub-scale relative to mainstream advisory and investing platforms.

Name

Rockstar Group

Legal name

Rockstar Mentoring Group

Website

https://rockstargroup.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Rockstar Group is a UK-founded private business services group offering 1-to-1 face-to-face mentoring for entrepreneurs and SMEs, augmented by a mobile app, co-working hubs, and a crowdfunding arm, serving 8,500+ businesses across 9 countries.

Ownership category

akta.pro rank

Product category

Business Mentoring Services

NAICS

Educational Support Services (61171), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Coaching, Mentoring & Facilitation Services (BPACANAI)

Keywords

• Business mentoring
• Entrepreneur coaching
• Crowdfunding platform
• Mentor matching
• Business consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 1-to-1 Mentoring Services: Face-to-face mentoring sessions with experienced entrepreneurs. Pricing starts at £95 per hour, with the company matching clients with suitable mentors based on their business sector and goals. The mentoring is structured around achieving measurable financial outcomes over set periods.
2. Rockstar App Platform: Subscription or freemium model for app access, providing business promotion to community members, marketplace listings, and investment pitching features. The platform serves over 50,000 users.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rockstar Group provides 1-to-1 face-to-face business mentoring that connects British entrepreneurs and business owners with accomplished, well-known mentors who help them achieve financial goals. The core service is supported by the Rockstar App (a mobile platform for mentor access, business promotion, and investment pitching), a crowdfunding platform, and business support services including sales outsourcing and legal advice.

Product overview

Rockstar Group is a private investment group founded in 2007, operating as a portfolio of business support and mentoring companies. The core offering is Rockstar Mentoring — a face-to-face 1-to-1 business mentoring service connecting entrepreneurs with accomplished mentors including Sir Tom Hunter, Gok Wan, and George Berkowski. This is supported by the Rockstar App (mobile platform for accessing mentors, promoting businesses, and connecting with investors), Rockstar Crowdfunding (investment/funding platform), and Rockstar Hubs International (providing sales outsourcing, legal services, app development, and hedge fund services). The company has helped over 8,500 businesses since inception.

Differentiator

Problem solved

Functional benefit

Products and services

• Rockstar Mentoring

Quantifiable outcome

• 20x ROI on mentorship fees (Aleem Tejani case study)
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• SCORE: US-based nonprofit that pairs entrepreneurs with experienced mentors for free or low-cost sessions. Directly comparable to Rockstar Mentoring on the mentor-matching model and SMB/startup target segment, though operating at much larger scale and on a nonprofit basis.
• Clarity.fm: Marketplace for paid one-to-one expert calls with entrepreneurs and specialists. Mirrors Rockstar's hourly paid mentoring model with named experts, though Clarity is fully remote/app-based while Rockstar emphasises face-to-face sessions.
• ActionCOACH: Global business coaching franchise targeting SMBs with structured coaching programmes and accountability models. Comparable to Rockstar on the structured 6-month mentoring offering targeting British entrepreneurs, with overlapping value proposition of ROI-focused coaching.
• MicroMentor: Online platform connecting small business owners with volunteer entrepreneur mentors. Closely comparable to the Rockstar App's mentor matching and community-driven mentoring flow, although MicroMentor is free and nonprofit whereas Rockstar monetises per hour.

Emerging players

• GrowthMentor: Subscription-based marketplace connecting startup founders and marketers with vetted growth mentors for short sessions. Comparable to Rockstar's app-based mentor matching and subscription/community-led model, focused on the same SMB/startup persona.

Regional players

• Crowdcube: UK-based equity crowdfunding platform that helps founders raise capital from a community of investors. Directly comparable to Rockstar's crowdfunding/investing subsidiary in the same geography and target customer (UK SMBs and startups raising capital).
• SeedLegals: UK platform providing legal and fundraising infrastructure to early-stage startups. Comparable to Rockstar's broader business-support ecosystem (legal, fundraising) for UK-based entrepreneurs, though SeedLegals is software-first while Rockstar bundles mentor-led services.

Broad incumbents

• Strategic Coach: Established coaching franchise founded by Dan Sullivan serving entrepreneurs with quarterly workshops and 1-to-1 coaching. Overlaps with Rockstar's high-end entrepreneur mentoring tier, though Strategic Coach operates at a much higher price point and global scale.
• British Library Business & IP Centre: National resource offering free business advice, mentoring, and IP support to UK entrepreneurs. Already referenced as a Rockstar endorser, it represents a publicly funded adjacent service competing for the same mentee base on price.
• Tony Robbins Business Mastery: High-profile large-group business coaching programme led by a celebrity entrepreneur. Comparable in positioning (celebrity-led, results-oriented entrepreneur development) but operates at much higher ticket prices and in group rather than 1-to-1 formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RockstarGroupBusinessMentoring
• Xx.com/rockstar_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockstar Group