What Saigon Co.op does

Saigon Co.op (legal name: Liên hiệp Hợp tác xã Thương mại Tp Hồ Chí Minh) is a Vietnam-based consumer goods retailer operating as a cooperative union under Vietnamese law, headquartered in Ho Chi Minh City. Founded in 1989 and operating as a multi-format, multi-brand ecosystem since transitioning to modern retail in 1996, the company runs approximately 800 points of sale across 22 of 34 Vietnamese provinces under brands including Co.opmart (hypermarkets), Co.opmart Pro (premium international-standard supermarkets, launched 2025), Co.opXtra (joint-venture hypermarkets with Singapore's NTUC FairPrice), Co.op Food (fresh-food convenience), Co.op Smile (modern grocery), Cheers 24h (convenience), Finelife (premium supermarkets), SC VivoCity, Sense City, and Sense Market (malls/modern markets). The company also operates the Co.op Online e-commerce platform, serves ~1 million customer visits per day, and holds a 21.2% share of Vietnam's modern grocery retail market with 4 million loyalty members and over 32,000 billion VND in 2025 revenue.

The business model is anchored on point-of-sale retail across physical and online channels, supplemented by over 2,000 private-label SKUs (Co.op Happy, Co.op Select, Co.op Finest) developed with 100+ domestic manufacturers, a price-stabilization program across 9 essential goods categories, and a 600+ supplier B2B sourcing network. Saigon Co.op also derives revenue from import/export and distribution (notably OCOP and regional agricultural products), investment and real estate development via its SCID subsidiary (SC VivoCity, Sense City, Charmant Suites Can Tho hotel), logistics, training, and CSR platforms. The 2026 Saigon League alliance extends the model into tourism (Saigontourist), finance (Saigonbank), sourcing/logistics (SATRA), and academia (Saigon University), while a new Consumer Cooperative membership model targets 1 million members by 2030. Technology infrastructure includes AI/ML for inventory, customer service personalization, and marketing optimization supported by cloud-based systems, alongside e-commerce, supplier portal, and centralized distribution (Kho Lê Minh Xuân 3, Bình Dương fresh-food hub, CJ Group logistics partnership).

Name

Saigon Co.op

Legal name

Liên hiệp Hợp tác xã Thương mại Tp Hồ Chí Minh

Website

https://saigonco-op.com.vn

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Saigon Co.op is a Vietnam-based cooperative union operating ~800 multi-format retail points (Co.opmart, Co.opXtra, Co.op Food, Cheers, Finelife, Co.opmart Pro) across 22 provinces, serving 1 million daily customers with 32,000B+ VND in 2025 revenue and a 21.2% share of modern grocery retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - Physical and Online: The primary revenue stream is retail sales across physical stores (Co.opmart, Co.opXtra, Co.op Food, Cheers, Co.op Smile, Finelife, SC VivoCity, Sense City) and online channels (Co.op Online). Customers pay at point of sale for merchandise. Total revenue for 2025 exceeded 32,000 billion VND.
2. Private Label / Own-Brand Products: Saigon Co.op develops and sells private label products (Co.op Happy, Co.op Select, Co.op Finest, Co.op Finest Finest) under its own brands. Over 2,000 SKUs are manufactured by domestic partners and sold exclusively through Saigon Co.op's retail network, generating revenue through product margin.
3. Export, Import & Distribution: Saigon Co.op earns commission and transaction fees by connecting domestic agricultural producers and OCOP product suppliers to consumers through its nationwide retail network. The company organizes supply-demand linkage programs and product weeks for regional specialties.
4. Investment and Real Estate Development: Through its subsidiary SCID (Saigon Co.op Investment and Development JSC), the company earns returns from real estate development, shopping mall operations (SC VivoCity, Sense City), hotel operations (Charmant Suites Can Tho), and infrastructure development for the retail network.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Saigon Co.op operates Vietnam's most diversified multi-format retail network — selling consumer goods through hypermarkets (Co.opmart, Co.opmart Pro, Co.opXtra), convenience stores (Co.op Food, Cheers 24h), modern department stores (Co.opSmile), premium supermarkets (Finelife), shopping centers (SC VivoCity, Sense City, Sense Market), and the Co.op Online e-commerce platform. The company sells 80,000+ SKUs including 2,000+ private label products developed with 100+ domestic Vietnamese manufacturers across value, standard, and premium tiers.

