Wakefields Jewellers
Wakefields Jewellers is a family-owned luxury jewellery and watch retailer founded in 1911 in Horsham, UK, operating a single showroom with an in-house goldsmith workshop and serving engagement, wedding, fine jewellery, and luxury watch customers as an Official Rolex and TUDOR retailer.
- Company typePrivate
- Founded1911
- HeadquartersHorsham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wakefields Jewellers does
Wakefields Jewellers is a privately held, family-owned luxury jewellery and watch retailer founded in 1911 and headquartered at a single showroom on West Street in Horsham, West Sussex, United Kingdom. The company sells fine jewellery (engagement rings, wedding bands, eternity rings, necklaces, earrings, bracelets), laboratory-grown diamond pieces, pre-owned jewellery, and luxury timepieces, operating as an Official Rolex Retailer and authorised TUDOR dealer with new, certified pre-owned, and serviced Rolex watches. The technical backbone combines an in-house workshop staffed by Master Goldsmiths with modern CAD design tooling, enabling bespoke commissions (custom engagement rings, heirloom redesigns, coloured gemstone creations), repairs, resizing, engraving, and on-site watch servicing.
The business model blends appointment-based showroom retail with e-commerce (browse, Click & Collect, next-day UK delivery, and limited shipping to France). Pricing is unit-based across precious metals (9ct, 18ct gold, platinum) and gemstones, with engagement rings ranging from approximately £1,275 to over £19,750 and bespoke pieces reaching £45,000+. 0% Interest Free Credit is offered on selected items, and ancillary services — valuations, ear piercing, gift cards — round out the revenue mix. Customer segments are exclusively B2C, spanning engagement and wedding buyers, luxury watch enthusiasts, fine jewellery collectors, and bespoke design seekers, served through the Horsham showroom, a multi-channel marketing presence (Instagram, Facebook, Pinterest, blog, 'Renowned' magazine), and SEO-optimised product catalogues. Strategic direction includes a planned physical showroom expansion in 2027-2028, the Certified Pre-Owned Rolex programme, a lab-grown diamond line, and the recent extension of e-commerce shipping to France.
Wakefields Jewellers firmographics
Firmographics- Name
- Wakefields Jewellers
- Legal name
- Wakefields Jewellers
- Website
- https://wakefieldsjewellers.co.uk
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wakefields Jewellers is a family-owned luxury jewellery and watch retailer founded in 1911 in Horsham, UK, operating a single showroom with an in-house goldsmith workshop and serving engagement, wedding, fine jewellery, and luxury watch customers as an Official Rolex and TUDOR retailer.
- Ownership category
- akta.pro rank
Wakefields Jewellers industry classification
Industry- Product category
- Luxury Jewellery & Watches
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Bridal & Engagement Jewelry Retail (CRAKAGAC)
- akta.pro secondary industries
- Bridal & Engagement Jewelry Manufacturing (CRAKAIAC), Diamond Jewelry (CRAKAAAA), Bridal Jewelry Services (Sizing, Engraving, Cleaning, Appraisals, Warranties/Insurance Add-ons) (CRAKACAJ)
Keywords
Where Wakefields Jewellers is headquartered
LocationHeadquarters
- HQ city
- Horsham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wakefields Jewellers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Fine Jewellery Sales: Sale of engagement rings, wedding rings, eternity rings, earrings, necklaces, bracelets and other fine jewellery pieces. Wide price range from approximately £1,000 to £70,000+ with various precious metals (9ct, 18ct gold, platinum) and gemstone options including diamonds and coloured gemstones.
- Luxury Watch Sales: Authorised Rolex and TUDOR retailer offering new and certified pre-owned luxury watches. Rolex collections include Datejust, Day-Date, Sky-Dweller, Submariner, GMT Master II, Cosmograph Daytona. TUDOR collections include Black Bay, Pelagos, Ranger, Royal, 1926, Clair De Rose.
