Northampton Town FC Community Trust

What Northampton Town FC Community Trust does

Northampton Town FC Community Trust is the registered charitable arm (Charity No: 1092502) of Northampton Town Football Club, established in 2001 to deliver community programmes across Northamptonshire. The Trust delivers more than 30 projects every week spanning four pillars: Education & Skills (Premier League Primary Stars, Secondary Schools, Football and Education Programme, Foundation Degree in Community Football Coaching and Development delivered with the University of South Wales); Health & Wellbeing (Tackling Loneliness, Walking Football, Every Player Counts mental-health recovery, NHS Health Checks); Disability & Inclusion (Multi Disabled Football Club with 100+ players, Down's Syndrome Football, BOBI League, Cerebral Palsy and Powerchair Football, Premier League Kicks); and Women & Girls football (NTFC Women first team in the FA Women's National League, Development Team, Skills Centres, Girls Emerging Talent Centre). It is one of 93 Premier League club community organisations nationally and one of 28 EFL clubs running the Every Player Counts programme.

The organisation is funded through a diversified mix of grants (Premier League Charitable Fund, Sport England, BBC Children in Need, National Lottery Community Fund, Football Foundation, DCMS, West and North Northamptonshire Councils, NHS Northamptonshire), commercial sponsorship (DeepGreen as Official Community Sponsor; NTFC Women kit sponsors), individual donations via JustGiving and the Northampton Lottery, and modest programme fees (Foundation Degree tuition of £8,000/yr UK or £15,260/yr international; Holiday Courses from £25/day; Skills Centres at £6/week; Kids Cobblers at £5/session; Every Player Counts at £3/session; Stadium Tours at £5/student). Distribution is fully direct-to-end-user: bookings are processed through Joinin.online and Abler platforms with GoCardless handling payments, programmes are delivered in schools and at community venues across the county, and the Trust employs 30-50+ staff/trustees/ambassadors including 13+ Education and Sport Mentors under CEO Phillip Smith and Chair Scott Desborough. The Trust has no proprietary technology platform — its digital footprint consists of a Squarespace website, third-party booking and payment SaaS, and standard social media channels.

Strategically, the Trust leverages its exclusive affiliation with Northampton Town FC and its position within the Premier League / EFL club community network to access grant funding and brand assets unavailable to commercial or non-affiliated charities. Revenue is unstated; given headcount, programme breadth, fee schedules, and the funding consortium involved, annual income is most plausibly in the low single-digit millions.

Name

Northampton Town FC Community Trust

Legal name

Northampton Town FC Community Trust

Website

https://ntfccommunity.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Northampton Town FC Community Trust is the registered charity of Northampton Town Football Club, delivering 30+ weekly programmes across education, health, disability inclusion, and women's and girls' football for Northamptonshire residents, funded by Premier League and EFL grants, council contracts, NHS referrals, sponsorship, and modest programme fees.

Ownership category

akta.pro rank

Product category

Community Sports & Education Charity Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Community football programmes
• Charity sports education
• Disability inclusion sports
• School sports engagement
• Women and girls football