Product overview

Saigon Co.op operates a multi-format, multi-brand retail ecosystem anchored by its flagship Co.opmart hypermarket chain alongside a diverse portfolio of store formats and private label products. The portfolio includes Co.opmart (standard hypermarkets), Co.opmart Pro (premium international-standard supermarkets launched 2025), Co.opXtra (joint-venture hypermarkets with NTUC FairPrice), Co.op Food (fresh food convenience stores), Co.opSmile (modern department stores), Cheers (24h convenience stores with NTUC FairPrice), and Finelife (premium supermarkets). E-commerce is served through Co.op Online. Private label offerings are organized across three tiers — Co.op Happy (value), Co.op Select (mid-tier), and Co.op Finest (premium) — spanning over 2,000 SKUs developed with 100+ domestic Vietnamese manufacturers. Beyond retail, the ecosystem encompasses investment (SCID), import/export and distribution, food manufacturing, commercial real estate (SC VivoCity, Sense City, Sense Market), training services, and community programs including the Co.op Cares CSR platform. The company is structured as a cooperative union under Vietnamese law, with subsidiary units and joint ventures.

Differentiator

Problem solved

Functional benefit

Brands

• Co.op Happy (Tiết kiệm): Economy tier private label product line
• Co.op Select (Phổ thông)
• Co.op Finest (Cao cấp)
• Co.op Cares
• Chuỗi giá trị Sài Gòn

Products and services

• Co.opmart Vietnamese hypermarket chain and flagship retail format of Saigon Co.op, offering a wide range of consumer goods across food, household, and personal care categories for everyday shopping needs of Vietnamese families.
• Co.opmart Pro Premium international-standard supermarket format launched by Saigon Co.op in 2025, representing its highest-tier retail format targeting upscale consumer segments with a curated assortment and enhanced in-store experience.
• Co.opXtra Hypermarket format operated as a joint venture between Saigon Co.op and Singapore's NTUC FairPrice, offering large-format retail with an expanded assortment.
• Co.op Food Fresh food convenience store chain providing safe and convenient access to fresh food products for consumers.
• Co.opSmile Modern department store format modernizing the traditional Vietnamese grocery store with quality goods and competitive prices.
• Cheers 24-hour convenience store chain launched as a joint venture between Saigon Co.op and Singapore's NTUC FairPrice.
• Finelife Premium supermarket format targeting consumers seeking high-quality and specialty products.
• Co.op Online Proprietary online shopping channel enabling customers to purchase across the full product range with home delivery, accessible via website and mobile app.
• Co.op Happy (Private Label) Budget/value private label brand positioned as an affordable option for cost-conscious consumers within the Saigon Co.op retail network.
• Co.op Select (Private Label) Mid-tier private label brand positioned for general everyday consumers, offering quality products at competitive prices across food, household, and personal care categories.
• Co.op Finest (Private Label) Premium private label brand offering higher-quality and specialty products, including Co.op Finest ST25 eco-friendly rice ranked #1 in 2025 consumer preference voting.
• Sense City Integrated shopping mall combining diverse retail, dining, and service offerings in a modern retail environment.
• Sense Market Modern market format bringing upgraded traditional market shopping experiences with improved infrastructure and product quality standards.
• SC VivoCity Large shopping mall developed in partnership, serving as a major retail and lifestyle destination.