- Watch Servicing and Repairs: In-house watch service centre offering servicing, repairs, watch battery replacement and strap adjustments for luxury timepieces including Rolex and TUDOR watches.
- Jewellery Repairs and Engraving: On-site workshop providing jewellery repairs, resizing, cleaning, polishing, and custom engraving services for jewellery pieces.
- Bespoke Jewellery Design: Commission-based custom jewellery design service creating one-of-a-kind pieces from consultation through design sketches, CAD rendering, to final craftsmanship. Services include redesigning family heirlooms and creating coloured gemstone creations.
- Valuation Services: Jewellery and watch valuation services, likely for insurance and documentation purposes.
- Ear Piercing: Professional ear piercing boutique service.
- Interest Free Credit: 0% finance options offered across selected jewellery and watches, enabling customers to spread purchase costs over multiple months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | 0% Interest Free Credit financing |
| Other | Pay-as-you-go | Standard UK Delivery |
| Other | Pay-as-you-go | International Shipping to France |
| Unit Pricing | Pay-as-you-go | Engagement Rings - Various price points |
| Unit Pricing | Pay-as-you-go | Lab Grown Diamond Engagement Rings |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Wakefields Jewellers product offering
Product offeringCore offering
Wakefields Jewellers is a family-owned luxury jewellery and watch retailer operating from its Horsham showroom and e-commerce platform. It sells engagement rings, wedding rings, eternity rings, fine jewellery, and authorised Rolex and TUDOR timepieces, and provides in-house services including bespoke jewellery design, jewellery repairs and engraving, watch servicing, ear piercing, and valuations.
Product overview
Wakefields Jewellers is a family-owned luxury jewellery and watch retailer established in 1911, operating from Horsham, West Sussex. The company offers a comprehensive portfolio of fine jewellery products and services centred around three core pillars: engagement and wedding rings, fine jewellery (including earrings, bracelets, and necklaces), and luxury watches (Rolex and TUDOR). The product line includes both natural and laboratory-grown diamond jewellery, pre-owned pieces, and exclusive branded collections from designers such as FOPE, Brown & Newirth, Diamond by Appointment, Andrew Geoghegan, Shaun Leane, and Cammilli Firenze. Wakefields complements its retail offerings with in-house services including bespoke jewellery design, jewellery repairs and engraving, watch servicing, ear piercing, valuations, and 0% interest-free credit financing. The company operates as an Official Rolex Retailer and offers certified pre-owned Rolex watches, with dedicated TUDOR watch collections including Black Bay, Pelagos, and Royal lines. Additional offerings include the Renowned editorial magazine, The Tucson Collection, The WOW Collection, and The Vault sale section. The bespoke design service enables customers to create custom engagement rings, redesign heirlooms, or commission coloured gemstone creations using the company's in-house Master Goldsmiths and state-of-the-art workshop technology.
Differentiator
Problem solved
Functional benefit
Brands
- Renowned: A magazine published by Wakefields featuring fine jewellery, luxury watches, and bespoke design stories.
- The Tucson Collection
- The WOW Collection
- The Vault
Products and services
- Engagement Rings Diamond and gemstone engagement rings in single stone, cluster, three stone, and coloured gemstone designs from brands such as Diamond by Appointment and Wakefields' own label.
- Wedding Rings Classic and contemporary wedding bands in 9ct and 18ct gold, platinum, and mixed metals, with optional diamond detailing.
- Eternity Rings Half and full eternity rings in precious metals with diamond and gemstone options to mark commitment milestones.
- Fine Jewellery Hand-selected fine jewellery including diamond rings, necklaces, earrings, and bracelets in classic and contemporary designs.
- Laboratory Grown Diamond Jewellery Lab-grown diamond engagement rings and fine jewellery in D-F colour and VS clarity, handcrafted with no post-growth treatments.
- Rolex Watches New Rolex timepieces from authorised retailer status, including Datejust, Day-Date, Sky-Dweller, Submariner, GMT Master II, and Cosmograph Daytona collections.
