Upholstery

What Upholstery does

Upholstery Limited LLC is a privately held, single-location automotive upholstery and customization business based in Baton Rouge, Louisiana, operating continuously since 1976. The company supplies, installs, and restores custom leather interiors, molded carpets, convertible tops, steering wheel wraps, and complementary automotive accessories for individual owners of cars, trucks, and SUVs, with secondary service lines in boat and RV interior restoration and FAA-certified airplane interior work. Its core technology is hands-on custom fabrication and installation rather than software, and its intellectual property is concentrated in supplier relationships rather than patents or proprietary code. Upholstery Limited holds the exclusive ALEA Leather dealership for the Baton Rouge market and is the top-volume dealer for KATZKIN Leather Interiors in the region, and it also distributes WeatherTech, Lloyd Mats, Wheelskins, and multiple truck bed cover brands (Roll N Lock, Retrax, BAKFlip, Undercover).

The business operates on a direct-to-consumer, quote-based model with two revenue streams: one-time service fees for custom installation work and one-time product sales of accessories sold over the counter or as part of installation jobs. There is no e-commerce channel, no subscription or recurring revenue component, and no publicly disclosed pricing. Customer acquisition relies on local word-of-mouth, Google Reviews, and BBB accreditation, with the showroom at 9020 S Choctaw Drive serving as both retail and consultation point. The customer base is a long tail of individual vehicle, boat, and RV owners in the Baton Rouge metropolitan area, with no enterprise, fleet, or dealer-of-record accounts identified in the available data.

Operationally, the company is a sub-10-employee independent business with no parent company, no subsidiaries, no disclosed institutional ownership, and no external funding. There is no evidence of expansion beyond the single Baton Rouge location, no leadership team disclosed beyond the founder/owner, and no public financial reporting. The business is therefore a small, long-tenured local services franchise whose economic profile is tied to discretionary automotive customization spend in a single metro market.

Name

Upholstery

Legal name

Upholstery Limited LLC

Website

https://upholsterylimited.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Upholstery Limited LLC is a Baton Rouge-based automotive upholstery shop, founded in 1976, that supplies, installs, and restores custom leather interiors, carpets, convertible tops, and complementary automotive accessories for individual car, truck, boat, and RV owners through a single showroom.

Ownership category

akta.pro rank

Product category

Automotive Upholstery Services

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (336360), Reupholstery and Furniture Repair (81142)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Leather Repair (Tears, Holes, Seam/Panel Repair) (HSAJAHAE)

Keywords

• Automotive upholstery services
• Leather interior installation
• Custom car interiors
• Marine interior upholstery
• RV interior restoration

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Upholstery Installation Services: One-time service fees for custom leather interior installations, carpet replacement, convertible top replacement, boat and RV interior work, and steering wheel wrapping. Revenue is transaction-based, earned per job. No subscription or recurring revenue model.
2. Product Sales: Sale of automotive accessories including custom-fit floor mats, bed covers (Roll N Lock, Retrax, BAKFlip, Undercover), Wheelskins leather steering wheel covers, car-logo license plates and frames, rear spoilers, replacement truck seats, wood dashes, interior/exterior maintenance products, and leather cleaner/conditioner. Revenue is one-time per product.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Upholstery Limited LLC supplies, installs, and restores custom leather interiors for cars, trucks, and SUVs, with exclusive ALEA Leather dealership and top-volume KATZKIN dealer status in the Baton Rouge area. The company also fabricates molded carpets, replaces convertible tops, customizes boat and RV interiors, wraps steering wheels, installs custom grilles, and sells accessories including bed covers, floor mats, and leather care products from its Baton Rouge showroom.

Product overview

Upholstery Limited LLC is a Baton Rouge-based automotive upholstery and customization business serving since 1976. The company operates as a physical services and products business offering custom leather interiors as its primary offering (through exclusive ALEA Leather and KATZKIN partnerships), along with a comprehensive range of vehicle interior and accessory products including molded carpets, custom floor mats, steering wheel covers (Wheelskins), convertible tops, boat interiors, RV interiors, truck bed covers, and various automotive accessories. The product portfolio centers on vehicle interior customization and restoration services, with physical installation and retail products rather than software or digital offerings.

