What USA Flag does

USA Flag Co. is a private, veteran-owned e-commerce manufacturer headquartered in Sparks, Nevada, that produces and sells American-made flags and flagpole hardware. The company's product line spans American flags in nylon, polyester, and proprietary DuraSpun polyester constructions (including the DuraPatriot sub-brand), along with officially licensed armed forces flags (Army, Navy, Marine Corps, Air Force, Space Force, Coast Guard), POW-MIA flags, all 50 state flags, historical flags (Betsy Ross, Bennington, Appeal to Heaven), service flags (Thin Blue/Red Line), Christian flags, international flags, and stick flags. Supporting hardware includes aluminum, cast iron, and stainless steel brackets (FREEDOM, ROGUE, TITAN sub-brands), flagpoles (PATRIOT), and customizable bundle kits (InstaPatriot, Patriot Kits build-your-own). Manufacturing is FMAA-certified, meaning all materials and labor are domestic. The company also sells branded merchandise including t-shirts, hats, mugs, stickers, and garden flags.

The business operates a multi-channel go-to-market model. The primary channel is direct-to-consumer e-commerce via a Shopify storefront at usaflagco.com, supported by free shipping over $60 and a 30-day money-back guarantee. A secondary marketplace listing on Amazon broadens reach, and a dedicated bulk and government sales program enables volume pricing and federal procurement through SAM.gov registration and NDAA Section 889 compliance. International shipping extends to 150+ countries. The full customer base cited consists of individual consumers (homeowners, veterans, military families), VFW organizations, and government/military buyers; no enterprise or commercial anchor customers are disclosed. Pricing is purely transactional (no subscription component) with unit prices ranging from approximately $15.95 for entry-level items to $529.97 for premium large-format flags, plus a 12% bundle discount on Patriot Kit configurations.

The company has accumulated 50,000+ customer reviews with 4.5-4.93 star ratings across major product lines, indicating strong repeat purchase behavior in the residential segment. Certifications include FMAA, NDAA Section 889, SAM.gov registration, and Veteran-Owned Business status. The company has no disclosed funding rounds, no M&A activity, no leadership changes, and reports headcount of 1-10 employees, suggesting a small privately-held operation rather than a venture-backed growth-stage business.

Name

USA Flag

Legal name

USA Flag Co.

Website

https://usaflagco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

USA Flag Co. is a veteran-owned, FMAA-certified e-commerce manufacturer based in Sparks, Nevada, selling American-made flags, military branch flags, flagpole hardware, and patriotic merchandise to individual consumers, veterans, military families, and government buyers via direct-to-consumer, Amazon, and SAM.gov channels.

Ownership category

akta.pro rank

Product category

Flags and Flagpole Accessories

akta.pro primary industry

Historical & Military Collectibles Retail (CRALAGAM)

Keywords

• American-made flags
• Flagpole accessories
• Military branch flags
• Patriotic merchandise
• Made in USA flags

Headquarters

HQ city

Sparks

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Flag and Flagpole Hardware Sales: Primary revenue stream from direct sales of American flags, military branch flags, state flags, historical flags, and flagpole hardware including poles, brackets, and mounting accessories. Products sold at various price points from $15.95 entry-level items to $529.97 premium large-format flags. Revenue is one-time transaction based with no subscription component.
2. Merchandise Sales: Secondary revenue from branded merchandise including American flag t-shirts, hats, stickers, decals, mugs, and accessories. These items complement the flag business and leverage the brand's patriotic positioning.
3. Bulk and Government Sales: Volume pricing programs for bulk flag purchases and government procurement through SAM.gov registration, targeting organizations, businesses, and government entities needing multiple flags.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

USA Flag Co. manufactures and sells American-made flags in multiple materials (nylon, polyester, DuraPatriot heavy-duty polyester) and sizes (2x3 to 12x18 feet), including American flags, military branch flags (Army, Navy, Marine Corps, Air Force, Space Force, Coast Guard), state flags, historical flags, and POW-MIA flags. The company also produces flagpole hardware (poles and cast iron/stainless steel/aluminum brackets), complete flag display kits (InstaPatriot™), and patriotic merchandise (t-shirts, hats, mugs, stickers). All products are FMAA-certified Made in USA and sold primarily through direct e-commerce, with secondary distribution via Amazon and SAM.gov for government procurement.