- Rolex Certified Pre-Owned Certified pre-owned Rolex watches that have been inspected and authenticated, sold with certification.
- TUDOR Watches TUDOR timepieces including Black Bay, Pelagos, Ranger, Royal, 1926, and Clair De Rose collections, offered as an authorised TUDOR dealer.
- Bespoke Jewellery Design Custom jewellery design service that creates one-of-a-kind pieces such as engagement rings, redesigned heirlooms, and coloured gemstone commissions using in-house Master Goldsmiths and CAD design.
- Jewellery Repairs & Engraving In-house workshop services including jewellery repairs, resizing, cleaning, polishing, and custom engraving by skilled goldsmiths.
- Watch Servicing & Repairs In-house watch service centre offering servicing, repairs, battery replacement, and strap adjustments for luxury timepieces.
- Ear Piercing Professional ear piercing service available in-store with a dedicated piercing boutique.
- Valuation Services Professional jewellery and watch valuation services for insurance and documentation purposes.
- 0% Interest Free Credit Finance option enabling customers to spread the cost of selected jewellery and watches across multiple months at 0% interest.
- Gift Cards Gift cards redeemable in-store for jewellery, watches, and accessories.
- Pre-Owned Jewellery Pre-owned and vintage jewellery collection featuring unique and intricate designs including rings, brooches, and antique pieces.
- Watch Boxes & Winders Luxury watch storage solutions including watch boxes and watch winders for automatic timepieces.
- Cufflinks Gentlemen's cufflinks in precious metals and with gemstone detailing, including designs from Deakin & Francis.
Companies that use Wakefields Jewellers
Customer profileSegments4 records
Ideal customer profiles4 records
Wakefields Jewellers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wakefields Jewellers partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- RolexcoreWakefields Jewellers is proud to be part of the worldwide network of Official Rolex Retailers, allowed to sell and maintain Rolex Watches. As an official retailer, Wakefields offers new Rolex watches, accessories, and Rolex Certified Pre-Owned timepieces. The partnership includes access to Rolex marketing materials, brand standards, and the authority to represent the Rolex brand in their Horsham showroom.
- TUDORcoreAuthorised TUDOR dealer offering the full range of TUDOR watches including Black Bay, Pelagos, Ranger, Royal, 1926, Clair De Rose, and various limited editions. TUDOR products are available in-store with expert consultation and after-sales support.
- FOPEcoreFOPE is featured as a key brand partner in Wakefields' fine jewellery collection, known for timeless elegance and innovative flexible design. Wakefields showcases FOPE jewellery in their showroom and online.
- Brown & NewirthcoreBrown & Newirth is a prestige jewellery brand partner offering refined elegance collections including the 'Created' lab-grown diamond collection. Wakefields offers their engagement rings and fine jewellery with 0% finance options.
- Diamond by AppointmentcoreDiamond by Appointment is a key brand partner providing bespoke brilliance with exceptional diamonds. Their collection includes various engagement ring styles and wedding rings.
- Andrew GeoghegansecondaryModern luxury brand partner featuring Andrew Geoghegan's visionary designs that fuse bold creativity with timeless sophistication.
- Shaun LeanesecondaryAvant-garde jewellery designer partner featuring Shaun Leane's daring designs that embody edgy elegance.
- Cammilli Firenze (Annamaria Cammilli)secondaryItalian luxury jewellery brand featuring Annamaria Cammilli's sculptural designs inspired by nature's organic forms combined with Italian flair.
- LaliquesecondaryLuxury French brand partner featured in Wakefields' gifts section, known for crystal, jewellery, and fragrance creations.
- Deakin & FrancissecondaryBritish jewellery brand partner available at Wakefields, known for quality craftsmanship and design.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Wakefields Jewellers competitors and assessment
Company assessmentDirect peers
- Beaverbrooks: UK family-owned jewellery retailer with a network of stores selling engagement rings, wedding rings, fine jewellery and watches (including authorised luxury watch brands). Comparable multi-generational family heritage and similar omnichannel model make it the closest scaled independent peer.
