Children's Eye Care
Children's Eye Care is a physician-owned, single-location pediatric ophthalmology and optometry practice in Kirkland, WA, founded in 2008. It provides routine exams, medical and surgical eye care, contact lens fittings, myopia management, and pediatric cataract care to children and young adults, staffed by two board-certified providers.
- Company typePrivate
- Founded2008
- HeadquartersKirkland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Children's Eye Care does
Children's Eye Care is a privately held, physician-owned pediatric ophthalmology and optometry practice founded in 2008 and headquartered at 11800 NE 128th Street, Suite 430, Kirkland, Washington. The practice operates from a single clinical location staffed by two providers: Dr. K. David Epley, M.D., a board-certified pediatric ophthalmologist (in practice since 1998; former president of AAPOS 2012–13 and the Children's Eye Foundation 2014–18), and Dr. Vy T. Mai, O.D., a glaucoma-certified pediatric optometrist specializing in myopia management. The clinic serves infants, children, and young adults (Dr. Epley through age 18; Dr. Mai ages 4+) across the Pacific Northwest, with a child-centric physical environment featuring themed exam rooms with murals, a play area, a movie room, and an on-site optical shop carrying 500+ frames.
The practice delivers a comprehensive suite of pediatric eye care services organized into core offerings (routine eye exams, optical dispensing, contact lens fittings, and medical/surgical eye care) and specialty offerings (myopia management via soft multifocal contact lenses or orthokeratology, and pediatric cataract surgery). Medical and surgical services address amblyopia, strabismus, blocked tear ducts, droopy eyelids, glaucoma, pediatric cataracts, and headaches. The optical shop retails frames from multiple manufacturers, while contact lens services include specialty fits. Supporting resources include parent education (eye drop administration, patching therapy, CVI guidance) and digital patient forms.
Children's Eye Care operates on a direct-to-consumer healthcare model with five revenue streams: medical eye care (billed to medical insurance), routine vision care (billed to vision insurance), optical product sales (frames), contact lens services, and cash-pay discounted exams for uninsured patients. Distribution is exclusively through direct appointment scheduling (phone and walk-in emergencies), with marketing limited to the practice website and organic local search. The practice accepts most medical insurance plans and many vision plans; a $75 no-show/late-cancellation fee applies. The business has no disclosed parent company, institutional investors, or external funding.
Children's Eye Care firmographics
Firmographics- Name
- Children's Eye Care
- Legal name
- Children's Eye Care
- Website
- https://childrenseyecare.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Children's Eye Care is a physician-owned, single-location pediatric ophthalmology and optometry practice in Kirkland, WA, founded in 2008. It provides routine exams, medical and surgical eye care, contact lens fittings, myopia management, and pediatric cataract care to children and young adults, staffed by two board-certified providers.
- Ownership category
- akta.pro rank
Children's Eye Care industry classification
Industry- Product category
- Pediatric Ophthalmology
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro industry
- Pediatric Ophthalmology & StrabismusOphthalmology Clinics (Medical & Surgical Eye Care)Contact Lens Specialty & Myopia ControlComprehensive Eye Exams & Vision Care
Keywords
Where Children's Eye Care is headquartered
LocationHeadquarters
- HQ city
- Kirkland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Children's Eye Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Medical Eye Care Services: Revenue from medical and surgical eye care services billed to medical insurance for conditions such as blocked tear ducts, droopy eyelids, lazy eye, crossed eyes, amblyopia, glaucoma, cataracts, and headaches.
- Routine Vision Care Services: Revenue from routine eye exams and vision-related services covered by vision insurance plans, including refraction services and exams for nearsightedness, farsightedness, and astigmatism.
- Optical Products (Eyeglasses): Revenue from sale of eyeglasses and optical products. The practice maintains over 500 frames for children and young adults from various manufacturers.
- Contact Lens Services: Revenue from contact lens fittings and related services, with options including soft multifocal contact lenses and orthokeratology (hard gas-permeable overnight lenses) for myopia management.
- Cash Pay/Discount: For patients whose exams are not covered by insurance, a substantial cash discount is offered for exams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Medical eye exam - insurance billed |
| Other | Pay-as-you-go | Routine vision exam - vision insurance billed |
| Other | Pay-as-you-go | Eyeglasses and optical products |
| Other | Pay-as-you-go | Cash pay discount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Children's Eye Care product offering
Product offeringCore offering
Children's Eye Care is a pediatric ophthalmology and optometry practice providing routine eye exams, medical and surgical eye care, contact lens fittings, and on-site optical services (eyeglasses) for children and young adults. Services cover refractive errors (myopia, hyperopia, astigmatism), amblyopia, strabismus, pediatric cataracts, blocked tear ducts, droopy eyelids, glaucoma, and headaches, with specialty programs in myopia management (soft multifocal contact lenses and orthokeratology) and pediatric cataract care. The practice operates from a single child-friendly Kirkland, WA clinic staffed by two pediatric specialists.
Product overview
Children's Eye Care is a pediatric ophthalmology practice offering a comprehensive suite of eye care services for children. The core offerings include Routine Eye Exams, Optical Care (eyeglasses with over 500 frames), Contact Lens Fittings, and Medical & Surgical Eye Care. Specialty services include Myopia Management using specialty contact lenses and orthokeratology, and Pediatric Cataract Surgery. The practice also provides patient support through educational resources including Parent Resources (covering eye drops, patching, CVI) and Patient Forms. The practice was founded in 2008 and is staffed by pediatric ophthalmologist Dr. K. David Epley and pediatric optometrist Dr. Vy T. Mai.