Product overview

USA Flag Co. is an e-commerce retailer specializing in American-made flags and flagpole accessories. The product portfolio centers on American Flags available in multiple materials (Nylon, Polyester, DuraSpun™ Polyester) and sizes (2x3 through 12x18 feet), with key sub-brands including DuraPatriot™ for heavy-duty all-weather applications and Sleeved American Flags™ for pole-mounting convenience. The company offers comprehensive InstaPatriot™ Kits combining flags, poles, and brackets, plus customizable Patriot Kits™ through a build-your-own configurator. Beyond American flags, the catalog includes Armed Forces Flags (Army, Navy, Marine Corps, Air Force, Space Force, Coast Guard), POW-MIA Flags, State Flags, Historical Flags (Betsy Ross, Bennington, An Appeal To Heaven), Service Flags (Thin Blue Line, Thin Red Line), International Flags, Stick Flags, Christian Flags, and a Merch Shop with apparel and accessories. Supporting products include Flag Poles (PATRIOT™ series) and Brackets (ROGUE™ cast iron, TITAN™ stainless steel, FREEDOM™ aluminum) available in multiple finishes. The company emphasizes FMAA certification, veteran ownership, and 100% USA manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• DuraPatriot™: All-weather American flag product line made with Heavy Duty DuraSpun™ Polyester, featuring 2x2 Ply construction, embroidered stars, and sewn stripes engineered for superior performance in high wind and harsh weather conditions.
• InstaPatriot™
• Sleeved American Flags™
• PATRIOT™
• ROGUE™
• TITAN™
• FREEDOM™
• VALOR™
• Solar Shield
• EZ-Snap™

Products and services

• American Flags (Nylon) Durable nylon American flags with embroidered stars and sewn stripes, designed for outdoor residential display with superior strength-to-weight ratio for beautiful unfurling in light breezes. Available in multiple sizes from 2x3 to 3x5 feet.
• American Flags (Polyester) Heavy-duty 2-ply spun polyester American flags engineered for extreme weather conditions, featuring maximum durability against high winds and intense UV rays with canvas heading and brass grommets.
• DuraPatriot™ American Flags Premium all-weather American flags made with Heavy Duty DuraSpun™ Polyester, featuring 2x2 Ply construction, embroidered stars, and sewn stripes engineered for superior performance in high wind and harsh weather conditions.
• Sleeved American Flags™ Nylon flags with a sleeve design that slides over flagpoles to prevent wrap-around, available in 2x3, 2.5x4, and 3x5 sizes with embroidered stars and sewn stripes.
• InstaPatriot™ Kits Complete flag display kits including American flag, flagpole, and bracket in various configurations (ROGUE™, FREEDOM™, TITAN™) for residential installation.
• Patriot Kits™ Build Your Own Customizable bundle builder allowing customers to create their own flag, flagpole, and bracket kit combination with 12% savings plus free shipping.
• Armed Forces Flags Official military branch flags including Army, Navy, Marine Corps, Air Force, Space Force, and Coast Guard, featuring authentic emblems and officially licensed designs.
• VALOR™ Sleeved U.S. Military Flags & Kits Premium sleeved military flags with durable construction for branches including Marine Corps and Navy, featuring enhanced outdoor durability.
• Flag Poles & Brackets Complete line of flagpoles including PATRIOT™ series (6ft, 1-inch diameter) and brackets including ROGUE™ (cast iron), TITAN™ (stainless steel), and FREEDOM™ (aluminum) in multiple finishes.
• State Flags All 50 U.S. state flags made in the USA with heavy-duty, weather-resistant construction and durable materials.
• Historical Flags Historical American flags including Betsy Ross Flag (official and heritage tea-stained variants), Bennington Flag (76 Flag), and An Appeal To Heaven Flag.
• POW-MIA Flags Prisoner of War/Missing in Action remembrance flags available in multiple constructions including single-reverse, double-sided, and embroidered versions.
• Service Flags Support flags including Thin Blue Line (police), Thin Red Line (fire), and other service-themed designs for first responders and veterans.
• Merch Shop — Apparel & Accessories Branded merchandise including American Flag T-Shirts, Hats (Dad Hat, Stretch Fit Cap), Stickers & Decals, Mugs, Garden Flags, and Coloring Books featuring patriotic designs.
• International Flags Flags representing nations from around the world for international display purposes.
• Stick Flags Handheld flags on wooden dowels in various sizes (12x18 inch with 5/16x30 inch dowel) with flattened spearhead tip for safety.
• Christian Flags Fully sewn design Christian flags for religious display with premium construction quality.
• Bulk Discount Flags Volume purchasing program for American flags (2.5x4, 3x5, 4x6, 5x8 sizes) with discounted pricing for bulk orders targeting commercial and government buyers.

