NaturPak
NaturPak is a B2B co-manufacturer and co-packer providing shelf-stable food and pet nutrition production using Tetra Recart packaging, serving consumer brands, pet food companies, and national retailers from two BRC-AA rated facilities in Janesville, Wisconsin.
- Company typePrivate
- Founded1987
- HeadquartersJanesville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
NaturPak firmographics
Firmographics- Name
- NaturPak
- Legal name
- NaturPak
- Website
- https://naturpak.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NaturPak is a B2B co-manufacturer and co-packer providing shelf-stable food and pet nutrition production using Tetra Recart packaging, serving consumer brands, pet food companies, and national retailers from two BRC-AA rated facilities in Janesville, Wisconsin.
- Ownership category
- akta.pro rank
NaturPak industry classification
Industry- Product category
- Contract food manufacturing and co-packing
- NAICS
- Animal Food Manufacturing (3111), Dog and Cat Food Manufacturing (311111)
- SIC
- Paperboard Containers & Boxes (2650)
- akta.pro primary industry
- Tertiary/Transit Packaging for Food & Beverage (IMALAHAC)
Keywords
Where NaturPak is headquartered
LocationHeadquarters
- HQ city
- Janesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NaturPak business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Co-Manufacturing Services: NaturPak manufactures shelf-stable foods (soups, sauces, broths, bone broth concentrates, pet foods) on behalf of consumer and pet brand companies. Revenue is generated through production fees based on volume and complexity of co-manufacturing engagements.
- Co-Packing Services: NaturPak provides comprehensive co-packing services from sourcing materials to managing equipment and manpower, streamlining operations for brand partners to get products to market faster.
- R&D Solutions: NaturPak offers dedicated R&D services from concept creation to market readiness, including new product formulation, testing, and piloting, billed as part of integrated service packages.
- Ingredient Sourcing and Sales: NaturPak supplies premium ingredients including bone broths (frozen concentrates, powder concentrates), and premium animal fats (beef tallow, chicken fat, turkey fat) sourced from organic, grass-fed, free-range, and conventional options.
- Storage Solutions: NaturPak offers storage solutions as part of its total solutions package, providing warehousing and logistics for finished goods for brand partners.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
NaturPak product offering
Product offeringCore offering
NaturPak is a B2B co-manufacturer and co-packer that produces shelf-stable human and pet foods in Tetra Recart fiber-based cartons across two BRC-AA rated facilities totaling 315,000 sq. ft. The company operates the largest Tetra Recart packaging capacity in the world (88% of North American capacity) and offers an end-to-end platform spanning R&D, ingredient sourcing, co-manufacturing, co-packing, and storage for consumer and pet food brands.
Product overview
NaturPak is a total shelf-stable solutions provider offering a platform-plus-modules architecture centered on co-manufacturing and co-packing services. The core offering consists of Co-Manufacturing and Co-Packing services enhanced by NaturNext R&D Solutions for product development. The portfolio includes two primary product categories: Human Nutrition (soups, sauces, broths) and Pet Nutrition (with SHREDS and Mousse sub-brands), all utilizing the proprietary Tetra Recart packaging technology. Supporting services include Ingredient Sourcing, Testing & Pilots, Small Batch production, and Storage Solutions. The company also manufactures ingredient products including Bone Broth (frozen and powder concentrates) and Premium Animal Fats. The platform differentiates through BRC-AA rated facilities, the Tetra Recart fiber-based BPA-free packaging system (available in 6 sizes), and vertically integrated capabilities from concept through creation.
Differentiator
Problem solved
Functional benefit
Products and services
- Co-Manufacturing Full-service co-manufacturing for shelf-stable human foods and pet nutrition products using Tetra Recart packaging technology, with BRC-AA rated facilities and shelf life of up to two years.
- Co-Packing Comprehensive co-packing services spanning material sourcing, equipment management, and manpower to streamline operations and accelerate customer time to market.
- NaturNext R&D Solutions Culinary innovation partnership from concept creation to market-ready products, including recipe creation, product development, testing, and piloting services.
- Human Nutrition Manufacturing Shelf-stable human food co-manufacturing including soups, sauces, vegetables, beans, legumes, plant-based meals, and broths packaged in Tetra Recart cartons for leading consumer brands and retailers.
- Pet Nutrition Manufacturing Human-grade, shelf-stable wet pet food and treats co-manufactured in Tetra Recart sustainable packaging for national and emerging pet food brands.
- SHREDS for Pets Proprietary moisture-rich shredded texture pet food format for cats and dogs, available exclusively from NaturPak in the U.S. and packaged in Tetra Recart sustainable cartons.
- Mousse for Pets Proprietary smooth, airy mousse texture pet food for cats and small dogs that supports hydration and is ideal for transitioning young pets to solid foods, available exclusively from NaturPak in the U.S.
- Bone Broth High-quality, all-natural bone broths made from grass-fed, free-range animals with chef-created recipes, available in frozen bulk and customizable formulations with collagen-rich nutritional value.
- Premium Animal Fats Premium animal fats including beef tallow, chicken fat, and turkey fat sourced from grass-fed or free-range animals, sold to food and pet food manufacturers.
- Bone Broth Powder Shelf-stable bone broth powder concentrates retaining nutritional power with clean ingredient decks and long shelf life without refrigeration.
- Ingredient Sourcing Strategic ingredient sourcing leveraging Midwestern agricultural advantages with over two decades of grower relationships and stringent quality standards.
- Testing and Pilots Custom testing and piloting services including consumer taste tests, focus groups, technical functionality assessments, and market surveys for product optimization.
- Small Batch Production Scalable small batch production allowing brands to test markets and refine recipes without large minimum order requirements.
