Northamptonshire Sport

What Northamptonshire Sport does

Northamptonshire Sport is a registered charity established in 2003 and headquartered at Delapré Abbey in Northampton, England. Operating as one of 43 Active Partnerships across England under the Sport England network, it serves as Northamptonshire's lead coordinator for physical activity, health, and wellbeing. The organisation employs 37 staff and targets a fragmented beneficiary base across demographic segments — older adults at risk of falls (Get Up & Go), cancer patients and survivors (We CAN-Move, Walk to the Future, Stretch to the Future), disabled people and those with long-term conditions (Activity on Referral), women (women-only swimming, This Girl Can, pregnancy programmes, self-defence), men with mental health needs (TEAM-MATES walking sports), and children and young people (Xplorer, School Games, Holiday Activities and Food programme).

The portfolio combines direct delivery, partnership-based delivery, and digital discovery. Core technology is a third-party activity-finder platform (Playwaze) powering the Active Northants directory, which indexes 215+ sports clubs and hundreds of activities. Programmes are delivered through direct staff, trained volunteers, NHS and Public Health referrals, local-authority Place Partnerships, and healthcare providers including Daventry Leisure Centre, NN Leisure, Moulton Leisure Centre, and Fitness Without Boundaries. The Active Environments function extends the charity's scope into planning-policy influence.

Revenue is grant-dominated. Sport England is the primary funder, with £2.6M from the new funding model and £2.3M from the Place Expansion programme received in 2025/2026, building on prior Together Fund allocations of £299,882.50. Secondary income comes from NHS/Public Health, local authorities (West and North Northamptonshire Councils), Macmillan Cancer Support, individual donations via CAF Donate, nominal session fees (£2–£5), and event revenue. Pricing across programmes is intentionally low-cost or free to remove access barriers for underserved populations, consistent with the charity's mission of making an active life innate and universal by 2050.

Name

Northamptonshire Sport

Legal name

Northamptonshire Sport Charity

Website

https://northamptonshiresport.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Northamptonshire Sport is a registered charity and one of 43 Active Partnerships in England, delivering physical activity, health, and wellbeing programmes across the county. It serves older adults, cancer patients, disabled people, women, children, and inactive adults through direct delivery, NHS referrals, and a network of 215+ sports clubs.

Ownership category

akta.pro rank

Product category

Community Physical Activity Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Physical activity programmes
• Community sports development
• Falls prevention classes
• Exercise referral services
• Sports club support

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Sport England Funding: Major grant funding from Sport England as part of the new funding model, including £2.6 million initial funding and £2.3 million through Place Expansion programme. Sport England is one of 43 Active Partnerships across England.
2. Donations and Fundraising: Charitable donations received through CAF Donate platform and other fundraising activities including charity places in running events.
3. Public Health and NHS Funding: Falls prevention programme Get Up & Go supported by Public Health and the NHS. Health professional referrals to activity programmes.
4. Session Fees: Some programmes charge nominal fees such as £2/session for Team-Mates walking sports, £3-5 for Get Up & Go classes, and various fees for Walking Cricket sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Northamptonshire Sport is a registered charity that designs, coordinates and delivers physical activity programmes, events and support services across Northamptonshire, England. Its portfolio includes health-referral programmes (Get Up & Go falls prevention, Activity on Referral, We CAN-Move cancer exercise, TEAM-MATES mental health), inclusive recreational programmes (Jog Northants, Walking Sports, Walking, Cycling, Ping! Table Tennis, Xplorer, Open Water Swimming), an Active Northants activity finder platform, training/CPD courses, safeguarding services, club development support, and place-based partnerships. The charity operates as one of 43 Active Partnerships in England, funded primarily by Sport England.

Product overview

Northamptonshire Sport is a charitable organisation offering a diverse portfolio of physical activity programmes, events, and support services across Northamptonshire. The portfolio includes activity discovery tools (Active Northants Activity Finder), targeted health programmes (Get Up & Go falls prevention, Activity on Referral, We CAN-Move cancer support, TEAM-MATES mental health), recreational activities (Jog Northants, Walking programmes, Cycling, Ping! Table Tennis, Xplorer Challenge), event delivery (5K races, triathlons, cycling events), professional development (CPD courses, club development, safeguarding), and funding support. The organisation operates as one of 43 Active Partnerships in England, delivering national initiatives locally while supporting local clubs, schools, and community groups through place-based partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Active Northants: Activity finder platform - home to hundreds of ways to be active in Northamptonshire, featuring clubs, activities, and places.
• Northants Activity on Referral (AOR)
• We CAN-Move
• Get Up & Go
• Jog Northants
• TEAM-MATES
• Walking Sports

Products and services

• Active Northants (Activity Finder) A searchable directory of sports clubs, classes, and groups across Northamptonshire, allowing residents to find activities and providers to register their clubs.
• Get Up & Go (Falls Prevention) OTAGO-based strength and balance exercise programme for older adults at risk of falls, delivered through community classes and iCAN enhanced programmes with health professional referrals.
• Activity on Referral (AOR) Healthcare-referral programme providing health screening, advice and supervised exercise for inactive adults aged 16+ with chronic conditions, high BMI or related health concerns.
• We CAN-Move (Cancer Exercise Referral) Exercise referral programme for adults (16+) affected by cancer, offering three tiers: self-management resources, community self-referral activities, and supervised exercise under qualified cancer rehab professionals.
• TEAM-MATES (Men's Mental Health) Walking sports (rugby, cricket, football) programme for men, combining physical activity with monthly mental health expert sessions and social time to address mental health and social isolation.
• Walking Sports

Quantifiable outcome

• Over 96 organisations connected since April 2020 through Together Fund
• +3 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

35 partnerships are on record, tiered core and minor.