Quantifiable outcome

• 21.2% market share of modern grocery retail in Vietnam, making it the leading domestic retailer
• +5 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• SATRA (Tổng công ty Thương mại Sài Gòn)coreStrategic or Co-development Partner · 17 June 2026Partnership within the Saigon League (Liên minh Thương hiệu Sài Gòn) signed on June 17, 2026. SATRA is responsible for organizing supply sources, logistics, and product quality standardization. Saigon Co.op leverages SATRA's sourcing strength to enhance its distribution capabilities. Both parties are working toward a 'Chuỗi giá trị Sài Gòn' (Saigon Value Chain) branded product group.
• Saigontourist GroupflagshipStrategic or Co-development Partner · 17 June 2026Partnership within the Saigon League (Liên minh Thương hiệu Sài Gòn) signed on June 17, 2026. Saigon Co.op collaborates with Saigontourist Group to develop integrated service packages combining retail, travel, accommodation, dining, and events. The partnership aims to create bundled offerings that connect tourists with Saigon Co.op's retail products and vice versa.
• Saigonbank (Ngân hàng TMCP Sài Gòn Công Thương)flagshipStrategic or Co-development Partner · 17 June 2026Partnership within the Saigon League signed on June 17, 2026. Saigonbank provides financial services, credit solutions, and payment systems for the broader ecosystem of Saigon League partners. The integration aims to offer bundled financial and retail benefits across the alliance.
• Trường Đại học Sài Gòn (Saigon University)flagshipStrategic or Co-development Partner · 17 June 2026Partnership within the Saigon League signed on June 17, 2026. Saigon University is responsible for human resources training, research, AI applications, and data analytics. The university collaborates with member enterprises for internship programs, talent recruitment, research transfer, and technology application within the retail and distribution ecosystem.
• Luc Ngan Bac Ninh (via People's Committee)coreStrategic or Co-development Partner · 1 June 2026Partnership to consume Luc Ngan lychee from Bac Ninh province through Saigon Co.op's retail network. Signed cooperation agreement on June 1, 2026, at Co.opXtra Linh Trung. The partnership establishes a direct link between Bac Ninh agricultural producers and modern retail distribution.
• Hai Phong City Department of Industry and TradecoreStrategic or Co-development Partner · 27 May 2026Partnership to promote and sell Hai Phong's Thanh Ha lychee (300 tons distributed nationwide) and OCOP products through Saigon Co.op's 800+ store network. Includes signing of cooperation agreements between Hai Phong cooperatives/farmers and Saigon Co.op, and a dedicated Hai Phong product week at Co.opmart Hai Phong.
• Ministry of Agriculture and Environment (Vietnam)coreOthers · 17 December 2025Government partnership for food supply assurance and food safety oversight. Ministry officials conducted inspection visits to Co.opmart stores (e.g., Ly Thuong Kiet store) to verify supply chain readiness for Tet holidays, and assessed the company's food safety management systems including rapid testing labs.
• SinnerGrain / Domestic ST25 Rice ProducerscoreStrategic or Co-development Partner · 29 November 2025Partnership with Vietnamese ST25 fragrant rice producers (eco rice from shrimp fields). Co.op Finest ST25 rice achieved #1 ranking in the 2025 'Hàng Việt Nam được người tiêu dùng yêu thích' consumer preference awards. This demonstrates Saigon Co.op's role in developing and promoting premium Vietnamese agricultural products.
• Bel VietnamminorGTM or Marketing Partner · 12 July 2025CSR partnership in the Operation Smile charitable surgery program. Bel Vietnam and Saigon Co.op co-funded free cleft palate/harelip surgeries for underprivileged children at University of Medicine and Pharmacy Hospital in HCMC, demonstrating joint commitment to social responsibility.
• Unilever VietnamminorGTM or Marketing Partner · 12 February 2025Annual 'Chuyến xe hạnh phúc' (Happy Bus) co-sponsor bringing 900 workers home for Tet. Unilever Vietnam is one of multiple corporate sponsors (also including Mondelez, Suntory PepsiCo, Nestlé, Dutch Lady, Masan Group, MaxKleen, Wilmar, BHC) supporting the program. The partnership provides sponsorship funds and goods for distribution during the Tet travel program.
• P&G Vietnam (Procter & Gamble)coreGTM or Marketing Partner · 1 January 2024Long-standing strategic marketing and CSR partnership. P&G Vietnam and Saigon Co.op co-implemented the 'Siêu thị nhân ái' (Charity Supermarket) program for cancer patients, donated 3 million liters of clean drinking water to communities, and collaborated on the 'P/S Superhero' dental care program across 35+ Co.opmart stores. The partnership combines consumer goods supply with community welfare initiatives.
• Metro Vietnam (Bến Thành - Suối Tiên line)minorChannel Partner/ Reseller/ Distributor · 1 January 2024Transit-oriented retail partnership linking Saigon Co.op stores with the Ben Thanh - Suoi Tien Metro line. This enhances accessibility to Co.opmart and other Saigon Co.op retail formats for metro commuters, creating a convenient omnichannel shopping experience near transit stations.
• CJ Group (South Korea)coreTechnology or Integration · 30 March 2023Strategic partnership signed in 2023 for logistics and goods transportation. CJ Group provides logistics expertise and operational capabilities to optimize Saigon Co.op's supply chain. The partnership was highlighted at the 2023 Supplier Conference with ~600 attendees.
• Co.op Sapporo (Japan)minorStrategic or Co-development Partner · 1 January 2023Cooperation in human resources training and development. Co.op Sapporo, the Japanese cooperative partner, shares expertise in cooperative management, retail operations, and staff training. The partnership supports knowledge exchange between Vietnamese and Japanese cooperative models.
• NTUC FairPrice (Singapore)coreStrategic or Co-development Partner · 1 January 2013Joint venture partnership established in 2013 to develop the Co.opXtra hypermarket format — a large-format retail store operated as a joint venture between Saigon Co.op (leading Vietnamese retailer) and NTUC FairPrice (leading Singaporean retailer). The partnership was later extended in 2018 to develop the Cheers convenience store chain, bringing Singaporean retail expertise to the Vietnamese market. Co.opXtra operates 6 stores in HCMC as of 2025.

