The Southern Company, Inc.
The Southern Company, Inc. is a privately held outdoor patio and pool furniture restoration business, founded in 1984 and operating from a 44,000 sq. ft. facility in Willow Grove, PA, serving residential homeowners and commercial properties across the Mid-Atlantic region via in-house sandblasting, powder coating, sling replacement, and pickup-and-delivery service.
- Company typePrivate
- Founded1984
- HeadquartersWillow Grove, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Southern Company, Inc. does
The Southern Company, Inc. is a privately held outdoor patio and pool furniture restoration business founded in 1984 and headquartered in a 44,000 sq. ft. facility at 2330 Wyandotte Rd., Willow Grove, Pennsylvania. The company restores residential and commercial outdoor furniture using in-house sandblasting, electrostatic powder coating with 400-degree oven curing, Gore-Tex Tenara thread stitching, and sling/vinyl strapping replacement. It self-describes as the largest outdoor furniture restoration company in the United States and serves premium furniture brands including Brown Jordan, Tropitone, Winston, Woodard, Agio, Knoll, Frontgate, Molla, Telescope, and Carter Grandle.
The company operates a direct-to-consumer model with quote-based, one-time-service pricing and free estimates via phone (215-659-8929, toll-free 1-800-622-1901) and web contact forms. A built-in pickup-and-delivery service with over 35 years of combined driver experience covers eight Mid-Atlantic jurisdictions (Connecticut, New Jersey, New York, Pennsylvania, Delaware, Maryland, District of Columbia, and Virginia). The primary customer segment is residential homeowners seeking cost-effective restoration of high-end patio furniture; the secondary commercial segment serves hotels, resorts, country clubs, HOAs, and condominiums.
Revenue derives entirely from professional restoration services, with material selection spanning over 125 sling fabrics and 25+ powder coat colors, and a documented 3-6 week standard turnaround and 100% satisfaction guarantee. Marketing is conducted through a company website, an Instagram/Facebook/Pinterest presence, and an extensive blog library covering patio furniture maintenance and brand-specific care guides. The firm is family-founded, independently owned, and operates with 11-50 employees.
The Southern Company, Inc. firmographics
Firmographics- Name
- The Southern Company, Inc.
- Legal name
- The Southern Company Inc.
- Website
- https://thesouthernco.net
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Southern Company, Inc. is a privately held outdoor patio and pool furniture restoration business, founded in 1984 and operating from a 44,000 sq. ft. facility in Willow Grove, PA, serving residential homeowners and commercial properties across the Mid-Atlantic region via in-house sandblasting, powder coating, sling replacement, and pickup-and-delivery service.
- Ownership category
- akta.pro rank
The Southern Company, Inc. industry classification
Industry- Product category
- Furniture Restoration Services
- NAICS
- Reupholstery and Furniture Repair (811420)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro industry
- Deck Repair, Resurfacing & RefinishingHome & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Fence, Gate & Deck Installation/Repair (Outdoor Structures)
Keywords
Where The Southern Company, Inc. is headquartered
LocationHeadquarters
- HQ city
- Willow Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Southern Company, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Patio Furniture Repair Services: One-time repair and restoration services for outdoor furniture including sling replacement, restrapping, frame refinishing, wrought iron finishing, and cast aluminum restoration. Services provided at a 44,000 sq. ft. facility with pickup and delivery across the Mid-Atlantic.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Southern Company, Inc. product offering
Product offeringCore offering
The Southern Company restores and repairs outdoor patio and pool furniture for residential and commercial customers using sandblasting, electrostatic powder coating, vinyl strapping, sling replacement, and frame refinishing. Operations are centralized at a 44,000 sq. ft. facility in Willow Grove, PA, with professional pickup and delivery covering the Mid-Atlantic. Customers choose from over 125 sling fabrics and 25+ powder coat colors, with restoration typically priced as a fraction of buying new furniture.
Product overview
The Southern Company is a patio furniture repair and restoration service company offering comprehensive maintenance and refurbishment solutions for both residential and commercial customers. The company operates from a 44,000 sq. ft. facility in Willow Grove, PA, and provides a range of specialized services including Sling Replacement, Restrapping & Relacing, Frame Refinishing, Wrought Iron Finishing, and Cast Aluminum Restoration. Commercial services include Commercial Full Restoration and Commercial Restrapping for hotels, resorts, and property managers. The company offers pickup and delivery across the Mid-Atlantic region and provides customers with over 125 fabric options and 25+ powder coat colors to customize their restored furniture. Founded in 1984, the company works with premium outdoor furniture brands including Brown Jordan, Tropitone, Winston, Woodard, Agio, Knoll, Frontgate, Molla, Telescope, and Carter Grandle.