Quantifiable outcome

• Free standard shipping on orders over $60 reduces total cost of ownership for mid-sized purchases
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• AmazonminorChannel Partner/ Reseller/ DistributorMarketplace distribution partnership through Amazon channel, enabling product sales to Amazon's customer base alongside direct e-commerce. Supports multiple payment methods including Amazon Pay.

Scale indicators6 records

Recent moves4 records

Expansion highlights7 records

Direct peers

• Flagpole Company: Specialty retailer of residential and commercial flagpoles, brackets, and flag display accessories. Directly comparable in the flagpole/bracket subcategory where USA Flag Co. competes with its PATRIOT™, ROGUE™, TITAN™, and FREEDOM™ lines.
• Carrot-Top Industries: Retailer of American flags, flagpoles, and patriotic commercial-grade products targeting businesses, government, and individuals. Comparable product breadth and institutional/government customer overlap with USA Flag Co.'s commercial and government segments.
• Eder Flag Manufacturing: Family-owned U.S. flag manufacturer producing American flags, state flags, and military branch flags using domestic materials. Comparable product line and Made-in-USA value proposition.
• Flags.com: Online retailer of American flags, state flags, military flags, and flagpole accessories with direct-to-consumer e-commerce model. Directly comparable product catalog and online-first distribution strategy.
• Allegiance Flag Supply: U.S.-based flag manufacturer and retailer specializing in American-made flags with emphasis on domestic materials and veteran/patriotic positioning. Comparable product mix, customer segments, and Made-in-USA value proposition to USA Flag Co.
• Annin Flagmakers: Oldest and largest U.S. flag manufacturer, producing American flags and state flags with similar construction techniques (embroidered stars, sewn stripes). Direct competitor in the same FMAA-certified domestic-manufacturing segment as USA Flag Co.
• Valley Forge Flag: Major U.S. flag manufacturer offering American flags, state flags, military flags, and flagpoles through wholesale and direct channels. Directly comparable product portfolio and Made-in-USA positioning to USA Flag Co.
• Anley: DTC e-commerce flag and decorative banner brand primarily selling through Amazon and own storefront. Closely comparable GTM motion, product category (flags, banners, garden flags), and target customer (residential patriotic buyers).

Broad incumbents

• Etsy (flag sellers): Global marketplace hosting numerous small-batch flag makers, vintage/historical flag sellers, and patriotic craft producers. Indirectly competes in historical, custom, and niche flag segments through aggregated third-party sellers.
• Amazon Basics: Amazon's private-label brand includes basic American flags and flag-related products at mass-market price points. Competes with USA Flag Co. on the Amazon marketplace on price rather than quality or domestic manufacturing credentials.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/usaflagco
• YouTubeyoutube.com/c/USAFlagCo
• Facebookfacebook.com/usaflagco
• Instagraminstagram.com/usaflagco
• TikToktiktok.com/@usaflag
• Pinterestpinterest.com/usaflagco
• LinkedInlinkedin.com/company/usaflagco

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Flag