Scale indicators12 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Ministop Vietnam: Ministop (Japanese-owned) operates convenience stores in Vietnam targeting urban and high-traffic locations. It competes with Saigon Co.op's Cheers and Co.op Food convenience formats with strong Japanese retail operational expertise and standardized product assortment.
• Lotte Mart Vietnam: Lotte Mart operates hypermarkets in major Vietnamese cities (HCMC, Hanoi). It competes with Saigon Co.op's Co.opmart and Co.opXtra formats in modern grocery retail, with backing from Korean Lotte Group's regional supply chain and established Korean private label brands.
• Aeon Vietnam: Aeon operates large-scale hypermarkets and integrated shopping malls in Vietnam (Aeon Mall, Aeon Citimart). It competes with Saigon Co.op's Co.opmart hypermarkets and SC VivoCity/Sense City mall operations in modern retail real estate with backing from Japanese parent Aeon Group.
• Central Retail Vietnam (Big C, GO!): Central Retail (Thai-owned) operates Big C and GO! hypermarkets and supermarkets across Vietnam. It is a direct competitor to Saigon Co.op's Co.opmart hypermarket chain with similar large-format retail, consumer goods assortment, and mall-based retail real estate strategy.
• Bach Hoa Xanh (Mobile World Investment Corp): Bach Hoa Xanh is Vietnam's fastest-growing small-format grocery chain with thousands of stores, owned by Mobile World Investment Corp. It competes directly with Saigon Co.op's Co.op Food and Co.op Smile formats in fresh and convenience grocery with a focused, technology-led small-format model.
• Circle K Vietnam: Circle K operates a nationwide chain of convenience stores in Vietnam, primarily in HCMC, Hanoi, and other urban centers. It directly competes with Saigon Co.op's Cheers 24h format in convenience retail with strong international brand backing and standardized operations.
• 7-Eleven Vietnam: 7-Eleven Vietnam operates hundreds of convenience stores across HCMC and other major cities. It directly competes with Saigon Co.op's Cheers 24h convenience store chain in urban convenience retail with international brand recognition and standardized global operating model.
• Mega Market Vietnam (CP Group): Mega Market (formerly Metro Cash & Carry Vietnam, now owned by Thai CP Group) operates cash-and-carry/wholesale centers serving both B2B and B2C customers. It competes with Saigon Co.op's bulk distribution and B2B supplier programs in modern wholesale retail.
• WinMart (Masan Group): WinMart is Vietnam's largest domestic modern grocery chain, owned by Masan Group, operating supermarkets, mini-marts, and convenience stores nationwide. It is Saigon Co.op's most direct competitor in modern grocery retail with comparable scale and format breadth.

Regional players

• NTUC FairPrice (Singapore): NTUC FairPrice is Singapore's largest cooperative retailer and Saigon Co.op's joint venture partner for Co.opXtra hypermarkets and Cheers convenience stores since 2013 and 2018. Operates in a different geography but shares the cooperative retail business model and provides operational expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cooptuyendung
• TikToktiktok.com/@tuyendung_saigonco.op
• LinkedInlinkedin.com/company/saigon-co.op

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saigon Co.op