Differentiator
Problem solved
Functional benefit
Products and services
- Routine Eye Exams Comprehensive eye examinations for children covering vision assessment, refractive error detection (myopia, hyperopia, astigmatism), and overall eye health evaluation; typically covered by vision insurance annually.
- Optical Care (Eyeglasses)
- Contact Lens Fittings
- Medical & Surgical Eye Care
- Myopia Management
- Pediatric Cataract Care
Companies that use Children's Eye Care
Customer profileSegments1 record
Ideal customer profiles1 record
Children's Eye Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Children's Eye Care partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights4 records
Children's Eye Care competitors and assessment
Company assessmentBroad incumbents
- LensCrafters: National optical retail chain with in-store optometry. Competes for the same frame-purchasing parents post-refraction, and represents the largest external destination for children's eyewear if patients leave the on-site optical shop.
- AEG Vision: PE-backed platform consolidating independent optometry practices across the U.S. Operates in the same pediatric and family eye care category at scale, and is a likely strategic acquirer for Children's Eye Care given regional expansion strategies.
- MyEyeDr: Large PE-backed optometry and optical retail platform with hundreds of locations. Comparable because it integrates professional eye exams with on-site optical dispensing, mirroring Children's Eye Care's combined clinic-plus-optical-shop model.
- Warby Parker: Vertically integrated eyewear retailer with in-store eye exams. Comparable optical retail plus exam offering, though focused on adult consumers. Represents both a competitive threat (optical shopping) and a possible partner for children's frame distribution.
- America's Best Contacts & Eyeglasses: High-volume value optical retailer with in-store exams. Competes on price for the same children's eyewear purchase decision and is a destination for parents seeking budget-friendly alternatives to the on-site optical shop.
- Total Vision: PE-backed optometry group practice platform operating on the West Coast. Comparable business model (professional services plus optical retail) and a potential regional roll-up partner for Pacific Northwest expansion.
Others
- RevolutionPHR: Patient portal and engagement platform used by independent eye care practices. Adjacent technology vendor rather than a competitor — comparable context because practice portals are a small-practice digital differentiator.
Direct peers
- Pediatric Ophthalmology & Strabismus Associates (POSA): Independent pediatric ophthalmology subspecialty group practice with multiple board-certified pediatric ophthalmologists. Closest direct comparable in terms of patient population, clinical scope, and physician-owned operating model.
- Treehouse Eyes: Specialty pediatric myopia management clinic chain offering orthokeratology and multifocal contact lens treatments for children. Most directly comparable peer — same pediatric-only niche, same myopia management modality focus, similar recurring-treatment revenue model.
Regional players
- Seattle Children's Hospital – Ophthalmology: Hospital-based pediatric ophthalmology service in the same Pacific Northwest market. Competes for complex pediatric ophthalmology referrals (especially surgical cases like pediatric cataracts, a key Epley specialty) and employs competing subspecialists in the region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Children's Eye Care social profiles
Digital presenceChildren's Eye Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Children's Eye Care leadership team
Management profileNumber of profiles
Profiles2 records
Children's Eye Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Children's Eye Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Children's Eye Care
What does Children's Eye Care do?
Children's Eye Care is a pediatric ophthalmology and optometry practice providing routine eye exams, medical and surgical eye care, contact lens fittings, and on-site optical services (eyeglasses) for children and young adults. Services cover refractive errors (myopia, hyperopia, astigmatism), amblyopia, strabismus, pediatric cataracts, blocked tear ducts, droopy eyelids, glaucoma, and headaches, with specialty programs in myopia management (soft multifocal contact lenses and orthokeratology) and pediatric cataract care. The practice operates from a single child-friendly Kirkland, WA clinic staffed by two pediatric specialists.
Is Children's Eye Care a public or private company?
Children's Eye Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Children's Eye Care founded?
Children's Eye Care was founded in 2008. It employs 1 to 10 people.
Where is Children's Eye Care based?
Children's Eye Care is headquartered in Kirkland, United States, in the North America region.
How does Children's Eye Care make money?
Five revenue lines are on record. Medical Eye Care Services are the primary driver. The others are routine Vision Care Services, optical Products (Eyeglasses), contact Lens Services and cash Pay/Discount.
Who are Children's Eye Care's main competitors?
Broad incumbents on record are LensCrafters, AEG Vision, MyEyeDr, Warby Parker, America's Best Contacts & Eyeglasses and Total Vision. RevolutionPHR is listed as an others. Direct peers are Pediatric Ophthalmology & Strabismus Associates (POSA) and Treehouse Eyes. Seattle Children's Hospital – Ophthalmology is listed as a regional player.
Does Children's Eye Care have an API?
No public API is recorded for Children's Eye Care.
What industry is Children's Eye Care in?
Children's Eye Care's product category is Pediatric Ophthalmology. Its primary akta.pro industry code is HLAKAKAD, Pediatric Ophthalmology & Strabismus, with a secondary code of HLAKAKAC, Ophthalmology Clinics (Medical & Surgical Eye Care). Its NAICS code is 62132 and its SIC code is 8011.