Showroomprive Group

Name

Showroomprive Group

Legal name

Showroomprive.com

Website

https://showroomprivegroup.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Online Flash Sales E-commerce

NAICS

General Merchandise Retailers (455), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Media Buying Agencies (541830)

SIC

Retail-Catalog & Mail-Order Houses (5961), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Off-price/Flash-sale Generalist Marketplaces (CRAFAAAH)

akta.pro secondary industry

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

Keywords

• Online flash sales
• E-commerce platform
• Fashion retail
• Marketplace solutions
• Retail media network

Headquarters

HQ city

Saint-denis

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Flash Sales / Event Sales: The core business model involves selling brand inventory through time-limited flash sales events, generating revenue through transaction fees and margin on product sales. Average discounts range from 50% to 70%, with sales running approximately 7 days each.
2. Marketplace Commission: SRP Marketplace enables third-party sellers to sell directly on the platform, earning commission on transactions
3. Media and Advertising Services: Showroom Media provides retail media solutions to brands, leveraging the Group's qualified audience and data capabilities for targeted advertising
4. B2B Services: SRP Services offers brands comprehensive solutions including marketplace, media, and studio services, creating multiple revenue touchpoints

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Showroomprive Group operates time-limited online flash sales events for fashion, beauty, and lifestyle products from 3,000+ partner brands, generating approximately 25 new sales per day at 50–70% discounts through its consumer platforms (Showroomprive.com, Beauté Privée, The Bradery, Saldiprivati). It also runs SRP Services, a B2B suite offering marketplace, retail media, and content production services to brands across five partnership models including outright purchase, dropshipment, conditional event sale, pre-delivery, and marketplace. The group serves 21 million members across 7 countries and processed approximately 1 billion euros in GMV in 2024.

Product overview

Showroomprivé Group operates as a multi-platform e-commerce group specializing in flash sales and online retail. The portfolio consists of three consumer-facing platforms (Showroomprivé for fashion, Beauté Privée for beauty, and The Bradery for premium fashion), one international platform (Saldiprivati in Italy), and a B2B services arm (SRP Services) comprising SRP Marketplace (powered by Mirakl), SRP Media (retail media network), and Show Up/SRP Studios (content agency). The Group also operates Showroom Startups incubator and the Showroom Impact CSR program. The ecosystem targets 21 million members with daily flash sales events, supporting 3,000+ partner brands across 7 countries.

Differentiator

Problem solved

Functional benefit

Brands

• SRP Marketplace: Marketplace platform developed in partnership with Mirakl for brands and retailers to sell directly to customers.
• Showroom Media
• Show Up
• SRP Impact
• Showroom Startups

Products and services

• Showroomprive.com Flagship e-commerce platform specializing in online flash sales of fashion, accessories, and lifestyle products. Offers daily sales events with 25 new sales per day featuring brands from its 3,000 partner network, targeting 20+ million members in France and internationally.
• Beauté Privée Leading online beauty flash sales platform, offering daily reduced-price sales on beauty and wellness products from 2,000 brands. Targets over 10 million members, particularly millennials and beauty enthusiasts.
• The Bradery Luxury flash sales platform targeting millennials with premium and trendy fashion brands. Offers exclusive access to high-end inventory at reduced prices.
• Saldiprivati Italian fashion flash sales platform serving 2.7 million active members with event-based fashion sales in Italy.
• SRP Marketplace Marketplace solution developed in partnership with Mirakl, enabling brands and retailers to launch direct-to-consumer sales. Provides a turnkey solution with the group's qualified traffic and expertise. Currently deployed in France and expanding to Spain.
• SRP Media Integrated retail media network offering advertising, data, and media strategy services to brands. Leverages the audience data and advertising expertise from Showroomprivé and Beauté Privée platforms.
• Show Up / SRP Studios Brand content agency with 15+ years of fashion industry expertise, providing photography, visual production, and content creation services optimized for e-commerce and web/print communication.
• SRP Services Comprehensive B2B services platform aggregating the group's commercial solutions including marketplace, media, and content services, built on 18 years of e-commerce expertise and offering five partnership models: Conditional Event Sale, Dropshipment, Pre-delivery, Outright Purchase, and Marketplace.