Differentiator

Problem solved

Functional benefit

Brands

• ALEA Leather: Exclusive dealer for ALEA LEATHER leather interior products
• KATZKIN
• GAHH

Products and services

• Custom Leather Interiors

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• ALEA LeathercoreOEM/ Whitelabel/ Licensing PartnerUpholstery Limited is the EXCLUSIVE DEALER for ALEA Leather in the Baton Rouge area, providing access to proprietary leather interior kits and custom designs. As the exclusive local dealer, the company benefits from brand association and product access not available to competitors.
• KATZKIN Leather InteriorscoreOEM/ Whitelabel/ Licensing PartnerUpholstery Limited is a top-volume dealer for KATZKIN leather interiors in the Baton Rouge area. KATZKIN is a leading brand of custom leather seat kits for cars, trucks, and SUVs. The company features ALEA and KATZKIN as its primary interior product lines.
• GAHH (Glass Abs Headliner H; Wetzstein Group)minorOEM/ Whitelabel/ Licensing PartnerUpholstery Limited carries GAHH products alongside KATZKIN, providing additional leather and material options for customers.
• WeatherTechminorOEM/ Whitelabel/ Licensing PartnerUpholstery Limited sells WeatherTech products including FloorLiners and floor mats, which are laser-measured and provide 'absolute interior protection.' WeatherTech is an established automotive accessory brand.
• Lloyd MatsminorOEM/ Whitelabel/ Licensing PartnerUpholstery Limited offers Lloyd custom floor mats, including custom embroidered logo options, as part of its flooring and mat product line.
• Roll N LockminorOEM/ Whitelabel/ Licensing PartnerRoll N Lock bed covers are offered as part of Upholstery Limited's truck accessory lineup, alongside Retrax, BAKFlip, and Undercover brands.
• RetraxminorOEM/ Whitelabel/ Licensing PartnerRetrax bed covers are offered as part of the truck accessory product lineup.
• BAKFlipminorOEM/ Whitelabel/ Licensing PartnerBAKFlip bed covers are offered alongside other truck bed cover brands.
• UndercoverminorOEM/ Whitelabel/ Licensing PartnerUndercover bed covers are offered alongside other truck bed cover brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Auto Custom Carpets: Leading manufacturer of OEM-style replacement molded automotive carpets. Their products overlap directly with Upholstery Limited's molded carpet service offering and they distribute through a competing installer network.
• Dash Designs: Manufacturer of custom dash covers, carpet mats, and interior accessories. Comparable to Upholstery Limited's molded carpet and interior customization offering, with a similar retailer/installer go-to-market model.
• Coverking: Manufacturer of custom vehicle covers, seat covers, floor mats, and sunshades. Their product categories overlap with Upholstery Limited's accessory portfolio and they sell direct and through dealers competing for the same custom-minded vehicle owner.
• Roadwire Leather Interiors: Aftermarket manufacturer and distributor of custom leather and vinyl seat upholstery kits, distributed through installers nationwide. Directly comparable to Upholstery Limited's core custom leather interior service offering.
• ALEA Leather: Provider of proprietary leather interior kits for the automotive aftermarket. ALEA sells through exclusive dealer territories and is the primary brand carried by Upholstery Limited, but also operates competing dealers in other geographies that pursue the same end customers.
• GAHH Automotive: Manufacturer of replacement auto upholstery and convertible top products supplied through dealers/installers. Carried by Upholstery Limited but also offered through competing local installers, addressing the same restoration and replacement customer base.
• Bestop: Manufacturer of soft tops, replacement tops, and automotive accessories for Jeeps and other vehicles. Competes directly with Upholstery Limited's convertible top replacement service and accessories product line.
• Katzkin Leather: Leading manufacturer of aftermarket custom leather seat kits for cars, trucks, and SUVs. While also a supplier to Upholstery Limited, Katzkin sells through a national dealer/installer network that competes directly for the same end customers seeking custom leather interiors.

Broad incumbents

• WeatherTech: Large, well-known manufacturer of laser-measured floor liners, mats, and cargo protection. While Upholstery Limited is a WeatherTech retailer, WeatherTech also sells direct to consumers across the U.S., creating potential channel competition for the same vehicle owner.
• Extang: Established manufacturer of truck bed covers and tonneaus. Competes with the bed cover brands (Roll N Lock, Retrax, BAKFlip, Undercover) carried by Upholstery Limited for the same truck accessory customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upholstery