Differentiator
Problem solved
Functional benefit
Products and services
- Sling Replacement
Quantifiable outcome
- 3-6 weeks turnaround from pickup to delivery for most projects
- +2 more outcomes
Companies that use The Southern Company, Inc.
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
The Southern Company, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Southern Company, Inc. partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights4 records
The Southern Company, Inc. competitors and assessment
Company assessmentOthers
- Angi (formerly Angie's List): Marketplace connecting homeowners with local repair and home-services professionals, including furniture and outdoor specialists — comparable as an indirect competitor and customer-acquisition channel that surfaces local alternatives to The Southern Company.
- TaskRabbit: On-demand home-services marketplace where independent taskers bid on furniture repair, assembly, and handyman jobs — comparable as a low-friction, lower-cost alternative customers may choose over a specialist restoration provider for simpler sling or strap work.
Broad incumbents
- Authority Brands: Franchise platform owning home-services brands including Furniture Medic, The Grounds Guys, and Authority Roofing — comparable as a parent of a directly overlapping franchise (Furniture Medic) and as a potential strategic acquirer in home repair.
- Neighborly (formerly Dwyer Group): Parent of multiple home-services franchises (Mr. Handyman, Mr. Electric, etc.); relevant as a strategic acquirer or consolidator in fragmented home-services niches, and indicative of the broader franchise platform that competes for end-customer home-services spend.
- Home Depot Installation Services: Largest U.S. home improvement retailer offering furniture assembly and outdoor living installation services — comparable as an alternative channel customers consider when seeking outdoor furniture setup, repair, or replacement, though not a restoration specialist.
- Lowe's Installation Services: National home improvement retailer providing installation and assembly services for outdoor furniture — competes for customer mindshare on outdoor living maintenance and replacement decisions.
- ServiceMaster Restore: Large national restoration services brand covering fire, water, and content restoration including furniture — comparable as a broad incumbent offering restoration capabilities at scale, though oriented toward disaster-related repair rather than elective furniture refresh.
Direct peers
- Furniture Medic: National furniture restoration and repair franchise (owned by Authority Brands) serving residential and commercial customers with on-site and shop-based repair, refinishing, and upholstery services — directly comparable in service model and customer use case, though not exclusively outdoor furniture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Southern Company, Inc. social profiles
Digital presenceThe Southern Company, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Southern Company, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
The Southern Company, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Southern Company, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Southern Company, Inc.
What does The Southern Company, Inc. do?
The Southern Company restores and repairs outdoor patio and pool furniture for residential and commercial customers using sandblasting, electrostatic powder coating, vinyl strapping, sling replacement, and frame refinishing. Operations are centralized at a 44,000 sq. ft. facility in Willow Grove, PA, with professional pickup and delivery covering the Mid-Atlantic. Customers choose from over 125 sling fabrics and 25+ powder coat colors, with restoration typically priced as a fraction of buying new furniture.
Is The Southern Company, Inc. a public or private company?
The Southern Company, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Southern Company, Inc. founded?
The Southern Company, Inc. was founded in 1984. It employs 11 to 50 people.
Where is The Southern Company, Inc. based?
The Southern Company, Inc. is headquartered in Willow Grove, United States, in the North America region.
How does The Southern Company, Inc. make money?
One revenue line is on record: patio Furniture Repair Services.
Who are The Southern Company, Inc.'s main competitors?
Others on record are Angi (formerly Angie's List) and TaskRabbit. Broad incumbents are Authority Brands, Neighborly (formerly Dwyer Group), Home Depot Installation Services, Lowe's Installation Services and ServiceMaster Restore. Furniture Medic is listed as a direct peer.
Does The Southern Company, Inc. have an API?
No public API is recorded for The Southern Company, Inc..
What industry is The Southern Company, Inc. in?
The Southern Company, Inc.'s product category is Furniture Restoration Services. Its primary akta.pro industry code is HSAIAJAF, Deck Repair, Resurfacing & Refinishing. Its NAICS code is 811420 and its SIC code is 7600.