What Sarah Moon & Co does

Sarah Moon Consulting (operating under the brand Sarah Moon & Co) is a Portland, Oregon-based solo SEO and marketing consultancy founded by Sarah Moon in 2008. The firm targets "best-kept-secret" consultants, coaches, creative professionals, regulated practitioners (attorneys, healthcare providers, financial advisors), and nonprofit organizations that have deep expertise but lack visibility, and sells them a methodology called the Alignthority® System — a three-phase (Clarify, Create, Cultivate) framework that combines authority-building strategy with post-keyword, AI-citation-ready SEO tactics. Services are delivered primarily through high-touch 1:1 engagements including the $350 Alignthority® Strategy Session, the $2,195 Alignthority® SEO Roadmap (30-day intensive, capped at 2 clients per month), the $3,600 Alignthority® Strategy Sprint (6-week program, capped at 1 client per month), and ongoing $1,500-$3,500/month implementation and marketing retainers with three-month minimum commitments. Squarespace-specific versions of the Roadmap and a 90-minute hands-on consulting session at $595 round out the platform-specialized offering.

The business also operates Alignthority® Academy, a self-serve online learning platform selling courses such as Squarespace SEO Hacks ($495 standalone, $850 with a 1:1 add-on), the SEO Funnel Masterclass Series ($495 bundle or $125 per course), Magnetic Metas SEO Course, Image SEO Course, Website Migrations Course, and ebooks starting at $29, with the Engineer Luck free course serving as a lead magnet. The proprietary IP portfolio includes the registered Alignthority® trademark (held by Alignthority LLC, an Oregon-registered company) and named frameworks (Sphere of Authority, Information Gain Content Strategy, Citation Readiness Audit, Layer Cake content strategy). Distribution is direct-to-consumer through the company's Squarespace-hosted website and Acuity scheduling, with no external sales channel or paid acquisition.

Revenue is generated through a mix of one-time consulting fees, recurring retainer revenue, and self-serve digital product sales across a client base spanning 26 countries and six continents. The company is bootstrapped with no external funding, operates from a home office in Northeast Portland, employs 1-10 people (effectively a solo founder-led practice with a named Education Program Manager and contract implementation support), and explicitly markets a "Humans First" philosophy that excludes AI-generated strategies from its service delivery.

Name

Sarah Moon & Co

Legal name

Sarah Moon Consulting

Website

https://sarahmoon.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Sarah Moon Consulting is a Portland-based solo SEO and marketing consultancy founded in 2008 that sells the proprietary Alignthority® System to consultants, coaches, and expert-services businesses through high-touch 1:1 engagements, recurring retainers, and a self-serve online course platform.

Ownership category

akta.pro rank

Product category

Marketing & SEO Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Seo consulting services
• Marketing strategy consulting
• Authority building content
• Search engine optimization
• Online marketing courses

Headquarters

HQ city

Canby

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Consulting Services (1:1): High-value consulting engagements including SEO Roadmap ($2,195 flat fee, 30-day intensive), Strategy Sprint ($3,600, 6-week program), Strategy Sessions ($350/hour), and Implementation Retainers ($2,000/month). Bespoke engagements tailored to client goals with direct Sarah Moon involvement.
2. Online Courses and Digital Products: Self-serve courses sold through Alignthority Academy. Products include Squarespace SEO Hacks ($495 standalone, $850 with 1:1 add-on), SEO Funnel Masterclass Series ($495 bundle or $125 each), Magnetic Metas SEO Course, Image SEO Course, Blog Post Title eBook ($29), and Website Migrations Course. Access granted for at least one year.
3. Marketing Retainers: 3-6 month ongoing partnerships ($1,500-$3,500/month) providing strategy and implementation under one roof. Includes technical coordination, developer management, SEO implementation, and strategic oversight for clients in periods of purposeful expansion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sarah Moon Consulting sells SEO-first marketing strategy and consulting services built around the proprietary Alignthority® System for consultants, coaches, creative professionals, attorneys, healthcare providers, and nonprofits. The firm offers tiered 1:1 engagements (Strategy Session, SEO Roadmap, Strategy Sprint, Accelerator, Implementation Retainer, Marketing Retainer, Back Pocket Strategist) plus an online course and digital product catalog through the Alignthority® Academy.

Product overview

Sarah Moon Consulting operates a multi-tiered service model centered on the proprietary Alignthority® System—a marketing and SEO methodology combining authority-building strategy with aligned marketing tactics. The core offering consists of consulting services: Alignthority® Strategy Session (1-hour advisory), Alignthority® SEO Roadmap (30-day strategic blueprint), Alignthority® Strategy Sprint (6-week idea incubator), Alignthority® Accelerator (3-month comprehensive program), and ongoing Retainer/Back Pocket Strategist programs. Specialized Squarespace SEO services include dedicated Roadmap, Implementation, and Consulting Session offerings. The business also operates Alignthority® Academy, an online education platform offering courses including Squarespace SEO Hacks, SEO Funnel Series (4-part), Magnetic Metas, Image SEO, and Website Migrations, plus digital products like The Title Bank ebook. All services emphasize a 'Humans First' philosophy—explicitly avoiding AI-generated strategies—and are platform-agnostic, working across Squarespace, WordPress, Shopify, Webflow, Wix, and Kajabi. Pricing ranges from free resources through $29 digital products to $2,195–$3,600 consulting engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Alignthority® Academy: Online learning platform offering marketing and SEO courses for entrepreneurs, including Squarespace SEO Hacks, SEO Funnel Series, and other educational programs.