• Sport EnglandcoreStrategic or Co-development Partner · 1 January 2003Sport England is the primary strategic partner and funder. Northamptonshire Sport is one of 43 Active Partnerships across England. Sport England provides major grant funding (£2.6 million initial, £2.3 million Place Expansion) and aligns with Sport England's Uniting the Movement strategy for physical activity transformation.
• Active Partnerships NetworkcoreStrategic or Co-development PartnerNorthamptonshire Sport is one of 43 Active Partnerships working collaboratively to create conditions for more active counties across England.
• Public Health NorthamptonshirecoreStrategic or Co-development PartnerPublic Health supports the county-wide falls prevention programme Get Up & Go, providing strength and balance exercise classes for older adults at risk of falling.
• NHS NorthamptonshirecoreStrategic or Co-development PartnerNHS partners with Northamptonshire Sport on falls prevention (Get Up & Go iCAN) and cancer support programmes (We CAN-Move, Stretch to the Future). Healthcare professionals make referrals to activity programmes.
• Macmillan Cancer SupportcoreStrategic or Co-development PartnerMacmillan collaborates on We CAN-Move cancer exercise programme, Stretch to the Future yoga classes, and Walk to the Future walking groups. Macmillan Cancer Information and Support Services lead some walking groups at Kettering and Northampton General hospitals.
• West Northamptonshire CouncilcoreStrategic or Co-development PartnerLocal authority partner in Place Partnerships, supporting the WEST Place Partnership covering Kings Heath & Spencer, Northampton. Council provides community mental health funding for TEAM-MATES project.
• North Northamptonshire CouncilcoreStrategic or Co-development PartnerLocal authority partner coordinating Wellbeing Walks programme and supporting Place Partnerships covering Kingswood, Corby, Lodge Park, and Queensway, Wellingborough.
• NN LeisurecoreImplementation/ SI/ Consulting PartnerDelivers We CAN-Move cancer exercise programme at Corby East Midlands International Swimming Pool and Lodge Park Sports Centre. Also operates group exercise classes for cancer rehab.
• Daventry Leisure CentrecoreImplementation/ SI/ Consulting PartnerDelivers Cancer Exercise Referral Programme (We CAN-Move) as one of three health and fitness providers in Northamptonshire offering supervised exercise under Level 4 qualified Cancer Rehab Exercise Professional.
• Moulton Leisure CentrecoreImplementation/ SI/ Consulting PartnerDelivers Cancer Exercise Referral Programme (We CAN-Move) as one of three health and fitness providers offering individualised cancer rehab exercise programmes.
• Fitness Without BoundariescoreImplementation/ SI/ Consulting PartnerDelivers Cancer Exercise Referral Programme (We CAN-Move) in Northampton, offering site-based cancer rehab exercise under qualified professionals.
• Support NorthamptonshirecoreStrategic or Co-development PartnerLeads the Northamptonshire Black Communities Moving Together Forum, part of strategic partnership to address challenges faced by Black communities in accessing physical activity.
• Northamptonshire County Cricket Steelbacks FoundationminorStrategic or Co-development PartnerSteelbacks Foundation offers walking cricket sessions across Northamptonshire at Trilogy Leisure Duston, Wollaston Cricket Club, Daventry Leisure Centre, Pemberton Centre Rushden, and Cogenhoe Playing Fields.
• Northampton Town FCminorImplementation/ SI/ Consulting PartnerPartners with TEAM-MATES programme for walking football sessions at Goals Soccer Centre and upcoming Pre-Match Chats initiative at the stadium.
• Northampton SaintsminorImplementation/ SI/ Consulting PartnerPartners with TEAM-MATES programme for walking rugby sessions at the High Performance Centre, cinch stadium at Franklin's Gardens.
• Kettering Muslim AssociationminorStrategic or Co-development PartnerPartner in developing women-only swimming groups across the county, providing safe swimming environments for women in Kettering and surrounding areas.
• Pearls of PeaceminorStrategic or Co-development PartnerCommunity organization partnering to develop women-only swimming groups and physical activity opportunities for Muslim women.
• United African AssociationminorStrategic or Co-development PartnerPartner organization supporting development of women-only activities and inclusive physical activity opportunities for African and Caribbean communities.
• Growing TogetherminorStrategic or Co-development PartnerCommunity organization delivering Mums and Tots Fitness sessions at Blackthorn Community Centre, Northampton, supporting mothers with pre- and postnatal fitness.
• SenseminorStrategic or Co-development PartnerPartnered with Ordnance Survey to develop sensory walking routes and resources for people with complex disabilities to connect with nature through walking.
• North Northants Sports & Welfare ClubminorImplementation/ SI/ Consulting PartnerHost venue for FREE 12-week 'Be Safe' women's self-defence programme at St John's Community Hall, Kettering.
• Integrated Care SystemcoreStrategic or Co-development PartnerHealth and care system partnership for Place Partnerships work, collaborating on system-level approaches to physical activity and health outcomes.
• VCSE SectorcoreStrategic or Co-development PartnerVoluntary, Community, and Social Enterprise sector partners collaborating on Place Partnerships and county-wide physical activity initiatives.
• Northampton Bike ParkminorStrategic or Co-development Partner40-acre Urban Mountain Bike Park at former Hardingstone Hard Nine golf course. Northamptonshire Sport supports with volunteers and programmes. Partnership opportunities available for businesses.
• North Northamptonshire Council Wellbeing WalkscoreImplementation/ SI/ Consulting PartnerLocal authority coordinates Wellbeing Walks programme - free, friendly, volunteer-led leisurely walks designed for people doing little or no exercise.
• West Northamptonshire Council Wellbeing WalkscoreImplementation/ SI/ Consulting PartnerLocal authority coordinates Wellbeing Walks programme across West Northants, providing accessible walking opportunities for all ages and abilities.
• Breast Friends NorthamptonshireminorImplementation/ SI/ Consulting PartnerQualified professional partner offering group exercises in Wooton and Burton Latimer for cancer patients as part of We CAN-Move Option 2.
• Lewis Foundation/ Step Forward with Lewis CICminorImplementation/ SI/ Consulting PartnerCommunity partner offering group exercise in Northampton for cancer patients as part of We CAN-Move Option 2 self-referral pathway.
• Imperial Bodies DaventryminorImplementation/ SI/ Consulting PartnerQualified cancer rehab-trained partner offering group exercise classes in Daventry for We CAN-Move cancer exercise programme.
• Freedom Leisure ThrapstonminorImplementation/ SI/ Consulting PartnerPartner providing group exercise for We CAN-Move Option 2 self-referral, offering cancer rehab-trained exercise delivery.
• NSPCC SportminorStrategic or Co-development PartnerNational partner in Sport Welfare Officer Network working on safeguarding and welfare in sport as part of Whyte Review (2022) recommendations.
• Ann Craft TrustminorStrategic or Co-development PartnerNational partner in Sport Welfare Officer Network providing support for safeguarding adults in sport alongside NSPCC Sport.
• Springs Social PrescribersminorStrategic or Co-development PartnerSocial prescribing partners working with Northamptonshire Sport on women-only activities and community health initiatives.
• Northamptonshire WalksminorStrategic or Co-development PartnerWalking blog founded by Dave Askew in 2013 showcasing hundreds of walks across the county with social media community.
• England BoxingminorStrategic or Co-development PartnerNational Governing Body represented in Northamptonshire Participation Forum, with Mijanul Amin serving as forum chair.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• StreetGames: National charity that uses sport to engage underserved young people in low-income communities. Comparable youth-facing mission and funding model to Northamptonshire Sport's HAF and Xplorer programmes.