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations & Fundraising: Charitable donations from individuals via JustGiving platform and the Northampton Lottery. Donors contribute to support community programmes across Northamptonshire.
2. Grant Funding & Funder Partnerships: Core funding from Premier League Charitable Fund, EFL Trust, Sport England, Children in Need, National Community Fund, Football Foundation, West Northants Council, North Northants Council, NHS Northants, Department for Culture Media & Sport, and other national and regional funders. Multiple programme-specific grants (e.g., Premier League Kicks, Every Player Counts, PL Primary Stars, Holiday Activities and Food programme).
3. Session & Programme Fees: Fees charged for various programmes including Kids Cobblers sessions (£5/session), Skills Centres (£6/week), Holiday Courses (from £25/day with optional £5 early drop-off/late pick-up), and Foundation Degree (£8,000 full-time UK per year, £15,260 international). Stadium Tours charged at £5 per student. Disability sessions (Every Player Counts) at £3/session.
4. Commercial Sponsorship: Sponsorship revenue from Official Community Sponsor (DeepGreen), NTFC Women kit sponsors (front of shirt, back of shirt, sleeve, training kit), and Official Partners (Northampton Town FC, Premier League, EFL Community, EFDN, PFA, Hireful).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Northampton Town FC Community Trust is the official charity of Northampton Town Football Club, delivering community programmes across Northamptonshire using the unique appeal of the football club. It runs 30+ weekly projects spanning education (Premier League Primary Stars, Secondary Schools Programme, Foundation Degree in Community Football Coaching), employability (Volunteer Coaching Academy, Your Next Step, Pathways Project), health & wellbeing (Tackling Loneliness, Walking Football, Man v Fat, NHS Health Checks), disability & inclusion (Multi Disabled Football Club, Premier League Kicks, Down's Syndrome Football, Every Player Counts), and a Women & Girls football pathway. Programmes are delivered in schools, community venues, and at Sixfields Stadium, with free access to high-need communities via grant-funded initiatives.

Product overview

Northampton Town FC Community Trust operates as a charitable community organisation using the power of football and sport to deliver programmes across four main areas: Education & Skills, Employability, Health & Wellbeing, and Disability & Inclusion. The Trust functions as a single integrated community organisation rather than a product company with separate modules. Its core offering includes educational programmes in schools (Premier League Primary Stars, Secondary Schools Programme), football coaching for all ages and abilities (from holiday courses to professional Women's team), vocational programmes (Football and Education Programme, Foundation Degree), and health initiatives (Tackling Loneliness, Walking Football). The Women & Girls pathway represents a dedicated sub-brand progressing from Skills Centres through to NTFC Women first team. The Trust also operates a comprehensive booking system for sessions and courses, primarily using Joinin.online and Abler platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Education & Skills Programme

Named customers4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

18 partnerships are on record, tiered core and minor.

