Life Choices Pregnancy Care Center

What Life Choices Pregnancy Care Center does

Life Choices Pregnancy Care Center is a nonprofit charitable organization headquartered at 130 East Pine Log Road in Aiken, South Carolina, that delivers free pregnancy-related medical and support services to women and families in the local community. The organization operates a single physical clinic (open Monday through Thursday on a partial-day schedule) and offers a coordinated suite of five core services: medical-grade urine pregnancy testing, limited obstetric ultrasounds for confirming viability and gestational age, confidential options consultations covering parenting, adoption, and abortion information, parenting education programs, and post-abortion peer support. Supplementary offerings include dedicated resources for male partners, adoption agency referrals, and material assistance (diapers, clothing, baby gear).

The technology stack is limited to standard clinical equipment — hCG-detecting pregnancy test kits and ultrasound imaging machines (both transabdominal and transvaginal) — with no proprietary software, digital platform, or AI components. Service delivery is conducted entirely in person at the Aiken facility, with appointments scheduled via phone or the website contact form. No mobile applications, APIs, or third-party integrations are referenced.

The business model is donation-funded: all client services are provided at no cost, with the organization explicitly stating it does not bill insurance. Revenue flows in through community donations processed via Tithe.ly (an online giving platform). Go-to-market is community-led, relying on word-of-mouth referrals, organic social media, and the organization's website for client acquisition. The stated disclaimer that the center "does not perform or refer for abortions" positions it explicitly within the pregnancy resource center (PRC) model common to faith-based nonprofits in the United States.

Name

Life Choices Pregnancy Care Center

Legal name

Life Choices Pregnancy Care Center

Website

https://pregnancyaiken.com

Company type

Private

Operating status

Operating

Short description

Life Choices Pregnancy Care Center is a nonprofit organization in Aiken, South Carolina that provides free pregnancy testing, ultrasounds, options consultations, parenting education, and post-abortion support to local women and families, funded by community donations.

Ownership category

akta.pro rank

Product category

Pregnancy Care Services

NAICS

Family Planning Centers (621410)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAKAJAG

Family Planning & Contraception (Including Abortion Care)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

Keywords

• Pregnancy care services
• Crisis pregnancy support
• Free pregnancy testing
• Obstetric ultrasound services
• Parenting education programs

Headquarters

HQ city

Aiken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Donations and Charitable Contributions: As a nonprofit pregnancy care center, Life Choices relies on donations from the community to fund operations. The website features a 'Give' link to Tithe.ly for online donations. All services are provided free of charge to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Life Choices Pregnancy Care Center is a nonprofit organization that provides free, confidential pregnancy-related services to women and families in Aiken, South Carolina. Its core offerings include medical-grade urine pregnancy testing, limited obstetric ultrasounds to confirm viability and gestational age, options consultations covering parenting, adoption, and abortion, parenting education programs, post-abortion peer counseling and support groups, and material assistance such as diapers, clothing, and baby gear. All services are provided at no cost to clients and the center does not perform or refer for abortions.

Product overview

Life Choices Pregnancy Care Center is a nonprofit pregnancy support organization offering a coordinated suite of services designed to guide women through unexpected pregnancy decisions. The core service portfolio includes five primary offerings: free pregnancy testing (medical-grade urine tests detecting hCG), free limited ultrasounds (providing gestational age, viability, and location information), Options Information consultations (confidential appointments exploring parenting, adoption, and abortion), Educational Opportunities (parenting classes covering prenatal care, childbirth, infant care, and child development), and Post-Abortion Support (peer counseling and support groups). These services are supplemented by informational resources on abortion, adoption, and parenting, plus dedicated support services for men. All services are free, confidential, and provided in a non-judgmental environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy Testing Free, confidential medical-grade urine pregnancy tests that detect hCG hormone levels to confirm pregnancy, offered in a supportive environment to women in the Aiken, SC community.
• Ultrasounds Free, limited obstetric ultrasounds using sound waves to create images of the uterus and developing pregnancy, providing essential information about gestational age, viability, and pregnancy location to guide pregnancy decisions. Both transabdominal and vaginal ultrasound methods are available.
• Options Information Free, confidential Options Consultation appointments providing non-judgmental guidance on parenting, adoption, and abortion, including medically accurate information and practical resources for women facing unexpected pregnancy.
• Educational Opportunities Parenting education programs covering prenatal care, childbirth preparation, infant care, child development, and parenting skills, offered in one-on-one or group sessions with practical resources like diapers and baby gear.
• Post-Abortion Support Peer counseling, support groups, and one-on-one support services for women processing emotions after abortion, providing a safe, compassionate space for healing.
• Adoption Information Compassionate support and accurate information about adoption options, including open, semi-open, and closed adoption plans, with connections to reputable adoption agencies.
• Parenting Support Educational opportunities and practical resources for those considering parenting, including one-on-one mentoring, prenatal care information, infant care guidance, and material assistance such as diapers and baby gear.
• Abortion Information Educational information about chemical and surgical abortion procedures, including risks, gestational age considerations, and the importance of ultrasound before making decisions. The center does not perform or refer for abortions.
• For Men Support Services Resources and guidance for men supporting partners through unexpected pregnancy, including emotional support tips, educational materials, and encouragement services from staff with similar lived experience.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Others

• Option Line: A 24/7 national pregnancy help hotline operated by Heartbeat International that routes callers to local pregnancy resource centers — directly comparable as a referral channel that competes with or funnels demand to Life Choices' services.

Direct peers

• Care Net: A national affiliation network of more than 1,100 pregnancy resource centers providing pregnancy testing, ultrasounds, options counseling, and parenting education — directly comparable in mission, services, and nonprofit structure.
• CompassCare Pregnancy Services: A nonprofit network of pregnancy resource centers offering free pregnancy testing, ultrasound, options counseling, and STI screening — a close operational peer with similar clinical equipment and confidential service model.
• Heartbeat International: A worldwide network of pregnancy help organizations and a leader in the crisis pregnancy center movement, providing operational support, training, and an Option Line referral service — closely comparable in mission and service mix.
• First Care Women's Clinic: A community-based nonprofit pregnancy resource center offering free pregnancy testing, ultrasound, options information, and parenting support — operationally and structurally similar to Life Choices at a comparable local scale.
• Aid for Women: A nonprofit network of pregnancy care centers providing free pregnancy testing, ultrasounds, options counseling, parenting classes, and material assistance — a close peer in services, funding model, and target population.
• Birthright International: A global nonprofit network of volunteer-based pregnancy resource centers offering free pregnancy testing, options information, and material support — directly comparable to Life Choices' community-led, donation-funded service model.

Broad incumbents

• NIFLA (National Institute of Family and Life Advocates): A membership and training organization for pregnancy resource centers and medical clinics, providing legal, operational, and clinical support to a national network — comparable as an industry association serving the same population of centers as Life Choices.
• Planned Parenthood: The largest U.S. provider of reproductive and family planning services, including pregnancy testing, ultrasound, options counseling, and abortion. Operates as a broad incumbent in the same service categories as Life Choices, with a fundamentally different ideological and clinical scope.

Emerging players

• Oasis Health Connect: A regional pregnancy care and resource organization offering confidential pregnancy and STI services with a community-led model — comparable as a peer in the local Southeast U.S. pregnancy support space, with a somewhat more clinical footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/lifechoicespcc.aiken

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Choices Pregnancy Care Center