Products and services

• Alignthority® Strategy Session A one-hour, high-impact 1:1 marketing strategy and business development advisory session with Sarah Moon, delivered in an ask-me-anything format via Zoom for $350 USD.
• Alignthority® SEO Roadmap A 30-day intensive strategic SEO blueprint providing a deep-dive diagnostic of digital presence, competitor gap analysis, keyword research, meta optimizations for eight pages, and future content recommendations for $2,195 USD flat fee.
• Alignthority® Strategy Sprint A six-week collaborative marketing and business idea incubator consisting of three deep-dive strategy intensives (Clarify, Create, Cultivate sessions) with Voxer and email support, workbook, and Notion workspace access for $3,600 USD.
• Alignthority® Accelerator A three-month thought leadership lab combining business strategy with content-first SEO design, including Sphere of Authority definition, visibility architecture, strategic roadmap development, and direct execution oversight.
• Alignthority® Marketing Retainer A 3-6 month strategic partnership providing ongoing SEO implementation, design refinements, conversion-focused copy, and developer coordination at $1,500–$3,500 USD per month with a three-month minimum.
• Back Pocket Strategist A flexible one-to-one marketing and business consulting program offering on-demand access via Voxer or email for addressing emerging challenges without scheduling formal calls.
• Alignthority® Implementation Retainer A three-month execution phase following the SEO Roadmap involving Layer Cake content strategy implementation, entity optimization, E-E-A-T credential shoring, technical refinements, and monthly strategy sync at $2,000 USD per month with a three-month minimum.
• Alignthority® SEO Roadmap: Squarespace Edition A version of the SEO Roadmap specifically customized for Squarespace websites, including kickoff call, deep-dive site assessment, post-keyword research, headline optimization, and collaborative implementation documentation.
• Squarespace SEO Hands-On Consulting Session A 90-minute screen-shared working session where Sarah Moon reviews the client's Squarespace site settings, performs immediate technical configurations, and provides strategic recommendations for visibility growth at $595 USD flat fee.
• Hands-On SEO Consulting Session A one-on-one SEO support session for clients needing quick answers, a second opinion, or help with small websites, with 50% credit toward a full Roadmap if booked within 30 days.
• Squarespace SEO Hacks A self-paced SEO course with 30+ lessons focused exclusively on advanced Squarespace optimization techniques, including workarounds for platform-specific challenges, technical elements, and strategic thinking, sold for $495 standalone or $850 with a 90-minute 1:1 add-on.
• SEO Funnel Masterclass Series A four-part course series covering search-driven thought leadership, pillar content creation, flipping how-to scripts, and Q&A content strategies for organic marketing funnels, sold as a $495 bundle or $125 per individual course.
• Magnetic Metas SEO Course A self-paced course focused on building SEO foundations through strategic meta tag creation for consultants, coaches, and creatives looking to amplify visibility in search engines and AI platforms.
• Image SEO Course A self-paced course teaching image optimization techniques for visibility in Google Image Search and visual search, designed for creatives and service professionals including coaches, consultants, and legal and finance industries.
• Website Migrations Course & Toolkit A self-paced course and toolkit for business owners and designers covering steps to preserve SEO and authority during website migrations, including practical checklists and guidance.
• The Title Bank: 50 Blog Post Headlines A 37-page downloadable PDF ebook providing 50 proven blog post headline templates with examples, commentary, and brainstorming space for creating clicks and clients, sold for $29 USD.

Quantifiable outcome

• 33% higher ROI for companies with documented content strategy
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Grow and Convert: Grow and Convert is a content and SEO agency that focuses on conversion-oriented organic content for B2B and expert-positioning clients. Their pillar-content methodology and consultant-driven model parallel Sarah Moon's Alignthority approach to building search authority.
• Authority Hacker: Authority Hacker (Gael Breton and Mark Webster) is an SEO training and education company selling courses and masterminds to entrepreneurs. Compares on founder-led brand, SEO education products, and authority positioning methodology.
• Backlinko: Backlinko (Brian Dean) is a premium SEO training and consulting brand that sells courses, training, and high-ticket consulting to SMBs and marketers. Directly comparable as a founder-led SEO education and consulting business in the same niche.
• Foundation Inc: Foundation Inc is a boutique digital marketing agency providing SEO, content strategy, and brand positioning for premium SMB clients. Their high-touch consulting model and authority-building positioning closely parallel Sarah Moon's consultancy.
• Neil Patel Digital: Neil Patel Digital is a global SEO and digital marketing consulting brand offering strategy services, tools, and education to SMBs. Overlaps with Sarah Moon's audience of small-business owners seeking expert SEO guidance and authority building.
• Codeless: Codeless is a content production agency specializing in long-form SEO content and strategy for B2B and SaaS clients. Overlaps on the SEO content strategy and authority-building service offered to thought leaders and expert-led businesses.
• Animalz: Animalz is a content marketing agency focused on B2B SaaS and expert-led businesses, offering strategy and editorial execution similar to Sarah Moon's authority-building SEO and content services. Both serve "best-kept-secret" experts and thought leaders seeking sustainable organic visibility.
• Marie Forleo's B-School: B-School by Marie Forleo is a premium online business education program for coaches, consultants, and entrepreneurs. Comparable as a founder-led brand selling high-ticket education and marketing programs to the same "best-kept-secret expert" persona.

Broad incumbents

• Ahrefs: Ahrefs is a major SEO tool platform with a large content/education arm (Ahrefs Academy, blog) that competes for the same audience's attention. Provides overlapping educational content but operates a software business model rather than bespoke consulting.
• SEMrush: SEMrush is a leading SEO and marketing platform with content marketing resources, courses, and agency services. A broad incumbent that overlaps with Sarah Moon's SMB audience and SEO education positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sarahmoonco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarah Moon & Co