• DeepGreencoreOthersDeepGreen is the Official Community Sponsor of Northampton Town FC Community Trust, providing sponsorship support to enable the Trust's community programmes.
• Northampton Town Football ClubcoreStrategic or Co-development PartnerNTFC is the parent football club and a core partner. The Trust is the official charity of the club. The club provides the brand, stadium access, player involvement, and executive linkage (CEO James Whiting is both NTFC CEO and a Trust trustee).
• Premier LeaguecoreStrategic or Co-development PartnerThe Premier League is a core funder and partner, providing funding through the Premier League Charitable Fund for programmes including Premier League Kicks, Premier League Primary Stars, and the Holiday Activities and Food (HAF) programme. The Trust is one of 93 PL club community organisations.
• EFL TrustcoreStrategic or Co-development PartnerEFL Community (EFL Trust) is a core partner. The Trust is an EFL member club community organisation and participates in EFL initiatives including the Every Player Counts disability programme (one of 28 EFL clubs running this project).
• European Football for Development Network (EFDN)coreStrategic or Co-development PartnerEFDN is a pan-European network of football club community organisations. NTFC CT participates in EFDN initiatives and won the 2022 #MoreThanFootball Award through this partnership.
• Professional Footballers' Association (PFA)minorStrategic or Co-development PartnerPFA is an Official Partner of the Trust, supporting the community programme.
• DAC GroupcoreStrategic or Co-development PartnerDAC Group is the Official Schools Partner, supporting the Trust's education programmes in schools across Northamptonshire.
• University of NorthamptoncoreStrategic or Co-development PartnerThe University of Northampton is a key educational partner. The Trust's Girls Emerging Talent Centre trains at the Waterside Campus, and the university provides partnership support. Trustee Deborah Mattock is a senior figure at the university.
• University of South WalescoreStrategic or Co-development PartnerThe Foundation Degree in Community Football Coaching and Development is delivered in partnership with the University of South Wales. Students are enrolled at USW, attend residentials at USW Sport Park, and study towards UEFA coaching qualifications alongside their placement at NTFC CT.
• NHS NorthamptonshirecoreStrategic or Co-development PartnerNHS Northamptonshire is a health partner, collaborating on the Every Player Counts mental health recovery programme and NHS Health Checks.
• Northamptonshire SportcoreStrategic or Co-development PartnerNorthamptonshire Sport is a key local partner, co-delivering the Volunteer Coaching Academy for young people aged 18-25, providing training and development opportunities.
• Northamptonshire Football Association (Northants FA)coreStrategic or Co-development PartnerNorthants FA is the local football governing body partner, supporting the Trust's football development programmes.
• Public Health NorthamptonshirecoreStrategic or Co-development PartnerPublic Health Northamptonshire partners on health and wellbeing initiatives including NHS Health Checks and mental health programmes.
• The FAcoreStrategic or Co-development PartnerThe Football Association is a national partner. NTFC CT delivers FA programmes including FA Girls Emerging Talent Centres, FA Wildcats centres, and other national initiatives.
• CrimestoppersminorStrategic or Co-development PartnerThe Trust works in partnership with Crimestoppers charity to deliver the Young Person's version of the anonymous crime reporting platform (fearless.org) as part of the Crime Ambassadors programme in schools.
• Down Syndrome Group NorthamptonshirecoreStrategic or Co-development PartnerPartnership to deliver weekly football coaching sessions for children, adults and teenagers aged 6+ with Down's syndrome, held at Goals Northampton.
• Commsave Credit UnionminorStrategic or Co-development PartnerCommsave Money Matters is a programme delivered by the Trust, likely a financial literacy initiative in partnership with Commsave Credit Union.
• Blisworth FCminorStrategic or Co-development PartnerBlisworth FC hosts the home games of NTFC Women's & Girls grassroots teams in the Northamptonshire Women's and Girls League on Saturday mornings.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oxford United Community Trust: Charitable arm of Oxford United (EFL Championship), delivering schools, health, disability, and inclusion programmes across Oxfordshire. Comparable in programme breadth and reliance on Premier League/EFL Trust and local authority funding.
• Wycombe Wanderers Sports & Education Trust: Charitable arm of Wycombe Wanderers, an EFL club in Buckinghamshire. Delivers comparable education, disability, and community outreach programming and is part of the same EFL Trust / Premier League Charitable Fund ecosystem.
• Peterborough United Foundation: Official charity of fellow EFL club Peterborough United, operating education, health, disability, and sports participation programmes across Cambridgeshire and Peterborough. Directly comparable in size, structure, funding model, and programme mix as a League 1-level EFL club community trust.
• Burton Albion Community Trust: Smaller-scale EFL League One community trust serving East Staffordshire with similar education, disability, and inclusion programmes. Comparable in staff scale and reliance on Premier League/EFL Trust funding.
• MK Dons Sport and Education Trust: Community arm of MK Dons, an EFL club located in nearby Buckinghamshire. Delivers education, health, disability, and women & girls programmes with similar staff scale and Premier League/EFL Trust funding profile to NTFC CT.
• Cambridge United Community Trust: Community organisation of Cambridge United (EFL League One). Operates education, inclusion, and health programmes in the East of England with a similar Trust-based governance model and funder mix.
• Coventry City FC Community Trust: Community arm of Coventry City, a larger EFL Championship club in the West Midlands. Runs education, health, disability, and employability programmes and is one of 28 EFL clubs delivering Every Player Counts.

Emerging players

• Greenhouse Sports: UK charity using sport (not just football) to deliver coaching and mentorship programmes in schools and communities, with a strong focus on disadvantaged young people. Comparable mission, though without the football club brand anchor.

Broad incumbents

• EFL Trust: Umbrella network for all 72 EFL club community organisations. Coordinates funding distribution (including Every Player Counts) and represents the broader EFL community charity ecosystem in which NTFC CT operates.
• Premier League Charitable Fund: National charitable arm of the Premier League that funds and coordinates Premier League Kicks, Primary Stars, and Inspires across 93 club community organisations, including NTFC CT. Functions as both funder and sector coordinator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NTFC_CT

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northampton Town FC Community Trust