Quantifiable outcome

• Over 1 billion euros GMV in 2024
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• XiaomiminorGTM or Marketing Partner · 26 September 2024Partnership for the launch of Xiaomi 14T series, featuring exclusive product launches and promotional campaigns on the platform.
• Lena SituationsminorGTM or Marketing Partner · 17 September 2024Influencer collaboration where Lena Situations served as 'personal shopper' revealing favorite brand products during a dedicated campaign.
• Rocío OsornominorGTM or Marketing Partner · 26 May 2024Spanish influencer partnership for the launch of 'Showroomby' in Spain, extending the brand's reach in the Spanish market.
• The BraderycoreStrategic or Co-development Partner · 12 April 2022Acquisition of 51% majority stake in The Bradery, a luxury flash sales platform targeting millennials. Transaction valued at €10.2 million with option to purchase remaining 49% by 2026. Aims to expand into premium and trendy fashion segments.
• Carrefour GroupcoreStrategic or Co-development Partner · 1 January 2018Strategic partnership established in 2018 with Carrefour Group for e-commerce collaboration. Benoît Camps from Carrefour joined as censor on the board.
• MiraklcoreTechnology or IntegrationShowroomprivé partnered with Mirakl, the world leader in marketplace technology, to develop its SRP Marketplace platform. This partnership enables the Group to offer turnkey marketplace solutions to brands and retailers wishing to sell directly to consumers.

Scale indicators11 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• ASOS: ASOS is a large European online fashion retailer targeting a similar young, digital-savvy female demographic. While it sells full-price and own-brand assortment rather than flash sales, it competes for the same consumer wallet share and brand discovery occasions as Showroomprivé.
• Amazon EU: Amazon's European operations, particularly Amazon.fr, compete with Showroomprivé for fashion, beauty, and general merchandise sales, and increasingly for retail media spend via Amazon Ads. It is the dominant broad e-commerce incumbent against which Showroomprivé positions its event-driven, brand-discovery model.
• TJX Companies: TJX is the world's largest off-price retailer (TK Maxx, Marshalls), buying branded overstock at scale and reselling at discount. It is the broader incumbent benchmark for the off-price business model that Showroomprivé operates in online form.
• Saks OFF 5TH: Saks OFF 5TH is the off-price retail division of Saks Global, offering discounted designer and branded fashion online and in stores. It represents the US off-price flash-sale model and overlaps with Showroomprivé's discount-brand positioning in fashion.
• Zalando: Zalando is Europe's largest online fashion platform, offering a much broader assortment and longer sales windows than Showroomprivé's flash events. It competes for the same digital women's audience and brand partnerships but operates a conventional e-commerce model rather than event-based sales.

Emerging players

• Mytheresa: Mytheresa is a premium luxury online fashion retailer with a curated edit and event-driven promotional calendar. It competes with The Bradery in the premium segment and overlaps with Showroomprivé's broader premium fashion aspirations.
• BrandsGateway: BrandsGateway is a smaller European flash-sale and wholesale platform focused on luxury and premium fashion brands. It overlaps with Showroomprivé's brand-overstock and premium positioning but operates at a smaller scale.

Direct peers

• BazarChic: BazarChic is a French online flash-sales and event-sales platform operating in fashion, beauty, home, and wine. It directly competes with Showroomprivé on its home French turf with a similar members-only flash-sale mechanic and brand-overstock positioning.
• Westwing Group: Westwing is a European flash-sales and inspiration-led e-commerce company focused on home and living, with operations across multiple European countries. It shares Showroomprivé's event-driven sales model and pan-European footprint, though with a narrower home/lifestyle focus.
• Veepee (formerly Vente-privée.com): Veepee is the original European flash-sales pioneer and the most direct competitor to Showroomprivé. Both operate time-limited event sales for fashion, lifestyle, and home brands, targeting digital women across multiple European countries, with parallel B2B service offerings and marketplace expansions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/showroomprivehr

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showroomprive Group