Others

• Age UK: National charity delivering falls prevention and physical activity programmes for older adults through local Age UK branches — overlapping directly with Northamptonshire Sport's Get Up & Go work.
• Macmillan Cancer Support: National cancer charity that delivers the Move More / We CAN-Move programmes with Northamptonshire Sport. Comparable approach of physical-activity commissioning for cancer patients nationwide.
• Sport England: Primary strategic partner and funder of all 43 Active Partnerships including Northamptonshire Sport. Operates the 'Uniting the Movement' strategy and Place Expansion funding mechanism that Northamptonshire Sport implements locally.
• This Girl Can (Sport England campaign): Sport England national behaviour-change campaign targeting women's inactivity. Northamptonshire Sport delivers local This Girl Can activity under its women-only programming streams.

Direct peers

• London Sport: London's Active Partnership delivering Sport England-funded place-based physical activity programmes. Operates under the same national model as Northamptonshire Sport but at a far larger urban scale.
• Active Devon: Devon-based Active Partnership delivering similar community sport and activity programmes including walking sports, Get Active referrals, and youth engagement under the same Active Partnerships national network.
• GreaterSport: Greater Manchester's Active Partnership, GreaterSport operates the same Active Partnership model delivering Sport England place-based funding into a much larger conurbation. Directly comparable governance and funding structure.
• Yorkshire Sport Foundation: Yorkshire's Active Partnership delivering community physical activity, health referral, and club development work across multiple West Yorkshire local authorities under the same Active Partnership framework.
• Active Gloucestershire: One of 43 Active Partnerships in England, Active Gloucestershire delivers community physical activity programmes across Gloucestershire using the same Sport England place-based model as Northamptonshire Sport, with comparable falls prevention, cancer rehab, and club development work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jognorthants
• LinkedInlinkedin.com/company/northamptonshire-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northamptonshire Sport