- Storage Solutions Comprehensive storage solutions providing strategic flexibility and supply chain support for finished products.
Quantifiable outcome
- Products shelf-stable for up to two years without artificial preservatives
- +3 more outcomes
Companies that use NaturPak
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
NaturPak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
NaturPak partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Baker Tilly / Michael Best & Friedrich LLP / Wisconsin Manufacturers & Commerce (WMC)minorBaker Tilly, Michael Best & Friedrich LLP, and Wisconsin Manufacturers & Commerce jointly sponsor the 37th Annual Manufacturer of the Year (MOTY) Awards, of which NaturPak is a finalist. The sponsorship relationship positions NaturPak within a network of Wisconsin's top manufacturers and creates recognition value.
- Tetra PakcoreNaturPak is a strategic co-manufacturing partner of Tetra Pak, utilizing the proprietary Tetra Recart packaging system. NaturPak operates the most Tetra Recart lines in the world and produces the largest volume globally. The partnership is anchored by Tetra Pak's technology and equipment, which NaturPak has invested in at scale across its facilities.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
NaturPak competitors and assessment
Company assessmentBroad incumbents
- Schwan's Company (now Schwan's Company): Large frozen and shelf-stable food manufacturer (Red's, Tony's, Edwards brands). Broad incumbent with co-manufacturing capabilities and own-brand portfolio that intersects with NaturPak's frozen bone broth and shelf-stable human nutrition categories.
- Conagra Brands: Major North American packaged food company with deep shelf-stable food portfolio (soups, sauces, broths, ready meals). Broad incumbent competitor that both buys co-manufacturing services and competes with NaturPak's customers in shelf-stable categories.
Direct peers
- Hearthside Food Solutions: One of the largest contract food manufacturers and co-packers in North America, serving consumer food brands with co-manufacturing, packaging, and supply chain services. Direct comparable to NaturPak's co-manufacturing and co-packing business model across multiple food categories.
- Seneca Foods: Largest North American producer of shelf-stable fruits and vegetables, with private label and contract manufacturing in canned and packaged foods. Comparable packaging format (shelf-stable) and B2B contract manufacturing model to NaturPak's co-manufacturing operations.
- Simmons Pet Food: Contract manufacturer of premium dry and wet pet food for national brands, with co-manufacturing and private-label capabilities. Direct peer to NaturPak's pet nutrition segment, serving similar brand customers with contract pet food manufacturing.
- TreeHouse Foods: Private-label and co-manufactured food producer with broad shelf-stable categories including soups, sauces, broths, and ready meals. Comparable to NaturPak as a multi-category shelf-stable contract manufacturer serving retail and brand customers.
- TruFood Manufacturing: Co-manufacturer of nutrition bars and snack products serving consumer brands, with flexible packaging and shelf-stable formats. Comparable co-manufacturing business model serving enterprise CPG customers, though focused on different product categories.
- Bellisio Foods (El Encanto): Co-manufacturer of frozen and shelf-stable prepared foods including pasta, sauces, and ready meals for major retail and foodservice customers. Comparable co-manufacturing model with focus on shelf-stable prepared food categories that overlap with NaturPak's soup, sauce, and broth offerings.
Others
- American Packaging Corporation: Flexible packaging and paperboard packaging manufacturer serving CPG and food customers. Adjacent packaging ecosystem participant that could be an alternative to Tetra Recart for some applications, providing context on packaging alternatives available to NaturPak's customers.
- Tetra Pak: Global packaging equipment and carton manufacturer that owns the Tetra Recart technology and supplies NaturPak's core packaging lines. A critical technology partner and ecosystem enabler — not a direct competitor, but the relationship is a defining dependency for NaturPak's business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
NaturPak social profiles
Digital presenceNaturPak compliance and trust
Trust signalCompliance1 record
NaturPak financial estimates
Financial estimateRevenue estimate
Valuation estimate
NaturPak leadership team
Management profileNumber of profiles
Profiles4 records
NaturPak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NaturPak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NaturPak
What does NaturPak do?
NaturPak is a B2B co-manufacturer and co-packer that produces shelf-stable human and pet foods in Tetra Recart fiber-based cartons across two BRC-AA rated facilities totaling 315,000 sq. ft. The company operates the largest Tetra Recart packaging capacity in the world (88% of North American capacity) and offers an end-to-end platform spanning R&D, ingredient sourcing, co-manufacturing, co-packing, and storage for consumer and pet food brands.
Is NaturPak a public or private company?
NaturPak is a private company. It is classified as private equity controlled and is currently operating.
When was NaturPak founded?
NaturPak was founded in 1987. It employs 101 to 250 people.
Where is NaturPak based?
NaturPak is headquartered in Janesville, United States, in the North America region.
How does NaturPak make money?
Five revenue lines are on record. Co-Manufacturing Services are the primary driver. The others are co-Packing Services, R&D Solutions, ingredient Sourcing and Sales and storage Solutions.
Who are NaturPak's main competitors?
Broad incumbents on record are Schwan's Company (now Schwan's Company) and Conagra Brands. Direct peers are Hearthside Food Solutions, Seneca Foods, Simmons Pet Food, TreeHouse Foods, TruFood Manufacturing and Bellisio Foods (El Encanto). Others are American Packaging Corporation and Tetra Pak.
Does NaturPak have an API?
No public API is recorded for NaturPak.
What industry is NaturPak in?
NaturPak's product category is Contract food manufacturing and co-packing. Its primary akta.pro industry code is IMALAHAC, Tertiary/Transit Packaging for Food & Beverage. Its NAICS code is 3111 and its SIC code is 2650.