- Berry's Jewellers: Long-established UK independent luxury jeweller with stores in York and surrounding region, offering fine jewellery, engagement rings, watches and in-house workshop services. Closely mirrors Wakefields' independent-store, heritage-led, multi-brand format.
- David M Robinson Jewellers: UK independent luxury jeweller with multiple showrooms selling Rolex, TUDOR and other luxury watches plus fine and bridal jewellery. Closely comparable authorised-dealer watch model and independent heritage positioning.
- Watches of Switzerland Group: UK-headquartered authorised retailer of Rolex, TUDOR and other luxury Swiss watches, plus pre-owned programmes. Operates the same authorised-dealer model with showroom-led luxury experience and in-house servicing, though at materially greater scale.
- Mappin & Webb: Heritage UK luxury jeweller (founded 1777) selling engagement rings, fine jewellery, watches and silverware through showrooms and online. Overlaps strongly on bridal-led assortment, luxury positioning and showroom experience.
- Boodles: UK family-owned fine jewellery house with showrooms in London and other UK cities, known for engagement rings and high-end fine jewellery. Comparable in being a UK-rooted, multi-generational family business in the bridal and fine jewellery segment.
- Fraser Hart: UK jewellery retail chain (part of the Aurum group) offering engagement rings, wedding rings, watches and fine jewellery across multiple stores. Competes in the same bridal-led product categories and mid-premium price points.
- Goldsmiths (Signet Jewellers): UK-wide jewellery retail chain operated by Signet, selling engagement rings, wedding rings, watches and designer jewellery. Operates in the same product categories and target market but with a chain-store footprint rather than an independent single-showroom model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wakefields Jewellers social profiles
Digital presenceWakefields Jewellers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wakefields Jewellers leadership team
Management profileNumber of profiles
Profiles1 record
Wakefields Jewellers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wakefields Jewellers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wakefields Jewellers
What does Wakefields Jewellers do?
Wakefields Jewellers is a family-owned luxury jewellery and watch retailer operating from its Horsham showroom and e-commerce platform. It sells engagement rings, wedding rings, eternity rings, fine jewellery, and authorised Rolex and TUDOR timepieces, and provides in-house services including bespoke jewellery design, jewellery repairs and engraving, watch servicing, ear piercing, and valuations.
Is Wakefields Jewellers a public or private company?
Wakefields Jewellers is a private company. It is classified as family owned and is currently operating.
When was Wakefields Jewellers founded?
Wakefields Jewellers was founded in 1911. It employs 11 to 50 people.
Where is Wakefields Jewellers based?
Wakefields Jewellers is headquartered in Horsham, United Kingdom, in the Europe region.
How does Wakefields Jewellers make money?
Eight revenue lines are on record. Fine Jewellery Sales are the primary driver. The others are luxury Watch Sales, watch Servicing and Repairs, jewellery Repairs and Engraving, bespoke Jewellery Design, valuation Services, ear Piercing and interest Free Credit.
Who are Wakefields Jewellers's main competitors?
Direct peers on record are Beaverbrooks, Berry's Jewellers, David M Robinson Jewellers, Watches of Switzerland Group, Mappin & Webb, Boodles, Fraser Hart and Goldsmiths (Signet Jewellers).
Does Wakefields Jewellers have an API?
No public API is recorded for Wakefields Jewellers.
What industry is Wakefields Jewellers in?
Wakefields Jewellers's product category is Luxury Jewellery & Watches. Its primary akta.pro industry code is CRAKAGAC, Bridal & Engagement Jewelry Retail, with a secondary code of CRAKAIAC, Bridal & Engagement Jewelry Manufacturing. Its NAICS code is 458310 and its SIC code is 5944.